Exchange Of Views

What Exchange Of Views does

Blickwechsel e.V. (legally 'Blickwechsel e.V. – Verein für Medien- und Kulturpädagogik') is a German nonprofit association (eingetragener Verein) founded in 1992/1993 in Göttingen, with five regional offices covering Lower Saxony, Bremen, Hamburg, Hessen, and North Rhine-Westphalia. The organization specializes in early childhood media education (frühkindliche Medienbildung) for children aged 0–10, delivering human-delivered training, workshops, coaching, and parent engagement services rather than operating a proprietary technology platform. Its core offerings include educator qualification programs (Fortbildung & Qualifizierungen), parent collaboration events (Elternabende, Digitaler Familientalk), media projects with children, advisory and media-concept development services for Kitas and municipalities, and conference presentations. Notable specialized programs include the state-scale KiM (Kindgerechte Medienbildung) qualification initiative in Lower Saxony (reaching 160+ Kitas across two phases), the Wolfsburg model project (10 model Kitas and 22 trained Mediencoaches), the MedienFit prevention program co-developed with hkk Krankenkasse, the Digitales Kinderzimmer exhibition, and the Internet-ABC-Schule parent evening program. The organization has no proprietary technology stack beyond standard video conferencing (Zoom, BigBlueButton) and website operations.\n\nThe business model is nonprofit and project-based. Blickwechsel generates revenue from three primary streams: (1) public institution grants and ongoing programmatic funding from the four major state media authorities (Medienanstalten Hessen, Niedersachsen, Bremen, NRW), the Niedersächsisches Kultusministerium, and municipal governments including Stadt Wolfsburg and Senatorin für Kinder und Bildung Bremen; (2) modest fee-for-service charges for subsidized programs (e.g., €40-50 per parent evening, €40 per educator per day for Kita training, €770 for the 40-hour Fachberatung qualification program); and (3) charitable foundation grants from at least eight foundations including Joachim Herz Stiftung, SwissLife Stiftung Chancenreichtum, and several regional German foundations. The organization holds no venture capital or private equity and is governed by an elected board (Vorstand) chaired by Susanne Roboom, with Sabine Eder as Managing Director since founding. Marketing and distribution are conducted through institutional partner channels (Medienanstalten channeling leads), the website contact form, Instagram (@blickwechsel_ev), earned media in regional press, large Fachtag conferences (250+ attendees in Wolfsburg 2024), Digitaler Familientalk webinar series, and the GMK 'Raw and Uncut' podcast. The organization has been recognized with the Dieter Baacke Preis 2024 in two categories.

Name

Exchange Of Views

Legal name

Blickwechsel e.V. – Verein für Medien- und Kulturpädagogik

Website

https://blickwechsel.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

German nonprofit association specializing in early childhood media education (frühkindliche Medienbildung), delivering qualification programs, parent evenings, and media projects for Kitas, schools, and families across five German states from its Göttingen headquarters.

Ownership category

akta.pro rank

Product category

Media Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Family-School Collaboration & Inclusion Planning Support (EDAKABAK)

Keywords

• Media education services
• Early childhood education
• Parent engagement programs
• Educator training
• Media literacy

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Institution Grants and Funding: Primary revenue source: funded by state media authorities (Medienanstalt Hessen, Niedersächsische Landesmedienanstalt, Bremische Landesmedienanstalt, Landesanstalt für Medien NRW), the Niedersächsisches Kultusministerium, and municipal governments (e.g., Stadt Wolfsburg, Region Hannover, Senatorin für Kinder und Bildung Bremen). These bodies provide project-based and ongoing programmatic funding for specific media education initiatives.
2. Fee-for-Service Training and Consultancy: Modest participant fees are charged for some programs. For example, Elternabend (parent evenings) in Hessen cost €50 per event (subsidized), and in Niedersachsen €40 per Medienabend (subsidized). Training for Kita teams costs €40 per person per day. This represents a cost-recovery model rather than profit-generating.
3. Foundation and Corporate Grants: Funding received from charitable foundations including Joachim Herz Stiftung, Heinrich-Dammann-Stiftung, Niedersächsische Bingo-Umweltstiftung, SwissLife Stiftung Chancenreichtum, Klosterkammer Hannover, Heidehof Stiftung, EWE Stiftung, Stiftung Braunschweigischer Kulturbesitz, and others. These grants fund specific projects such as prevention programs, Kita media education, and coach training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Exchange Of Views (Blickwechsel e.V.) is a nonprofit association that delivers media education services for children aged 0–10, their parents, and the educators who work with them. The core offerings are professional training, qualification programs, and in-house workshops for Kita (daycare) and primary-school staff, complemented by parent information evenings (in-person and online via Digitaler Familientalk), hands-on media projects with children, advisory and coaching services for Kita teams and municipalities, and large-scale statewide initiatives such as KiM (Kindgerechte Medienbildung) in Lower Saxony.

