What Check Point Travel does

Check Point Travel ApS is a privately held Danish package-tour operator (rejsebureau) founded in 1996 and headquartered in Brabrand, Denmark, with 11-50 employees. It sells pre-curated pakkerejser combining flights, hotels, transfers and selected experiences to Scandinavian consumers under its own brand, supported by sister storefronts in Norway (checkpointtravel.no) and Sweden (checkpointtravel.se). Package prices are publicly disclosed from kr. 4,300 (Spain) to kr. 28,200 (Cuba), with tailor-made itineraries quoted after a scheduled ~15-minute phone consultation.

The core technology is a consumer e-commerce platform at cpt.dk, including an online search/quote engine ('Find din rejse') that filters by destination, departure airport (Copenhagen, Aalborg, Billund, Hamburg, Aarhus), travel month and party size, plus a self-service customer portal at mytrip.cpt.dk, a newsletter system, Trustpilot integration, and a Danish-language content layer (articles, destination guides, varmeguiden, online travel lectures). Commercial differentiators include a fuel-price-lock promise, a price-match guarantee plus a kr. 250 per-person discount, and a 48-hour right of withdrawal on online bookings, all backed by statutory Rejsegarantifonden membership (no. 2288).

Revenue is generated primarily from one-time package-tour bookings, supplemented by quote-based tailor-made itineraries and, more recently, prepaid travel gift cards (rejsegavekort) valid for three years. The customer base is a long-tail mix of Scandinavian couples, families, adults-only travellers, self-drive holidaymakers, safari/round-trip clients and budget-oriented long-stay travellers. No external investors, funding rounds, M&A activity or revenue figures are disclosed.

Name

Check Point Travel

Legal name

Check Point Travel ApS

Website

https://cpt.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Check Point Travel is a privately held Danish B2C package-tour operator (since 1996) selling curated pakkerejser across 17+ destinations to Scandinavian consumers in Denmark, Norway and Sweden, supported by an online booking engine, phone consultations and tailor-made itineraries.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package tour operator
• Scandinavian travel agency
• Beach holidays
• Safari tours
• Tailor-made itineraries

Headquarters

HQ city

Brabrand

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Package tour sales: Core revenue: complete pakkerejser combining flights, hotels, transfers and selected experiences, sold per booking per traveller (e.g. examples from kr. 4,300 Spain up to kr. 28,200 Cuba), bookable online, by phone, by email or via scheduled telephone consultation. Includes adult-only, family, deluxe, budget and self-drive variants.
2. Tailor-made itinerary design: Customised, non-published itineraries built with a travel specialist during a 15-minute phone consultation; pricing is quote-based rather than displayed online.
3. Travel gift cards (rejsegavekort): Prepaid gift cards usable on any package or tailor-made trip on cpt.dk; customer loads any amount, gift card is valid for 3 years, providing upfront cash flow and a customer-acquisition channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Check Point Travel sells pre-curated Scandinavian package holidays (pakkerejser) that bundle flights, hand-picked hotels, transfers and selected experiences into a single bookable trip to destinations in Europe (Italy, Spain), Asia (Thailand, Bali, Sri Lanka, Vietnam), Africa (Kenya, Tanzania, Zanzibar, Seychelles), the Indian Ocean (Maldives) and the Americas (USA, Canada, Hawaii, Florida, Mexico, Cuba). Trips can be booked online, by phone, by email or through a 15-minute scheduled consultation with a travel specialist, and are complemented by tailor-made itineraries, a travel gift card and free online destination lectures.

