CleanLife

What CleanLife does

CleanLife Products is a Springboro, Ohio-based, privately held manufacturer of waterless (no-rinse) personal care products sold under the No-Rinse® brand. Its portfolio spans three category families — Hair Care (shampoo in 2 oz to 1-gallon sizes, rinse-free conditioner, single-use shampoo cap), Body Care (ready-to-use body wash with a foaming variant, concentrated body bath, disposable bathing wipes, peri-wash), and Hand Care (alcohol-free, paraben-free foaming hand wash). Core technology is concentrated and ready-to-use cleansing formulations that clean skin and hair without water or rinsing; products are positioned as paraben-free, alcohol-free, pH-balanced, hospital-tested, and gentle on sensitive skin, with multi-decade brand history referenced in the company's FAQ.

The company runs a hybrid go-to-market combining wholesale supply to nationally recognized medical and specialty distributors, retail listings across Amazon, Walgreens.com, REI, Edgepark, HDIS, Medical Monks, Vitality Medical, Healthy Kin, Honest Medical, Discount Drug Mart (Ohio) and Mutual Drug Company (NC/SC/VA/WV), plus a direct-to-consumer Amazon storefront. International reach is handled via partner-led distribution through a dedicated inquiry form, and the company maintains a Spanish-language product sheet. Wholesale resellers are contractually required to sign documents prohibiting resale on Amazon, Walmart, or eBay, preserving channel price integrity.

Revenue is generated exclusively through one-time physical product sales — no subscription, service, licensing, or platform revenue is disclosed — and pricing is not publicly posted (wholesale is contact-based, retail is set by third-party sellers). The company is privately held with no disclosed investors, funding rounds, parent entity, or management team roster in the source material; it operates with an estimated 11–50 employees from a single Ohio headquarters and carries PETA cruelty-free and BBB accredited certifications. End users include home caregivers, seniors and bedridden patients, outdoor/sports enthusiasts, travelers, truckers, and families seeking convenient waterless hygiene.

Name

CleanLife

Legal name

CleanLife Products

Website

https://cleanlifeproducts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CleanLife Products is a privately held, Ohio-based manufacturer of waterless (No-Rinse®) personal care products — shampoos, body washes, bathing wipes, peri-wash, and foaming hand wash — sold to caregivers, seniors, healthcare facilities, outdoor enthusiasts, and families through retail, medical distributors, and Amazon.

Ownership category

akta.pro rank

Product category

Waterless Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABAIAH

Intimate Washes & Feminine Cleansers

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

SECONDARYCRABAEAC

Hand Soap & Hand Wash

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

SECONDARYCRABAIAN

Feminine Care Wipes & On-the-Go Hygiene

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Waterless personal care
• No-rinse shampoo
• No-rinse body wash
• Bed bath products
• Foaming hand wash

Headquarters

HQ city

Springboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales (online & in-store): One-time sale of physical personal care SKUs (shampoo, body wash, bathing wipes, peri-wash, foaming hand wash) through the company's Amazon Store, Walgreens.com, REI, Edgepark, HDIS, Healthy Kin, Honest Medical, Medical Monks, Vitality Medical, and Discount Drug Mart / Mutual Drug Company.
2. Wholesale distribution: Bulk/wholesale supply to medical facilities, resellers, dealers, and retailers through nationally recognized medical and specialty distributors. Buyers are required to sign legal documents prohibiting resale on Amazon, Walmart, or eBay.
3. International distribution: International expansion through global partners contacted via the website's International inquiry form, extending the No-Rinse product line outside the United States (e.g., HDIS ships outside the US).

Go-to-market motion3 records

Core offering

CleanLife Products manufactures and sells the No-Rinse® line of waterless (rinse-free) personal care products, including ready-to-use and concentrated liquid shampoos, conditioners, body washes, peri-washes, disposable bathing wipes, shampoo caps and alcohol-free foaming hand washes. The products are designed as alternatives to soap-and-water bathing and shampooing for situations where traditional washing is inconvenient or impossible, such as bed baths, caregiving, hospital use, travel, and outdoor activities. The line is sold under the registered No-Rinse® brand across hair care, body care and hand care categories.

Product overview

CleanLife Products markets a single branded line of waterless (no-rinse) personal care products organized as three category families — Hair Care, Body Care and Hand Care — each containing several SKUs. The Hair Care family includes the No-Rinse Shampoo (multiple bottle sizes plus a Shampoo Cap) and No-Rinse Conditioner. The Body Care family includes the ready-to-use No-Rinse Body Wash (with a foaming variant), the concentrated No-Rinse Body Bath, disposable No-Rinse Bathing Wipes and No-Rinse Peri-Wash. The Hand Care family centers on the No-Rinse Foaming Hand Wash. Together, these three product lines share a common value proposition — gentle, paraben- and alcohol-free, no-rinse cleansing alternatives to soap and water — and are sold through retail pharmacies, medical/specialty distributors, wholesale channels and CleanLife's own Amazon store.

