roar

What roar does

Roar Digital Limited is a London-based digital marketing agency founded in 2016 that provides integrated SEO, paid media (PPC), Generative Engine Optimisation (GEO), and email/CRM marketing services to enterprise and mid-market clients. The agency's stated core offering combines GEO — a service aimed at securing brand citations and recommendations across AI search platforms such as ChatGPT, Gemini, and Perplexity — with traditional SEO, multi-platform paid media management (Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit), and email lifecycle management. The agency operates from a single headquarters in Battersea, London, with a team of approximately 12 employees and reported 40+ years of combined senior experience.

The agency's underlying technology stack includes two proprietary tools: Search Radar, a free AI visibility monitoring tool that identifies whether AI systems recommend a business; and Benchmarking, a paid tracking tool that monitors citation rates, brand mentions, and link appearances across Google AI Overviews and the wider AI search landscape. The agency is a certified Google Partner and integrates with Ahrefs, Local Falcon, Google Search Console, GA4, Salesforce, and HubSpot to support its client engagements. It maintains client rosters across property/estate agencies, hospitality, home care, tool hire, healthcare, and architecture, with named enterprise clients including Hamptons International, Connells Group, DMS Architects, Walfinch, and FTH Hire Group.

Roar Digital operates a professional services revenue model with fees set per Order Form, applying six-month initial terms with auto-renewing three-month periods. The go-to-market is direct enterprise field sales via senior strategist outreach and embedded partnerships, with multi-year client relationships and weekly execution cycles. The company is privately held, founder-owned, and has no disclosed external funding, parent company, or subsidiary structure. Its geographic footprint is primarily the United Kingdom, with limited international reach through the Hamptons partnership into Dubai and Ireland.

Name

roar

Legal name

Roar Digital Limited

Website

https://roardigital.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Roar Digital is a London-based digital marketing agency offering integrated SEO, PPC, GEO (Generative Engine Optimisation), and email/CRM services to enterprise and mid-market clients, primarily in property, hospitality, and home care, supported by proprietary AI visibility tracking tools.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Digital marketing agency
• Generative engine optimisation
• Search engine optimisation
• Paid media management
• Email marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue from providing advertising services including SEO, social media activity, content creation, web design, and related digital marketing activities. Standard advertising term is six months from campaign start date, automatically renewed for successive three-month renewal terms unless notice is given.
2. PPC/Paid Media Management: Pay Per Click services including setup and optimisation of PPC accounts on platforms including Google Ads, Bing, Yahoo, Facebook, Twitter and LinkedIn. Media spend is payable separately by the client directly to the advertising platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Roar Digital is a London-based digital marketing agency delivering integrated SEO, Paid Media (PPC), Generative Engine Optimisation (GEO), and Email/CRM marketing services to enterprise and multi-location businesses. The agency operates as an embedded marketing partner, working alongside client internal teams on weekly execution cycles and monthly strategic reviews under multi-year engagements. Service delivery is supported by proprietary tools including Search Radar (free AI visibility checking) and a Benchmarking tool tracking AI citation rates across ChatGPT, Gemini, and Perplexity.

