What ByondXR does

ByondXR (legal entity ByondVR Ltd.) is a privately held B2B SaaS company headquartered in Israel (Petach-Tikvah) with a US office in New York City, founded in 2015. The company sells an Immersive Brand Engagement Platform that enables brands, retailers, and manufacturers to build, manage, and scale photorealistic virtual stores, showrooms, home décor visualizers, product configurators, and AI-driven staging experiences. The underlying platform is end-to-end and no-code via ByondXR Studio, supports deployment across VR headsets (Meta Quest, Apple Vision Pro, Samsung, Google), web, mobile, and tablet, and runs on cloud infrastructure with GDPR and CCPA compliance. Its proprietary feature set spans virtual try-on, AI personal consultants, AI product recommendations, generative AI visual merchandising, multi-user collaboration, gamification, branded avatars, SSO/digital wallet, NFT/Web3 capabilities, and user behavior analytics, with integrations to Salesforce, SAP, Shopify, PayPal, OpenAI, Ready Player Me, and Roblox.

The company sells to enterprise brand customers via direct field sales (quote-based annual SaaS subscriptions with per-experience licensing fees) supplemented by a channel ecosystem of eCommerce platforms, studios/agencies, solution partners, and resellers. Customers include globally recognized brands such as Lancôme, Estée Lauder, P&G, Unilever, Kraft Heinz, YSL, Armani, LEGO, Bacardi, Lindt, and Caesarstone, organized across eight industry verticals including Beauty, Luxury, CPG, Food & Beverage, Home Décor, Fashion, Automotive, and Toys. Disclosed funding totals roughly $7.65 million across rounds led by Firstime Venture Capital and HTC, with a 2023 strategic investment from Union Tech Ventures. Most recently, ByondXR announced a strategic partnership with Alibaba Cloud at GITEX Global 2025 to expand its reach into the Middle East and Asia under the 'BYOND Asia' positioning.

Name

ByondXR

Legal name

ByondVR Ltd.

Website

https://byondxr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ByondXR is an Israel- and US-based B2B SaaS company that sells a no-code Immersive Brand Engagement Platform enabling global enterprise brands across Beauty, Luxury, CPG, F&B, Home Décor, Fashion, Automotive, and Toys to build and scale photorealistic virtual stores, showrooms, AR visualizers, and AI-driven shopping experiences on a quote-based annual subscription with per-experience licensing.

Ownership category

akta.pro rank

Product category

Immersive Commerce / Extended Reality (XR) Software Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Immersive commerce platform
• Virtual store software
• Augmented reality visualizer
• 3D product configurator
• Virtual showroom SaaS

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual SaaS Subscription: Core platform licensing is sold as an annual subscription, similar to standard B2B SaaS platforms. Pricing scales based on number of immersive experiences launched, each carrying its own licensing fee.
2. Experience Licensing Fees: Each immersive virtual experience created on the platform (virtual store, virtual showroom, home décor visualizer, product configurator, AI visualizer) carries its own separate licensing fee in addition to the base annual subscription.
3. Apps, Add-ons and Plugins: Fee-based applications and add-ons to elevate experiences and increase engagement, including gamification packs, multi-user packs, eCommerce plugins, and other apps from the XR Apps Marketplace.
4. Professional / Creative Services: In-house creative studio services available to complement the platform offering for brands without in-house creative teams or agencies. Offered as an optional add-on service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ByondXR builds and sells an Immersive Brand Engagement Platform — an end-to-end SaaS technology stack with a no-code Studio that lets brands and retailers create, launch, and scale 3D, AR, VR, and web-based virtual stores, showrooms, home décor visualizers, product configurators, and AI-powered visual experiences. The platform is licensed on an annual subscription basis with per-experience fees, supported by an XR Apps Marketplace and optional in-house creative services.

Product overview

ByondXR offers the Immersive Brand Engagement Platform — an end-to-end SaaS platform for creating, managing, and scaling immersive brand experiences. The core product portfolio includes five distinct products: Home Décor Visualizer (AR-powered room visualization), Virtual Store (immersive 3D retail environments), Virtual Showroom (360° product exploration), Product Configurator (customization tools), and AI Visualizer (generative AI scene creation). These products share the same underlying platform and No-Code Studio, with an XR Apps Marketplace for add-on capabilities. The platform also integrates with a GenAI subsidiary called ImagineSpaces.ai/Viziq for advanced AI-generated visuals. Sold via annual subscription with licensing fees per experience.

Differentiator

Problem solved

Functional benefit

Brands

• ImagineSpaces.ai: AI-based visualization platform for home décor, turning 2D product images into complete inspirational spaces.
• Viziq

Products and services

• Home Décor Visualizer Web-based, photorealistic 3D and AR visualizer for home décor retailers and manufacturers that lets consumers examine products from every angle, customize colors and textures, and place them into rooms of their own home to drive conversion and reduce returns.
• Virtual Store Immersive 3D virtual retail environment featuring branded avatars, AI-powered shopping assistants, gamification, virtual try-ons, social buying, and exclusive content, sold to brands as a discrete experience on the ByondXR platform.
• Virtual Showroom Customized 3D virtual showroom that replicates the in-store experience with 360° exploration, product examination, virtual try-on, and an AI-driven concierge that dynamically adjusts visible inventory based on customer preferences.
• Product Configurator Augmented reality product configurator that lets customers explore product options, digitally customize them to their liking, and place them into realistic settings to enhance purchase likelihood.
• AI Visualizer Generative-AI product that transforms 2D product images into complete, photorealistic, inspirational lifestyle scenes without costly photoshoots, enabling automated visual merchandising and shoppable looks.
• Immersive Brand Engagement Platform End-to-end SaaS technology platform that serves as the foundation for all ByondXR products, enabling brands to create and scale immersive brand engagement experiences via a no-code Studio, an XR Apps Marketplace, and an XR Tech Stack with analytics, product catalog sync, and security.
• ImagineSpaces.ai AI-powered visualization sub-brand and platform for home décor that turns 2D product images into complete, shoppable inspirational spaces, operating within the broader ByondXR product ecosystem.

