GVS Beverage

What GVS Beverage does

GVS Getränkevertrieb Südwestfalen GmbH & Co. KG, operating under the trade name "GVS Getränke & mehr", is a German beverage wholesaler headquartered in Kreuztal (with a branch in Werdohl) serving the South Westphalia region. The company's core business is wholesale distribution of more than 6,000 beverage products — mineral and healing waters, bottled and draft beers, soft drinks, juices, wines (over 1,000 varieties), and spirits — to gastronomy and HoReCa customers, food retail outlets, gas stations, event organizers, and private consumers. It is affiliated with the Getränke & Mehr Gruppe (a network of 24 GFGH locations across Germany) and the Krombacher Getränkefachgroßhandelsgruppe, which provide group-level purchasing power and shared logistics infrastructure.

The technology stack is conventional for the sector: the kollex third-party e-commerce platform enables digital self-service ordering of the full product catalog, while the Cargoclix time slot booking system optimizes delivery and pickup scheduling at the Kreuztal location. The company extends beyond core beverage distribution with adjacent service lines — event equipment rental (Mietgut), professional hygiene products from Ecolab and Katrin, full event organization, and the REOLIO private-label palm oil-free cooking oil delivery and collection service (TÜV Rheinland certified). It is also the operator of the Getränkemärkte Südwestfalen (GMSW) marketing company, which coordinates cooperation with approximately 200 independent beverage specialist retailers.

Revenue is generated transactionally through product sales, equipment rental, hygiene distribution, and service fees on customer-specific contracts; pricing is not publicly disclosed and requires authenticated portal access. The 2023 introduction of a customer-specific Servicepauschale (partially offset by digital-channel credits) signals a structural shift toward monetizing digital adoption. Distribution is direct via own logistics fleet serving the regional catchment, supplemented by self-pickup at both locations and the GMSW retail partner channel. The company is privately held as a Kommanditgesellschaft (limited partnership) with managing directors Stephan Rödder and Christian Utsch, and is not listed, funded by external capital, or publicly traded.

Name

GVS Beverage

Legal name

GVS Getränkevertrieb Südwestfalen GmbH & Co. KG

Website

https://gvs-getraenke.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GVS Beverage is a regional German beverage wholesaler headquartered in Kreuztal that distributes 6,000+ beverages and adjacent services (event equipment, hygiene, cooking-oil recycling) to HoReCa customers, food retailers, and event organizers across South Westphalia as part of the Getränke & Mehr Gruppe.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage & Alcohol Distribution Centers (TLALAEAK)

Keywords

• Beverage wholesale
• Beverage distribution
• HoReCa supply
• Event equipment rental
• Hygiene product supply

Headquarters

HQ city

Kreuztal

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Beverage Wholesale Distribution: Core beverage wholesale business supplying mineral waters, beers, refreshments, juices, wines (over 1,000 products), and spirits to retail, gastronomy, and event customers. Revenue generated through product sales with pricing based on customer-specific contracts and index-linked fuel surcharges.
2. Event Equipment Rental (Mietgut): Rental of event equipment including dispensing accessories, glasses, cooling and dispensing vehicles for events ranging from small gatherings to large-scale events.
3. Hygiene Products Distribution: Sale of professional hygiene products including dishwashing dispensers, washroom dispensers, cleaning and disinfection products from Ecolab and Katrin brands, totaling over 150 products.
4. REOLIO Used Cooking Oil Recycling: Collection and recycling service for used cooking oil, providing regular delivery of fresh oil and collection of waste oil in same containers, utilizing existing logistics infrastructure.
5. Event Organization Services: Full-service event organization for sports festivals, shooting festivals, club festivals, and large-scale events including planning and execution support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GVS Beverage is a regional wholesale distributor of beverages and related services operating from Kreuztal and Werdohl in Germany's South Westphalia region. The company supplies over 6,000 beverage products (waters, beers, soft drinks, juices, wines, spirits) along with event equipment rental, professional hygiene products, and the REOLIO palm oil-free cooking oil delivery and collection service to hotels, restaurants, retail outlets, and event organizers.

