Pikasso
Pikasso is a privately held out-of-home advertising company headquartered in Beirut, Lebanon, founded in 1986. The firm provides billboards, digital out-of-home, and transport advertising services, employing between 251 and 500 people across its regional operations.
- Company typePrivate
- Founded1986
- HeadquartersBeirut, Lebanon
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Pikasso does
Pikasso is a privately held out-of-home (OOH) advertising company headquartered in Beirut, Lebanon, founded in 1986. According to available firmographic data, the company provides OOH advertising services across three primary formats: billboards, digital out-of-home (DOOH) displays, and transport advertising. The company employs between 251 and 500 people, indicating a mid-sized media operator with established regional infrastructure.
Pikasso operates in the outdoor advertising industry, where its core product consists of physical and digital advertising surfaces deployed across roadside, transit, and other out-of-home environments. Specific inventory counts, geographic footprint, technology platforms, and customer composition are not disclosed in the available source material; the firmographic source consists of a loading/verification page with no substantive company information, leaving firm-level detail gaps across most operational dimensions.
The company's revenue mechanics are not disclosed in the input data. Standard OOH advertising operators typically monetize through a combination of media sales to brand advertisers and media-buying agencies, ranging from programmatic digital out-of-home placements to longer-term traditional billboard contracts. No pricing models, customer segments, or financial figures are verifiable from the provided source material, and no strategic moves, funding events, partnerships, leadership changes, or product launches are documented in the available data.
Pikasso firmographics
Firmographics- Name
- Pikasso
- Website
- https://pikasso.com
- Company type
- Private
- Founded year
- 1986
- Headcount range
- 251–500 employees
- Short description
- Pikasso is a privately held out-of-home advertising company headquartered in Beirut, Lebanon, founded in 1986. The firm provides billboards, digital out-of-home, and transport advertising services, employing between 251 and 500 people across its regional operations.
- Ownership category
- akta.pro rank
Pikasso industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where Pikasso is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Markets served
Pikasso business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Pikasso product offering
Product offeringCore offering
Pikasso provides out-of-home (OOH) advertising services, including static billboards, digital billboards, and transport advertising. The company operates an outdoor media network across markets, selling advertising space and placements to brands, agencies, and media buyers seeking reach outside of digital and TV channels. Founded in 1986 and headquartered in Beirut, Lebanon, with 251–500 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Billboard Advertising
- Digital Billboard Advertising
- Transport Advertising
Companies that use Pikasso
Customer profileIdeal customer profiles1 record
Pikasso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pikasso competitors and assessment
Company assessmentRegional players
- IGPDecaux: MENA-focused OOH joint venture of JCDecaux operating street furniture and billboards across the Middle East. The most direct regional competitor to Pikasso for premium billboard and street-furniture inventory across Gulf and Levant markets.
- Absolut Media: Lebanon-based outdoor advertising operator with presence in the Levant. Comparable to Pikasso as a domestic/regional OOH competitor in the Lebanese and broader Levantine advertising market.
- Big Outdoor: UAE-based OOH advertising company operating static and digital billboards across the Gulf and wider MENA. Comparable to Pikasso as a regional OOH operator targeting the same multinational and local advertiser base across MENA.
- Emirates Advertising: UAE-based outdoor advertising company operating static and digital billboards, transit, and street furniture across the Gulf. Comparable to Pikasso as a multi-format regional OOH operator serving MENA brand budgets.
Emerging players
- VIOOH: Programmatic digital out-of-home marketplace that connects DOOH inventory owners (such as Pikasso) with programmatic demand from agencies and DSPs. Relevant because Pikasso's digital inventory is increasingly monetized through such programmatic platforms.
Broad incumbents
- Clear Channel Outdoor: Major global OOH operator with static billboards and a growing DOOH portfolio across the Americas, Europe, and Asia. Comparable to Pikasso as a multi-format OOH media owner competing for the same brand and agency advertising budgets.
- JCDecaux: Global leader in out-of-home advertising across street furniture, billboards, transit, and DOOH. Closely comparable as a multi-format OOH operator with significant MENA exposure through its IGPDecaux partnership, addressing the same advertiser demand set as Pikasso.
Direct peers
- OUTFRONT Media: North American OOH operator focused on billboards, transit, and DOOH across the US. Closely comparable to Pikasso in its multi-format (static + digital + transit) inventory strategy and agency-driven sales motion.
- Lamar Advertising: US-based pure-play billboard and DOOH operator with a large static and digital inventory footprint. Direct peer because its core business — selling advertising on owned outdoor structures — mirrors Pikasso's billboard and DOOH model.
- Ströer SE: Germany-based OOH and digital out-of-home operator with a strong DOOH programmatic platform. Comparable to Pikasso as a multi-format OOH company investing in programmatic DOOH to defend against digital ad-budget leakage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pikasso social profiles
Digital presencePikasso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pikasso leadership team
Management profileNumber of profiles
Pikasso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pikasso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pikasso
What does Pikasso do?
Pikasso provides out-of-home (OOH) advertising services, including static billboards, digital billboards, and transport advertising. The company operates an outdoor media network across markets, selling advertising space and placements to brands, agencies, and media buyers seeking reach outside of digital and TV channels. Founded in 1986 and headquartered in Beirut, Lebanon, with 251–500 employees.
When was Pikasso founded?
Pikasso was founded in 1986. It employs 251 to 500 people.
Where is Pikasso based?
Pikasso is headquartered in Beirut, Lebanon, in the Middle East region.
Who are Pikasso's main competitors?
Regional players on record are IGPDecaux, Absolut Media, Big Outdoor and Emirates Advertising. VIOOH is listed as an emerging player. Broad incumbents are Clear Channel Outdoor and JCDecaux. Direct peers are OUTFRONT Media, Lamar Advertising and Ströer SE.
Does Pikasso have an API?
No public API is recorded for Pikasso.
What industry is Pikasso in?
Pikasso's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7310.