Teeba

What Teeba does

Teeba (طيبة) for Investment and Advanced Food Industries Company is a Jordanian dairy and food manufacturer founded in 2004 and headquartered in Amman. It operates as a subsidiary of the International Dairy and Juice Company (IDJ) within the regional Al Marai (المراعي) platform, and is described as the market-leading specialized dairy producer in Jordan. Teeba runs a vertically integrated farm-to-fork model: two owned dairy farms in Al Hlehab and Al Mafraq house approximately 3,000 cattle with automated milking and climate-controlled barns, feeding a manufacturing plant in Al Duleil, with downstream distribution through 300+ refrigerated vehicles and 5,000+ company-owned refrigeration units placed in Jordanian retail outlets across all governorates.

The company sells through four branded lines: Teeba (core dairy: laban, labneh, shanina, yogurt, juices), Al Marai (premium dairy, juices, cheeses, butter, cream, desserts, powdered milk), Seven Days (سڤن دايز) cake bars, and Lusine (لوزين) bakery (cupcakes, toast bread, tasbeera pastries). The portfolio spans fresh and long-life milk, yogurt, labneh, cheese variants, butter, cream, juices (including a kids' line and Farms Select premium blends), UHT and lactose-free milk, powdered milk, evaporated and condensed milk, plus baked goods and desserts. Manufacturing operates under FSSC 22000 Version 5.1 food safety, ISO 9001:2015 quality management, and consecutive AIB inspection scores of 920.

Commercially, Teeba runs a pure direct-to-consumer retail model with all revenue generated through one-time unit sales of branded goods via supermarket and hypermarket chains in Jordan; pricing is not publicly disclosed and no B2B, foodservice, or export revenue lines were identified. Customer segments are mass-market general consumers, health-conscious buyers, and children/families within Jordan, with no disclosed enterprise or industrial customers. The CEO is Dr. Shadi Qatarmi; the company employs 501-1,000 people and was the recipient of regulatory endorsement from the Jordan Food and Drug Administration in 2021.

Name

Teeba

Legal name

شركة طيبة للاستثمار والصناعات الغذائية المتطورة

Website

https://teeba.jo

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Teeba is a Jordanian dairy and food manufacturer, founded in 2004, that produces and distributes branded dairy, juice, and bakery products to Jordanian consumers through nationwide supermarket and hypermarket retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Dairy Products Sales: Sale of dairy products including labneh, yogurt, cheese, fresh milk, and buttermilk under the Teeba brand
2. Fresh Juices Sales: Sale of natural juices and juice products under the Al Marai brand
3. Baked Goods and Confectionery: Sale of baked goods including cupcakes, toast bread, tasbeera under Lusine brand and cake bars under 7 Days brand
4. Butter and Cream Products: Sale of butter and cream products including cooking cream and whipping cream
5. Dried Milk Products: Sale of powdered/dried milk products for family nutrition and health

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Teeba manufactures, processes, and distributes a portfolio of dairy, juice, and bakery products under the Teeba, Al Marai, Seven Days, and Lusine brands. Its core output includes fresh and long-life milk, laban, labneh, yogurt, cheeses, butter, cream, powdered milk, fruit juices, cake bars, cupcakes, toast bread, and savory pastries, all sold to Jordanian consumers through supermarket and hypermarket chains nationwide.

Product overview

Teeba is a Jordanian food and beverage company (طيبة للاستثمار والصناعات الغذائية المتطورة) that operates as a portfolio of multiple sub-brands rather than a single unified product. The company operates four main brands: Teeba (طيبة) for core dairy products including laban, labneh, shanina, jameed, yogurt, and juices; Al-Marai (المراعي) for premium dairy and beverages including liquid dairy, juices, cheeses, butter, cream, desserts, and powdered milk; Seven Days (سڤن دايز) for cake bars; and Lusine (لوزين) for bakery products including cupcakes, toast bread, and savory pastries. The brands are positioned across different market segments from everyday dairy to premium bakery, with products ranging from fresh dairy and juices to frozen desserts and dry goods.

