CP Dental

What CP Dental does

CP Dental is a privately held, Queensland-based multi-location dental practice group operating since 1969. The group runs three clinics across Brisbane metropolitan and Central Queensland: the original Coopers Plains site (10 treatment rooms), Mater Hill in South Brisbane (3 treatment rooms, opened November 2017, co-located with Ronald McDonald House opposite Queensland Children's Hospital), and Emerald (6 treatment rooms in a purpose-built facility since 2013). The business is structured as a partnership of four Pty Ltd entities (CICHERO DENTAL PTY. LTD., DANIEL ROBBINS DENTAL PTY LTD, ESTHER CHENG DENTAL PTY LTD, and PAUL ANSELL DENTAL PTY LTD) under ABN 23 965 207 053, with no external private equity or parent ownership evidenced.

The practice offers a comprehensive dental service portfolio spanning general dentistry (check-ups, cleanings, fillings, root canals, gum treatment), restorative work (implants, crowns, bridges, dentures), oral surgery (wisdom teeth removal, general anaesthetic procedures at Sunnybank Private Hospital and Emerald Hospital), cosmetic services (whitening, porcelain veneers, anti-wrinkle injectables), orthodontics (Invisalign and Angel Aligners clear aligners, conventional braces via visiting specialists from Brisbane Orthodontics), and sedation (IV sedation, hospital-based general anaesthesia). The Mater Hill clinic houses a Designer Smiles sub-brand for aesthetic and rehabilitative procedures. Clinical technology includes digital radiography, intra-oral cameras, ceiling-mounted entertainment screens, CAD/CAM for restorations, and onsite OPG panoramic imaging at Coopers Plains. Regulatory compliance covers Radiation Health Queensland licensing, Public Health Act 2005 infection control management, and the Australian Privacy Act 1988.

Revenue is generated through direct-to-consumer per-visit fees and procedure-based pricing, with HICAPS-enabled instant claiming for insured patients. CP Dental holds preferred provider status with four major Australian health funds: Medibank (Members Choice Platinum), HCF, CBHS, and Westfund. The practice serves families, children, seniors, and anxious patients across 19+ Brisbane suburbs plus the Central Queensland region, employing 101-250 staff including dentists, oral health therapists, hygienists, and administrative personnel. The go-to-market emphasizes local SEO via suburb-specific landing pages, social media presence on Facebook and Instagram, online booking through Praktika and Core Practice systems, and a multilingual service offering (English, Korean, Cantonese, Mandarin/Chinese).

Name

CP Dental

Legal name

CICHERO DENTAL PTY. LTD. & DANIEL ROBBINS DENTAL PTY LTD & ESTHER CHENG DENTAL PTY LTD & PAUL ANSELL DENTAL PTY LTD

Website

https://cpdental.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

CP Dental is a privately held Queensland-based multi-location dental practice group operating three clinics (Coopers Plains, Mater Hill, Emerald) since 1969, offering general, cosmetic, orthodontic, and sedation dentistry to families and individuals across Brisbane and Central Queensland.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Pediatric Dentistry Group Practices (HLABAKAD), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Orthodontic care
• Paediatric dentistry
• Dental implants surgery

Headquarters

HQ city

Browns Plains

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Consultation and Treatment Services: Core revenue from comprehensive dental services including general dentistry, cosmetic procedures, restorative treatments, orthodontics, and surgical procedures. Revenue is generated through per-visit fees, procedure-based pricing, with health fund rebates processed through HICAPS for insured patients.
2. Health Fund Rebates and Insurance Processing: As preferred providers for Medibank, HCF, Westfund, and CBHS, the practice processes health fund claims via HICAPS and accepts various payment methods including EFTPOS, Visa, Mastercard, and cash.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CP Dental operates a multi-location dental practice group providing comprehensive general, preventive, restorative, cosmetic, orthodontic, and surgical dental services. The group runs three clinics in Queensland (Coopers Plains, Mater Hill, and Emerald), offering check-ups, cleanings, fillings, root canals, wisdom teeth removal, implants, dentures, crowns, bridges, gum treatment, kids dentistry, clear aligners, braces, veneers, teeth whitening, IV sedation, and general anaesthetic procedures.