Differentiator

Problem solved

Functional benefit

Brands

• No-Rinse®: Registered product-line brand covering the company's waterless personal care range, including No-Rinse Shampoo, Shampoo Cap, Conditioner, Body Bath, Body Wash, Foaming Body Wash, Bathing Wipes, Peri-Wash, and Foaming Hand Wash.

Products and services

• CleanLife No-Rinse Shampoo Ready-to-use, waterless hair-cleansing shampoo that requires no rinsing; available in 2 oz, 8 oz, 16 oz and 1 gallon sizes, paraben-free, pH-balanced, hospital-tested, and safe for adults, children, and all hair types.
• CleanLife No-Rinse Conditioner Tangle-free, rinse-free conditioner formulated as a follow-up to CleanLife No-Rinse Shampoo; provides silkiness and softness with no residue or greasiness; sold in an 8 oz size.
• CleanLife No-Rinse Shampoo Cap Single-use, all-in-one shampoo-and-conditioner cap that cleans hair without water; massaged over the hair and can be warmed in a microwave for up to 15 seconds for comfort; pH-balanced and paraben-free.
• CleanLife No-Rinse Body Wash Ready-to-use, rinse-free body wash that leaves skin clean and refreshed with no alcohol or residue; offered in 2 oz, 8 oz, 8 oz foaming, 16 oz and 1 gallon sizes, including a foaming variant.
• CleanLife No-Rinse Body Bath Concentrated no-rinse bathing solution (1 oz mixed with 32 oz of water) used with a washcloth for full-body bathing; designed for bed baths and care facilities; available in 2 oz, 8 oz, 16 oz and 1 gallon sizes.
• CleanLife No-Rinse Bathing Wipes Disposable, ready-to-use, latex- and alcohol-free bathing wipes that deliver a no-rinse bathing experience for self-care, caregiving, outdoor use and travel; sold per wipe (SKU 01000).
• CleanLife No-Rinse Peri-Wash Ready-to-use perineal cleanser applied without rinsing for everyday personal hygiene; gentle, aloe-enriched formula preferred by caregivers; available in 8 oz and 1 gallon sizes.
• CleanLife No-Rinse Foaming Hand Wash Alcohol-free, paraben-free, no-rinse foaming hand wash (8 oz, SKU 00946) that cleans hands like soap and water and can be wiped dry; aloe-enriched for moisturizing and intended for on-the-go use.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sage Products (Stryker): Sage Products, now part of Stryker, makes ready-to-use bathing, hair care and skin care products for hospitals and long-term care — directly comparable to CleanLife's Body Bath and Bathing Wipes offerings into the same clinical channels.
• Coloplast: Coloplast provides skin care and hygiene products for ostomy, continence and wound care users — directly comparable to CleanLife's peri-wash and body bath products for users with sensitive or compromised skin in home and institutional care.
• ConvaTec: ConvaTec makes skin care, cleansers and barrier products for stoma, wound and continence care — overlapping with CleanLife's peri-care and gentle, alcohol-free, paraben-free cleanser positioning.
• Essity (TENA brand): Essity's TENA is a global leader in incontinence and personal skin care for seniors and caregivers — overlapping with CleanLife's caregiver and senior positioning for peri-wash, bathing wipes and body bath.
• Medline Industries: Medline is a major medical and specialty distributor that carries personal hygiene, bathing and skin care products into hospitals and long-term care — overlapping with CleanLife's wholesale medical-distributor channel and bath/skincare SKUs.

Emerging players

• Duke Cannon: Duke Cannon is a men's personal care brand with strong retail and outdoor-channel presence (sold at REI and other outdoor/rugged-grocery retailers) — adjacent to CleanLife's outdoor-enthusiast and 'on-the-go' positioning via REI and Amazon.
• Batiste (Church & Dwight): Batiste is the leading mass-market dry shampoo brand and a direct competitor in waterless/no-rinse hair cleansing — comparable to CleanLife's No-Rinse Shampoo line in category but with vastly larger CPG distribution and marketing.

Direct peers

• Nice-Pak Products: Nice-Pak is a leading manufacturer of wet and dry wipes for consumer and healthcare markets (including brands like Wet Ones and Nice'n Clean), directly comparable to CleanLife's disposable No-Rinse Bathing Wipes and the contract manufacturing behind its private-label competitors.
• Rockline Industries: Rockline is one of the largest private-label wipe manufacturers globally, supplying retailers, healthcare and personal care categories — directly comparable to CleanLife's bathing and peri-wipe business in formulation, packaging and channel.

Regional players

• Sea to Summit: Sea to Summit is a major outdoor/hygiene brand selling travel towels, dry shampoo and personal care for camping and adventure — comparable to CleanLife's shampoo cap, bathing wipes and foaming hand wash as portable hygiene solutions for outdoor/travel use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanLife