What InMyArea.com does

InMyArea.com is a U.S.-based consumer comparison and research platform operated as a division of Centerfield Media Holdings, LLC, headquartered in Los Angeles and founded around 2010. Its core technology is an address- and ZIP-code-keyed availability lookup that aggregates broadband, TV, home-warranty and utility provider data across fiber, cable, DSL, satellite, fixed wireless and fixed 5G, layered with city- and state-level landing pages, a tracked phone concierge (844-735-5016 staffed 7 days/week), a moving-cost-of-living calculator, and an editorial library of demographic buyer's guides covering military families, seniors, low-income households and people with disabilities.

The platform's product surface consists of dedicated comparison hubs for internet, cable TV, utilities and home warranty, per-provider profile pages (AT&T, Spectrum, Xfinity, Verizon, T-Mobile, Starlink, Kinetic, Google Fiber, WOW!, Viasat, HughesNet, Frontier, CenturyLink, Cox and others), and original third-party-style research on streaming viewership, infrastructure and the digital divide. The consumer experience is fully free and account-less; users search by address, browse comparison content, or hand off via phone to a human specialist.

Revenue is generated almost exclusively through affiliate commissions paid by providers when the platform refers a converting customer (phone lead, tracked toll-free call, or click-out), with AT&T in a flagship featured-provider role, supplemented by similar economic relationships with eight or more major carriers. Distribution runs through SEO-driven city/state pages, owned educational content, and earned media via features in Inc., USA Today, Huff Post, Nerdwallet, Forbes and Entrepreneur. The editorial and analytics team of 11–50 employees is led by named editors and research analysts; no venture funding, institutional investor, acquisition, or AI capability disclosures are present in the data.

Name

InMyArea.com

Legal name

Centerfield Media Holdings, LLC

Website

https://inmyarea.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

InMyArea.com is a U.S. consumer comparison and research platform that helps shoppers find and compare internet, TV, utilities and home-warranty providers by address or ZIP code, generating revenue via affiliate commissions from carriers and complemented by a free phone concierge and demographic-specific buyer's guides.

Ownership category

akta.pro rank

Product category

Internet and Home Service Comparison

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Internet comparison platform
• TV provider comparison
• Utility comparison services
• Broadband availability search
• Home service comparison

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: InMyArea.com earns commissions from some of the internet, TV, and utility providers listed on their website when users click through or sign up for services. This is the primary revenue driver.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

InMyArea.com is a consumer comparison and research platform that allows users to find and compare internet, TV, and utility service providers by address or ZIP code. The platform aggregates provider data across connection types including fiber, cable, DSL, satellite, and fixed wireless, and complements comparison tools with a free phone-based concierge service, a moving calculator, and demographic-specific buying guides. Revenue is generated through affiliate commissions when users are referred to listed providers.

Product overview

InMyArea.com is a consumer comparison and research platform operated as a division of Centerfield Media Holdings, LLC. The platform aggregates and displays internet, TV, and utility provider information, enabling consumers to research, compare, and find local service options by address or ZIP code. The core offering consists of an internet service comparison platform (covering cable, DSL, fiber, satellite, and fixed wireless), a TV service comparison platform, and a utilities comparison service. The company complements its comparison tools with a free concierge service (phone-based consultation), a moving calculator tool, and various buyer's guides and resources targeting specific demographics (military, seniors, low-income). The platform features detailed provider profile pages for major ISPs including Starlink, WOW!, GFiber (Google Fiber), and Kinetic (Windstream), each containing plan pricing, coverage maps, connection types, and equipment details. Data is sourced from NTIA, U.S. Department of Commerce, U.S. Department of Energy, U.S. Census Bureau, FBI, FCC, and III.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Service Comparison Platform

Quantifiable outcome

• Free concierge service helps consumers find savings with local providers

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Centerfield Media Holdings, LLCcoreOthersInMyArea.com is a division of Centerfield Media Holdings, LLC. Centerfield is a media company operating comparison and research platforms across multiple verticals.
• AT&TflagshipGTM or Marketing PartnerFeatured provider with prominent placement on homepage, including sponsored offers such as $200 reward card promotions for AT&T Fiber 2 GIG and 5 GIG plans. AT&T provides promotional offers that drive consumer engagement.
• Provider Network (Spectrum, Xfinity, Verizon, T-Mobile, Viasat, HughesNet, CenturyLink, Cox, Frontier)coreChannel Partner/ Reseller/ DistributorAffiliate relationships with major internet and TV providers across fiber, cable, DSL, satellite, and fixed wireless categories. Providers pay commissions when consumers are referred through the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CableTV.com: CableTV.com is a direct competitor focused on cable and pay-TV provider comparison, allowing users to find local providers and compare plans. It overlaps with InMyArea.com's TV vertical and shares an affiliate-referral revenue model.
• HighSpeedInternet.com: HighSpeedInternet.com is a direct competitor in the ISP comparison space, providing ZIP-based provider lookup, plan comparison, and speed/availability data. It operates a similar affiliate-driven business model targeting the same consumer research intent.
• BroadbandNow: BroadbandNow is a direct competitor operating an address-based broadband comparison platform covering fiber, cable, DSL, satellite, and fixed wireless providers. It targets the same consumer intent (finding ISPs by ZIP code) and monetizes via affiliate referrals, making it the closest functional peer to InMyArea.com.
• WhistleOut: WhistleOut is a direct competitor in the comparison shopping category for internet, mobile, and pay-TV plans, using an address- and plan-based discovery model with affiliate monetization. It shares the same affiliate-driven revenue mechanics as InMyArea.com.
• Allconnect: Allconnect is a direct competitor that aggregates internet, TV, and home service provider comparisons, with both self-serve web tools and a phone-based concierge sales motion nearly identical to InMyArea.com's hybrid model.

Emerging players

• Switchful: Switchful is a smaller ISP comparison platform providing ZIP-based provider lookup and plan comparison. It is a niche emerging player that overlaps with InMyArea.com's core internet comparison offering and competes for the same long-tail organic search traffic.
• Reviews.com: Reviews.com is a product comparison platform that publishes research-driven reviews and rankings across home services categories including internet, utilities, and home warranty. It overlaps with InMyArea.com's research-content and buyer's-guide approach and competes for the same affiliate-driven search intent.

Others

• Centerfield Media Holdings: Centerfield Media Holdings is the parent company of InMyArea.com and a peer through its portfolio of other comparison and lead-generation platforms across multiple verticals. It is relevant as the corporate parent and ecosystem context, not as a direct market competitor.

Broad incumbents

• NerdWallet: NerdWallet is a broad consumer finance comparison platform that includes internet, TV, and home services comparisons as part of a much wider portfolio of financial product verticals. It is a more diversified incumbent that competes for similar consumer comparison queries and even features InMyArea.com content.
• Zillow (Utilities/Internet insights): Zillow is a broad consumer real-estate platform that has begun embedding home-services content and provider lookups adjacent to its property listings. It overlaps thematically with InMyArea.com's moving and utilities content and represents a potential cross-vertical incumbent threat or partnership candidate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inmyarea

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMyArea.com