Rogator AG

What Rogator AG does

Rogator AG is a Nuremberg-based, owner-managed market research and software company founded in 1999 that specializes in online customer and employee feedback solutions for German-speaking enterprise and public-sector clients. Its proprietary software suite centers on G3plus (a configurable online survey platform supporting multimedia, filter logic, randomization, multi-language, and mobile-optimized questionnaires), RogPanel (panel management), RogMessenger (respondent communications), a 360-degree feedback tool, and a Premium Dashboard for real-time analytics. The firm complements the software with a substantial professional services layer that includes questionnaire programming, custom interface development, panel setup/migration, technical support, and training via the RogAcademy platform, as well as the RogCert quality certification for completed feedback projects.

The business operates a hybrid SaaS-plus-services model: subscription-based software access is bundled into project-based service packages priced via quote on multi-year contracts, augmented by managed panel services and continuous feedback automation offerings such as NPS®plus and Customer Effort Score programs. Customer segments span customer feedback (B2B/B2C, international, concept and heatmap testing), employee surveys (international, pulse, exit, employer branding, leadership 360), panel management (energy, media verticals), and feedback automation (insurance/finance, services). The go-to-market is sales-led and direct, with no disclosed channel partner network; outreach runs through the company website, phone, email, online appointment booking, and thought-leadership channels including a content blog, webinars (Week of Market Research), and an annual customer event.

Differentiators include DIN ISO 27001-certified own-server infrastructure located in Germany, full GDPR compliance, DIN ISO 9001:2015 quality management certification, and membership in two German market research professional associations. Marquee reference customers include Airbus, Audi, Telekom Deutschland, Hubert Burda Media, Autoneum, Mövenpick Holding, Medatixx, Küchen Quelle, and BVG. Operating geographies cover DACH with explicit extensions into Austria, Switzerland, and France. AI capability is productized through the KI-Textanalysesoftware for open-ended response analysis and powers the NPS®plus real-time alerting system, though the firm's core value proposition remains the combination of proprietary software, certified data handling, and consulting-driven survey execution.

Name

Rogator AG

Legal name

Rogator AG

Website

https://rogator.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogator AG is a Nuremberg-based, owner-managed German market research firm, founded in 1999, that provides proprietary online survey software (G3plus, RogPanel) combined with full-service consulting for customer and employee feedback programs serving DACH enterprises such as Airbus, Audi, and Telekom.

Ownership category

akta.pro rank

Product category

Online Survey and Feedback Software

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Online survey software
• Customer feedback solutions
• Employee survey tools
• Market research services
• Panel management

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Survey Software Licenses/Subscriptions: SaaS-based survey software (G3plus) provided as part of service packages. Combined with full-service consulting for comprehensive feedback solutions.
2. Professional Services: Full-service consulting including questionnaire programming, special programming, interface connections, technical support, and training. Individualized service packages based on project requirements.
3. Panel Management Services: Panel setup, migration, administration, and study support services for customer panels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rogator AG develops and operates proprietary online survey and feedback software (G3plus survey software, RogPanel panel management, RogMessenger, Premium Dashboard, 360-Grad-Feedback tool, and AI-based text analysis) bundled with full-service market research consulting for enterprise customers. The company designs, programs, executes, and analyzes customer and employee surveys, including panel management, multilingual studies, and continuous feedback automation such as NPS and Customer Effort Score. All software is hosted on Rogator's own DIN ISO 27001-certified server infrastructure located in Nuremberg, Germany, ensuring full GDPR compliance and data sovereignty.

Product overview

Rogator AG operates a modular survey and feedback software ecosystem combined with full-service research consulting. The core platform consists of the G3plus survey software and RogPanel panel management system, supplemented by add-on modules including the Premium Dashboard (analytics/reporting), RogMessenger (communication), and a 360-degree feedback tool. Rogator offers complementary services including questionnaire programming, interface connection, technical support, and training via RogAcademy. The company also provides research consulting across four main service areas: employee surveys, customer surveys, panel management, and feedback automation. RogCert is the company's proprietary quality certification for customer and employee feedback projects.