Product overview

Blickwechsel e.V. is a non-profit association for media and cultural education that provides a comprehensive portfolio of educational services rather than a unified software product. The core offerings include professional qualification programs for educators (Fortbildung & Qualifizierungen), parent collaboration programs (Zusammenarbeit mit Eltern), media projects for children and youth (Medienprojekte), advisory services (Beratung & Mediencoaching), and conference presentations. These are complemented by specialized sub-products including the Digitaler Familientalk (online parent evenings), MedienFit prevention program, KiM (Kindgerechte Medienbildung) statewide initiative in Lower Saxony, the Digitales Kinderzimmer exhibition space, and various training programs for early childhood media education. Educational materials include publications, apps guides (BildungshAPPchen), download templates, and curated link collections (Surftipps). The organization operates through regional offices in Bremen, Hamburg/Holstein, Hesse/Rhineland-Palatinate, and North Rhine-Westphalia, with headquarters in Göttingen.

Differentiator

Problem solved

Functional benefit

Products and services

• Fortbildung & Qualifizierungen (Training and Qualifications) Media-pedagogical qualification programs for professionals in Kitas (daycare centers), primary schools, out-of-school youth work, and for educational consultants (Fachberatungen). Includes foundational knowledge, methods, and practical exercises, delivered in-house at customer facilities and via online tutorials.
• Zusammenarbeit mit Eltern & Familien (Parent and Family Collaboration) Media-pedagogical information events for parents and families, including in-person Elternabende and online sessions, designed to strengthen the educational partnership between Kitas/schools and families on children's media use.
• Medienprojekte mit Kindern & Jugendlichen (Media Projects with Children and Youth) Active and creative media projects enabling children and adolescents to use media as expressive tools. Includes hands-on workshops covering photography, audio, video, gaming, and digital literacy, delivered at Kitas, schools, and youth organizations.
• Beratung, Coaching & Konzeptentwicklung (Consulting, Coaching, and Concept Development) Advisory and coaching services for Kita teams, school staff, Träger (operator organizations), and municipalities on the path to developing a media education concept, including recurring coaching and process accompaniment.
• Tagungen, Workshops & Vorträge (Conferences, Workshops, and Presentations) Conference presentations, trade-show appearances, and congress participation with impulse lectures, workshops, and moderation on media education topics, delivered at external events and at large Fachtag conferences organized by Blickwechsel itself.
• Digitaler Familientalk (Digital Family Talk) Monthly nationwide online parent evenings (via Zoom) on rotating media topics including smartphone use, fake news, cyberbullying, gaming, AI in family life, and social media. Free participation, co-funded by Medienanstalt Hessen and Institut für Medienpädagogik und Kommunikation Hessen.
• MedienFit Aktionswoche (MedienFit Action Week) A 4-day prevention program combining media literacy and health promotion for daycare children and elementary school students, including creative media activities and parent evenings. Co-developed and funded by hkk Krankenkasse (health insurer) in Bremen.
• KiM – Kindgerechte Medienbildung (Age-Appropriate Media Education) Statewide qualification initiative in Lower Saxony for early childhood media education, comprising 80+80 KiM packages each consisting of 3 in-house training days and 10 hours of process accompaniment. Implemented by 40 trained KiM coaches, reaching 160+ Kita teams across the state.
• Medien U3 – Fortbildung und Multiplikator*innenschulung (Media Under-3 Training and Multiplier Program) Training program focusing on media use by children under 3 years. Addresses Frühe Hilfen (early help) professionals, educators, and family workers on media literacy for infants and toddlers, with associated informational materials such as the 'Baby, Bindung, Bildschirm?!' package.
• Fachberatung und Medien (Educational Consulting and Media) 40-hour qualification program (3 in-person days plus 4 online tutorials, €770 total including catering) for educational consultants (Fachberatungen) covering media-pedagogical knowledge, app recommendations, current research, and materials for counseling Kita teams on developing media concepts.
• Medienbildung in Wolfsburger Kitas (Media Education in Wolfsburg Daycare Centers) City-wide model project (2022-2026) for implementing media education in early childhood education institutions in Wolfsburg, including framework concept development, media coach training, model Kita setup, and city-wide networking across all Kita operators. Awarded the Dieter Baacke Preis 2024.
• Aktionsraum Digitales Kinderzimmer (Digital Children's Room Exhibition Space) Exhibition space for children, parents, and professionals showcasing networked toys, connected play items, and digital learning offerings. Addresses educational potentials, data protection, and youth media protection. Developed in cooperation with the GMK Fachgruppe Kita.
• Kita Aktionswoche ENE, MENE, MEDIEN (Daycare Action Week) Three-component program for media work in daycare centers based on the project 'Aktionswoche Ene Mene Medien in Hessen'. Includes practical media activities for children and is offered across German states.
• Internet-ABC-Schulen Elternangebote (Internet-ABC Schools Parent Programs) Parent information sessions within the Internet-ABC-Schulen project for Hessian and Lower Saxony primary schools, covering safe internet use, popular online offerings, and first-smartphone guidance. 158 Hessen primary schools were awarded the Internet-ABC-Schule seal in 2025.

