Spook

What Spook does

Spook AB is a Swedish digital marketing consultancy founded in 2010 and headquartered in Stockholm, with a regional office in Warsaw, Poland. The company focuses on the retail and payments sectors, delivering digital campaigns, creative development, training materials, and technology solutions to enterprise clients including Mazda, Puma, Autodesk, Electrolux, Visa, Husqvarna, Accenture, McKinney, Jula, Imation, Wrapp, Saucony, PKO Bank Polski, and Brighter AB. Its website (spook.se) lists 14+ documented case studies spanning automotive, sportswear, software, consumer appliances, retail, banking, healthcare, and mobile/gift-cards, with quantified client outcomes such as a 150% sales lift for Mazda Scandinavia, 200% of recruitment target for Accenture Poland, and hundreds of thousands of euros in incremental first-week sales for Imation's dutch auction.

The company's flagship technology is 3ngage, a proprietary HTML5/WebGL-based interactive 3D product visualization platform developed in-house starting October 2016 and commercially launched April 2017 with Brighter AB's Actiste connected medical device as the first deployment. 3ngage runs in any browser on any device (desktop, mobile, plus optional VR goggles) without apps or plugins, supporting e-commerce, in-store digital touch displays, multi-language self-service product guides, and commercial real estate space configuration. Spook pursues an enterprise sales-led go-to-market, supplemented by event-driven demand generation at conferences such as Nordic Ecommerce Summit, Marketing Directors' Congress, Warsaw Augmented Retail, and VR Science Festival. Academic validation comes from a research partnership with Stockholm School of Economics Center for Retailing. A 2017 collaboration with the University of Southern California produced an AI-driven conversational website with a 3D molecular interface for McKinney, representing Spook's only documented AI initiative.

Spook operates a hybrid business model combining project-based digital marketing consulting revenue with 3ngage platform licensing and bespoke interactive 3D content production bundled with the platform. The company is founder-led by CEO Thomas Krotkiewski, with senior staff in account management and press; ownership appears closely held with no disclosed institutional investors, venture capital, or private equity. No revenue figures, funding rounds, or pricing data have been disclosed in source materials, and the most recent dated public activity (blog posts, case studies, event appearances) is from 2019.

Name

Spook

Legal name

Spook AB

Website

https://spook.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spook AB is a Swedish digital marketing consultancy and developer of 3ngage, a proprietary HTML5/WebGL platform for browser-based interactive 3D product visualization, serving enterprise clients in retail, payments, industrial, healthcare, and commercial real estate.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Software Publishers (5132), Graphic Design Services (541430), Public Relations Agencies (541820)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Digital marketing consulting
• Interactive 3D visualization
• Ecommerce experience platform
• Product visualization software
• Retail digital campaigns

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Consultancy Services: Spook operates as a digital marketing consultancy delivering custom digital campaigns, creative development, technology solutions, and training materials to enterprise clients (e.g., Mazda sales campaigns, Autodesk internal training, Accenture recruitment games). Revenue generated through project-based consulting engagements.
2. 3ngage Platform Licensing: Spook licenses the 3ngage interactive 3D platform to enterprise clients for embedding in e-commerce sites, brand stores, and digital touch displays. The platform targets ecommerce, industrial, and real estate applications. Also considering applications in industrial sector for visualizing processes and machines.
3. Interactive 3D Content Production: Spook creates bespoke interactive 3D content and simulations (e.g., Husqvarna Automower self-service guide, commercial real estate space configurators) as part of client engagements, bundled with the 3ngage platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Spook AB is a Swedish digital marketing consultancy that delivers project-based marketing, advertising, and communication strategy services to enterprise clients. Its proprietary 3ngage platform enables interactive 3D product visualization in any web browser on any device, without apps or plugins, supporting e-commerce, m-commerce, industrial training, and commercial real estate applications. Revenue is generated through custom consulting projects and licensing of the 3ngage platform.

Product overview

Spook is a digital marketing consultancy offering a proprietary platform called 3ngage alongside various digital marketing services. 3ngage is an interactive 3D product visualization platform for ecommerce, mcommerce, industrial training, and real estate applications. The company provides digital marketing services including AI conversation bot design, training material development, 3D imagery production, interactive game development, in-game advertising, e-commerce integration, campaign development, and market launch services for clients in retail, payments, and various industries.

Differentiator

Problem solved

Functional benefit

Brands

• 3ngage: Platform for interactive 3D product experiences in ecommerce, mcommerce, industrial training, and commercial real estate. Works in any browser on any device without apps or plugins. Also compatible with VR goggles.

