Platinum Physio

What Platinum Physio does

Platinum Physio is a privately held, multi-location physiotherapy practice founded by Lilly Kochen approximately 30 years ago (circa 1995) and operating across four Melbourne clinics in Windsor, Brighton, Caulfield, and Malvern. The company delivers hands-on physiotherapy combined with clinical exercise programs, offering 14 distinct service lines including Clinical Pilates, physio-supervised gym, hydrotherapy, sports physiotherapy, vestibular/BPPV treatment, shockwave therapy (Extracorporeal Shockwave Therapy with a reported 80% success rate in 3-4 sessions), lymphoedema management, falls prevention, GLA:D osteoarthritis programs, Parkinson's-specific PDX exercise groups, PINC cancer rehabilitation, women's health/pelvic floor physiotherapy, and NDIS services. Clinical technology is non-software in nature: warm-water hydrotherapy pools accessed at five partner venues (GESAC, Danny Frawley Centre, MSAC, Harold Holt, Carnegie Memorial), fully equipped gym floors, Pilates apparatus, and shockwave devices.

The business operates on a fee-for-service, direct-to-consumer model with pay-as-you-go billing and no publicly disclosed pricing. Revenue is captured across initial 30-minute assessments, follow-up consultations, 1:1 hydrotherapy, 1:4 concurrent hydrotherapy groups, group Clinical Pilates, and supervised gym circuit sessions. Reimbursement is diversified through Hicaps on-the-spot private health insurance claiming, Medicare, TAC, WorkCover, Veterans' Affairs rebates, and NDIS plan funding, reducing reliance on any single payer. Booking is handled through the Nookal online platform, with supplementary home visiting and telehealth channels for clients unable to attend in person. The company is independently owned by its founding practitioners (Lilly Kochen, Rodney Grof, Sam Wilcox), employs 31 clinicians, has no external investment, parent entity, or M&A activity disclosed, and reaches consumers via organic social, blog content, SEO, and referrals from sports clubs and healthcare providers.

Name

Platinum Physio

Legal name

Platinum Physio

Website

https://platinumphysio.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Physio is a Melbourne-based physiotherapy practice operating four clinics and a five-venue hydrotherapy network, serving individual consumers across sports, NDIS, women's health, cancer rehab, Parkinson's, falls prevention, and general musculoskeletal needs on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHLADAJAG

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHSABADAF

Orthopedic & Musculoskeletal Rehab In-Home

Home & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-Home

Keywords

• Physiotherapy services
• Hydrotherapy treatments
• Clinical pilates
• Sports injury rehabilitation
• Manual therapy

Headquarters

HQ city

Windsor

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy consultations including initial assessments (30 minutes) and follow-up treatments. Hands-on techniques, dry needling, exercise prescription, and manual therapy services.
2. Hydrotherapy Sessions: Aquatic physiotherapy sessions offered as 1:1 treatments or 1:4 concurrent group sessions. Includes hands-on manual treatment in pool environment combined with tailored exercise programs.
3. Clinical Pilates Classes: Group and individual Clinical Pilates sessions supervised by physiotherapists. Includes individual clinical Pilates, group sessions, pregnancy Pilates, Gym Plus, and Gym Strength Training circuit classes.
4. Physio-Supervised Gym Sessions: Supervised exercise sessions in fully equipped gym facilities including 1:1, small group, and large group circuit sessions. Targets post-surgical rehabilitation, chronic disease management, and general fitness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Platinum Physio operates four physiotherapy clinic locations in Melbourne (Brighton, Windsor, Caulfield, Malvern) delivering hands-on physiotherapy treatments combined with clinical exercise modalities including Clinical Pilates, physio-supervised gym training, and hydrotherapy at five partner aquatic facilities. The practice sells individual physiotherapy consultations, group and 1:1 exercise classes, and a portfolio of condition-specific programs such as GLA:D for osteoarthritis, the PDX Parkinson's program, PINC & STEEL cancer rehabilitation, lymphoedema management, falls prevention, shockwave therapy, vertigo treatment, sports physiotherapy, NDIS physiotherapy, and women's health services. Pricing follows a fee-for-service pay-as-you-go model with private health insurance rebates, Veterans' Affairs, Medicare, TAC, and WorkCover accepted.

