Swiss Interactive

What Swiss Interactive does

Swiss Interactive AG is a privately held Swiss specialist agency founded around 1998–2000 and headquartered in Aarau Rohr with a contact office in Zürich. The firm provides 3D visualization, animation, Virtual Reality, apartment configurators, digital twin platforms, web solutions, and consulting for real estate developers, architects, civil engineering firms, cantonal and municipal governments, and selected enterprise clients in hospitality, healthcare, banking, logistics, and manufacturing. Its core technology stack combines photorealistic CGI rendering, georeferenced 3D modeling integrated with Swisstopo (Swiss Federal Geoportal) data, BIM/IFC pipelines, real-time VR on Unreal Engine (supporting HTC Vive Pro and Meta Quest), and a proprietary product suite including Wohnungskonfigurator, Explorer/Explorer Pro/Explorer Cube, area360/room360, Free-Pano-Tour, Review Studio, and Digitaler Zwilling.

The firm operates an interdisciplinary in-house team of approximately 20 staff spanning architects, interior designers, civil engineers, 3D artists, VR developers, web programmers, photographers, and project managers, with a 50 m² Innovation Room used for live client VR/AR demonstrations. Revenue is generated through a mix of project-based professional services fees (visualizations, animations, interior design, technology development), one-time website template licenses (CHF 3,490 base, tiered by unit count up to 51+ units), and recurring hosting/maintenance fees (CHF 348/year web hosting, CHF 15/year domain), plus subscription-like licensing on configurator, Explorer, and VR tour products. Distribution is primarily direct enterprise sales via website inquiry and long-term relationships, with sub-brands SIAG Infra (infrastructure/civil engineering) and SIAG Arch (architecture competitions) segmenting specialized go-to-markets. The company shows no external funding, no parent, and no subsidiaries, appearing to be founder/partner-owned under Geschäftsleitung partners Stefan Baur and Claudia Korfmacher.

Name

Swiss Interactive

Legal name

Swiss Interactive AG

Website

https://swissinteractive.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss Interactive AG is a privately held Swiss visualization and digital experience agency that builds 3D renderings, VR tours, apartment configurators, digital twins, and web solutions for real estate developers, civil engineers, architects, and cantonal government clients across Switzerland.

Ownership category

akta.pro rank

Product category

3D Visualization & Architectural Rendering Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430), Interior Design Services (541410), Broadcasting and Content Providers (516)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Experience (CX) & Digital Experience (BPAHAEAC), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Architectural visualization services
• 3D real estate rendering
• Virtual reality property tours
• Apartment configurator software
• Infrastructure digital twin

Headquarters

HQ city

Rohr

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. 3D Visualization & Rendering Services: Project-based fees for photorealistic architectural visualizations, georeferenced infrastructure visualizations, Wettbewerbsvisualisierungen (competition renderings), Virtual Staging, and related CGI deliverables. Pricing varies by project complexity, number of views, and style (illustrative vs. photorealistic).
2. Virtual Reality Products & Licensing: Revenue from 360° panoramic tours (area360/room360, Free-Pano-Tour), Immersive Real Time VR experiences, and VR configurators. Delivered as standalone tools, web apps, or integrated solutions with ongoing licensing and hosting fees.
3. Explorer Platform Licensing: Explorer, Explorer Pro, and Explorer Cube apartment navigator products sold as project-based implementations with optional annual hosting and maintenance fees.
4. Wohnungskonfigurator Platform: Apartment configurator products (Mini and Maxi variants) licensed per project, with setup fees and optional ongoing hosting/updates.
5. Web Solutions & Development: Custom web design and programming services including Immobilien Projekt-Websites (from CHF 3,490), 3D isometrics, API integrations, and CMS/back-end development. One-time project fees with annual hosting.
6. Animation & Video Production: Production of 3D animations, 360°-3D animations, Projekttrailer (project trailers), Image films, explainer videos, greenscreen productions, and drone films in Full HD or 4K.
7. Immobilien Projekt-Website Templates: Template-based website packages for real estate projects, starting at CHF 3,490 with annual web hosting (CHF 348/year) and domain fees (CHF 15/year). Tiered pricing based on number of units.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Swiss Interactive AG is a specialized 3D visualization and digital experience agency producing photorealistic CGI renderings, 3D animations, immersive VR tours, interactive apartment configurators (Wohnungskonfigurator), and the Explorer platform for real estate developers, architects, civil engineers, and product companies. The firm also delivers georeferenced infrastructure visualizations, digital twin platforms, and custom real estate websites, serving clients across Switzerland, Germany, and select international markets from its Aarau headquarters.

Product overview

Swiss Interactive AG operates as a specialized visualization and digital experience agency offering a comprehensive portfolio of products and services for real estate and infrastructure sectors. The core offering includes architectural visualizations, 3D animations, Virtual Reality solutions (area360/room360, Immersive Real Time VR, Free-Pano-Tour), and the Wohnungskonfigurator for apartment customization. The company provides a unified technology platform anchored by the Explorer product (Explorer Pro and Explorer Cube variants) for interactive property exploration, complemented by Web-Lösungen including Immobilien-Website templates. Services encompass Virtual Interior-Design, georeferenced visualizations, Digital Twin technology for infrastructure projects, and custom Technology-Development. All offerings are delivered through an interdisciplinary team combining architecture, engineering, and technology expertise over a complete project lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• SIAG Infra: Specialized website/fachbereich for infrastructure and civil engineering visualization services
• SIAG Arch