Quantifiable outcome

• 160+ Kitas across Niedersachsen received KiM (Kindgerechte Medienbildung) qualification packages across two program phases (2023–2025)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• Medienanstalt HessencoreStrategic or Co-development PartnerPrimary institutional partner commissioning and co-funding the Digitaler Familientalk (nationwide virtual parent evenings), Hessen-wide Elternabende, and Internet-ABC-Schule parent evenings. Medienanstalt Hessen provides funding, administrative infrastructure, and channels its institutional network to Blickwechsel's programs.
• Niedersächsische Landesmedienanstalt (NLM)coreStrategic or Co-development PartnerMajor funding and program partner for Niedersachsen. NLM provides sockelfinanzierung (base funding) for Kita training programs, parent evenings, and the KiM statewide qualification initiative. Programs are co-branded and co-delivered.
• Landesanstalt für Medien NRW (Medienanstalt NRW)coreStrategic or Co-development PartnerState media authority partner for North Rhine-Westphalia. Provides program funding and institutional endorsement for media education programs targeting NRW Kitas.
• Bremische Landesmedienanstalt (bremische Landesmedienanstalt)coreStrategic or Co-development PartnerBremen's state media authority, co-funding and promoting media education initiatives in the Bremen region.
• GMK – Gesellschaft für Medienpädagogik und KommunikationskulturcoreStrategic or Co-development PartnerGermany's largest professional association for media education and communication culture. Blickwechsel team members have served in GMK leadership (Sabine Eder as 1st Chair 2013–2023). GMK and Blickwechsel co-develop frameworks (e.g., GMK Fachgruppe Kita's Digitales Kinderzimmer exhibition) and awards (Dieter Baacke Preis).
• Institut für Medienpädagogik und Kommunikation Hessen (MuK Hessen)coreStrategic or Co-development PartnerCo-implementer of the Digitaler Familientalk program alongside Blickwechsel and Medienanstalt Hessen. MuK Hessen manages project coordination and provides an additional contact point for the program.
• nifbe – Niedersächsisches Institut für frühkindliche Bildung und EntwicklungmajorStrategic or Co-development PartnerCooperation partner in the KiM (Kindgerechte Medienbildung) statewide qualification initiative. nifbe provides content expertise in early childhood education and co-develops the curriculum alongside Blickwechsel.
• Landesstelle Jugendschutz NiedersachsenmajorStrategic or Co-development PartnerCo-delivery partner for 'Digitale Welten – Was nutzt Ihr Kind' parent education project. Landesstelle trains the speakers and develops materials; Blickwechsel provides trained media educators to deliver sessions.
• Initiativbüro 'Gutes Aufwachsen mit Medien'minorGTM or Marketing PartnerNational initiative supported by multiple Federal Ministries. Listed as a partner/supporter on Blickwechsel's website, indicating shared mission alignment.
• Initiative 'SCHAU HIN! Was Dein Kind mit Medien macht.'minorGTM or Marketing PartnerFederal media literacy initiative for parents. Sabine Eder serves on the initiative's advisory board. Shared mission and cross-promotion of programs.
• Internet ABCminorGTM or Marketing PartnerNationwide internet literacy platform for children and parents. Listed as a partner; Blickwechsel delivers parent evenings within the Internet-ABC-Schule program framework.
• Stadt WolfsburgcoreStrategic or Co-development PartnerMunicipal government partner commissioning the model project 'Medienbildung in Wolfsburger Kitas' as part of Wolfsburg's Smart City strategy (2022–2026, with extensions). Provides funding and institutional coordination across all Kita operators in the city.
• Region HannovermajorStrategic or Co-development PartnerRegional government financing the 'Digitalisierung und Medienbildung in der frühkindlichen Bildung' qualification program for Kita staff in the Hannover region (2026–2027).
• Senatorin für Kinder und Bildung BremencoreStrategic or Co-development PartnerBremen's state education authority financing and commissioning the comprehensive early childhood media education package covering networking, training, fact days, consulting, concept development across Bremen (2023–2026).
• DRK Kreisverband Weserbergland e.V.minorChannel Partner/ Reseller/ DistributorGerman Red Cross Kita operator commissioning ongoing media education coaching for its Kita staff in the Weserbergland region, representing an institutional client relationship.
• Caritas NRWminorChannel Partner/ Reseller/ DistributorCatholic social service organization in NRW, listed as a partner, suggesting collaboration on media education for families and Kitas.
• Elbkinder Vereinigung Hamburger Kitas gGmbHminorChannel Partner/ Reseller/ DistributorMajor Hamburg Kita operator association, listed as a partner, indicating ongoing collaboration on Kita media education.
• Arbeiterwohlfahrt e.V. (AWO)minorChannel Partner/ Reseller/ DistributorMajor German welfare organization, listed as a partner, indicating collaboration on media education programs.
• hkk Krankenkasse (Handelskrankenkasse)majorStrategic or Co-development PartnerCo-developer and funder of the MedienFit prevention program — a health insurance-sponsored initiative combining media literacy with health promotion for Kita and primary school children in Bremen.
• Deutsches Jugendinstitut (DJI)minorGTM or Marketing PartnerMajor German youth research institute, listed as a partner, indicating shared research and practice mission in youth and family media.
• Offener Kanal Schleswig-Holstein (OKSH)minorStrategic or Co-development PartnerOpen channel for Schleswig-Holstein co-organizing a Fachtag on media education in Kitas with Blickwechsel in November 2026 in Oldenburg/Lensahn.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Helliwood media education and consulting GmbH: Helliwood is a German media education and consulting firm providing media competence training, projects, and educational technology programs for youth and education stakeholders. Competes for similar federal/state commissions and operates comparable service offerings in the broader German market.
• Internet-ABC: Internet-ABC is the nationwide internet literacy platform for children and parents that Blickwechsel delivers Internet-ABC-Schulen parent evenings under. Operates in the same digital literacy niche for children aged 5–12 and parents; complement rather than direct competitor given existing partnership.
• SCHAU HIN! Was Dein Kind mit Medien macht: SCHAU HIN! is a national media literacy initiative backed by multiple federal ministries and public broadcasters. Sabine Eder of Blickwechsel serves on its advisory board. Operates as a national awareness/education brand rather than training provider, but competes for the same parent-mindshare and policy attention.

