Arblu

What Arblu does

Arblu S.R.L. is an Italian manufacturer of premium bathroom furnishings, founded in 1996 and headquartered in Fontanafredda (Pordenone), Italy, with a 51–100 employee base and operations spanning 35+ countries. The company's product portfolio centers on a coordinated 'Total-Look' ecosystem built around two proprietary surface technologies: Pietrablu, a trademarked textured stone-effect surface available in 44+ colors and multiple texture families (Grip, Juta, Trendy, Well, Woody, Easystone), and Tecnoblu, a 2cm Solid Surface material that is homogeneous, non-porous, antibacterial, and regenerable. The full range spans shower trays, wall panels, shower cabins and walk-in enclosures, bathroom furniture (including the modular Tuby, Dress, and Horizon Systems), washbasins, sanitary ware, bathtubs, and decorative radiators under the Livingstone brand (electric, hydronic, and hybrid variants with Wi-Fi app control). The product is differentiated through multiple international design awards, including ADI Design Index inclusions (Tuby 2022, Kore 2020), a Compasso d'Oro nomination (Kore 2022), and Archiproducts Design Awards (Allegro 2020, Kore 2019).

Arblu sells through an authorized agent and dealer network supported by dedicated customer (cliente.arblu.it) and agent (agente.arblu.it) portals, complemented by two company-owned showrooms: a Materioteca design showroom in Milan's Brera district and a flagship on the Champs-Élysées in Paris. Its customer base is split between end consumers and interior designers/architects specifying complete bathroom projects, with secondary distribution through bathroom specialty retailers. Pricing is not publicly disclosed and operates on a dealer-quoted, pay-as-you-go basis; the company pursues a brand-led GTM anchored on Made-in-Italy craftsmanship, design authority, and content marketing (blog/magazine, Pinterest, email newsletter, trade shows such as Cersaie and ISH Frankfurt, and press coverage in Italian and international design publications).

The company reported a revenue target of €40 million for 2022 per Pambianco News, alongside a €3 million two-year investment in technology and new facilities. It is privately held as an S.R.L. with no disclosed external investors, parent company, or M&A activity. The operating model combines in-house production at Fontanafredna with international showrooms, a multi-language website, and a design-led brand positioning aimed at the premium segment of the European bathroom furnishings market.

Name

Arblu

Legal name

ARBLU S.R.L.

Website

https://arblu.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Arblu is a privately held Italian manufacturer of premium bathroom furnishings, offering a coordinated 'Total-Look' system of proprietary Pietrablu and Tecnoblu surfaces, shower enclosures, furniture, and Livingstone radiators to consumers, architects, and dealers across 35+ countries.

Ownership category

akta.pro rank

Product category

Bathroom Furnishings

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro industry

PRIMARYCRAIAFAD

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAB

Bathroom Vanities & Cabinetry Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAC

Plumbing Fixtures & Faucets Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Bathroom furnishings
• Shower enclosures
• Bathroom furniture
• Decorative radiators
• Solid surface materials

Headquarters

HQ city

Fontanafredda

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Fixtures and Furniture Sales: Arblu generates revenue through one-time sales of bathroom products including shower trays, enclosures, furniture, radiators, and accessories. The company serves both B2B (through agent/dealer network) and B2C (through showrooms and online portals) customers with made-in-Italy premium bathroom solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Arblu manufactures and sells Italian-made bathroom furnishings, including shower trays (Pietrablu textured, Tecnoblu Solid Surface, ceramic), shower enclosures and cabins, bathroom furniture, decorative radiators (Livingstone brand), washbasins, sanitary ware, and accessories. The company's products are unified by its proprietary Pietrablu surface system, which offers 44+ colors and multiple textures to enable a coordinated "total-look" bathroom design. Sales occur through an authorized dealer/agent network and through company-owned showrooms in Milan and Paris.

Product overview

Arblu is an Italian company specializing in comprehensive bathroom solutions, offering a coordinated ecosystem of products designed to achieve a "total look" aesthetic. The product portfolio centers on the proprietary Pietrablu surface system (a branded material with 44+ colors and multiple textures) that unifies shower trays, wall panels, washbasins, furniture, and radiators. Core product categories include shower trays in three material variants (Pietrablu textured, Tecnoblu Solid Surface, and Ceramica), shower cabins ranging from minimalist designs (Filo) to premium lines (Otto with 8mm glass), bathroom furniture, decorative radiators under the Livingstone brand, and sanitary ware. The modular collections like Tuby System, Dress System, and Horizon System enable coordinated bathroom design. The company operates from Fontanafredda, Italy, with showrooms in Milan and Paris.

Differentiator

Problem solved

Functional benefit

Brands

• Pietrablu: Surface system brand offering textured shower trays, panels, and coordinated bathroom surfaces
• Livingstone
• Tecnoblu
• Couture Design
• Horizon System
• Tuby System