Product overview

GVS Beverage is a beverage wholesale company operating as part of the Getränke & Mehr group with 24 locations. The core offering is beverage wholesale with over 6,000 products including waters, beers, soft drinks, juices, wines (1,000+ varieties), and spirits. The product portfolio is organized around the core beverage business complemented by service modules: the REOLIO private label (100% palm-free cooking oil), wine selection with training services, event equipment rental (Mietgut), professional hygiene products, and event organization services. Digital access is provided through the kollex online shop platform. The company serves food retail, beverage pickup markets, gas stations, and gastronomy businesses including hotels, restaurants, discotheques, canteens, and catering operations.

Differentiator

Problem solved

Functional benefit

Brands

• REOLIO: Palm oil-free cooking and frying oil delivery and collection service, certified according to EU guidelines by TÜV Rheinland.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Getränke & Mehr GruppecoreStrategic or Co-development PartnerGVS is part of Getränke & Mehr Gruppe, a service-oriented beverage wholesale group with 24 GFGH locations across Germany. This affiliation provides purchasing power, shared logistics infrastructure, and brand backing from Krombacher.
• Getränkemärkte Südwestfalen GMSW GmbHcoreStrategic or Co-development PartnerMarketing company that bundles cooperation with approximately 200 beverage specialist retailers. GVS is the operator of this network with headquarters in Kreuztal-Krombach.
• kollexcoreTechnology or IntegrationDigital ordering platform partner enabling online sales of entire product catalog with over 6,000 products. GVS integrates kollex shop on their website for customer convenience.
• EcolabminorChannel Partner/ Reseller/ DistributorProvider of professional hygiene products including latest generation dishwashing dosing equipment, washroom dispensers, and cleaning/disinfection products for professional gastronomy.
• KatrinminorChannel Partner/ Reseller/ DistributorHygiene product supplier offering over 150 products for modern gastronomy operations, complementing Ecolab range for comprehensive hygiene solutions.
• TÜV RheinlandminorOthers
• Krombacher GetränkefachgroßhandelsgruppecoreStrategic or Co-development PartnerGVS operates as part of the Krombacher beverage wholesale group, benefiting from brand association, group purchasing, and shared best practices across the franchise network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Haas Getränke (or comparable regionaler GFGH): Regional German beverage wholesaler providing full-service beverage distribution to gastronomy and retail customers. Comparable to GVS as a similarly sized GFGH operating in a defined German region.
• Dursty Getränkemärkte GmbH: German regional beverage retail chain (Getränkemärkte) sourcing via GFGH partners. Comparable to GVS's retail customers and to the 200+ specialist retailers coordinated through GMSW.
• Getränke Hoffmann GmbH: Large German beverage specialist retail chain with significant regional presence. Adjacent peer to GVS as both a customer-network archetype and a competing beverage distribution model focused on the retail channel.
• Getränke Esser GmbH: Regional German GFGH serving gastronomy and retail with full beverage assortment. Directly comparable to GVS as a mid-sized regional beverage wholesaler with similar customer mix.

Emerging players

• Flaschenpost SE: Digital-native German beverage delivery platform offering short-lead-time beverage distribution to both B2B and B2C customers. Comparable to GVS's beverage distribution model but competes on speed and digital ordering rather than full HoReCa service.
• DrinkPort GmbH: German digital beverage distribution platform focused on HoReCa customers with online ordering. Directly comparable to GVS's kollex-enabled self-service ordering experience for gastronomy accounts.

Broad incumbents

• Krombacher Gruppe: Major German brewing group and GVS's strategic affiliate within the Krombacher Getränkefachgroßhandelsgruppe. Comparable as a parent/strategic partner rather than direct competitor, but provides benchmark on scale, brand strength, and group purchasing economics.
• Lekkerland SE: German convenience and foodservice wholesaler serving tankstellen, kiosks, and HoReCa with broad product range including beverages. Comparable to GVS's HoReCa and gas station (Tankstellen) customer segments but at significantly larger scale and broader portfolio.

Direct peers

• Trinks GmbH: One of Germany's largest beverage wholesalers (GFGH) with multi-regional coverage. Directly comparable to GVS as a full-line beverage distributor serving gastronomy and retail customers with broad SKU range and similar GTM.

Others

• Wüstenrot & Württembergische (W&W) Getränke / Sagafredo / regionale GFGH groups: GMS Getränke is a German beverage marketing and services group coordinating multiple GFGH locations. Comparable to GVS's GMSW (Getränkemärkte Südwestfalen) marketing company structure and shared-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GVS Beverage