Differentiator

Problem solved

Functional benefit

Brands

• RogCert: Certification for professional conduct and evaluation of customer and employee feedback projects.
• G3plus
• RogPanel
• RogMessenger
• Rogator AG

Products and services

• G3plus Survey Software Online survey software platform for creating and conducting professional surveys with multiple question types, multimedia integration, filter logic, randomization, real-time evaluation, and multilingual support. Mobile-optimized and GDPR-compliant; used by enterprise customers for customer and employee research.
• RogPanel Panel Software Panel management software for setting up, migrating, administering, and running ongoing customer and employee panels. Supports panel studies and long-term community management.
• 360-Grad-Feedback Tool 360-degree feedback software for management and leadership assessments, enabling structured multi-rater feedback from subordinates, peers, and superiors.
• Premium Dashboard Interactive analytics and visualization dashboard for real-time reporting of survey results across touchpoints of the customer and employee journey.
• RogMessenger Communication and messaging tool integrated with the Rogator survey platform for distributing survey invitations, reminders, and follow-up communications to respondents.
• KI-Textanalysesoftware (AI Text Analysis) AI-based text analysis software for automated processing of open-ended survey responses, including semantic categorization, topic clustering, and sentiment analysis. Powers the NPS®plus real-time alert system.
• Fragebogenprogrammierung (Questionnaire Programming Service) Custom questionnaire design and programming service for complex survey instruments, including dynamic routing, multimedia integration, and multilingual questionnaire builds.
• Schnittstellenanbindung (Interface Connection Service) Custom interface and integration development connecting the Rogator survey platform with external systems and data pipelines, including special programming as needed.
• Technischer Support (Technical Support Service) German-speaking technical support for software users, including troubleshooting, user assistance, and ongoing service support.
• Schulungen & RogAcademy (Training & Software Tutorials) Training sessions and software tutorials, including the RogAcademy program, to help users maximize the value of Rogator's survey software.

Quantifiable outcome

• 35% response rate achieved in B2B international customer survey
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Medallia: Enterprise customer and employee experience platform with broad VoC, analytics, and AI capabilities. Overlaps with Rogator's customer feedback, NPS, and analytics dashboards but serves a much larger customer base with deeper integrations.
• InMoment: Customer experience and VoC platform combining survey software, text analytics, and advisory services. Comparable to Rogator's full-service feedback model and AI text analysis, but at a larger enterprise scale with broader analytics offerings.
• SurveyMonkey: Publicly traded online survey and CX platform with both self-serve and enterprise offerings. Overlaps with Rogator's G3plus survey software, NPS products, and customer feedback use cases across a much larger global customer base.
• Qualtrics: Global customer experience, employee experience, and market research platform owned by Silver Lake/CPPIB. Competes with Rogator's enterprise survey and VoEX capabilities but offers a much broader CX suite, AI analytics, and global enterprise footprint.

Emerging players

• LimeSurvey: Open-source online survey application originating from Europe with community and commercial editions. Competes at the survey-authoring layer with Rogator's G3plus, particularly for organizations seeking self-hosted, customizable survey tools.
• Toluna Group: Global panel and survey research provider with automated insights and consumer panel capabilities. Compares to Rogator's panel management and survey research offerings, with broader global panel reach and self-serve research tooling.

Direct peers

• Questback: Norway-based provider of enterprise survey, customer experience, and employee engagement software with professional services. Closely comparable to Rogator's combination of proprietary SaaS survey tooling, panel capabilities, and full-service research consulting across European enterprise customers.
• Norstat Group: European panel and data collection company providing panel management, survey research, and insights across multiple countries. Comparable to Rogator's RogPanel offering and full-service research delivery, with broader pan-European panel reach.
• SKOPOS Group: German market research and customer/employee feedback firm offering proprietary technology plus consulting. Comparable in geographic focus (Germany/DACH), full-service research delivery, and use of combined software-and-consulting model for enterprise feedback projects.
• Netigate: Swedish survey and people insights platform specializing in employee and customer feedback for mid-market and enterprise clients. Directly comparable to Rogator in customer/employee survey focus, SaaS-plus-services model, and Northern European enterprise customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RogatorAG
• LinkedInde.linkedin.com/company/rogator-ag
• Xx.com/RogatorAG

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogator AG