Differentiator

Problem solved

Functional benefit

Brands

• المراعي (Al Marai): Dairy and juice brand offering fresh milk, flavored milk, yogurt, cheese, butter, cream, desserts, juices, and dry milk products.
• سڤن دايز (Seven Days)
• لوزين (Lusine)

Products and services

• Teeba (طيبة) brand dairy and juice range
• Al-Marai (المراعي) brand premium dairy and beverage range
• Seven Days (سڤن دايز) cake bars
• Lusine (لوزين) bakery products

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Dairy and Juice Company Limited (IDJ)coreOthers · 1 January 2004Teeba is a subsidiary company of IDJ (International Dairy and Juice Company Limited). IDJ is a specialized dairy and juice company operating in the Middle East region.
• Al Marai (المراعي)coreOthersTeeba is a subsidiary of Al Marai, one of the largest dairy companies in the Middle East. Al Marai provides strategic backing and brand recognition across the region. Teeba produces and distributes products under the Al Marai brand in Jordan.
• Jordan Food and Drug Corporation (المؤسسة العامة للغذاء والدواء)coreOthersGovernment regulatory body overseeing food safety standards. The Director General visited Teeba's Al Duleil factory and praised the high quality and health safety standards implemented.
• American Institute of Baking (AIB)minorOthersAIB conducts annual food safety and quality inspections of Teeba's facilities. AIB is a globally recognized leader in food inspection and training headquartered in the United States for 60 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Almarai: Almarai is the parent-affiliated group and the largest vertically integrated dairy company in the Middle East, listed on the Saudi exchange. It is directly comparable to Teeba across dairy, juice, and bakery categories, but operates across many more geographies and at significantly larger scale.
• Tanmiah Food Company: Tanmiah is a Saudi-listed food company with processed poultry, red meat, and value-added protein offerings. Less direct overlap on dairy, but comparable as a vertically integrated MENA packaged-protein producer serving retail and foodservice channels.
• National Agricultural Development Company (NADEC): NADEC is a Saudi-listed agricultural and dairy/food conglomerate with vertically integrated dairy operations. Comparable to Teeba in dairy and juice manufacturing and in farm-to-consumer integration, but at substantially larger scale and broader product portfolio.
• Halwani Bros. Co. Halwani Bros. is a long-established Saudi packaged-food manufacturer with a broad portfolio spanning dairy, processed meats, and confectionery. Comparable to Teeba in retail packaged-food distribution across MENA, but with greater category breadth and a Saudi home base.
• SADAFCO (Saudi Dairy and Foodstuff Company):

Regional players

• Al Rawabi Dairy: Al Rawabi is one of the largest dairy producers in the UAE with established distribution across MENA including Jordan. Directly comparable to Teeba in fresh milk, juice, and dairy categories, but headquartered and primarily operating in the UAE.
• Al Ain Dairy: Al Ain Dairy is a UAE-based dairy manufacturer with a broad fresh and long-life dairy portfolio and regional distribution. Comparable to Teeba in core dairy categories but serves a different primary geography.
• Siniora Food Industries: Siniora is a Jordanian-Palestinian processed meat and food company listed on the Amman Stock Exchange. Operates in the same Jordan retail environment as Teeba with similar mass-market packaged-food positioning, making it a close local peer despite a different primary protein focus.
• Hammoudeh Food Industries: Hammoudeh is a Jordanian packaged-food company active in dairy, juices, and ambient food categories. Closely comparable to Teeba as a domestic Jordanian packaged-food manufacturer competing for similar shelf space and consumer occasions.

Direct peers

• Arabian Food Supplies (Rabih Abu Adas): Rabih Abu Adas Dairy is a Jordan-based dairy producer operating in overlapping categories such as labneh, yogurt, and cheese. Directly comparable to Teeba as a local Jordanian dairy manufacturer competing in the same channels and for the same consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMh5Hvm1Uz0rFA06SRNqlNQ/videos
• LinkedInlinkedin.com/company/international-dairy-and-juice-company-idj/jobs
• Facebookfacebook.com/teebajo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teeba