InvestSP

What InvestSP does

InvestSP (Agência Paulista de Promoção de Investimentos e Competitividade) is the official investment promotion agency of the State of São Paulo, Brazil, established by State Law nº 13.179 on August 19, 2008. It operates as a state autarquia under the Government of São Paulo, with a headquarters in São Paulo city and a mandate to promote investments, increase exports, encourage innovation, and improve the business environment across all 645 municipalities of the state — which collectively represents approximately 31% of Brazil's national GDP (R$ 3.48 trillion).

The agency delivers an integrated portfolio of programs and services rather than a technology product. Core offerings include personalized investor support (regulatory guidance, market intelligence, site selection, financing connections), export-readiness programs (Exporta SP, Poupatempo do Exportador), international promotion vehicles (Creative SP, Discover SP, SP Global Tech, SP House, SP Connection), sector-specific promotion (aerospace and defense, agribusiness, automotive, green economy, food and beverage, machinery), and an interactive geographic mapping tool (SP em Mapas). Strategic partnerships — notably with Eve Air Mobility for eVTOL development and with SCTI for innovation ecosystem workshops — extend its role into coordinated regulatory and infrastructure facilitation for priority sectors.

InvestSP's business model is government-funded and non-commercial: services are provided free of charge to investors and exporters, with operations resourced through São Paulo state public administration rather than fees, licensing, or commercial contracts. The go-to-market is direct, sales-led relationship engagement with domestic and international investors, supplemented by international offices and event-based programs. There is no proprietary AI/ML technology, no app, no API, and no commercial revenue stream — the entity functions as a public-sector facilitator of private investment rather than a venture-backed or revenue-generating enterprise.

Name

InvestSP

Legal name

InvestSP – Agência Paulista de Promoção de Investimentos e Competitividade

Website

https://investe.sp.gov.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

InvestSP is the official investment promotion agency of the State of São Paulo, Brazil, established in 2008. It provides free consulting, regulatory guidance, and export support to domestic and international investors across all 645 municipalities of São Paulo state.

Ownership category

akta.pro rank

Product category

Government Investment Promotion

NAICS

Miscellaneous Intermediation (52391)

SIC

International Affairs (9721)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

akta.pro secondary industries

Export Promotion & Market Access Support (BPADAMAC), SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

Keywords

• Investment promotion services
• Export facilitation programs
• Foreign direct investment advisory
• Regulatory guidance services
• Market intelligence consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-funded agency operations: InvestSP is a state government agency funded by public resources to promote investment attraction, exports, innovation, and business environment improvement in São Paulo state.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

InvestSP provides personalized investment promotion and export facilitation services on behalf of the State of São Paulo. It supports domestic and foreign investors with regulatory guidance, market intelligence, site selection across all 645 municipalities, financing information, and direct introductions to government authorities. Complementary export-readiness programs (Exporta SP, Creative SP, SP House, Discover SP, Poupatempo do Exportador, SP Global Tech, SP Connection, and the Coffee Paulista promotion program) help São Paulo-based companies enter international markets.

Product overview

InvestSP (Agência Paulista de Promoção de Investimentos e Competitividade) operates as a unified investment promotion and export support platform for São Paulo state. Rather than a modular software platform, it functions as a government agency offering an integrated suite of programs and services. The portfolio includes Exporta SP for export preparation, Creative SP for creative industries, SP House for international office support, Discover SP for business promotion, Poupatempo do Exportador for streamlined export services, SP Global Tech for technology sector promotion, SP Connection for international networking, and a Coffee Promotion Program. Core services encompass personalized investor support across 645 municipalities, market surveys, regulatory guidance, and geographic mapping tools via SP em Mapas. These programs collectively serve investors looking to establish operations in São Paulo and São Paulo-based companies seeking international market access.