Product overview

CP Dental is a Queensland-based multi-location dental group operating three clinic sites (Coopers Plains, Mater Hill, and Emerald) under a unified brand. The group offers a comprehensive portfolio of general, preventive, restorative, cosmetic, and orthodontic dental services, as well as sedation and surgical options. Core general services include Check Up & Clean, Dental Fillings (mercury-free), Root Canal Treatment, Wisdom Teeth Removal, Dental Implants, Crowns & Bridges, Dentures, Gum Disease Treatment, Kids Dentistry, Emergency Dental, and Teeth Grinding solutions. Cosmetic offerings span Teeth Whitening (in-chair and take-home, including Pola Whitening), Porcelain Veneers, and Cosmetic Injectables/Anti-Wrinkle Treatments. Orthodontic services include Clear Aligners (Invisalign, Angel Aligners) and Dental Braces. Surgical services encompass General Anaesthetic (at Sunnybank Private Hospital and Emerald Hospital) and IV Sedation for anxious patients. The Mater Hill clinic houses the Designer Smiles sub-brand specialising in aesthetic and rehabilitative procedures. The Coopers Plains and Emerald clinics serve as visiting specialist hubs for orthodontics. A Praktika/Core Practice-powered online booking platform is available to patients alongside in-clinic HICAPS health fund claiming.

Differentiator

Problem solved

Functional benefit

Products and services

• Check Up & Clean General dental examination and professional teeth cleaning service including X-rays, scale, clean, and fluoride treatment for new and existing patients. Coopers Plains offers a $199 or gap-free check-up and clean for new patients.
• Dental Fillings Mercury-free tooth-coloured fillings used to repair cavities and restore damaged teeth for adult and child patients.
• Root Canal Treatment Endodontic treatment to save severely infected or damaged teeth by removing the pulp and sealing the canal for patients with compromised teeth.
• Wisdom Teeth Removal Extraction of wisdom teeth, including surgical removal for impacted or problematic third molars, with options for IV sedation and general anaesthesia.
• Dental Implants Surgical placement of titanium dental implants to replace missing tooth roots, topped with crowns, bridges, or implant-retained dentures.
• Dentures & Partial Dentures Full and partial removable prosthetic teeth appliances custom-fitted to replace missing teeth for senior and partially edentulous patients.
• Crowns and Bridges Dental crowns (caps placed over damaged teeth) and dental bridges (prosthetics that bridge gaps between missing teeth) for restorative purposes.
• Gum Disease Treatment Periodontal treatments to manage and treat gum disease, including scaling and root planing for patients with periodontal conditions.
• Kids Dentistry Paediatric dental services for children including first dental exams, fissure sealants, fluoride applications, and early orthodontics for babies through teenage years.
• Emergency Dental Urgent dental care for dental emergencies such as severe toothache, knocked-out teeth, or dental trauma.
• Teeth Grinding Treatment Diagnosis and treatment of bruxism (teeth grinding) and clenching, including custom night guards.
• General Anaesthetic Dental Procedures Dental procedures performed under general anaesthesia at Sunnybank Private Hospital and Emerald Hospital, administered by a specialist Medical Anaesthetist, including extractions and implant surgery.
• IV Sedation Intravenous sedation for anxious patients undergoing dental procedures, enabling comfortable and stress-free treatment.
• Teeth Whitening Professional in-chair and take-home teeth whitening treatments to brighten and whiten stained or discoloured teeth, including Pola Whitening.
• Porcelain Veneers Custom porcelain veneer restorations bonded to the front surface of teeth to improve appearance, correct chips, gaps, or discolouration.
• Clear Aligners Clear aligner orthodontic treatment including Invisalign, Angel Aligners, and custom clear aligner systems to straighten teeth discreetly.
• Dental Braces Conventional metal, ceramic, and tooth-coloured braces for orthodontic teeth straightening for children, teens, and adults.
• Anti-Wrinkle Treatment Muscle relaxing injectable treatments for cosmetic reduction of wrinkles and facial lines.
• Cosmetic Injectables General cosmetic injectable treatments for facial aesthetics and rejuvenation.
• Designer Smiles (Mater Hill Aesthetic Sub-Brand) A specialist aesthetic and rehabilitative dental brand operating within the CP Dental Mater Hill clinic, offering Composite and Porcelain Veneers, Angel Aligners clear aligners, and Pola Whitening treatments.