Product overview

Platinum Physio operates as a multi-location physiotherapy practice in Melbourne offering a comprehensive suite of healthcare services. The core offering centres on physiotherapy combined with clinical exercise programs including Pilates, hydrotherapy, and physio-supervised gym sessions. The practice provides specialised programs for chronic conditions including the GLA:D program for osteoarthritis, Parkinson's disease (PDX) exercise groups, lymphoedema management, and cancer rehabilitation (PINC & STEEL). Additional services include sports physiotherapy, shockwave therapy, vestibular/BPPV treatment, falls prevention, NDIS services, and women's health. The company operates four clinic locations (Brighton, Windsor, Caulfield, Malvern) plus hydrotherapy services at five partner pool facilities across Melbourne.

Differentiator

Problem solved

Functional benefit

Brands

• PDX: Parkinson's exercise group program running twice weekly out of the Windsor clinic, tailored specifically for those with Parkinson's Disease.
• PINC Rehab

Products and services

• Physiotherapy Core physiotherapy service providing hands-on treatment, pain relief, injury rehabilitation, and individualised exercise programs for general musculoskeletal conditions including back pain, neck pain, headaches, and arthritis.
• Clinical Pilates Physio-supervised Clinical Pilates combining traditional and clinical approaches to target core muscles, spinal stability, and exercise rehabilitation, including individual and group sessions, pregnancy Pilates, Gym Plus, and Gym Strength Training circuit classes.
• Hydrotherapy Aquatic physiotherapy combining hands-on treatment in warm water pools (34 degrees) with guided exercise programs. Offered as 1:1 treatments or 1:4 concurrent group sessions across five Melbourne pool venues.
• Physio-Supervised Gym Supervised exercise program in fully equipped gym facilities including cardio equipment, weights, strength training equipment, Pilates apparatus, and Whole Body Vibration Therapy for 1:1, small group, and large group circuit sessions.
• Falls Prevention and Recovery Program Balance Retraining Program designed to prevent falls and maximise mobility through personalised exercise programs for older adults and people with chronic conditions affecting balance.
• GLA:D Exercise Program Education and neuromuscular exercise program for hip and knee osteoarthritis, originally developed in Denmark, focusing on managing pain and improving function through supervised exercise.
• Lymphoedema Management Specialised physiotherapy for lymphoedema including manual lymphatic drainage, compression therapy, exercise programs, and low level laser therapy provided by APA titled lymphoedema physiotherapists.
• Physio for Parkinson's (PDX Program) Group exercise program specifically designed for people with Parkinson's Disease, running twice weekly at the Windsor clinic with a maximum of three participants per session, focusing on mobility, balance, coordination, and neuroplasticity-driven exercises.
• Rehabilitation and Prehabilitation Programs Comprehensive rehabilitation programs for musculoskeletal injuries, post-surgical recovery, neurological conditions, cardiopulmonary programs, and pre-operative preparation.
• Sports Physiotherapy Athletic rehabilitation using force plate and muscle dynamometer technology, including sports injury screening, running assessment, and return-to-sport programs for amateur and professional athletes.
• Dizziness and Vertigo Treatment (BPPV) Treatment for Benign Paroxysmal Positional Vertigo (BPPV) and dizziness through gentle repositioning manoeuvres performed by specially trained physiotherapists, typically resolving within 1-3 sessions.
• Shockwave Therapy Extracorporeal Shockwave Therapy (ECST) for chronic conditions including plantar fasciitis, Achilles tendinopathy, tennis elbow, gluteal tendinopathy, patella tendinopathy, rotator cuff disorders, shin splints, and Osgood Schlatter/Severs Disease, with a reported 80% average success rate in 3-4 sessions.
• NDIS Physiotherapy Physiotherapy services for NDIS participants covering neurological conditions and capacity building, with tailored programs delivered in clinic gyms and hydrotherapy pools under NDIS plan funding.
• PINC and STEEL Cancer Rehabilitation Specialised cancer rehabilitation program using the PINC Rehab methodology, combining gym, Pilates, and hydrotherapy to help maximise recovery during and after cancer treatment.
• Women's Health Services Comprehensive women's health physiotherapy including pre and postnatal exercise, pelvic floor and incontinence treatment, mastitis management with therapeutic ultrasound, and pelvic health specialist services.

