James Harvest

What James Harvest does

James Harvest is a premium clothing brand launched in 1988, specializing in high-quality leisure and outdoor wear based on American college and leisurewear aesthetics. The brand is positioned on attention to detail, craftsmanship, and stylish design, and offers a wide range of products suitable for both leisure wear and sporting activities. It is not a standalone legal entity; it is a brand asset distributed exclusively in Canada through Texet Canada, a subsidiary of publicly listed New Wave Group. Development and production follow-up for James Harvest are controlled from Texet Workwear Benelux in Aarschot, Belgium, with finished goods flowing through an energy-efficient autostore warehouse at the same location.

The brand's underlying technology stack centres on sustainable textile manufacturing. Product lines incorporate organic cotton and recycled polyester (including PET-bottle-derived inputs), SPUN DYED production technology that uses less water and chemicals while delivering longer-lasting colours, and Life Cycle Assessments (LCA) used to minimize water, energy, and CO2 emissions across collections such as Printer Prime. The brand and its parent group carry an unusually deep set of sustainability and quality credentials — EcoVadis Platinum, GOTS, Oeko-Tex Standard 100, Global Recycled Standard, Fair Trade Cotton, ISO 9001, ISO 14001, amfori BSCI, amfori BEPI, and the International Accord for Health and Safety — which collectively function as a procurement qualification moat for ESG-driven corporate buyers.

Commercially, James Harvest operates on a one-time apparel sales model via two channels. The bottom-of-funnel is an owned Shopify-based e-commerce storefront at texet.ca (with a WELCOME10 coupon for 10% off first orders and a $200 free-shipping threshold). The mid-funnel is an enterprise field sales motion executed through six regional sales agents (Lbender Sales in GTA/North, Showcase Sales in SWO, Elevated Promotions in BC, Agence Alain Gailloux in Quebec, LJ Consulting in Nova Scotia, and Move Sales in AB/Edmonton/Winnipeg). Customer segments span corporate/enterprise buyers procuring branded uniforms and apparel, individual consumers buying active lifestyle wear, and team/event organizers needing coordinated apparel. Public pricing is opaque, with corporate volume pricing handled via direct contact ([email protected]). No revenue, headcount, or funding figures are disclosed for the brand; financial scale must be inferred from its position within New Wave Group's 40+ brand, 50+ branch portfolio.

Name

James Harvest

Legal name

Texet Canada

Website

https://jamesharvestco.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

James Harvest is a premium leisurewear and outdoor apparel brand launched in 1988. Distributed exclusively in Canada through Texet Canada (a New Wave Group subsidiary), it serves corporate clients needing branded apparel and consumers seeking durable, sustainable active lifestyle clothing.

Ownership category

akta.pro rank

Product category

Premium Apparel

NAICS

Sporting Goods Retailers (45911), Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL)

Keywords

• Corporate apparel
• Premium leisure wear
• Outdoor clothing
• Promotional textiles
• Sustainable apparel

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Apparel Sales: James Harvest generates revenue through sale of premium leisure and outdoor wear products. The brand specializes in high-quality clothing suitable for both leisure wear and sporting activities, targeting businesses for corporate clothing programs as well as individual consumers seeking durable, versatile clothing for active lifestyles.
2. Corporate/Branded Clothing Programs: The brand serves as a corporate clothing supplier, providing customizable clothing options for companies looking to outfit employees with branded apparel that projects professional image.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

James Harvest is a premium clothing brand launched in 1988 that designs, manufactures, and distributes high-quality leisure and outdoor wear based on American college and leisurewear aesthetics. The brand supplies corporate clothing programs to businesses while also selling through e-commerce to individual consumers seeking durable, versatile apparel for active lifestyles. Distribution in Canada is handled exclusively through Texet Canada, a subsidiary of New Wave Group.

Product overview

James Harvest is distributed exclusively through Texet Canada as a premium clothing brand specializing in high-quality leisure and outdoor wear. The product portfolio consists of the James Harvest core brand plus multiple sub-brands: Printer Prime (sustainable two-colour collection), Printer Essentials (customizable mix-and-match basics), and Printer Red (affordable promotional wear with SPUN DYED technology). Together with other distributed brands including J.Harvest & Frost (business shirts), Projob (workwear), Craft (sportswear), and Auclair (gloves and mitts), the offering covers corporate clothing needs across leisure wear, workwear, sportswear, and accessories. The collections emphasize quality materials, sustainability features (organic cotton, recycled polyester), and customization options for corporate branding.

Differentiator

Problem solved

Functional benefit

Products and services

• James Harvest Premium Leisure and Outdoor Wear Premium clothing brand specializing in high-quality leisure and outdoor wear based on American college and leisurewear aesthetics. Renowned for attention to detail, superior craftsmanship, and stylish designs. Combines functionality and fashion with technical features that guarantee comfort and performance in outdoor activities. Sold to corporate customers for employee apparel programs and to individual consumers via e-commerce.

Quantifiable outcome

• Products free from harmful substances and chemical residues through GOTS and Oeko-Tex certifications
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• New Wave GroupcoreStrategic or Co-development PartnerNew Wave Group is the parent company of Texet Canada. James Harvest is one of the brands owned and distributed through this group. The group is listed on the stock exchange and operates over 50 international branches with more than 40 quality brands. Development and follow-up of productions for James Harvest is controlled from Texet Workwear Benelux.
• EcoVadiscoreOthersEcoVadis is a globally recognised platform that supports companies in measuring and improving their sustainability and corporate social responsibility (CSR) performance. Texet Canada achieves EcoVadis Platinum rating.
• Amfori BSCIcoreStrategic or Co-development PartnerNew Wave Group is a member of amfori BSCI and BEPI. Membership offers benefits for cooperation with factories, including standardized social audits assessing compliance with BSCI Code of Conduct on working conditions, fair wages, workplace safety and other social standards.
• Amfori BEPIminorStrategic or Co-development PartnerAmfori BEPI is an initiative that helps companies and factories improve their environmental performance and promote sustainable practices in the supply chain, examining topics such as energy consumption, water management, waste management and use of chemicals.
• International Accord for Health and SafetycoreOthersNew Wave Group has signed the International Accord for Health and Safety in the Textile and Garment Industry, originally the Accord on Fire and Building Safety in Bangladesh that came into force in 2013. The agreement includes factory inspections for electrical and building safety, fire safety training and education.
• Textile ExchangeminorOthersTextile Exchange is a global non-profit organization dedicated to promoting sustainable practices in the textile industry, providing knowledge, tools, and resources to support transition to more sustainable materials and production processes.
• Swedish Chemicals Group (via RISE)minorOthersThrough parent company New Wave Group, Texet participates in the Swedish Chemicals Group organised by RISE to receive up-to-date information on legislation and developments in chemicals, working towards reducing and replacing chemicals according to best available techniques.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SanMar: Major wholesale distributor of apparel and promotional products in North America. Comparable to Texet Canada's distribution model for James Harvest and other wholesale brands, with overlapping customer base of corporate buyers.
• Custom Ink: US-based customizable apparel and promotional products platform serving corporate and group customers. Comparable to James Harvest's custom-branded corporate apparel offering through Texet Canada.
• Stormtech: Canadian-based outdoor and corporate apparel brand with similar product positioning (technical outdoor wear adapted for corporate use). Direct overlap with James Harvest's leisure/outdoor wear and corporate clothing segments.
• Cutter & Buck: Premium apparel brand specializing in corporate and golf apparel with strong sustainability positioning. Comparable to James Harvest in targeting enterprise customers for branded corporate clothing programs at the premium end of the market.
• Alpha Broder: Major North American distributor of promotional apparel and corporate uniforms. Closely comparable to Texet Canada's distribution model for James Harvest, with similar enterprise customer base and product categories.

Broad incumbents

• Eddie Bauer: Established outdoor apparel brand with broader retail and corporate channels. Comparable to James Harvest's outdoor/leisure aesthetic but operates at significantly larger scale and broader geographic footprint.
• Helly Hansen: Established outdoor and workwear brand with corporate uniform programs. Comparable to James Harvest's outdoor apparel positioning and enterprise sales motion, but with global distribution.
• Brooks Brothers: Heritage American business apparel brand with corporate uniform programs. Comparable to James Harvest's premium corporate clothing positioning, particularly the J.Harvest & Frost sub-brand.
• Lands' End: Large apparel brand with strong corporate/workwear business (Lands' End Business). Overlaps with James Harvest's corporate clothing positioning and offers similar customization for enterprise clients.

Emerging players

• Augusta Sportswear: Team sportswear and athletic apparel manufacturer in the promotional and teamwear segment. Comparable to James Harvest's team apparel and promotional product offerings through Texet Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jamesharvestco
• Facebookfacebook.com/jamesharvestco
• LinkedInlinkedin.com/company/jamesharvestco

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Harvest