HRTLND Companies

What HRTLND Companies does

HRTLND Companies (formerly Heartland Companies) is an employee-owned commercial construction subcontractor headquartered in Des Moines, Iowa, with a secondary office in Walford serving Eastern Iowa. Founded in 2002 and reorganized as an ESOP in 2023, the firm operates three divisions: Heartland Finishes (drywall, framing, and prefabricated assemblies, est. 2002), Heartland Door & Frame (commercial doors and hardware, est. 2007), and DA Bunch Co. (industrial coatings and flooring, acquired 2024). Across approximately 200 employees, HRTLND has completed more than 50,000 commercial projects since inception.

The company serves general contractors and institutional end-customers across five verticals: healthcare, education, corporate office, public sector, and industrial. Its technical differentiator is in-house prefabrication of assemblies that would otherwise be field-built, intended to compress schedules and reduce on-site labor on healthcare and education work where infection-control and occupancy constraints are acute. Sales and revenue are generated through a project-based bidding and estimating model rather than recurring contracts, with the GC relationship (and the resulting bonding and qualification track record) functioning as the primary commercial moat.

HRTLND is privately held under its ESOP structure, with no external funding rounds and no public financial disclosures. Geographic focus is concentrated in Iowa and adjacent Midwest markets, with strategic intent — evidenced by the DA Bunch Co. acquisition and the Walford expansion — to broaden specialty-trade coverage and extend reach eastward within the state.

Name

HRTLND Companies

Legal name

Heartland Companies

Website

https://hrtlnd.us

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

HRTLND Companies is an Iowa-based, employee-owned commercial construction subcontractor with three divisions (drywall/finishes, doors and frames, and coatings/flooring) serving healthcare, education, corporate, public, and industrial projects across Central and Eastern Iowa.

Ownership category

akta.pro rank

Product category

Commercial Construction Finishing & Subcontracting Services

NAICS

Painting and Wall Covering Contractors (23832), Drywall and Insulation Contractors (238310), Other Building Finishing Contractors (23839), Wood Window and Door Manufacturing (321911), Foundation, Structure, and Building Exterior Contractors (2381)

SIC

Construction - Special Trade Contractors (1700), Coating, Engraving & Allied Services (3470), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Commercial construction subcontracting
• Drywall and framing services
• Commercial door and frame fabrication
• Industrial flooring and coatings
• Prefabricated wall panels

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Construction Finishing Services: One-time project-based revenue from commercial construction finishing services including framing, drywall, plaster, painting, acoustic solutions, window coverings, and specialty finishes. Revenue is earned through competitive bidding on commercial projects with pricing provided through detailed estimates.
2. Door & Frame Products: Sale of commercial door and frame products including hollow metal doors, wood doors, hardware, and locksmithing services. Products are fabricated in-house and sold with or without installation services.
3. Industrial Coatings & Flooring: High-performance coating systems, surface preparation, blasting, and industrial flooring services for commercial and industrial facilities through DA Bunch Co. division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HRTLND Companies is a commercial construction subcontractor that delivers coordinated interior and exterior finishing, door/frame, and industrial coating solutions for healthcare, education, corporate office, public-sector, and industrial projects in Iowa and the Midwest. Its work spans commercial framing, drywall and plaster, exteriors and claddings, prefabricated wall panels, architectural painting, acoustic solutions, window coverings and maintenance, commercial doors and frames (including locksmithing), and high-performance industrial coatings, surface preparation/blasting, and epoxy/urethane flooring through its Heartland Finishes, Heartland Door & Frame, and DA Bunch Co. divisions.

Product overview

HRTLND Companies (formerly Heartland Companies) is an ESOP-owned commercial construction services company operating as a holding company for three distinct divisions. The core offering is a coordinated suite of commercial finishing and construction services delivered through: (1) Heartland Finishes (founded 2002) — providing interior and exterior finishing solutions including framing, drywall, plaster, painting, acoustic solutions, window coverings, prefabricated wall panels, and specialty finishes; (2) Heartland Door & Frame (founded 2007) — specializing in commercial hollow metal and wood door systems, frames, hardware, locksmithing, and pre-finishing services; and (3) DA Bunch Co. (acquired 2024) — delivering high-performance industrial coatings, surface preparation and blasting, industrial flooring systems, and commercial interior finishes. The three divisions operate as separate brands under the HRTLND umbrella, allowing coordinated delivery of commercial construction projects from framing through final finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Heartland Finishes: Commercial framing, drywall, plaster, painting, exterior claddings, acoustic solutions, window coverings, prefabricated wall panels, and specialty finishes for commercial construction projects.
• Heartland Door & Frame
• DA Bunch Co.