Products and services

• Visualisierungen (Architectural Visualization) Computer-generated visualizations for architecture, real estate, and infrastructure projects including photorealistic renderings, competition visualizations, marketing visualizations, virtual staging, axonometries, and building sections. Delivered for real estate developers, architects, and product manufacturers.
• Animationen (Animations & Video Production) 3D animations, 360°-3D animations, project trailers, image films, explainer videos, green screen productions, drone films in Full HD/4K, and Google-Earth animations used for property marketing, brand storytelling, and product presentations.
• Virtual Reality (VR Solutions) VR solutions encompassing 360° panorama tours (area360/room360), free-pano-tours, Immersive Real Time VR on Unreal Engine, BIM-to-VR conversion, and custom VR experiences supported on Meta Quest 2 and HTC Vive Pro hardware. Used for pre-construction property sales and infrastructure project communication.
• Wohnungskonfigurator (Apartment Configurator) Online apartment configurator allowing buyers of real estate projects to customize floor materials, kitchen fronts, bathroom fittings, and other finishes with photorealistic visualizations and optional real-time price calculation. Supports PDF export and iframe integration into project websites.
• Explorer Platform (Explorer / Explorer Pro / Explorer Cube) Interactive 3D apartment navigator enabling free navigation through digital building models. Explorer Pro offers photorealistic environments, Swisstopo surroundings, sun simulation, and 360° projections; Explorer Cube provides simplified cubic abstraction for early project phases. Integrates with CRM systems and floor plans.
• Web-Lösungen (Web Solutions) Custom web design, programming, 3D isometries, interface/API integrations, and real estate project websites with responsive design, dynamic price lists, and backend management.
• Immobilien-Website Templates Pre-designed real estate project website templates (Traditional, Urban, Luxury, Pure) with filter module, 3D isometry, and backend for sales/rental status management. Starting at CHF 3,490 with tiered pricing based on unit count (10, 11-25, 26-50, 51+ units).
• Virtual Interior-Design Interior design services creating design and space concepts with optimal furnishings and lighting for commercial, hospitality, and service spaces, including 2D layout planning and 3D virtual interior design.
• Digitaler Zwilling (Digital Twin) Dynamic, data-driven 3D representation of infrastructure projects serving as a digital twin for planning. Supports continuous model updates, variant comparisons, simulations (traffic, hydrology), quality assurance, early error detection, and deployment to VR/AR media for civil engineering projects.
• Georeferenzierte Visualisierungen Georeferenced visualizations for traffic and infrastructure projects, railway infrastructure, noise barriers, and renaturation projects using Swisstopo geodata and physically accurate light/shadow parameters.
• Beratung und Konzepte (Consulting & Concepts) Consulting services and concept development across the full competency portfolio, offering 3D, CGI, animation, VR, interior design, media, and web services as a general contractor.
• Technologie-Entwicklung (Technology Development)

Quantifiable outcome

• 50% of apartments sold within 3 months for Schiller West project using visualizations and marketing materials
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hangar Ent. Group GmbHminorStrategic or Co-development PartnerFilm and drone production company that provided drone footage and green-screen filming for the Trauffer Erlebniswelt project. Collaborated on an ad-hoc basis for video production.
• Content Park Operations AGminorStrategic or Co-development PartnerZurich-based studio used for green-screen filming of testimonial content for the Five Elements Schindellegi project. Two intense filming days produced real-actor content integrated with 3D visualizations.
• Glutz Kommunikation AGminorStrategic or Co-development PartnerAdvertising agency for whom Swiss Interactive served as production general contractor on the AKB Visionsfilm project, providing location scouting, filming, 3D environment, and post-production.
• Swisstopo (Bundesamt für Landestopografie)coreTechnology or IntegrationSwiss Federal Office of Topography providing geodata (swissALTI3D, swissBUILDINGS3D 2.0, vector building data) essential for georeferenced infrastructure visualizations and digital twin creation.
• Unreal Engine (Epic Games)coreTechnology or IntegrationReal-time 3D rendering engine used for Immersive Real Time VR experiences, digital twin visualization, and traffic simulation projects. Core technology platform for VR products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kilograph: Visualization studio combining CGI, VR, AR, and interactive media for architecture and real estate — comparable technology-forward service offering.
• Arqui9: Architectural visualization studio delivering CGI, animations, and immersive content for global developers — comparable technology stack and client base to Swiss Interactive.
• Hayes Davidson: UK-based architectural visualization and CGI studio producing high-end renderings, animations, and interactive experiences for major real estate developers — a direct comparability fit given Swiss Interactive's similar role serving Swiss developers.
• Neoscape: US-based visualization and brand storytelling agency producing renderings, films, and immersive experiences for major real estate developers and architects — directly comparable full-service model.
• The Boundary: High-end CGI visualization studio serving luxury real estate, architecture, and yachting sectors with photorealistic renderings and animations — comparable premium client roster and project economics.
• Brick Visual: International architectural visualization studio specializing in photorealistic renderings, animations, and VR experiences for real estate and architecture — comparable scope and premium positioning to Swiss Interactive.
• Roar (Visualization Agency): Visualization and immersive experience studio serving real estate, retail, and cultural sectors — comparable full-service CGI + interactive delivery model.

Broad incumbents

• Matterport: Dominant platform for 3D virtual tours and digital twins across real estate — broad incumbent whose commoditized scanning/tour capability competes at the low end of Swiss Interactive's 360° tour products.

Emerging players

• Yulio Technologies: VR platform for architecture and interior design enabling client walkthroughs — overlapping with Swiss Interactive's Explorer/area360 configurator-style offerings but as a SaaS product rather than a full-service studio.
• InsiteVR: VR collaboration platform for architecture, engineering, and construction — partial overlap with Swiss Interactive's BIM-to-VR and digital twin capabilities but positioned as a software tool rather than full-service agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Interactive