Dupe VFX
Dupe VFX is a London- and Stockholm-based, B Corp-certified visual effects studio founded in 2018 that delivers full-service VFX — from previs through final compositing — to major film and television producers including Netflix, BBC, Apple TV+, Sky, HBO, and Disney+, combining Unreal Engine and USD-based pipelines with per-project carbon reporting.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dupe VFX does
Dupe VFX is a privately held, full-service visual effects studio founded in London in 2018 by CEO Jonathan Harris and operating a second office in Stockholm, Sweden. The studio delivers visual effects for film and television productions, organised around four core service lines: concept and pre-production, on-set supervision, visual effects and animation, and 3D asset creation, with capabilities spanning compositing, matte painting, clean-ups, face replacements, FX simulations, environment and full-CG sequences. Confirmed project scale includes 800 shots on Sky's 'Gangs of London', 700+ shots on Apple TV+'s 'Liaison', 600+ shots across three seasons of BBC's 'Sex Education', and full-CG delivery on Netflix's 'Havoc'.
Revenue is generated through project-based, quote-driven professional services engagements sold direct to major broadcasters, streamers, and production companies. Dupe has no public pricing, no self-serve distribution, and no consumer product; all business is won via sales-led enterprise relationships, with notable repeat customers including Netflix, BBC, Apple TV+, Sky, HBO, Disney+, Amazon Prime, and Sister Pictures as a recurring production partner. The studio differentiates itself through being the world's first B Corporation-certified VFX company, tracking and reporting per-project CO2 emissions (e.g., 13,724 kg CO2e for 'Black Doves', 14,624 kg CO2e for 'Eric'), and through a proprietary technical stack that integrates Unreal Engine previs, a USD-based 3D pipeline, a bespoke Dupe AR application, a 9-camera Stitchbox 360-degree plate capture workflow, and internally developed AI scripts used for face replacement.
Dupe VFX firmographics
Firmographics- Name
- Dupe VFX
- Legal name
- Dupe VFX
- Website
- https://dupevfx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dupe VFX is a London- and Stockholm-based, B Corp-certified visual effects studio founded in 2018 that delivers full-service VFX — from previs through final compositing — to major film and television producers including Netflix, BBC, Apple TV+, Sky, HBO, and Disney+, combining Unreal Engine and USD-based pipelines with per-project carbon reporting.
- Ownership category
- akta.pro rank
Dupe VFX industry classification
Industry- Product category
- Visual Effects Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
- akta.pro secondary industries
- VFX Supervision & On-Set VFX Services (MPAHABAA), VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Rotoscoping, Paint & Matchmove/Tracking Services (MPAHABAD), Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
Keywords
Where Dupe VFX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dupe VFX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- VFX Production Services: Dupe VFX earns revenue by providing visual effects services for film and television productions on a project-by-project basis. Services include concept & pre-production, on-set supervision, visual effects & animation, 3D asset creation, compositing, matte painting, clean-ups, face replacements, FX simulations, and full CG sequences. Revenue is earned through direct client engagements with major studios and production companies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Dupe VFX product offering
Product offeringCore offering
Dupe VFX is a full-service visual effects studio delivering end-to-end VFX for film and television productions. Services span concept and pre-production (including Unreal Engine previsualization and virtual production), on-set supervision, 3D asset creation, visual effects and animation, compositing, matte painting, clean-ups, face replacements, FX simulations, and full CG sequences. The company operates as a direct vendor to major studios and streamers, with projects awarded on a per-engagement basis.
Product overview
Dupe VFX offers a unified suite of visual effects services organized around four core offerings: Concept & Pre-production (collaborative ideation and visualization), On-set Supervision (production planning and pipeline management), Visual Effects & Animation (full VFX delivery), and 3D Asset Creation (environment and prop modeling). The company delivers end-to-end VFX capabilities for film and television productions, functioning as a full-service visual effects studio rather than a modular software platform. Projects like Black Doves, Havoc, and Sex Education demonstrate their integrated approach, where the same team handles previs, on-set supervision, 3D asset creation, compositing, and final delivery. The studio's distinctive positioning emphasizes sustainable and ethical VFX production with transparent carbon footprint tracking per project.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Delivered 800 shots on 'Gangs of London' across 9 episodes over more than a year of production
- +7 more outcomes
Companies that use Dupe VFX
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Dupe VFX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature10 records
Dupe VFX partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- One of Us VFXminorOne of Us VFX contributed to the 'Havoc' Netflix film project. Dupe acknowledged them in the credits as 'Additional thanks to One of Us VFX'.
- FABLEfxcoreFABLEfx collaborated with Dupe VFX on Disney+ series 'Rivals' to deliver a full CG fox in the fox hunt sequence. FABLEfx specialises in CG animal and creature work, providing anatomy-accurate digital animals with correct muscle and fur simulations. Dupe led VFX integration while FABLEfx delivered creature animation.
- Cumulus VFXminorCumulus VFX collaborated with Dupe VFX and MPC in Australia on the epic 270-shot fight sequence in episode 9 of 'Nautilus' (Disney/Amazon Prime), with Dupe providing water FX and environment work.
- MPCminorMPC collaborated with Dupe VFX and Cumulus VFX in Australia on the 270-shot fight sequence atop a 360 CG environment in 'Nautilus' episode 9 for Disney/Amazon Prime.
- Fix FXcoreFix FX is a key partner for Dupe VFX, having worked together on 'Outlaw King' (Netflix) delivering over 300 shots including tricky clean-up, CG arrows and spears, and battle sequence enhancement. The partnership combines Dupe's compositing and pipeline with Fix FX's VFX capabilities.
- VSS (Virtual Production Services)coreVSS collaborated with Dupe on the 'Sex Education' coach sequence, providing LED panel playback for background plates and working with Dupe's 360-degree plate solution to match scenes with greenscreen photography.