Product overview

Roar Digital is a London-based digital marketing agency offering a portfolio of integrated marketing services. The core offering combines GEO (Generative Engine Optimisation), SEO, Paid Media, Email/CRM Marketing, and Benchmarking services, all supported by proprietary tools including Search Radar (free AI visibility monitoring) and benchmarking tracking. Enterprise Marketing Solutions provide integrated strategies across all channels. Sub-services include SEO Content Services, SEO Consulting Services, and SEO Content Writing. The agency positions itself as an embedded partner rather than a transactional supplier, with services designed to work together toward commercial objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• GEO (Generative Engine Optimisation) Specialist service ensuring brands are cited, recommended, and trusted across AI search platforms including ChatGPT, Gemini, and Perplexity. Built on technical best practices for durable AI visibility regardless of how AI platforms evolve. Targets enterprise and multi-location businesses whose buyers increasingly obtain answers from AI rather than ranked websites.
• SEO Services Search engine optimisation service built around technical excellence and local visibility for multi-location and enterprise businesses. Structured four-pillar methodology designed for long-term performance across large, dynamic websites, built to withstand algorithm updates and compound in value over time. Optimised for revenue rather than rankings.
• Paid Media Management PPC campaign management across Google Ads, Microsoft, LinkedIn, Meta, and Reddit with a revenue-focused approach rather than click optimisation. Allocates budget where it performs and cuts spend where it doesn't. Includes Performance Max optimisation with offline conversion wiring via Salesforce and HubSpot CRM integrations.
• Email and CRM Marketing Full email and CRM lifecycle management including contact list growth, automated nurture sequences, newsletter design and optimisation, and ongoing strategy. Integrates with existing client stacks (Salesforce, HubSpot) rather than dictating platform choice. Manages email database activation and customer retention.
• Benchmarking Service Proprietary benchmarking tool and service tracking AI visibility over time, monitoring citation rates, brand mentions, and link appearances across Google AI Overviews and the wider AI search landscape alongside traditional organic visibility. Reports run on any business for competitor and market evolution tracking.
• Enterprise Marketing Solutions Integrated marketing strategies across SEO, PPC, GEO, and email designed to work together, measured against commercial objectives for businesses with complex multi-channel needs. Embedded partnership model working alongside client internal teams in weekly execution cycles and monthly strategic reviews.
• Search Radar (AI Visibility Tracking Tool) Free AI visibility monitoring tool that checks whether AI systems like ChatGPT, Gemini, and Perplexity would recommend a business, identifying content gaps and competitors who are being recommended instead. Tracks where brands appear across organic, paid, map, and AI results, measuring citation and mention frequency.
• SEO Consulting Services Senior SEO consultancy providing strategic guidance, technical audits, commercially-focused growth planning, and AI search readiness. Works alongside internal marketing and development teams as embedded advisors.

Quantifiable outcome

• 55% increase in website conversions from SEO
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner. Roar manages Google Ads campaigns across Search, Shopping, YouTube, Display, and Performance Max. Expertise in Google advertising platforms and integration.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koozai: UK digital marketing agency providing SEO, PPC, content marketing, and analytics services to mid-market and enterprise clients. Comparable full-service digital agency operating in the same UK market.
• Pole Star Digital: UK digital marketing agency offering SEO, paid media, and digital PR. Comparable in size and service mix to Roar, focused on UK enterprise and SME clients with similar integrated approach.
• Found (found.co.uk): UK digital performance agency offering SEO, paid media, content, and CRO. Comparable integrated digital marketing agency serving enterprise clients in similar verticals.
• Croud: London-headquartered performance marketing agency offering SEO, paid media, content, and data-driven digital marketing to enterprise clients. Directly comparable in service mix and target market, though materially larger in scale.
• Builtvisible: London-based technical SEO and digital marketing agency with strong enterprise focus. Highly comparable technical SEO and digital PR specialisation, including work in AI/search-evolving methodologies.
• Hallam Internet: UK multi-award-winning digital marketing agency offering SEO, PPC, paid social, and content strategy for mid-market and enterprise clients. Comparable integrated full-service agency model with similar client profile.
• Impression Digital: UK digital agency providing SEO, paid media, digital PR, and CRO to enterprise clients. Directly comparable integrated digital marketing agency with similar service breadth and B2B/enterprise orientation.
• Rise at Seven: UK SEO-led digital PR and search agency focused on content, link building, and now AI search visibility. Closely comparable to Roar's SEO-first approach with growing overlap in GEO/AI search optimisation.

Broad incumbents

• Dept Agency: Global digital agency offering marketing, technology, and creative services including SEO, paid media, and emerging-channel optimisation. Comparable service mix but substantially larger and broader portfolio than Roar.
• Jellyfish: Global digital marketing agency and Google Marketing Platform partner offering SEO, paid media, and analytics. Overlaps with Roar across all core services but operates at much greater scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roar-digital-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about roar