Tour Boogie

What Tour Boogie does

The company monetizes through subscription fees plus transaction fees, and layers a development services line offering custom websites, mobile apps, travel portals, and white-label flight/hotel booking engines to mid-market and bespoke clients. Go-to-market is product-led and self-serve via direct website sign-up, supplemented by a content-marketing and SEO strategy that includes competitive comparisons against FareHarbor, Peek Pro, and Airbnb Experiences. The company is privately held, founder-operated, and discloses no institutional investors or funding rounds; Stripe is its only disclosed technology partner.

Name

Tour Boogie

Legal name

ActionCat Labs, LLC

Website

https://tourboogie.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Tour Boogie is a Denver-based SaaS platform, founded in 2020, that provides independent tour guides and small tour operators with branded websites featuring integrated booking management and Stripe-powered payment processing across 135 countries.

Ownership category

akta.pro rank

Product category

Tour Booking Software

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Tour booking software
• Tour operator websites
• Online tour booking
• Tour management software
• Travel booking platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Subscription Plans: Monthly subscription fees for platform access with tiered pricing based on feature level. Hobby tier is free, Small Business tier is $25/month with lower transaction rates.
2. Transaction Fees: Percentage-based transaction fees plus flat per-transaction fee on bookings. Hobby plan: 5.9% + $0.30. Small Business plan: 3.9% + $0.30. Fees are paid by the tour operator.
3. Custom Development Services: Custom website and booking solutions, mobile app development, travel portal development, and white label solutions provided upon request for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tour Boogie is a SaaS platform that provides ready-to-go websites with built-in booking management and Stripe-integrated payment processing specifically designed for independent tour guides and small to medium tour operators. The platform combines a purpose-built website builder, a no-redirect checkout, multi-currency support across up to 135 countries, and a Tour Manager Dashboard that lets guides track bookings and export guestlists. Custom development services extend the core offering into white-label flight and hotel booking portals, mobile apps, travel portal builds, and integrations that embed Tour Boogie's booking and payment functionality into existing websites.

Product overview

Tour Boogie is a unified SaaS platform providing ready-to-go websites with integrated booking and payment systems specifically designed for tour guides and small tour operators. The core platform consists of three pricing tiers: a free Hobby tier for part-time guides, a Small Business tier at $25/month with custom domain support, and a Custom/Fully Managed tier starting at $50/month. All tiers include built-in checkout, unlimited tours, and Stripe-powered payment processing. Additionally, Tour Boogie's development services division offers custom website development, mobile app development, white label travel portals (flight and hotel booking engines), and integration services for embedding booking/payment functionality into existing websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Boogie Platform A SaaS platform that gives tour guides their own branded website with built-in booking management and Stripe-integrated payments, no redirects or external lightboxes, multi-currency support across up to 135 countries (USD, EUR, CAD, GBP), a Tour Manager Dashboard for upcoming bookings and top-line stats, guestlist export, and SEO-ready pages. Available on a free Hobby tier and a $25/month Small Business tier with custom domain, plus Custom/Fully Managed solutions starting at $50/month.
• Custom Website Development

Quantifiable outcome

• Transaction fees as low as 3.9% + $0.30 compared to Airbnb Experiences' 20% commission
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is the payment processing partner for Tour Boogie. All payments through Tour Boogie websites are processed by Stripe, which is trusted by millions of companies worldwide. Tour Boogie does not store credit card information on their servers - all payment data is handled by Stripe.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Checkfront: Checkfront is a booking management platform for tours, attractions, and rental businesses, providing online reservations, payment processing, and channel integrations. It targets the same SMB and mid-market tour operator customers as Tour Boogie.
• Regiondo: Regiondo is a booking software and marketplace for tours, activities, and attractions, offering ticketing, payment processing, and distribution tools. It targets the same operator base as Tour Boogie, particularly in Europe.
• Peek Pro: Peek Pro is the operator-side software arm of Peek, providing booking, payments, and channel management for tour operators. Tour Boogie cites Peek Pro in its competitive comparisons and targets the same independent tour guide and SMB segment.
• Xola: Xola is a booking and marketing platform for tour and activity operators, including online booking, payment processing, and customer management. It competes with Tour Boogie in the independent and small tour operator segment.
• Rezdy: Rezdy is a booking and reservation software platform specifically designed for tour operators, activity providers, and experience businesses. It offers integrated websites, payments, and channel management comparable to Tour Boogie's offering.
• Bokun: Bokun, owned by Tripadvisor, is a booking and distribution platform for tours, attractions, and experiences with integrated payment processing. It competes directly with Tour Boogie for tour operators wanting all-in-one booking software.
• FareHarbor: FareHarbor is a leading booking and reservation platform purpose-built for tour and activity operators, offering integrated websites, checkout, and payment processing. Tour Boogie explicitly benchmarks against FareHarbor, making it the most directly comparable competitor.
• Bookeo: Bookeo provides online booking and scheduling software for tours, classes, and rentals with integrated payments and a website builder. It is comparable to Tour Boogie as a self-serve booking platform for small tour and activity businesses.

Broad incumbents

• Viator: Viator, owned by Tripadvisor, is a leading online marketplace for tours, activities, and attractions with global distribution. It serves as a broad incumbent that independent tour operators also use for distribution alongside their own booking sites.
• Airbnb Experiences: Airbnb Experiences is a marketplace where independent guides can list and sell tours and activities to Airbnb's global traveler audience, taking a 20% commission. Tour Boogie explicitly positions itself as a lower-cost, owned-presence alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2IivTeJYdCyU0eW_hcNqQQ
• Facebookfacebook.com/tourboogie
• Instagraminstagram.com/tourboogie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour Boogie