What Apollo Rejser does

Apollo Rejser is a Nordic charter tour operator operating under the legal entity DERTOUR Nordic AB and headquartered in Kastrup, Denmark. Founded in 1986 and acquired by Germany's REWE Group in 2015 as part of its DERTOUR Group division, Apollo sells package holidays, charter flights, hotel stays, city breaks, ski trips, cruises, and flexible self-composed travel packages directly to consumers across Denmark, Sweden, Norway, and Finland, serving approximately one million travelers annually with a staff of around 500. Its product portfolio is anchored on over 500 charter flights per season from Nordic airports to destinations in Southern Europe, North Africa, the Middle East, and Asia, supported by charter capacity from Sunclass Airlines, SAS, Jettime, Emirates, Qatar Airways, and Atlantic Airways.

The company's commercial surface combines country-specific websites (apollorejser.dk and Nordic equivalents), the Mit Apollo mobile app (iOS/Android) functioning as both a booking tool and post-booking travel guide, phone sales (35 20 19 00), and on-destination Scandinavian-speaking service centers offering 24/7 support. Apollo monetizes package sales, ancillary add-ons (baggage, transfers, seat selection, insurance via AXA from January 2026, excursions), and specialized sports packages — Golf Unlimited and surf courses at the wholly-owned Playitas Resort — alongside own-brand hotel concepts (Apollo Mondo adults-only, family, beach, and luxury tiers) and the children's club Club Polly & Mino. Adjacent operating subsidiaries Golf Plaisir and Lime Travel sit alongside Apollo within DERTOUR Nordic AB.

Apollo's go-to-market is direct-to-consumer with digital-first distribution backed by content marketing (destination guides, travel articles), email newsletters, social media, and PR. The business is covered by Danish/Nordic package travel law (pakkerejseloven), GDPR, and the EU Accessibility Act, and is Travelife sustainability-certified since 2016 (the first Nordic tour operator to achieve this). Apollo derives no disclosed AI/ML capability, has no public API, and reports no current revenue figure; its financials are consolidated within private REWE Group accounts.

Name

Apollo Rejser

Legal name

DERTOUR Nordic AB

Website

https://apollorejser.dk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Apollo Rejser is a Nordic charter tour operator selling package holidays, flights, hotels, and ancillary services directly to consumers across Denmark, Sweden, Norway, and Finland under the DERTOUR Nordic AB umbrella of REWE Group.

Ownership category

akta.pro rank

Product category

Leisure Travel Services

NAICS

Travel Agencies (56151)

akta.pro primary industry

Inclusive Tour (IT) & Leisure Package Charter Operators (THABADAC)

Keywords

• Package holidays
• Charter flights
• Travel booking
• Leisure tourism
• Hotel packages

Headquarters

HQ city

København, Hovedstaden

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Package Holiday Sales (Charter): Apollo's primary revenue stream is selling charter package holidays encompassing flights and hotel stays to destinations worldwide including Greece, Spain, Egypt, and more. Customers can also book flight-only, hotel-only, or flexible self-composed travel packages.
2. Ancillary Add-ons: Revenue generated from add-on services including checked baggage, airport transfers, pre-reserved seating, travel insurance (through AXA/Gouda), and on-destination excursions booked via the app or website.
3. Specialized Sports & Activity Packages: Golf Unlimited packages, surf school courses, and training trips at Playitas Resort are sold as add-on packages to hotel bookings, generating incremental per-booking revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Apollo Rejser sells package holidays combining charter flights and hotel accommodation to Nordic travelers (Denmark, Sweden, Norway, Finland), with destinations across Southern Europe, North Africa, the Middle East, and long-haul locations. The company also offers standalone flight tickets, hotel-only bookings, cruises, ski trips, city breaks, group travel, and flexible self-composed packages. Add-ons include baggage, transfers, seat selection, travel insurance, and on-destination excursions.

Product overview

Apollo Rejser is a Nordic travel operator offering a comprehensive portfolio of travel products and services. The core offering consists of package holidays (charterrejser) combining flights and accommodation, alongside standalone products like flight tickets and hotel bookings. The company operates specialized sub-brands including Apollo Sports (training/sports holidays at destinations like Playitas Resort), Apollo Mondo concept hotels (adults-only, family, beach, and luxury categories), and senior-specific travel. Additional services include All Inclusive packages, villa rentals, last-minute deals (afbudsrejser), cruises, ski trips, city breaks, group travel, and combination holidays. Add-on modules cover travel insurance (via Gouda/AXA partners), airport transfers, special baggage (sports equipment), pre-bookable seating, and the Mit Apollo mobile app for itinerary management and excursion booking. The product portfolio also includes specialized offerings like surf school and Golf Unlimited packages at Playitas Resort, and Club Polly & Mino children's club.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Mondo: Apollo's own concept hotels
• Apollo Sports
• Club Polly & Mino

Products and services

• Charterferie (Charter Package Holidays)

