Unique Coaching

What Unique Coaching does

Unique Coaching is a privately held Montreal-based management coaching and leadership training firm founded in 2013 by Geneviève Dicaire. The company serves two primary buyer segments — Quebec organizations (HR decision-makers seeking turnkey leadership development) and individual managers or professionals — and delivers services in French and English, virtually and in-person, across Quebec and Canada. Its core offerings combine individual management coaching, structured team coaching, and a tiered leadership program suite (Leader Efficient for new managers, Leader d'Impact for intermediates, Leader Performant for senior leaders), supplemented by a specialized Coaching TI vertical for IT leaders.

The company's underlying technology and methodology rest on three proprietary assets: the NOVA Profile psychometric assessment, the Agile Profile Development behavioral agility tool, and the Crise à St-Perdu immersive team-building game created in 2021 with Randolph Pub Ludique. Content is delivered through a video-based asynchronous self-training platform (available via a WooCommerce e-commerce boutique with lifetime access and completion certificates) and supported by an Internal Animation option that allows client organizations to scale delivery through their own trainers under Unique Coaching supervision. Customer-facing infrastructure is conventional — WooCommerce for commerce, Calendly for scheduling, Intercom for messaging — with no AI/ML components disclosed.

The revenue model blends professional services with productized offerings. Enterprise and individual coaching packages are sold on multi-month subscription-style engagements (3-month initiation programs and 6-month customized programs with tripartite alignment meetings), while self-paced courses ($435–$650 CAD) and individual sessions ($350 CAD per 90 minutes) are sold as one-time purchases. The GTM motion is sales-led and enterprise-field-sales, leveraging free 30-minute discovery calls, custom proposals delivered within 24 hours, content marketing via blog and bi-monthly newsletter, LinkedIn/YouTube presence, earned media (Forbes, Marie Claire France), and a 20+ logo enterprise book spanning healthcare, manufacturing, retail, food, construction, and government. The company is bootstrapped, with no funding rounds, parent company, or M&A activity disclosed.

Name

Unique Coaching

Legal name

Unique coaching – Geneviève Dicaire

Website

https://uniquecoaching.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Unique Coaching is a Montreal-based, privately held firm founded in 2013 that delivers management coaching, team coaching, and tiered leadership programs (Leader Efficient, Leader d'Impact, Leader Performant) to Quebec organizations and individual managers, supported by proprietary NOVA and Agile Profile psychometric tools and a self-paced e-learning boutique.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Management coaching services
• Leadership development programs
• Team coaching workshops
• Psychometric assessments
• Executive training

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Management Coaching Services: Individual and team coaching services provided by certified coaches. Coaching packages range from 3-month initiation programs (5 hours coaching + 1 psychometric profile + 1 self-training) to 6-month customized programs (10 hours coaching + 3 self-trainings + 3 tripartite meetings). Duration varies from 3 months to 1 year per engagement.
2. Leadership Training Programs: Structured 5-module leadership programs (Leader Efficient, Leader d'Impact, Leader Performant) combining online preparation, group workshops, and individual coaching. Programs run approximately 6 months with various coaching hour allocations depending on tier.
3. Self-Paced Online Training: Individual courses available for direct purchase via boutique (e-commerce). Examples include Strategic Posture ($550), Agile Profile Development ($650), and Managerial Courage ($435). Lifetime access to materials with completion certificates.
4. Team Coaching Activities: Team coaching sessions including NOVA team sessions (half or full day) and Crise à St-Perdu immersive team building. Optional individual 1h30 sessions per participant and automated monthly follow-ups for 2-4 months included.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Unique Coaching provides professional management and leadership coaching services to organizations and individual managers, combined with structured leadership training programs and proprietary psychometric assessments (NOVA Profile, Agile Profile Development). Offerings are delivered via individual and team coaching sessions, multi-module leadership programs (Leader Efficient, Leader d'Impact, Leader Performant), self-paced online training courses, and immersive team building experiences.