Quantifiable outcome

• Shockwave therapy achieves 80% average success rate in 3-4 sessions
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• 2XU Triathlon SeriesminorGTM or Marketing PartnerPlatinum Physio provides sports physiotherapy services to athletes participating in the 2XU Triathlon Series events.
• South Melbourne Junior Soccer ClubminorGTM or Marketing PartnerSports physiotherapy partnership providing injury treatment and prevention services for junior soccer club members.
• East Malvern Football ClubminorGTM or Marketing PartnerSports physiotherapy services for football club players including injury rehabilitation and return-to-sport programs.
• Maccabi Cricket ClubminorGTM or Marketing PartnerCricket club partnership for physiotherapy services to club members.
• Danny Frawley Centre (St Kilda Football Club)coreStrategic or Co-development PartnerHydrotherapy services operated at the Danny Frawley Centre at St Kilda Football Club Training Ground. Provides warm water rehabilitation facilities (120sqm pool, 0.9-1.2m depth) for Platinum Physio clients.
• GESAC (Glen Eira Sports and Aquatic Centre)coreStrategic or Co-development PartnerHydrotherapy services at GESAC's 200sqm warm water pool (34 degrees, 1-1.6m depth) with spa and sauna facilities. Fully accessible with ramp, hoist and ladder access.
• MSAC (Melbourne Sports and Aquatic Centre)coreStrategic or Co-development PartnerHydrotherapy venue partnership providing access to aquatic facilities for physiotherapy services.
• Harold Holt Swim CentreminorStrategic or Co-development PartnerHydrotherapy services at Harold Holt Swim Centre in Malvern (180sqm pool). Shared environment providing rehabilitation experience.
• Carnegie Memorial Swim PoolminorStrategic or Co-development PartnerHydrotherapy venue partnership with 275sqm pool (1-1.5m depth) featuring easy access and array of aquatic services.
• PINC & Steel Cancer RehabilitationcoreStrategic or Co-development PartnerCertified provider of PINC Rehab and Pilates Program for cancer rehabilitation. Platinum Physio offers Melbourne's broadest range of cancer rehabilitation and exercise options including gym, Pilates, and hydrotherapy programs.
• GLA:D (Good Living with Arthritis: Denmark)coreStrategic or Co-development PartnerCertified provider of GLA:D Exercise Program at Brighton, Malvern, Windsor and Caulfield clinics. Evidence-based education and neuromuscular exercise program for hip and knee osteoarthritis.
• FightMNDminorGTM or Marketing PartnerCharitable partnership supporting Motor Neurone Disease research. Clinics sell FightMND beanies ($25) and participate in fundraising activities.
• FightParkinsonsminorGTM or Marketing PartnerReferenced as a resource for Parkinson's Disease information, with Platinum Physio providing specialised PDX exercise program for those affected.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Bounce Health Group: Melbourne-based physiotherapy, sports medicine and pilates practice group. Direct overlap with Platinum Physio on inner-Melbourne catchment, sports injury focus, and clinical exercise/Pilates service line.
• Restore Health & Wellness: Australian allied health network offering physiotherapy, exercise physiology, and rehabilitation across multiple clinics. Comparable service portfolio to Platinum Physio, with similar multi-clinic operating model.
• Life Ready Physio: Western Australia-headquartered multi-site physiotherapy and allied health group offering physiotherapy, clinical Pilates, hydrotherapy and sports rehab. Overlaps closely with Platinum Physio on service mix and clinical-exercise-led model.
• Kieser Australia: Australian clinic operator combining physiotherapy-led strength training with equipment-based rehab. Comparable to Platinum Physio on physio-supervised gym model and longer-duration exercise programs.
• Vivir Healthcare: Australian allied health provider delivering physiotherapy, hydrotherapy and home-based rehabilitation across NDIS, aged care and community channels. Comparable to Platinum Physio on funding sources, home visiting, and hydrotherapy service line.
• Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network with hundreds of locations. Directly comparable to Platinum Physio on outpatient PT, exercise-based rehab, and multi-clinic operating model, with overlapping funding sources (private health, NDIS, WorkCover).
• Physio Inq: Multi-state Australian physiotherapy provider operating clinics plus mobile, community and disability services including NDIS. Comparable to Platinum Physio on multi-channel (clinic, home visiting, telehealth) delivery and funding base.
• Flex Out Physiotherapy: Multi-state Australian physiotherapy group with strong sports, musculoskeletal and rehab offering. Overlaps directly with Platinum Physio on outpatient rehab service mix and clinician-delivered model.
• Allsports Physiotherapy: Multi-location sports and musculoskeletal physiotherapy group in Australia with clinical Pilates and gym-based rehab offerings. Closely comparable to Platinum Physio on sports-physio focus, return-to-sport services, and multi-clinic footprint.

Broad incumbents

• Medibank Health Services (Better Health): Health insurer-owned physiotherapy and allied health clinic network across Australia. Broad incumbent in the same PT space as Platinum Physio, with the additional advantage of integrated private health insurance funding pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/platinumphysio
• YouTubeyoutube.com/user/Platinumphysio
• Facebookfacebook.com/platinumphysio
• Instagraminstagram.com/platinumphysio
• LinkedInlinkedin.com/company/platinum-physio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Physio