Direct peers

• Landesstelle Jugendschutz Niedersachsen: Landesstelle Jugendschutz Niedersachsen is a state-funded youth protection agency co-delivering the 'Digitale Welten' parent education project with Blickwechsel. Comparable as a regionally funded youth media and protection service provider with overlapping service lines (parent education, speaker training, materials).
• SIN – Studio im Netz: SIN is a Munich-based nonprofit delivering youth media production projects, training, and parent programs on media literacy for children and adolescents. Comparable in being a regional nonprofit delivering hands-on media education and training, with a focus on creative media production.
• JFF – Institut für Medienpädagogik: JFF is one of Germany's largest media education institutes, providing research-based training, materials, and project support for youth media education. Operates comparable service lines (training, qualifying multipliers, developing materials) and serves a similar audience of educators and young people across German states.
• Aktion Jugendschutz Baden-Württemberg: AJS Baden-Württemberg is a regional nonprofit delivering youth protection and media education programs, including parent evenings and training for educators in Baden-Württemberg. Similar service portfolio, regional funding model, and target segments to Blickwechsel.
• Stiftung Medienpädagogik Bayern: Stiftung Medienpädagogik Bayern is a German nonprofit foundation delivering media education programs, training, and project support for educational professionals, children, and families in Bavaria. Highly comparable to Blickwechsel in mission, target segments (Kitas, schools, parents), and service model (qualifications, parent evenings, media projects).

Broad incumbents

• GMK – Gesellschaft für Medienpädagogik und Kommunikationskultur: GMK is Germany's leading professional association for media education and the awarding body of the Dieter Baacke Prize that Blickwechsel has won. While GMK operates as an umbrella/convener rather than a direct service deliverer, it shares the same professional field and defines standards through its Fachgruppen (including the Kita Fachgruppe).
• Medienpädagogischer Forschungsverbund Südwest (mpfs): mpfs is a research-focused consortium behind the JIM and KIM studies that shape German youth media education policy and programming. While research-led rather than practitioner-led like Blickwechsel, its outputs (data, reports, recommendations) directly inform and overlap with media education service design for Kitas and families.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user9730321
• Facebookfacebook.com/blickwechselverein
• Instagraminstagram.com/blickwechsel_ev
• LinkedInlinkedin.com/company/blickwechsel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Exchange Of Views