Quantifiable outcome

• 400% longer engagement time vs. traditional online shopping sessions (brands using ByondXR's tech platform)
• +13 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Alibaba CloudflagshipTechnology or Integration · 1 October 2025Strategic partnership announced at GITEX Global 2025 in Dubai. ByondXR (referred to as 'BYOND Asia' in some sources) was announced as a strategic partner across five sectors spanning fintech, healthcare, digital humans, cloud gaming, and enterprise IT. The partnership is part of Alibaba Cloud's $53 billion AI and cloud infrastructure investment plan. ByondXR's digital human/virtual experience capabilities were highlighted as part of Alibaba Cloud's ecosystem expansion in the Middle East.
• Alibaba CloudflagshipTechnology or IntegrationAt GITEX GLOBAL 2025, multiple companies including Wio Bank, BYOND Asia (ByondXR), ACCUMED, The Game Company, and Atos announced partnerships or expanded collaborations with Alibaba Cloud spanning banking, digital humans, healthcare RCM, gaming, and cloud reselling sectors. ByondXR was positioned as a strategic partner in digital human and immersive digital experiences.
• SalesforcecoreTechnology or IntegrationTechnology integration partnership. ByondXR's Immersive Branded Engagement Platform integrates with Salesforce business applications and eCommerce solutions. The platform can work as an extension of Salesforce-powered brand websites.
• SAPcoreTechnology or IntegrationTechnology integration partnership. ByondXR integrates with SAP's business applications and eCommerce ecosystem. Both companies serve overlapping enterprise customer bases in retail and CPG.
• ShopifycoreTechnology or IntegrationTechnology integration partnership enabling ByondXR's immersive experiences to work with Shopify-powered eCommerce stores. Platform offers seamless shopping cart and product catalog integrations.
• OpenAIcoreTechnology or IntegrationTechnology partnership for AI capabilities. ByondXR leverages OpenAI's technology as part of its AI-driven platform features including AI personal consultants, product recommendations, and generative AI visualizer tools.
• Solution PartnersminorOthersOpen ecosystem of best-in-class tool providers. ByondXR's platform is designed to integrate with solution partners offering solutions for gaming, AI, design and modeling, video, 3D rendering, and Web3 shopping experiences.
• Studios & AgenciescoreImplementation/ SI/ Consulting PartnerCreative and implementation partners including studios and agencies that use ByondXR's platform to create immersive branded environments for their client brands. Partners benefit from ByondXR's no-code studio and longest-operating expertise in immersive commerce space.
• eCommerce PlatformscoreChannel Partner/ Reseller/ DistributoreCommerce platforms as channel partners integrating with ByondXR's Immersive Branded Engagement Platform. Natural integration fit for online-store platforms and business applications. Partners like Salesforce and SAP are part of this ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Obsess: Obsess is an immersive virtual store platform helping retailers and brands build 3D shoppable experiences on the web. It is the closest direct competitor to ByondXR, serving the same enterprise retail/beauty customer base with similar virtual store and showroom capabilities.
• Emperia: Emperia builds virtual stores and immersive 3D experiences for luxury and fashion brands (e.g., Dior, Balmain). It directly competes with ByondXR's Virtual Store and Showroom products for the same high-end retail and beauty customers.
• Journey (Journee): Journey creates immersive brand experiences and virtual worlds for enterprise clients like BMW, Puma, and Siemens. It overlaps with ByondXR's Virtual Store, Showroom, and platform offering for global brand customers.
• Threekit: Threekit provides 3D product visualization and configuration software for commerce, including AR features for furniture and home décor brands. It directly competes with ByondXR's Product Configurator and Home Décor Visualizer offerings.
• Cappasity: Cappasity (now part of Avataar) delivers 3D product visualization and AR try-on for eCommerce, with overlap in ByondXR's virtual try-on and product visualization features targeting fashion and retail customers.

Broad incumbents

• Shopify (AR/3D features): Shopify provides native AR/3D merchant tools through its platform, serving millions of merchants. While not a direct specialized immersive commerce vendor, its built-in 3D model and AR try-on features compete at the platform layer with ByondXR's integrations and capabilities.
• Matterport: Matterport provides 3D digital twin technology for real estate, retail, and industrial use cases. While more focused on spatial capture than commerce, its 3D showroom technology overlaps with ByondXR's Virtual Showroom product for retail and home décor.
• Snap (AR Try-On / Shopping): Snap (Snapchat parent) has built AR Try-On and Shopping tools for brands, leveraging AR Lenses at massive consumer scale. It represents a broad incumbent in the immersive commerce space where ByondXR competes for AR-driven retail experiences.

Emerging players

• Ready Player Me: Ready Player Me is a cross-game avatar platform that ByondXR integrates with for branded avatars. It is more of a partner/ecosystem player than a direct competitor, but represents an emerging capability layer that overlaps with ByondXR's avatar features.
• Zepic: Zepic (formerly Glood.ai) is an emerging platform offering AR/3D commerce experiences for retail brands, with growing focus on virtual try-on. It represents a smaller emerging player with overlapping capabilities in immersive commerce and AR product visualization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ByondVR
• Facebookfacebook.com/byondVR
• LinkedInlinkedin.com/company/ByondXR
• Instagraminstagram.com/byondxr/?igshid=MDM4ZDc5MmU%3D

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ByondXR