Product overview

Check Point Travel operates as a Danish package-tour operator (rejsebureau) selling a single core product — pre-built pakkerejser (package tours) — rather than a multi-product software platform. Around that core, the offering is structured into sub-products by travel type: Badeferie, Rundrejser, Kombinationsrejser, Safari, Familieferie, Kør selv ferie, Voksenferie, Deluxe Rejser, Budgetvenlige rejser, and Langtidsferier, each mapping to a curated category page on the site. The core product is extended by Skræddersyede rejser (custom-tailored trips), typically initiated through a Telefonmøde (phone-meeting booking), plus ancillary services including a Rejsegavekort (gift card) and a free online Rejseforedrag (lecture) series. Customer self-service after booking is supported through the My Trip customer portal at mytrip.cpt.dk, and discovery is aided by the Rejseguiden and Varmeguiden content modules. Trips are protected by a price guarantee and a 48-hour online withdrawal right.

Differentiator

Problem solved

Functional benefit

Products and services

• Pakkerejser (Package Tours) Flagship offering of pre-curated package holidays bundling flights, hotels, transfers and selected experiences into a single bookable trip to multiple international destinations, targeted at Scandinavian (DK/NO/SE) consumers and bookable online, by phone or by email.
• Badeferie (Beach Holidays) Sun-and-beach vacation packages focused on resort stays in coastal destinations, marketed for relaxation and pool/beach time.
• Rundrejser (Round Trips / Multi-Stop Tours) Multi-destination itineraries within a single country, designed for travellers who want to experience culture, nature, local cities, markets and historic sights.
• Kombinationsrejser (Combination Trips) Itineraries that combine city life, jungle/mountains/national parks and beach relaxation in a single trip.
• Familieferie (Family Holidays) Family-oriented package holidays with logistics, hotels and pace tailored to travelling with children, including beach stays, safaris and combination trips.
• Safari Safari packages primarily in Kenya and Tanzania, often combined with a beach stay on the Indian Ocean coast.
• Kør selv ferie (Self-Drive Holidays) Self-drive itineraries (often in the USA and Canada) supported with pre-booked accommodation and routing.
• Voksenferie (Adults-Only Holidays) Adults-only trips (e.g. Havana & Varadero Adults Only) marketed for travellers seeking a child-free environment.
• Deluxe Rejser (Deluxe Trips) Higher-end versions of trips with upgraded hotels and added inclusions, such as the 'Hanoi, Hué og badeferie i Hoi An - Deluxe' itinerary.
• Budgetvenlige rejser (Budget-Friendly Trips) Lower-cost package options for value-oriented travellers.
• Langtidsferier (Long-Duration Holidays) Extended-stay itineraries for travellers wanting longer holidays.
• Skræddersyede rejser (Custom-Tailored Trips) Bespoke trip-planning service where a travel consultant tailors duration, content and components to the customer's wishes, often initiated via a 15-minute phone consultation.
• Rejsegavekort (Travel Gift Card) Gift card usable as payment toward any package tour on cpt.dk or a custom-tailored trip, valid for 3 years, configurable in any amount.
• Online rejseforedrag (Online Travel Lectures) Free online Danish-language lectures covering individual destinations such as Thailand, Mexico, Canada, Costa Brava, Vietnam, Sicily, Amalfi Coast, Bali, Zanzibar, Sri Lanka, Hawaii, Seychelles, USA and Cuba, with on-demand recordings available.
• Det bedste af Ischia (The Best of Ischia) package trip New 10-day summer 2026 Ischia package trip featuring stays in Sant'Angelo and Forio, visits to Castello Aragonese, a vineyard, and an island hop to Capri.