- Goodbye KansasminorDupe assisted Goodbye Kansas on 'Suburbicon' (Paramount Pictures) by delivering set extensions and clean-ups. This represents a vendor assistance relationship rather than a primary partnership.
- Lookout Point TVcoreLookout Point TV is a recurring production partner with Dupe VFX on BBC and Disney+ productions including 'The Gold' series, 'Renegade Nell' (Disney+), and 'Rivals' (Disney+). These are ongoing creative partnerships across multiple high-profile projects.
- Pulse FilmsminorDupe VFX worked as sole VFX vendor on 'Gangs of London' for Pulse Films, their first TV series. Pulse Films produced the 9-episode crime thriller for Sky. This was a significant project that led to company growth.
- The ForgeminorThe Forge co-presented 'The Buccaneers S2' with Apple TV+, with Dupe VFX providing VFX services. A production partnership on Apple TV+ period drama.
- Origin Pictures & Minnow FilmsminorDupe VFX delivered VFX for '500 Miles' produced by Origin Pictures and Minnow Films, a coming-of-age story about family and belonging. Work included sky replacements, environment clean-ups, and 2D element integration.
- Sister PicturescoreSister Pictures is a recurring creative partner across multiple Dupe VFX projects including 'Landscapers' (HBO), 'Eric' (Netflix), 'Better' (BBC), 'Black Doves' (Netflix), and 'The Gold' (BBC). Sister Pictures is founded by Jed Mercurio. The partnership spans numerous high-profile productions with awards recognition.
- SF StudiosminorSF Studios co-produced 'Horizon Line' (adventure thriller) alongside Amazon and STX Films, with Dupe VFX delivering 100 shots and co-supervising pickup shoots for the end sequence.
- STX FilmsminorSTX Films co-produced 'Horizon Line' adventure thriller with Amazon and SF Studios, engaging Dupe VFX for 100 shots.
Scale indicators20 records
Recent moves5 records
Expansion highlights5 records
Dupe VFX competitors and assessment
Company assessmentBroad incumbents
- Framestore: Global, multi-Oscar-winning VFX studio with film, episodic, and immersive work for major streamers and studios. Dupe competes for the same commissions but Framestore operates at significantly greater scale and global footprint.
Direct peers
- Outpost VFX: UK-based boutique VFX studio with film and episodic credits for major streamers; previously employed Andy Quinn, who is now a VFX Supervisor at Dupe. Closely comparable on services, scale, and client mix.
- Union VFX: London-based boutique VFX studio delivering compositing, CG, and on-set supervision for premium TV and film — overlapping with Dupe on size, client base, and service mix. Some Dupe staff previously worked at Union.
- Goodbye Kansas: Scandinavian VFX and animation studio with offices including Stockholm; provides CG, virtual production, and creature work. Overlaps with Dupe on Stockholm presence and premium TV/film services; previously employed Dupe's Head of Editorial.
- Ghost VFX: Global boutique VFX studio offering compositing and CG for film and episodic; comparable size and client base to Dupe. Previously employed Dupe's Operations Manager Millie Cox.
- Milk Visual Effects: London-based boutique VFX studio delivering premium television and feature VFX including environment and creature work. Comparable size and scope to Dupe and previously employed Andy Quinn as well.
- One of Us VFX: London-based VFX studio delivering CG, compositing, and creature work for film and television. Comparable scale to Dupe, and credited alongside Dupe on 'Havoc', evidencing direct collaboration on shared projects.
- Untold Studios: London-based independent VFX studio serving streamers and broadcasters with compositing, CG, and full-service delivery. Directly comparable to Dupe on size, scope, and target clients.
Emerging players
- Rising Sun Pictures: Mid-sized VFX studio in Australia delivering creature, environment, and compositing work for major studio and streamer projects. Comparable scale and episodic/film service mix to Dupe.
- FABLEfx: Boutique VFX studio specializing in CG animals and creature work. Partnered with Dupe on 'Rivals' to deliver the CG fox sequence, indicating overlapping but complementary capabilities in creature/animal VFX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dupe VFX social profiles
Digital presenceDupe VFX compliance and trust
Trust signalCompliance1 record
Dupe VFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dupe VFX leadership team
Management profileNumber of profiles
Profiles16 records
Dupe VFX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dupe VFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dupe VFX
What does Dupe VFX do?
Dupe VFX is a full-service visual effects studio delivering end-to-end VFX for film and television productions. Services span concept and pre-production (including Unreal Engine previsualization and virtual production), on-set supervision, 3D asset creation, visual effects and animation, compositing, matte painting, clean-ups, face replacements, FX simulations, and full CG sequences. The company operates as a direct vendor to major studios and streamers, with projects awarded on a per-engagement basis.
Is Dupe VFX a public or private company?
Dupe VFX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dupe VFX founded?
Dupe VFX was founded in 2018. It employs 101 to 250 people.
Where is Dupe VFX based?
Dupe VFX is headquartered in London, United Kingdom, in the Europe region.
How does Dupe VFX make money?
One revenue line is on record: VFX Production Services.
Who are Dupe VFX's main competitors?
Framestore is listed as a broad incumbent. Direct peers are Outpost VFX, Union VFX, Goodbye Kansas, Ghost VFX, Milk Visual Effects, One of Us VFX and Untold Studios. Emerging players are Rising Sun Pictures and FABLEfx.
Does Dupe VFX have an API?
No public API is recorded for Dupe VFX.
What industry is Dupe VFX in?
Dupe VFX's product category is Visual Effects Services. Its primary akta.pro industry code is MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG), with a secondary code of MPAHABAA, VFX Supervision & On-Set VFX Services. Its NAICS code is 51211 and its SIC code is 7812.