Compel Automotiva
- Company typePrivate
- Founded1975
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
Compel Automotiva firmographics
Firmographics- Name
- Compel Automotiva
- Legal name
- Compel Automotiva
- Website
- https://compel.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Compel Automotiva industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Automotive Parts & Accessories Online Retailers (CRAFADAK), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Compel Automotiva is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
Compel Automotiva business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Auto Parts Distribution: Distribution and resale of automotive replacement parts and lubricants to auto parts retailers and workshops. Revenue generated through product margin on the sale of over 20,000 auto parts items spanning suspension, brakes, filters, lubricants, engine components, electronics, lighting, cooling, and transmission categories.
- Lubricant Distribution: Sale and distribution of lubricants for engines and transmissions, including the official distribution of PETRONAS Lubrificantes International products in Sorocaba region since 2020.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B pricing for registered auto parts retailers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Compel Automotiva product offering
Product offeringCore offering
Compel Automotiva is a Brazilian B2B distributor of automotive replacement parts and lubricants, serving auto parts retailers, workshops, and fleet operators. The company offers a portfolio of over 20,000 items across suspension, brakes, filters, engine, electronics, lighting, cooling, and transmission categories, sourced from 50+ recognized manufacturers including Bosch, KYB, Monroe, and Sachs. Distribution is executed through seven physical branches across São Paulo and Paraná states, a dedicated field sales force, and the PEÇA.COMPEL B2B online ordering platform for registered customers.
Product overview
Compel Automotiva is an automotive parts distributor operating since 1975, distributing over 20,000 items across multiple categories including suspension, brakes, filters, lubricants, engine parts, electronic fuel injection, lighting, cooling systems, and transmission components. The company operates primarily through two digital platforms: PEÇA.COMPEL serves as the core B2B e-commerce platform for online ordering, while Garantia Online and Boleto Online provide complementary aftersales services. A subsidiary, Compel Lubrificantes, handles lubricant distribution.
Differentiator
Problem solved
Functional benefit
Brands
- PEÇA.COMPEL: Online purchasing platform 100% online and secure for registered customers to consult products, prices, applications, make orders, and check market launches.
Products and services
- Automotive Replacement Parts Distribution
Quantifiable outcome
- Over 20,000 items distributed
- +2 more outcomes
Companies that use Compel Automotiva
Customer profileSegments2 records
Ideal customer profiles2 records
Compel Automotiva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Compel Automotiva partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PETRONAS Lubrificantes InternationalcoreCompel became an official distributor of PETRONAS Lubrificantes International in 2020, establishing Compel Lubrificantes as the authorized distributor for Sorocaba and region. This partnership enabled Compel to expand into the lubricants market with a globally recognized brand.
- Nexus Automotive InternacionalcoreCompel Automotiva became an integrated member of the Nexus Automotive Internacional group in 2019, joining a global network of automotive parts distributors that provides collective purchasing power, shared best practices, and expanded market reach across international markets.
- Multiple OEM Supplier Brands (50+ manufacturers)coreCompel maintains distribution partnerships with over 50 renowned automotive parts manufacturers, many of which are original market (OEM) suppliers including KYB, Monroe, Nakata, Bosch, Gates, SKF, Marelli, ATE, Ferodo, Fremax, Continental, NGK, Philips, Sachs, and others across categories including suspension, brakes, filters, engine, electronics, and lubricants.
Scale indicators4 records
Recent moves14 records
Expansion highlights5 records
Compel Automotiva competitors and assessment
Company assessmentDirect peers
- DPaschoal: DPaschoal is one of the largest tire and auto parts distributors and retailers in Brazil, with hundreds of branches. It is highly comparable to Compel as a multi-branch Brazilian B2B distributor of vehicle parts with a workshop/retail customer base.
- AutoJapan: AutoJapan is a Brazilian distributor specialised in imported vehicle parts, mirroring Compel's specific capability around imported vehicle coverage and light/utility segments; both target the same lojista and oficina channels in overlapping Brazilian geographies.
