Founderplus

What Founderplus does

Founderplus is an Indonesian startup development platform operated by PT Badr Studio Indonesia, headquartered in Depok, and serving early-stage startup founders and SME owners. Founded in 2013, the company operates a multi-product ecosystem consisting of the Founderplus Academy (an online learning platform with 70+ courses, 7 structured learning programs, 6 events, and 32+ free AI-powered tools), the Founderplus Inkubasi 6-week intensive incubation program (50+ startups incubated), 1-on-1 Advisory services (100+ founders accompanied), the Business Operating System (BOS) 15-session mentoring journey, and a Creator Platform marketplace for digital product sales.

The platform's technical architecture integrates third-party AI capabilities (Anthropic Claude and OpenAI) across user-facing features including an AI Landing Page Builder, AI Business Health Assessments, an OKR generator, and 14 named Agent Skills published via .well-known catalogs for A2A-protocol agent interoperability. Supporting infrastructure includes Cloudflare for hosting/CDN, Bunny.net for video streaming, Xendit for payment processing, and analytics tooling (Google Analytics 4, Microsoft Clarity).

The business model combines low-ARPU subscription tiers (Rp299K/month to Rp1.15M/6 months), individual course sales (Rp12K–Rp650K), higher-priced programs (BOS at Rp1.999M, Learning Programs up to Rp1.5M), advisory retainers, and creator marketplace commission potential. Founderplus is privately held, bootstrapped with no disclosed institutional funding, and distributes primarily through its Academy platform, main website, and WhatsApp consultation — serving the Indonesian entrepreneurial market exclusively.

Name

Founderplus

Legal name

PT Badr Studio Indonesia

Website

https://founderplus.id

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Founderplus is an Indonesian startup development platform offering online courses, 6-week incubation, 1-on-1 advisory, and a creator marketplace for early-stage founders and SMEs, with AI-powered tools integrated across its Academy platform.

Ownership category

akta.pro rank

Product category

Startup Incubation and Entrepreneurship Education

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC), Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Startup incubation
• Founder education
• Business mentoring
• Entrepreneurship training
• Digital product marketplace

Headquarters

HQ city

Depok

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Academy Subscription: Monthly and multi-month subscription plans providing access to 100+ video courses, learning programs, and bootcamps. Billed monthly (Rp299,000), quarterly (Rp850,000), or semi-annually (Rp1,150,000).
2. Individual Course Sales: One-time purchase of individual courses ranging from Rp12,250 to Rp650,000. Includes live classes, bootcamps, and recorded workshops.
3. Incubation Program: Intensive 6-week incubation program for early-stage startups. Program enrollment generates revenue.
4. Advisory Services: Intensive business coaching and AI integration advisory services. One-on-one mentoring sessions.
5. Creator Platform Revenue Share: Platform takes commission on digital product sales by creators. Creators sell prompt packs, AI tools, skill guides, templates, and courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Founderplus is an Indonesian startup development platform that combines online education (Academy with 100+ video courses and learning programs), a 6-week intensive incubation program, one-on-one business advisory and mentoring, and a Creator Platform marketplace where third-party creators sell digital products. It serves early-stage founders and SME owners with practical business education, AI-powered business tools (calculators, prompts, assessments), and a founder community built over 14+ years in the Indonesian startup ecosystem.

Product overview

Founderplus is a startup development platform for Indonesian founders, consisting of five interconnected product lines: (1) Founderplus Academy — the core learning platform with 70+ courses, 7 structured learning programs (mastery bundles), 6 events, and 32+ free AI tools (calculators, prompts, interactive templates); (2) Founderplus Inkubasi — a 6-week intensive startup incubation program that has incubated 50+ startups; (3) Founderplus Advisory — intensive 1-on-1 business coaching tailored to founder needs, accompanying 100+ founders; (4) Business Operating System (BOS/Mastery) — a 15-session, 2-month mentoring journey for building self-managing business systems; and (5) Creator Platform — a commission-free digital product marketplace for creators to sell AI tools, prompt packs, templates, courses, and other digital products, featuring an AI Landing Page Builder and microsite storefronts. All products are branded under PT Badr Studio Indonesia and operate across founderplus.id and academy.founderplus.id.

