Climp Media

What Climp Media does

Climp Media Private Limited (operating as ClimpM) is an outsourced advertising operations and creative services firm founded in 2016 and headquartered in Hyderabad, India, with a regional office in San Ramon, California. The company serves publishers, media companies, ad networks, demand-side platforms, brands, and bloggers globally, with a stated base of over 250 business clients. Its core offering is a suite of five integrated professional services: Outsourced Ad Operations (campaign setup, trafficking, optimization, and a three-tier QA process with step-by-step time tracking), Creative Services (display banners and rich media templates built natively for Google Ad Manager), Ad Server Integration and Migration, Remnant Inventory Management (connecting unsold inventory to Google Ad Exchange and programmatic marketplaces), and Header Bidding Implementation (PreBid.js wrappers with ongoing optimization).

The underlying technology stack is built around Google Ad Manager (GAM), with custom creative templates, PreBid.js-based header bidding, and proprietary solutions including a dynamic ad-blocking backend and a domain-based dynamic click URL system. The Wallpaper Creative Template, launched in November 2024, is sold as a one-time lifetime license for a single domain and represents the company's first packaged product beyond pure services. Climp Media's GTM is sales-led and relationship-driven: the company runs direct enterprise sales for publishers and demand partners, plus inside sales for SMB and mid-market clients, with quote-based retainer or project-based engagements and no self-serve channels. Pricing is not publicly disclosed. Revenue streams combine managed services, professional services, and one-time product licensing. The firm is bootstrapped, privately held, and led by founder and CEO Chirag N Raval, with two of the four global Google Ad Manager Product Experts on the team cited as a key differentiator.

Name

Climp Media

Legal name

Climp Media Private Limited

Website

https://climpmedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Climp Media is a bootstrapped outsourced ad operations and creative services firm that helps publishers, media companies, ad networks, and brands manage Google Ad Manager campaigns, header bidding, and remnant inventory monetization, serving 250+ clients from Hyderabad and San Ramon.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Outsourced Ad Operations Services: Ongoing managed services for campaign setup, optimization, trafficking, and performance analysis. Includes time-tracking, comprehensive reporting, and dedicated operational support. Billed through project-based or retainer contracts.
2. Creative Services: Design of custom display banners, rich media formats, and interactive ad creatives tailored for Google Ad Manager. Includes standard formats (banners, carousels) and advanced formats (skins, expandables, pushdowns). Revenue generated through project-based creative design engagements.
3. Ad Server Integration and Migration: Technical implementation services for ad server setup, platform migration, quality assurance, and ongoing operational management. Includes consulting, technical deployment, and QA support.
4. Remnant Inventory Management: Yield-maximizing strategies and demand source connection services to monetize unsold ad inventory. Includes ongoing optimization, floor price adjustments, and real-time reporting dashboard access.
5. Header Bidding Implementation: Technical integration and ongoing optimization of header bidding frameworks including PreBid.js wrappers. Includes API support, performance monitoring, and strategic optimization services.
6. Creative Template Licensing: One-time purchase license for custom creative templates (e.g., Wallpaper Creative Template) providing lifetime use for a single domain.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Climp Media is a B2B ad operations outsourcing firm that provides outsourced ad operations, creative design, ad server integration, remnant inventory management, and header bidding implementation services for publishers, media agencies, and digital advertisers using Google Ad Manager. The company sells managed services via project-based and retainer contracts, plus one-time licenses for proprietary creative templates such as the Wallpaper Creative Template.

Product overview

Climp Media is an ad operations outsourcing company offering a suite of five integrated services: Outsourced Ad Operations, Creative Services, Ad Server Integration and Migration, Remnant Inventory Management, and Header Bidding Implementation. The core offering is their outsourced ad operations service, which provides campaign management with rigorous QA processes. Supporting this, Creative Services delivers ad creatives and rich media templates (including the proprietary Wallpaper Creative Template) built on Google Ad Manager. The remaining services handle ad server setup/migration, remnant inventory yield optimization, and header bidding implementation using PreBid.js. Clients typically engage multiple services together for end-to-end ad operations needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Ad Operations Full-service ad operations outsourcing including campaign setup, trafficking, optimization, and performance analysis. Features a three-tier QA process (pre-QA, execution, post-QA) and detailed documentation with step-by-step workflow tailored to client requirements.
• Creative Services Design and development of display ad creatives and rich media templates for Google Ad Manager (GAM), including standard banners, carousels, native placements, skins, expandables, and pushdowns. Utilizes GAM creative templates for third-party-host-free rich media solutions.
• Ad Server Integration and Migration End-to-end ad server implementation and migration services, including platform assessment, inventory structure design, tag implementation, ad unit configuration, and quality assurance testing across devices.
• Remnant Inventory Management Revenue optimization service for unsold ad inventory, connecting remnant space to premium demand sources like Google Ad Exchange and programmatic marketplaces, with real-time reporting dashboard for fill rates, CPMs, and demand partner performance.
• Header Bidding Implementation Header bidding wrapper setup and management using PreBid.js, including Google Ad Manager compatibility, ongoing API support, performance monitoring, strategic optimization, and real-time reporting on bidder performance and auction outcomes.
• Wallpaper Creative Template Custom creative template for wallpaper/skin ad format built on Google Ad Manager Custom Creative Templates. Supports scrollable and non-scrollable options, dual-side ads, single wallpaper banners, and masthead integration with inverted U design. Sold with a lifetime license for one domain.