Products and services

• Piatti doccia Pietrablu (Pietrablu Shower Trays) Textured shower trays made from Arblu's proprietary Pietrablu material system, available in six textures (Trendy, Well, Woody, Juta, Easystone, Grip) and 44+ colors with custom sizing and coordinated drain covers for total-look bathroom design.
• Piatti doccia Tecnoblu (Tecnoblu Shower Trays) Solid Surface shower trays with smooth, silky homogeneous composition, non-porous white matte finish, 2cm ultra-thin profile, antibacterial, regenerable for scratches, thermal and UV resistant; entirely Made in Italy.
• Piatti doccia Ceramica (Ceramic Shower Trays) Traditional ceramic shower trays (including the Rapid model) offering a classic material option alongside Arblu's Pietrablu and Tecnoblu ranges.
• Box Doccia Filo Minimalist swing-opening shower cabin with clean lines and multiple finish options, designed for easy installation and cleaning.
• Box Doccia Icaro Swing-opening shower cabin with decisive lines, offered in 7 configurations and 10 Metal color options, featuring 6mm glass, H 200 cm height, and Timeless anti-limescale treatment.
• Box Doccia Otto Premium-tier shower cabin with 8mm glass thickness, 10 configurations including swing and sliding doors, available in 47 colors.
• Box Doccia A180 Refined shower cabin with 8mm customized glass, 210 cm height, 15 configurations, 180-degree opening, automatic door closing, and profiles in 47 colors.
• Box Doccia Kore Award-winning shower cabin design included in the ADI Design Index 2020 and nominated for the Compasso d'Oro.
• Pareti doccia and Walk-in (Shower Walls and Walk-in Enclosures) Shower wall panels and open walk-in enclosures for modern bathroom layouts, including shower wall panel configurations.
• Sopravasca (Bath Screens) Bath screens and bath cubicles designed for installation on bathtubs.
• Mobili bagno (Bathroom Furniture) Complete range of wall-mounted and freestanding bathroom furniture, coordinated with Pietrablu surfaces for total-look design.
• Tuby System Innovative modular bathroom furniture system designed by Artee&Citton, featured in the ADI Design Index 2022.
• Dress System Highly customizable modular bathroom furniture system launched in 2024, designed for maximum flexibility in bathroom design.
• Horizon System Mobile furniture and Walk-in system combining bathroom furniture with walk-in shower solutions.
• Pezzi unici (Statement Pieces) Unique design pieces including Allegro and Vivace, featuring Pietrablu textured surfaces in Trendy finish with metal frame options; Allegro received the 2020 Archiproducts Design Award.
• Lavabi Ciotole (Bowl Washbasins) Bowl-style washbasins in sizes 38/42, 55, and 61 cm, available in Pietrablu textured finishes or smooth finishes for coordinated bathroom design.
• Sanitari Flò (Sanitary Ware) Ceramic sanitary ware including suspended (wall-mounted) and floor-standing options with soft shapes and coordinated drain covers.
• Pannelli Pietrablu (Pietrablu Wall Panels) Wall panels in Pietrablu textures for shower and bathroom wall coverings, designed to coordinate with other Pietrablu products.
• Vasche da Bagno (Bathtubs) Bathtubs for complete bathroom installations.
• Livingstone Decorative Radiators (Easystone, Gransasso, Lineò) Decorative radiators under the Livingstone brand available in electric, hydronic, and hybrid configurations; made from marble powder with water-based paint finishes, touch screen controls and Wi-Fi app programming. Includes the Easystone, Gransasso, and Lineò (launched 2024) models.
• Mobili lavanderia (Laundry Furniture) and Accessori e complementi (Accessories) Laundry room furniture and organization systems, plus bathroom accessories and complementary items including WC plates (Placca WC) in Pietrablu or Geablu finishes.
• Couture Design (Custom Design Service) Custom design service for personalized bathroom solutions, enabling tailored specifications for individual projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Duravit: Major German manufacturer of ceramic sanitary ware, shower trays, bathroom furniture, and wellness products with global distribution. A broad incumbent overlapping with Arblu across shower trays, furniture, and bathroom design.
• Roca: Spanish global bathroom manufacturer with broad portfolios in sanitary ware, shower trays, and bathroom furniture. A scaled incumbent competing with Arblu across similar product categories.
• Ideal Standard: Established European bathroom brand offering sanitary ware, brassware, and shower solutions across residential and commercial markets. Comparable to Arblu's shower enclosure and bathroom furniture offering at the mid-premium tier.
• Villeroy & Boch: Large European bathroom and tableware manufacturer with broad portfolios in ceramic sanitary ware, shower trays, and bathroom furniture. Competes with Arblu in mid-to-premium bathroom categories with a much larger international footprint.

Direct peers

• Porcelanosa: Spanish premium bathroom and surface manufacturer known for coordinated ceramic surfaces and bathroom systems, directly comparable to Arblu's coordinated surface approach with showroom-led distribution.
• Boffi: High-end Italian bathroom and kitchen systems maker with proprietary materials, modular furniture, and design-led showrooms in major capitals. Comparable to Arblu on premium positioning, design awards, and made-in-Italy identity.
• Antoniolupi: Premium Italian bathroom design brand specializing in coordinated basins, furniture, and shower trays with proprietary materials — a direct competitor in the 'total-look' Italian bathroom design niche that Arblu targets.
• Scavolini: Italian manufacturer of premium bathroom and kitchen furniture, similarly positioned in the design-led mid-to-high-end Italian segment and selling via a dealer network with branded showrooms. Highly comparable in product range (bathroom furniture, surfaces) and go-to-market model.
• Hatria: Italian ceramic sanitary ware and bathroom furniture maker targeting the premium-design segment with made-in-Italy positioning. Closely comparable as a fellow Italian bathroom design manufacturer.

Emerging players

• Cosentino: Spanish global producer of engineered surfaces (Silestone, Dekton) increasingly used in bathroom applications. Comparable as an emerging material-system competitor whose surfaces may substitute or complement Arblu's Pietrablu/Tecnoblu materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arblu
• LinkedInlinkedin.com/company/arblu-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arblu