Product overview

Unique Coaching offers a comprehensive suite of professional coaching and training services organized around a modern, human-centered leadership development methodology. The core offering combines individual management coaching with structured leadership programs (Leader Efficient, Leader d'Impact, Leader Performant) that are delivered through a blend of self-paced online training, interactive workshops, and personalized coaching sessions. Supporting tools include the Profil Nova and Agile Profile Development psychometric assessments, which provide behavioral insights to personalize coaching interventions. The company also delivers team coaching services, specialized IT coaching, and various training formats (self-training, workshop-conferences, complete training). All offerings are available in French and English, delivered virtually or in-person, and can be customized for organizational needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Coaching (Coaching de gestion)

Quantifiable outcome

• 90% of supported leaders adopt new way of thinking that drives collaboration and performance
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, notable and minor.

• Randolph (Pub Ludique)coreStrategic or Co-development Partner · 1 January 2021Partnership with Randolph Pub Ludique to create and deliver the Crise à St-Perdu immersive team building game. Randolph provides venue locations including Trois-Rivières while Unique Coaching provides certified coaches to animate the behavioral agility training through 6 team missions. This partnership created an innovative gamified learning experience combining hospitality venue with professional coaching services.
• C2 MontréalnotableGTM or Marketing Partner · 1 January 2019Featured coaching partner for BMW Speed Coaching event at C2 Montréal 2019 conference. Unique Coaching founder provided 30-minute coaching sessions in BMW i8 vehicles, demonstrating coaching services to business leaders in innovative high-profile setting.
• Équation Groupe ConseilnotableStrategic or Co-development PartnerJoint recipient of Prisme Excellence 2016 coaching award in small business category with ICF Québec. Équation Groupe Conseil received coaching services from Unique Coaching founder Geneviève Dicaire, demonstrating successful client transformation recognized by industry awarding body.
• ICF Québec (International Coaching Federation Quebec Chapter)coreOthersMember and active participant in ICF Québec professional coaching federation. Founder Johanne Landry serves as outgoing president of ICF Québec and responsible for ICF coaches congress. ICF accreditation ensures coaches meet rigorous training hours and code of ethics standards.
• Emploi-QuébecminorGTM or Marketing PartnerGovernment employment agency offering potential subsidies for management coaching and training in Quebec. Services may be eligible for Employment Quebec grants, making coaching more accessible to Quebec organizations.
• Université ConcordiaminorOthersChristine Boisclair serves as mentor in the coaching certification program at Université Concordia, bridging professional practice with academic training for emerging coaches.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• The Ken Blanchard Companies: Established leadership training and coaching company known for Situational Leadership and management development programs. Comparable on the structured leadership program and trainer certification business, with a larger international licensee network.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent management. Comparable as an enterprise buyer of leadership coaching and development services, but operating across a much broader HR and consulting portfolio.
• LHH (Lee Hecht Harrison): Global talent development and transition firm offering executive coaching, leadership development, and career management. Comparable on enterprise leadership coaching and development, with significantly broader scale and international delivery capability.
• Right Management: Global talent and career management firm offering leadership development and executive coaching as part of broader talent solutions. Comparable to Unique Coaching's enterprise coaching practice, but operating as part of a larger talent management portfolio.
• FranklinCovey: Global performance and leadership training company offering structured programs (e.g., The 7 Habits) and coaching. Comparable to Unique Coaching's tiered Leader Efficient / Leader d'Impact / Leader Performant program structure, but at much larger scale with global franchise delivery.

Direct peers

• BetterUp: Global digital coaching platform serving enterprises with management and leadership coaching powered by a network of certified coaches. Directly comparable to Unique Coaching on coaching-for-managers use case, though at vastly greater scale and with a technology-led delivery model.
• CoachHub: Enterprise coaching platform combining AI-driven coach matching with a global certified coach network for leadership and team coaching. Comparable to Unique Coaching's individual and team coaching offerings, but with broader geographic reach and digital infrastructure.

Regional players

• Accompass: Quebec-based management consulting and coaching firm focused on organizational development and leadership. Comparable to Unique Coaching as a regional Quebec competitor targeting similar enterprise and HR decision-maker segments with coaching and consulting offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GenDicaireCoach
• YouTubeyoutube.com/channel/UCfESQeFdjhH8NAEffuqrzTQ
• Facebookfacebook.com/uniquecoaching.ca
• LinkedInlinkedin.com/company/unique-coaching
• Instagraminstagram.com/gendicairecoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unique Coaching