Products and services

• Framing, Drywall & Plaster Services Commercial framing, drywall installation, and plaster services including cold-form metal framing, exterior sheathing, air barriers, sound batt insulation, gypsum board installation, fireproofing, firestopping, and plaster for new construction and historical restoration. Targeted at commercial construction projects in healthcare, education, corporate office, and public-sector markets in Iowa and the Midwest.
• Exteriors & Claddings Exterior envelope solutions including composite and fiber cement siding, metal and terra cotta wall panels, EIFS and stucco, and rainscreen support systems with clip and rail systems for moisture management. Targeted at commercial construction projects requiring durable exterior envelopes.
• Finishes Specialties Wall protection systems including interior fiberglass reinforced plastic (FRP) wall panels, corner guards, handrails, wall guards, chair rails, and wall bases, plus Tate Access Flooring Systems for raised floor solutions. Targeted at commercial and institutional facilities needing durable, sanitary wall and floor finishes.
• Prefabricated Wall Panels & Modular Drywall Prefabricated exterior wall panels and modular drywall shapes constructed off-site using advanced machine technology, including applied barriers, rainscreen systems, and framing. Targeted at commercial construction projects seeking accelerated timelines, reduced on-site labor, and reduced waste.
• Painting & Finishes Architectural and commercial painting services for interior and exterior surfaces, including high-performance coatings, millwork finishing (in-house pre-finishing and on-site), and wall coverings (digital print, vinyl, textile, organic). Targeted at commercial construction projects.
• Acoustic Solutions Acoustic ceiling and wall solutions including decorative acoustic ceilings, suspended drop ceilings, acoustic wall panels, ceiling baffles, acoustic wood wall panels, linear/perforated/pan metal ceilings, security ceilings, curved ceilings, and acoustic ceiling clouds. Targeted at commercial facilities such as offices, schools, and healthcare environments requiring acoustic control.
• Window Coverings Motorized and manual window treatment solutions including roller shades (manual and motorized), cellular shades, Roman shades, automatic blinds, aluminum/faux wood/wood blinds and shutters, drapery, cornice boards, and valances, with automation available via remote or smartphone app. Targeted at commercial facilities including healthcare, education, and corporate offices.
• Window Maintenance Services Window blind and shade repair/replacement services for manual and motorized roller shades, including diagnosis of raise/lower/tilt mechanism issues, and installation services for commercial projects. Targeted at commercial facilities needing upkeep of existing window treatments.
• Special Projects Custom tactical construction solutions including wood trim, vinyl base, acoustical sound panels, siding, FRP, locksmithing, wall protection, carpet tile, paint and stain, insulation, demolition, door hardware, door installation, patches, water damage repair, cabinetry, and shelving. Targeted at commercial clients needing smaller-scale or specialized scopes.
• Metal Doors & Frames Hollow metal door and frame fabrication, delivery, and installation services, including full-service shop capability for custom fabrication, glass and window glazing, pre-hardware and pre-hanging, plus stocking of various door hardware components. Targeted at commercial contractors and building owners needing reliable door/frame delivery (e.g., emergency supply during construction projects).
• Wood Doors & Frames Commercial wood door and frame solutions with hollow metal or wood frames, pre-hung systems, machining for hinges and lock preps, vision kits, louvers, custom finishing/staining, and delivery/installation services. Targeted at commercial facilities needing wood door assemblies.
• Locksmithing & Keying Commercial locksmith services including new keying, re-keying, lock repair, lock installation, door hardware supply and installation, and key systems for hollow metal, wood, steel, and exterior/interior doors. Targeted at commercial contractors and building owners needing security hardware solutions.
• High Performance Coatings Industrial protective coatings for moisture, abrasion, and chemical exposure, including secondary containment systems, tank linings, commercial painting, and spray-applied ceramic insulation for thermal barriers and energy efficiency. Targeted at industrial facilities needing durable protective coatings.
• Surface Preparation & Blasting Abrasive and dry ice blasting services for surface preparation including sand blasting, abrasive media blasting, rust removal, industrial equipment preparation, surface restoration, and coating readiness evaluation per SSPC standards. Targeted at industrial facilities needing surface preparation prior to coating application.
• Industrial Flooring Seamless industrial flooring systems including epoxy flooring (seamless resinous, chemical resistant, high-traffic), decorative epoxy (metallic, flake, polished concrete), urethane flooring (food-grade, thermal resistant), and flooring restoration and maintenance services. Targeted at manufacturing, warehousing, and industrial facilities needing durable, sanitary flooring.
• Commercial Interior & Finishes Commercial interior finish solutions including vinyl wall covering installation, millwork finishing (wood staining, architectural coatings, cabinet and trim finishes), specialty architectural coatings, interior commercial finishes, and repainting/renovation services for occupied spaces. Targeted at commercial facilities needing interior finishes.

