NGC Nafees

What NGC Nafees does

NGC Nafees (legal entity: NGC & CO LLC) is a Dubai-headquartered, family-managed distributor of interior furnishing products, founded in 1984 and operating across the Middle East and India. The company distributes wallpapers, flooring (carpet tiles, LVT, wall-to-wall carpet, woven vinyl, parquet), and fabrics sourced from 50+ international brands, including Versace, Roberto Cavalli, Armani Casa, Omexco, York, Casamance, Tapetex, and Texdecor. Its product offering spans residential and commercial wallpapers, kids' wallpapers, decorative murals, digital wallcoverings, and contract-grade fabrics, supported by a 17,000+ SKU digital catalog and 20+ in-house installation staff.

The business serves interior designers, architects, contractors, and project owners across hospitality (Rotana, Kempinski, Grand Hyatt, Four Seasons, Atlantis The Royal), government (RTA, JAFZA), healthcare (NMC, Burjeel Hospital), real estate (Meydan, CIEL Tower), and financial services (RAKBANK, Network International), alongside a long tail of residential design professionals. Revenue is generated through product distribution, custom wallcovering and carpet manufacturing, and professional installation services, all delivered under quote-based project pricing with a 24-hour sample delivery promise via its Quickship program.

In October 2024 NGC executed a corporate rebranding to mark 40 years in the UAE, broadening its identity from wall-covering specialist to an integrated walls, floors, and fabrics provider under the tagline 'We help redefine spaces.' The company remains privately held by the Kagalwala family (Murtaza Kagalwala as Managing Director, Alafiyah Kagalwala as Creative Director, James Prathap as General Manager), with no disclosed external investment or acquisition activity.

Name

NGC Nafees

Legal name

NGC & CO LLC

Website

https://ngcmiddleeast.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

NGC Nafees is a Dubai-based, family-managed distributor of wallpapers, flooring, and fabrics from 50+ international brands, serving interior designers, architects, and hospitality, healthcare, and government projects across the Middle East and India since 1984.

Ownership category

akta.pro rank

Product category

Interior Furnishings Distribution

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Interior furnishings distribution
• Wallpaper and wallcovering
• Commercial flooring solutions
• Contract fabrics supply
• Custom wallcovering manufacturing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: NGC distributes wallpapers, floorings, and fabrics from 50+ international brands to commercial and residential customers across the Middle East and India. Revenue is generated through product sales, custom solutions, and professional installation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

NGC Nafees distributes premium wallpapers, floorings, and fabrics from 50+ international brands to interior design professionals, contractors, and end clients across the Middle East and India. Beyond distribution, the company offers custom wallcovering and carpet manufacturing, a 24-hour quickship sample delivery program, and professional installation services through a team of 20+ skilled installers.

Product overview

NGC Nafees is a Dubai-based distributor of interior furnishing products operating across the Middle East and India. The company offers a comprehensive portfolio organized around three core product categories: Walls (wallpapers and wallcoverings for residential, commercial, and specialty applications including kids and decorative murals), Floors (carpet tiles, luxury vinyl tile, wall-to-wall carpet, woven vinyl, and parquet), and Fabrics (residential and contract/upholstery fabrics). NGC distributes over 50 trusted international brands including Omexco, Roberto Cavalli, Versace, Armani Casa, York, Rasch, Casadeco/Caselio, JV/Altagamma, Parato, Casamance, Tapetex, Versa, and Texdecor. The company also provides custom manufacturing services for bespoke wallcoverings and carpets, professional installation services, and a digital assets library with over 17,000 products. A 24-hour quickship program enables rapid sample delivery to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpapers Decorative and commercial-grade wallpapers distributed from 50+ international brands across residential, commercial, kids, and decorative mural categories, including designer collections, quickship options, Type I/II commercial wallcoverings, PVC-free options, textile and acoustic wallcoverings, and custom digital printing.
• Flooring Commercial and residential flooring solutions distributed from multiple international brands, including carpet tiles (Suminoe, Balsan, Bloq), luxury vinyl tile (LVT), wall-to-wall broadloom carpet, woven vinyl, and parquet (Parqwood) collections.
• Fabrics Upholstery and drapery fabrics from various luxury brands for residential interiors, plus heavy-duty contract fabrics designed for commercial and hospitality FF&E use.
• Custom Wall Covering Bespoke wallcovering design and manufacturing service allowing customers to create unique personalized wallcovering designs for their residential or commercial spaces.
• Custom Carpets Tailored carpet solutions designed and produced to specific customer requirements for residential and commercial projects.
• Quickship Sample Delivery 24-hour delivery service for sample materials, enabling interior design professionals and customers to receive and evaluate products quickly before making purchasing decisions.
• Installation Services Professional installation services for wallcoverings and flooring, delivered by 20+ skilled installers to ensure high-quality workmanship on customer projects.