Quantifiable outcome

• Serving Queensland for over 45 years with established multi-generational patient relationships
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Brisbane OrthodonticsminorStrategic or Co-development PartnerCP Dental works with visiting orthodontists from Brisbane Orthodontics who visit their Coopers Plains and Emerald clinic locations to provide orthodontic services, allowing patients to receive specialist care without traveling to Brisbane.
• Sunnybank Private HospitalminorStrategic or Co-development PartnerCP Dental provides general anaesthetic dental procedures at Sunnybank Private Hospital for complex extractions, implant surgery, and patients with major dental anxiety requiring hospital-based treatment.
• Emerald HospitalminorStrategic or Co-development PartnerCP Dental provides general anaesthetic dental procedures at Emerald Hospital for patients requiring hospital-based surgical dental care in the Central Queensland region.
• Ronald McDonald HouseminorStrategic or Co-development PartnerCP Dental Mater Hill clinic is situated on the ground floor of Ronald McDonald House, providing convenient access for families traveling from regional areas for dental treatment.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Totally Smiles: Totally Smiles is an Australian multi-site dental group offering general, cosmetic, and orthodontic services across multiple clinics. Comparable to CP Dental in its multi-location group practice structure and full-service offering targeting families and individuals.
• Maven Dental Group: Maven Dental Group (formerly part of Abano Healthcare) operates a nationwide network of branded general and specialist dental clinics in Australia. Comparable to CP Dental as a multi-site practice operator offering comprehensive general, cosmetic, and specialist services across multiple states.
• 1300SMILES: 1300SMILES is an ASX-listed multi-location Australian dental group operating general and specialty practices across Queensland and other states. Directly comparable to CP Dental in terms of multi-site general dentistry model, scope of services, and Queensland geographic overlap.
• National Dental Care (NDC): National Dental Care is one of Australia's largest dental service organisations, now owned by Bupa, with a network of clinics offering general, cosmetic, and specialist dental services. Highly comparable multi-site group practice model to CP Dental, with a similarly broad service offering.
• Pacific Smiles Group: Pacific Smiles Group is an ASX-listed dental group operating a national network of branded dental centres across Australia, with many sites located within or near medical/health precincts. Comparable to CP Dental as a multi-site corporate dental operator offering general and specialist services to consumer patients.
• Denticare Australia: Denticare (part of the NIB Group) provides dental services and payment plans across a network of affiliated Australian practices. Comparable to CP Dental in operating multi-site dental service delivery and integration with private health fund channels.

Broad incumbents

• Bupa Dental: Bupa Dental operates the largest branded dental network in Australia following its acquisition of National Dental Care. As a broad incumbent with deep health fund integration (Bupa itself is a health insurer), it competes with CP Dental on preferred-provider access and scale, though it serves a national footprint rather than Queensland-specific.
• HCF Dental Centres: HCF, one of Australia's largest not-for-profit health funds, operates its own branded dental centres as a vertically integrated insurer-provider model. Comparable to CP Dental through HCF preferred-provider status and direct competition for insured patients in similar geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cpdentalcoopersplains
• Instagraminstagram.com/cpdental_qld

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP Dental