Quantifiable outcome

• 200 team members serving commercial construction markets
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Iowa Businesses Against Trafficking (IBAT)minorOthersHRTLND is a proud member of IBAT, a statewide recognition and education program from the Iowa Secretary of State's office that empowers businesses to help end human trafficking through trainings and outreach opportunities.
• Association of the Wall and Ceiling Industry (AWCI)coreStrategic or Co-development PartnerHRTLND is a proud member of AWCI, which provides leading-edge educational programs, must-read publications, construction project leads, representation with codes and standards organizations, and organizes BUILD: AWCI's Convention and Expo—the largest wall and ceiling trade show in the world.
• Master Builders of Iowa (MBI)coreStrategic or Co-development PartnerHRTLND is a proud member of MBI, a recognized leader of the construction industry in Iowa since 1912 and one of 89 chapters of the Associated General Contractors of America. MBI provides educational, safety, environmental, labor, legal, professional development, and legislative services.
• Iowa State UniversitycoreStrategic or Co-development PartnerHRTLND collaborated with Iowa State University on the Gerdin Business Building expansion project, implementing prefabricated wall panel solutions. Project completed with Story Construction as GC and BNIM as architect.
• Variety Club Children's Charity of IowaminorOthersHRTLND supports the Variety Club Children's Charity of Iowa through community giving programs as part of their commitment to giving back to the community.
• Habitat for HumanityminorOthersHRTLND supports Habitat for Humanity as part of their community giving and commitment to giving back to local communities.
• Ronald McDonald House Charities of Central IowaminorOthersHRTLND supports Ronald McDonald House Charities of Central Iowa through community giving programs.
• Big Brothers Big Sisters of AmericaminorOthersHRTLND supports Big Brothers Big Sisters of America as part of their community giving initiatives.
• Special Olympics of IowaminorOthersHRTLND supports Special Olympics of Iowa through community giving and volunteer efforts.
• Skilled Trades AllianceminorOthersHRTLND supports the Skilled Trades Alliance as part of their commitment to workforce development and the trades.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Brand Industrial Services (BrandSafway): Major specialty contractor providing access, insulation, coatings, and surface-prep services — directly comparable to DA Bunch Co.'s industrial coatings, blasting, and flooring scope.
• APi Group: Public diversified specialty services holding company with safety, specialty, and industrial services. Operates at much larger scale but overlaps with HRTLND's specialty trade contractor model.
• Limbach Holdings: Public specialty contractor in HVAC, plumbing, and facility services with adjacent interior-scope capabilities. Competes for portions of HRTLND's commercial GC work in healthcare, education, and office segments.
• EMCOR Group: Large publicly traded provider of mechanical/electrical construction and facilities services. Competes for the same nonresidential GC relationships and increasingly bundles interior finishing scopes.

Direct peers

• Western Specialty Contractors: Specialty contractor focused on masonry, concrete restoration, waterproofing, and facade/coatings work — overlapping with HRTLND's exteriors, claddings, and high-performance coatings divisions.
• Performance Contracting Group (PCI): One of the largest U.S. specialty contractors in drywall, framing, insulation, and finishing. PCI directly competes with HRTLND's Heartland Finishes division for the same commercial GC-driven project pipeline.
• Century Industries: Specialty contractor providing metal stud framing, drywall, and insulation services for commercial construction — directly comparable to HRTLND's core framing/drywall/insulation scope.
• Acousti Engineering Company of Florida: Specialty subcontractor focused on ceilings, walls, and acoustical finishing for commercial construction — overlapping with HRTLND's acoustic solutions, drywall, and specialty finishes offerings.

Regional players

• MC Industrial (McCarthy Building Companies): Large commercial contractor with strong industrial coatings and specialty finishes capabilities. Comparable to HRTLND's industrial segment via DA Bunch, with similar project types but different geographic core.

Others

• Tnemec Company: Manufacturer of high-performance protective coatings used in industrial and commercial applications. Adjacent ecosystem participant — supplier-side comparable to DA Bunch's coatings business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WeAreHRTLND
• LinkedInlinkedin.com/company/wearehrtlnd
• Instagraminstagram.com/wearehrtlnd
• Xx.com/wearehrtlnd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRTLND Companies