Products and services

• 3ngage Proprietary interactive 3D product visualization platform for e-commerce, m-commerce, industrial training, and commercial real estate applications. Enables customers to rotate, explore, disassemble, and configure products in any web browser on any device without apps, plugins, or software installation, and is also compatible with VR goggles. Licensed to enterprise brands for embedding in their e-commerce sites and in-store touch displays.
• Digital Marketing Consultancy Services Project-based digital marketing consultancy delivering custom digital campaigns, creative development, technology solutions, in-game advertising, recruitment marketing, e-commerce integrations, sales mechanics (e.g., dutch auctions), market launches, and training materials to enterprise clients across retail, automotive, payments, consumer goods, and industrial sectors.
• AI Conversation Bot Design Development of AI-driven conversational websites, including AI conversation bot design and 3D molecular interfaces for on-demand content delivery. Created with AI researchers at the University of Southern California.
• Husqvarna Automower 3D Simulation Interactive multi-language 3D self-service guide that lets customers explore and try the Automower robotic lawnmower in 3D, including simulating blade replacement without reading manuals. Connects to client localization systems for multi-language delivery.

Quantifiable outcome

• 150% sales increase for Mazda Scandinavia driven by in-game digital advertising campaign
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ecommerce PolandcoreStrategic or Co-development Partner · 21 March 2017Spook joined Ecommerce Poland, a chamber of commerce for Poland's digital economy that connects government and industry. Spook contributes its multinational experience to benefit all members and participates in industry development and standardization efforts.
• Stockholm School of Economics / Center for RetailingcoreStrategic or Co-development PartnerSpook partnered with researchers at the Stockholm School of Economics, led by Carl-Philip Ahlbom at Center for Retailing, to study how interactive 3D product visualization affects consumer shopping behavior. The research validated that 3ngage increases willingness to buy and perceived product quality. Spook also plans a research initiative with a Swedish university to study how 3ngage influences purchasing behavior.
• Brighter ABcoreStrategic or Co-development PartnerBrighter AB is the first commercial customer of the 3ngage platform. Their Actiste connected medical device for insulin-treated diabetics was the first product to feature a 3ngage interactive 3D experience, launched at the Nordic e-Health Congress Vitalis in April 2017.
• University of Borås / Swedish Institute for Innovative RetailingminorStrategic or Co-development PartnerSpook CEO Thomas Krotkiewski collaborated with Associate Professor Malin Sundström of University of Borås and Swedish Institute for Innovative Retailing for a lecture at VR Science Festival on interactive 3D and consumer shopping behavior.
• Husqvarna GroupcoreStrategic or Co-development PartnerHusqvarna uses 3ngage interactive product simulations for its Automower robotic lawnmowers, including an in-store self-service guide accessible on digital touch displays and online. This represents a flagship commercial implementation of the 3ngage platform in the industrial/consumer products sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Obsess: Obsess builds immersive 3D and AR shopping experiences for retail brands, including virtual stores and interactive product visualization embedded on e-commerce sites. It directly overlaps Spook/3ngage's retail 3D experience thesis and enterprise retail customer base.
• Sayduck: Sayduck is a Finnish 3D and AR platform focused on retail and e-commerce, allowing brands to publish interactive 3D models and AR try-on experiences. As a Nordic-headquartered 3D commerce specialist, it is comparable to Spook/3ngage in geography, technology stack, and vertical focus.
• Emersya: Emersya provides an interactive 3D and AR platform for e-commerce and product configuration, with browser-based viewers and configurators. It competes head-to-head with 3ngage for enterprise brand customers seeking embedded 3D product experiences.
• Threekit: Threekit is a 3D commerce platform that enables brands to create, configure, and visualize products in interactive 3D and AR directly on e-commerce sites. It is the closest direct competitor to Spook's 3ngage, serving enterprise retail and manufacturing customers with a SaaS-style platform for browser-native product visualization.
• ByondXR: ByondXR builds immersive 3D and AR shopping experiences for fashion, beauty, and retail brands, including virtual showrooms and product try-on. It is comparable to 3ngage for enterprise brands wanting interactive 3D in their e-commerce journeys.
• Avataar.me: Avataar.me delivers AI-powered 3D and AR product visualization for e-commerce, with a focus on creating digital twins and immersive shopping experiences. It directly parallels Spook/3ngage's value proposition for enterprise retail customers.
• Marxent: Marxent's VisualCommerce platform powers 3D product visualization, configuration, and AR for retail and home improvement brands. It targets similar enterprise customers to Spook/3ngage (e.g., complex or bulky products) and competes on browser- and app-based 3D/AR deployment.

Broad incumbents

• AKQA: AKQA is a global design and innovation agency that has advised Spook's CEO and serves enterprise clients with digital experiences, campaigns, and emerging-technology work. It is comparable as a much larger incumbent offering integrated digital marketing and interactive experience design.
• Dept: Dept is a large global digital agency delivering creative, technology, and data services to enterprise brands across retail, finance, and consumer industries. As a much larger full-service incumbent, it overlaps Spook's digital marketing consultancy offering but serves a broader portfolio of capabilities.
• Adobe (Substance 3D / Aero): Adobe's Substance 3D and Aero tools provide enterprise-grade 3D asset creation, rendering, and AR authoring used by retail and consumer brands. As a broader incumbent platform, it competes upstream in the 3D/AR content production stack that Spook/3ngage sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spook-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spook