Quantifiable outcome

• 5-star rating on Trustpilot (dk.trustpilot.com/review/www.cpt.dk)
• +5 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RejsegarantifondencoreOthersCheck Point Travel is member no. 2288 of the Danish Travel Guarantee Fund (Rejsegarantifonden), a statutory scheme that financially secures package holidays booked with Danish-licensed travel agencies. Membership is referenced in the website footer and the 'Ingen ekstra brændstoftillæg' article as a key trust and compliance signal.
• TrustpilotcoreTechnology or IntegrationTrustpilot review platform is integrated on cpt.dk via a linked profile (dk.trustpilot.com/review/www.cpt.dk). The 5-star Trustpilot rating is used as a headline trust signal site-wide and on the customer-testimonials page.
• Checkpointtravel.no (Norway)coreStrategic or Co-development PartnerSister Norwegian site at checkpointtravel.no, part of Check Point Travel's stated Scandinavian footprint alongside Denmark and Sweden. Allows locally adapted advice, language and packages for Norwegian customers while sharing the central product range and brand.
• Checkpointtravel.se (Sweden)coreStrategic or Co-development PartnerSister Swedish site at checkpointtravel.se, completing the Denmark-Norway-Sweden Scandinavian Skandinavisk rejseselskab offering. Lets Swedish customers access the same Scandinavian-tailored package holidays under the Check Point Travel brand.
• SoliditetminorGTM or Marketing PartnerDanish business credit-rating agency whose logo (linked to soliditet.dk RatingGuideline) is displayed in the contact section of cpt.dk to signal financial stability and corporate credibility to consumers.
• Nemo (Ischia snorkel & kayak tours)minorImplementation/ SI/ Consulting PartnerLocal Ischia-based operator (Luca and Gianlucca) recommended by Check Point Travel for snorkel, kayak and guided hiking tours around Sant'Angelo; referenced as an on-the-ground activity partner on CPT's Ischia content pages (nemoischia.it).
• Casa D'Ambra (Ischia winery)minorOthersHistoric Ischia winery (over 130 years) referenced as a bookable vineyard-visit experience from CPT's Ischia packages; CPT notes guests can arrange a visit (including transport) via the hotel (dambravini.com).

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TUI (TUI Nordic / TUI Danmark): Largest Nordic tour operator with vertically integrated hotel, airline and cruise assets, offering charter-based pakkerejser across the same Scandinavian customer base. Overlaps with Check Point Travel on destinations and Danish consumers but operates at much greater scale and breadth.

Direct peers

• Nyhavn Rejser: Copenhagen-based Danish travel agency offering package tours and tailor-made itineraries to worldwide destinations. Comparable Danish B2C travel agency targeting similar Scandinavian couples, families and culture-traveller segments.
• Atlantis Rejser: Danish travel agency selling package holidays and tailor-made trips to worldwide destinations from a Danish base. Comparable Danish B2C travel agency with overlapping destinations (Asia, Africa, Americas) and tailor-made offering.
• Hideaways: Danish villa and boutique-holiday specialist selling curated accommodation-led holidays (villaferie) to Mediterranean destinations. Comparable in its emphasis on hand-picked, quality-checked accommodation, but focused on villas rather than full packages.
• Apollo Rejser: Nordic tour operator (Apollo / Kuoni) selling package holidays to long-haul and European destinations from Denmark, Sweden and Norway. Closely comparable product mix and Scandinavian GTM, competing for the same Danish outbound traveller.
• Gislev Rejser: Danish travel agency specialising in guided group tours and package holidays, often with a cultural/historical emphasis. Comparable Danish B2C pakkerejse operator with a similar trust-based, content-led GTM.
• Bravo Tours: Danish package-tour operator (formerly part of TUI Denmark) offering pakkerejser to Mediterranean, Canaries and select long-haul destinations. Targets a similar value-conscious Danish family and adult segment as Check Point Travel.
• Vingresor (Ving group): Swedish package-holiday tour operator within the Nordic Ving group, selling charter-based pakkerejser to long-haul and southern-European destinations. Directly comparable to Check Point Travel's Scandinavian pakkerejse model across overlapping destinations (Thailand, Canaries, Spain, Cape Verde, USA).
• Star Tour (Ving group): Danish sister brand of Vingresor, part of the same Nordic Ving group, offering package tours to comparable destinations (e.g., Thailand, Bali, USA, Cuba, Cape Verde, Canaries, Greece). Competes head-to-head with Check Point Travel in the Danish package-tour market.
• Ticket to Ride: Danish tour operator offering hand-picked package holidays to long-haul destinations with an emphasis on personal service and curated hotels. Closely comparable to Check Point Travel's positioning on personally inspected, quality-led itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/checkpointtravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Check Point Travel