Quantifiable outcome

• Over 250 businesses served globally
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Google Ad ManagercoreTechnology or IntegrationClimpM operates as a specialized services firm with deep expertise in Google Ad Manager. The company has two of the four global Google Ad Manager Product Experts on its team, providing unparalleled guidance on platform management, creative templates, and optimization strategies for clients.
• Google Ad Exchange (GAdX)coreTechnology or IntegrationClimpM connects client remnant inventory to premium demand sources including Google Ad Exchange and other programmatic marketplaces as part of its Remnant Inventory Management service, ensuring high-quality, revenue-generating ads fill unsold impressions.
• PreBid.jscoreTechnology or IntegrationClimpM specializes in header bidding implementation using PreBid.js, integrating header bidding code, setting up wrappers, and ensuring seamless compatibility with Google Ad Manager for clients seeking to maximize ad revenue through programmatic bidding.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FreeWheel: FreeWheel, a Comcast company, provides ad management, monetization, and ad server solutions for premium video publishers. Comparable to Climp Media as a broader incumbent in ad operations and ad server integration for publishers, though FreeWheel operates at significantly larger scale and focuses on premium video/CTV.
• AdButler: AdButler is an established ad serving technology provider used by publishers of all sizes for direct ad sales and programmatic delivery. Comparable to Climp Media as an alternative or complementary ad server in the publisher ad ops stack where Climp Media performs integration and migration work.
• Smart AdServer (Equativ): Equativ (formerly Smart AdServer) is a full-stack ad monetization platform offering an ad server, SSP, and curation tools for publishers. Comparable to Climp Media as a broader ad server and inventory monetization provider serving publishers competing in the same Google Ad Manager ecosystem.
• Mediaocean: Mediaocean is a large advertising technology platform encompassing Prisma (media planning), Flashtalking (creative/ad serving), and operational tools used by agencies and brands. Comparable to Climp Media as a broad incumbent offering ad operations and creative management capabilities that overlap with Climp Media's services at significantly larger scale.

Direct peers

• Operative: Operative provides ad operations and ad management software for media companies, including order management, billing, and ad server integration. Comparable to Climp Media because it sits in the same ad operations outsourcing and ad server workflow layer serving publishers and media companies.
• Publica: Publica is an ad server and SSAI (server-side ad insertion) platform built for CTV and digital publishers, with capabilities in header bidding, ad pod management, and yield optimization. Comparable to Climp Media because it provides ad server integration, header bidding, and inventory monetization services to publishers using Google Ad Manager and competing stacks.
• Flashtalking (Mediaocean): Flashtalking, now part of Mediaocean, is a rich media ad serving and creative management platform used by agencies and publishers for dynamic creative optimization. Comparable to Climp Media because it addresses the same creative services + ad serving workflow that Climp Media delivers through Google Ad Manager Custom Creative Templates.

Emerging players

• Celtra: Celtra is a creative management platform for digital advertising that supports rich media, dynamic creative optimization, and workflow tools for agencies and brands. Comparable to Climp Media because it overlaps with the creative services and rich media templating work Climp Media performs on Google Ad Manager.
• Innovid: Innovid is an independent ad tech company providing creative ad management, delivery, and measurement across CTV, digital video, and display. Comparable to Climp Media as an adjacent player in creative ad serving and ad operations workflows serving agencies, brands, and publishers.
• Kevel: Kevel offers an API-first custom ad serving platform that lets publishers build their own ad servers with header bidding and audience targeting. Comparable to Climp Media because it serves the same publisher need for ad server integration and header bidding implementation, though Kevel competes as an alternative platform rather than as an outsourcing partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClimpMedia
• LinkedInlinkedin.com/company/climpmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climp Media