Quantifiable outcome

• One million travelers annually served across the Nordic region
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• REWE Group / DERTOUR GroupflagshipStrategic or Co-development Partner · 1 January 2015Since 2015, Apollo has been part of the privately owned German REWE Group and its DERTOUR Group division, the largest Central European tourism conglomerate. Apollo forms the Nordic arm of DERTOUR Nordic AB alongside Golf Plaisir and Lime Travel. REWE Group has over 300,000 employees globally and provides Apollo with access to the broader European travel distribution network, supplier relationships, and corporate governance standards including the REWE Code of Conduct.
• Golf PlaisircoreStrategic or Co-development PartnerGolf Plaisir is a specialized golf tour operator that operates as part of the DERTOUR Nordic AB group alongside Apollo and Lime Travel, offering golf-specific travel packages.
• Lime TravelcoreStrategic or Co-development PartnerLime Travel operates as part of the DERTOUR Nordic AB group alongside Apollo and Golf Plaisir, serving the Nordic market with travel offerings.
• Playitas ResortcoreStrategic or Co-development PartnerPlayitas Resort in Fuerteventura is a key partner for Apollo Sports, offering exclusive golf packages (Golf Unlimited), surf school courses, and training camps. Apollo sells proprietary sports packages including Golf Unlimited (3 or 6 days unlimited golf) and surf packages (1, 3, or 5 days) exclusively as add-ons for Apollo guests staying at Playitas Resort.
• SOS BørnebyerneminorOthersApollo collaborates with SOS Children's Villages as part of its social responsibility and sustainability commitments.
• ECPATminorOthersApollo partners with ECPAT, an international organization working against child exploitation, as part of its social responsibility and child protection commitments.
• SOK (Sveriges Olympiska Komité)minorOthersApollo collaborates with the Swedish Olympic Committee as part of its sports partnerships, supporting athletic training and sports travel programs.
• Sunclass AirlinescoreChannel Partner/ Reseller/ DistributorSunclass Airlines is a key charter airline partner for Apollo, operating 14 Airbus aircraft. Formerly known as Thomas Cook Airlines, My Travel Airways, and Premiair. Sunclass provides charter flight capacity for Apollo's package holidays from Nordic airports.
• AXAminorOthersApollo partners with AXA to offer travel insurance as an add-on for customers booking trips. AXA replaced Gouda as Apollo's travel insurance partner from January 2026.
• Gouda (formerly)minorOthersApollo previously partnered with Gouda for travel insurance offerings. The last day to purchase Gouda insurance was December 31, 2025; policies purchased before this date remain valid. Gouda coverage included unlimited repatriation, quarantine coverage, ski travel insurance, and no deductible options.
• SAS (Scandinavian Airlines)coreChannel Partner/ Reseller/ DistributorSAS is one of Apollo's main charter airline partners, operating flights under charter numbers SK7200-SK7999. SAS is part of the SkyTeam alliance and provides both charter and scheduled route flights for Apollo customers.
• JettimecoreChannel Partner/ Reseller/ DistributorJettime is a Danish airline and Apollo's charter partner, operating Boeing aircraft with crew bases across multiple Nordic countries.
• EmiratescoreChannel Partner/ Reseller/ DistributorEmirates is a charter partner for Apollo, offering flights to long-haul destinations such as Dubai, Thailand, Mauritius, Maldives, Bali, Sri Lanka, and Zanzibar. Emirates is recognized for its modern fleet of Airbus A380 and Boeing 777 aircraft and five-star Skytrax rating.
• Qatar AirwayscoreChannel Partner/ Reseller/ DistributorQatar Airways is a five-star Skytrax-rated airline operating charter flights for Apollo. It serves over 130 destinations worldwide and offers Business Class upgrades for Apollo customers.
• Atlantic AirwaysminorChannel Partner/ Reseller/ DistributorAtlantic Airways is a Faroese airline operating charter flights for Apollo, primarily serving routes from the Nordic countries to popular sun destinations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ving (Vingresor): Ving (formerly Thomas Cook Nordics) is a major Nordic charter tour operator with overlapping destinations, charter airline partnerships, and target customers across Sweden, Norway, and Denmark. Directly comparable in product, customer base, and Nordic package tour business model.
• Spies Rejser: Spies is a Danish charter package tour operator serving Denmark, Norway, Sweden, and Finland with similar sun-and-beach, city-break, and ski products. Direct Nordic competitor with the same charter + hotel + add-on business model.
• Sembo: Sembo is a Swedish-based tour operator and travel agency offering package holidays, hotels, and flight-inclusive travel across the Nordics. Comparable in Nordic market focus, package-tour business model, and online + offline distribution mix.
• Bravo Tours: Bravo Tours is a Danish tour operator offering charter package holidays, city breaks, and ski trips to Danish consumers. Comparable in product category, target market, and bundled-charter delivery model.
• TUI Nordic (TUI Group): TUI Nordic is the largest tour operator in the Nordics, selling charter package holidays, hotels, and cruises to the same Danish, Swedish, Norwegian, and Finnish consumers as Apollo. Business model — bundled charter flights + accommodation + ancillaries — is directly aligned with Apollo's offering.
• Club Med: Club Med operates owned all-inclusive resorts globally with packaged flight + stay offerings, closely mirroring Apollo's Playitas Resort vertical integration and Apollo Mondo concept. Similar captive-resort, all-inclusive model differentiates both from pure reseller tour operators.

Broad incumbents

• Trip.com Group: Trip.com Group operates Trip.com, Ctrip, Skyscanner, and other global travel platforms, including Scandinavian-facing travel marketplaces. Competes for Apollo-adjacent customers on flights, hotels, and packages via a much broader geographic and product portfolio.
• Booking.com: Booking.com is the largest online travel agency in Europe, offering hotels, flights, and packages across all of Apollo's Nordic and destination markets. Overlaps with Apollo on hotel and ancillary booking but does not operate charter flights or owned resorts.
• Expedia Group: Expedia Group operates global OTAs (Expedia, Hotels.com, Vrbo) competing for Nordic leisure travel bookings. Broader portfolio than Apollo but overlaps on package holidays, hotels, and flights within the same target customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apollo-rejser

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Rejser