Quantifiable outcome

• 20,000+ completed projects across all sectors
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Commercial Interior DesigncoreGTM or Marketing PartnerNGC partners with Commercial Interior Design magazine to produce the FF&E Talks video series, a roundtable discussion platform featuring industry leaders discussing interior design trends and best practices.
• InteliercoreStrategic or Co-development PartnerIntelier serves as the moderator and strategic partner for NGC's FF&E Talks series, facilitating panel discussions with leading regional designers.
• Identity MagazineminorGTM or Marketing PartnerIdentity Magazine serves as media partner for NGC events including the Royal Atlantis behind-the-scenes designer gathering and Identity Trend Forecast 2024.
• Love That DesignminorGTM or Marketing PartnerYear-long creative collaboration bringing weekly curated moodboard content to the design community through the Love That Design platform.
• TapetexminorStrategic or Co-development PartnerTapetex, a Dutch high-end wallpaper manufacturer, partnered with NGC for custom wallcovering projects including Atlantis The Royal resort.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Shaw Industries: Major US flooring manufacturer and distributor (Berkshire Hathaway subsidiary) with broad commercial and residential product range. Comparable to NGC's B2B flooring distribution model and product breadth.
• Tarkett: Global flooring and surface solutions manufacturer with broad LVT, vinyl, carpet, wood, and rubber offerings — overlaps directly with NGC's LVT, parquet, carpet tile, and commercial wallcovering categories.
• Mohawk Industries: World's largest flooring manufacturer with broad carpet, LVT, ceramic, and laminate lines distributed through B2B channels. Comparable to NGC in scale and multi-category flooring distribution.
• Sanderson Design Group: UK-listed owner of multiple premium wallpaper and fabric brands (Sanderson, Morris & Co., Zoffany, Harlequin). Comparable to NGC as a multi-brand premium wallpaper and fabric portfolio operator targeting luxury residential and hospitality.

Direct peers

• Vescom: Dutch wallcovering and upholstery manufacturer with strong international distribution across contract and residential segments. Comparable to NGC's commercial wallcovering and contract fabric distribution.
• Interface: Global leader in modular carpet tiles serving designers, architects, and commercial end-users through a B2B channel. Directly comparable to NGC's commercial carpet tile offering from Balsan, Suminoe, and Bloq.
• Muraspec: UK-based wallcovering brand and distributor with established Middle East presence across commercial and residential projects. Directly comparable to NGC's commercial wallcovering distribution to designers and architects.
• Designers Guild: UK-based luxury fabric and wallpaper brand and distributor serving premium interior design markets globally. Comparable to NGC's distribution of premium fabric and wallpaper collections from brands like Casamance and Omexco.

Regional players

• Danube Home: UAE-based home improvement and interior furnishings retailer operating across the Gulf with showrooms and broad product range. Comparable regional player offering walls, floors, and furnishings to Middle East consumers and businesses.

Emerging players

• Cole & Son: UK heritage wallpaper brand with strong luxury positioning and selective international distribution. Comparable to NGC's premium wallpaper portfolio targeting high-end residential and hospitality interiors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ngc_nafees
• Facebookfacebook.com/ngcnafees.official
• LinkedInlinkedin.com/company/ngc-nafees
• Instagraminstagram.com/ngc_nafees
• Pinterestpinterest.com/ngc_nafees

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGC Nafees