Differentiator

Problem solved

Functional benefit

Products and services

• Exporta SP Free program preparing micro, small, and medium-sized companies and rural producers from São Paulo to access international markets, supporting export-culture development across the state.
• Creative SP International promotion program for São Paulo's creative industries, with annual editions supporting creative-sector companies in entering global markets.
• SP House International office program providing support and resources for São Paulo companies and investors operating in foreign markets.
• Discover SP International promotion program showcasing São Paulo's business opportunities to foreign investors, run as annual editions such as Discover SP 2025.
• Poupatempo do Exportador Streamlined export assistance service providing coordinated government support for companies engaged in international trade.
• SP Global Tech Program promoting São Paulo's technology sector internationally, connecting tech companies with global investment and partnership opportunities.
• SP Connection International networking program connecting São Paulo businesses with foreign partners, investors, and market opportunities.
• Programa de Promoção Internacional do Café Paulista International promotion program focused on premium coffee producers from São Paulo state, supporting the coffee export sector globally.
• Investor Support Services Personalized project support providing investors with information to accelerate business implementation across São Paulo's 645 municipalities, including regulatory guidance, market intelligence, and site-selection assistance.
• SP em Mapas Interactive mapping tool providing geographic data and location intelligence for businesses evaluating investment sites across São Paulo state.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Eve Air MobilitycoreStrategic or Co-development Partner · 15 October 2025Eve Air Mobility and InvestSP held a strategic summit in São Paulo to accelerate regulatory and infrastructure development for eVTOL commercial flights in Brazil by 2027. The partnership addresses workforce development, manufacturing (Eve's facility in Taubaté with capacity for 480 aircraft annually), and regulatory frameworks. Eve has approximately 2,800 orders valued at US$14 billion.
• SCTI (Secretaria de Ciência, Tecnologia e Inovação)coreStrategic or Co-development PartnerJoint workshop on the São Paulo innovation ecosystem, bringing together public sector representatives, startups, investors, and specialists to discuss internationalization, innovation, and new business opportunities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ProColombia: Colombia's national IPA promoting FDI, exports, and tourism. Directly comparable as a Latin American government IPA offering tailored investor support and international promotion programs like Creative SP.
• Invest in Canada: Canadian government's investment attraction agency providing similar services to InvestSP: site selection, sector expertise, regulatory navigation, and matchmaking for foreign investors.
• Apex-Brasil: Brazilian Trade and Investment Promotion Agency, the federal counterpart to InvestSP. Both are government IPAs promoting Brazil abroad, with Apex focusing on national export and FDI attraction while InvestSP covers São Paulo state specifically.
• KOTRA (Korea Trade-Investment Promotion Agency): South Korea's national IPA facilitating FDI and exports, with offices globally. Comparable to InvestSP in offering one-stop investor support, market surveys, and matchmaking services.
• Germany Trade & Invest (GTAI): Germany's federal investment promotion agency offering consulting, market intelligence, and regulatory guidance to foreign investors, structurally parallel to InvestSP's mandate but at the national level for Germany.

Regional players

• PromPerú (Commission for the Promotion of Peru): Peruvian government agency promoting exports, tourism, and investment. Comparable as a Latin American IPA with programs for SMEs and creative industries seeking international market access.

Broad incumbents

• IDA Ireland: Ireland's investment promotion agency, a benchmark IPA globally. Similar function of attracting multinational investment through tailored services, though with substantially more resources.
• Singapore Economic Development Board (EDB): Singapore's lead investment promotion agency, a globally recognized and well-resourced IPA. Comparable in mandate (FDI attraction, sector development) though operating at a different scale.
• China Council for the Promotion of International Trade (CCPIT): Chinese government trade and investment promotion body facilitating investment flows and international business cooperation. Comparable institutional IPA structure operating internationally.
• UK Office for Investment: British government unit within the Department for Business and Trade focused on facilitating high-value FDI into the UK. Comparable mandate to InvestSP in supporting large-scale investment projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InvestSP
• YouTubeyoutube.com/investesp
• Facebookfacebook.com/investesp
• LinkedInlinkedin.com/company/investsp
• Instagraminstagram.com/investsp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InvestSP