- Grupo Takao: Grupo Takao is a Brazilian independent aftermarket (IAM) auto parts distributor with a multi-branch model and direct sales to workshops, and was historically backed by Kinea/PE capital — making it a direct comparable in business model, customer base, and product depth to Compel.
Broad incumbents
- Continental Brazil (Aftermarket): Continental operates a vehicle-parts aftermarket presence in Brazil (Continental ContiTech, brake and timing products) with proprietary distribution — comparable to Compel as one of its listed supplier brands and as a broad incumbent shaping access to imported parts in Brazil.
- Bosch do Brasil (Aftermarket): Bosch's Brazilian automotive aftermarket division distributes its own OEM-brand parts through selected distributors and is one of the brand names Compel carries; as a manufacturer-distributor it competes partially with independent distributors while supplying them, placing it as a broad incumbent adjacent to Compel's model.
- Magneti Marelli Brazil (Aftermarket): Magneti Marelli's Brazilian aftermarket group distributes lighting, electronics, and engine components via third-party distributors; it is both a Compel supplier brand and a broader incumbent shaping direct-shipment aftermarket competition in Brazil.
Regional players
- Bigolin Materiais Automotivos: Bigolin is a regional Brazilian distributor of auto parts and accessories serving workshops and parts retailers in southern Brazil, comparable to Compel in customer segment, SKU breadth, and traditional wholesale distribution model.
- Rodobras Distribuidora: Rodobras is a regional Brazilian auto parts distributor with broad OEM-like brand coverage and field-sales-led motion, similar in portfolio depth and customer profile to Compel but anchored in different southern Brazilian geographies.
- Prátika Auto Peças: Prátika is a Brazilian auto parts distributor operating through branch-based B2B sales to lojistas and oficinas, with a comparable product mix (brakes, filters, engine, suspension) and a similar integration of digital ordering and field sales.
Emerging players
- Pneus Online / MercadoCar: Pneus Online and adjacent Brazilian parts e-commerce platforms extend an online B2B procurement proposition to lojistas and oficinas — overlapping with PEÇA.COMPEL — but with a more digital-first, less branch-heavy footprint than Compel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Compel Automotiva social profiles
Digital presenceCompel Automotiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compel Automotiva leadership team
Management profileNumber of profiles
Compel Automotiva subsidiaries and ownership
Company hierarchySubsidiaries1 record
Compel Automotiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compel Automotiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compel Automotiva
What does Compel Automotiva do?
Compel Automotiva is a Brazilian B2B distributor of automotive replacement parts and lubricants, serving auto parts retailers, workshops, and fleet operators. The company offers a portfolio of over 20,000 items across suspension, brakes, filters, engine, electronics, lighting, cooling, and transmission categories, sourced from 50+ recognized manufacturers including Bosch, KYB, Monroe, and Sachs. Distribution is executed through seven physical branches across São Paulo and Paraná states, a dedicated field sales force, and the PEÇA.COMPEL B2B online ordering platform for registered customers.
Is Compel Automotiva a public or private company?
Compel Automotiva is a private company. It is classified as unknown and is currently operating.
When was Compel Automotiva founded?
Compel Automotiva was founded in 1975. It employs 51 to 100 people.
Where is Compel Automotiva based?
Compel Automotiva is headquartered in São Paulo, Brazil, in the Latin America region.
How does Compel Automotiva make money?
Two revenue lines are on record. Auto Parts Distribution is the primary driver. The others are lubricant Distribution.
Who are Compel Automotiva's main competitors?
Direct peers on record are DPaschoal, AutoJapan and Grupo Takao. Broad incumbents are Continental Brazil (Aftermarket), Bosch do Brasil (Aftermarket) and Magneti Marelli Brazil (Aftermarket). Regional players are Bigolin Materiais Automotivos, Rodobras Distribuidora and Prátika Auto Peças. Pneus Online / MercadoCar is listed as an emerging player.
Does Compel Automotiva have an API?
No public API is recorded for Compel Automotiva.
What industry is Compel Automotiva in?
Compel Automotiva's product category is Automotive Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 42312 and its SIC code is 5013.