Differentiator

Problem solved

Functional benefit

Brands

• Founderplus Academy: Online learning platform offering courses for founders and entrepreneurs in Indonesia
• Founderplus BOS (Business Operating System)
• Founder+ Creator Platform

Products and services

• Founderplus Academy Online learning platform for Indonesian founders and entrepreneurs offering 70+ individual courses and 7 structured learning programs (mastery bundles) covering business, marketing, product, finance, fundraising, people management, and AI topics. Available via subscription (1/3/6 months) or individual course purchase, with free AI tools, calculators, and prompts as lead magnets.
• Founderplus Inkubasi (Incubation Program) Intensive 6-week startup incubation program for early-stage Indonesian founders to build strong business foundations. Includes mentorship, business frameworks, and community access. Has incubated 50+ startups with 200+ founders having participated.
• Founderplus Advisory

Quantifiable outcome

• 50+ startups successfully incubated through the program
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• XenditcoreTechnology or IntegrationXendit is the payment processing partner used for all transactions. According to terms and conditions, payments are processed by Xendit.
• ANGIN (Angel Investment Network Indonesia)minorChannel Partner/ Reseller/ DistributorANGIN (Angel Investment Network Indonesia) is listed as a partner, potentially connecting startups with angel investors.
• 1000 StartupminorStrategic or Co-development Partner1000 Startup is listed as a partner, potentially collaborating on startup ecosystem development.
• IndigominorStrategic or Co-development PartnerIndigo (Tempo Co's incubator) is listed as a partner, potentially collaborating on startup incubation.
• DailySocialminorGTM or Marketing PartnerDailySocial is listed as a partner, potentially for media coverage or content distribution.
• Block71minorStrategic or Co-development PartnerBlock71 (NUS enterprise hub) is listed as a partner, potentially collaborating on startup ecosystem expansion.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glints: Southeast Asian talent and learning platform connecting professionals with career opportunities and skill courses. Comparable to Founderplus in serving Indonesian professionals seeking career/founder upskilling, with overlapping bootcamp and course products.
• Ruangguru: Indonesia's largest K-12 and skills edtech, offering subscription-based online courses and live tutoring. Overlaps with Founderplus's Academy subscription model and Indonesian SMB/consumer learning market, though Ruangguru focuses more on K-12 than entrepreneurship.
• Harisenin (Hacktiv8): Indonesian bootcamp and learning provider offering intensive programs in coding, data, and business. Directly comparable to Founderplus's bootcamp-style offerings and Indonesian SMB founder/operator target audience.
• 1000 Startup Digital: Government-backed Indonesian startup incubation program; explicitly listed as a Founderplus partner. Directly comparable as a free/subsidized incubator targeting the same Indonesian early-stage founder segment.

Broad incumbents

• Udemy: Global marketplace for individual courses with a broad business and entrepreneurship catalog. Comparable to Founderplus Academy's a la carte course offerings and Indonesian SMB learner audience, with similar individual pricing model.
• Coursera: Global MOOC platform with courses, certificates, and degree programs from universities and companies. Comparable as a broad incumbent in online learning, with overlapping professional development and business course categories that compete for Indonesian learners.

Emerging players

• Skillshare: Global creator-led course platform with subscription-based access to thousands of classes. Comparable to Founderplus Academy's subscription model and creator-led content format, though Skillshare operates globally rather than in Indonesia specifically.
• Teachable: Platform enabling creators to build and sell online courses with marketplace-style distribution. Closely comparable to Founderplus's Creator Platform, which similarly lets creators monetize digital products and courses.

Others

• Block71 (NUS Enterprise): Singapore-based startup hub/incubator with presence in Indonesia. Comparable ecosystem player; listed as a Founderplus partner, with overlapping focus on Indonesian/Southeast Asian early-stage founder development.
• ANGIN (Angel Investment Network Indonesia): Indonesian angel investor network connecting founders with funding. Adjacent ecosystem player and listed Founderplus partner, with overlapping Indonesian founder community and ecosystem-development mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/founderplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founderplus