C2 International

What C2 International does

C2 International is a privately held experiential marketing and event production agency headquartered in Montreal, Canada, with additional offices in Toronto, New York, and London. The company designs and delivers bespoke corporate events for large enterprise clients across technology (Twitch, Amazon), professional services (EY), automotive and sustainability (Michelin Movin'on), and hospitality (Pullman) sectors. Its service offering is organized around four integrated pillars—Strategy, Creation, Production, and Planning—covering the full experiential value chain from KPI definition and audience strategy through artistic direction, venue design, event production, logistics, and registration management.

C2 generates revenue through professional services engagements that are custom-quoted based on event scope and requirements, with no publicly disclosed pricing or subscription model. The go-to-market is sales-led, targeting enterprise clients directly through case study demonstrations and 'Let's connect' CTAs on its website. Its flagship owned property is the C2 Montréal international business conference, an annual immersive event positioned as reshaping the business conference industry. The company is a member of the kyu Collective, a network of strategic creative companies, and operates with 51-100 employees across its four global office locations, serving clients across North America and Europe with full-scale production capabilities.

Name

C2 International

Legal name

C2

Website

https://c2international.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

C2 International is a Montreal-based experiential marketing agency that designs and produces bespoke corporate events for global enterprise clients across technology, professional services, automotive, and hospitality sectors, with offices in Canada, the US, and the UK.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Event production services
• Experiential marketing agency
• Corporate event design
• Business conference production
• Event strategy consulting

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Strategy Services: Consulting and strategic planning services including KPIs definition, engagement strategy, audience strategy, experiential strategy, and content and programming strategy.
2. Creative and Production Services: Design and delivery of tailored experiences including creative and artistic direction, experience and environment design, venue design, and full-scale event production and logistics.
3. Event Management Services: Complete event management including registration processes and venue sourcing for corporate events and conferences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

C2 International is an experiential marketing and business event production agency that designs, creates, and produces corporate events end-to-end. Offerings span four integrated service lines — Strategy, Creation, Production, and Planning — covering KPIs and objective definition, audience and engagement strategy, creative and artistic direction, experience and environment design, venue design, full-scale event production and logistics, registration, and venue sourcing. The company also operates C2 Montréal, its flagship annual immersive business conference.

Product overview

C2 International is an experiential marketing and event production company that operates as a unified service offering rather than a software platform. The company provides an integrated suite of services including Strategy, Creation, Production, and Planning, working collaboratively with clients to design and deliver immersive brand experiences. Their flagship property is C2 Montréal, an annual business conference known for innovative experiential formats. The company serves major corporate clients including Twitch, Amazon, EY, Michelin, and Pullman across multiple global office locations.

Differentiator

Problem solved

Functional benefit

Brands

• C2 Montréal: A signature event created by C2 that reshapes the business conference industry with immersive experiences that ignite global innovation and fuel economic impact.

Products and services

• Strategy Services Strategic consultation for enterprise clients covering KPIs and objective definition, engagement strategy, audience strategy, experiential strategy, and content and programming strategy to align event programs with brand goals.
• Creation Services Creative and artistic direction, experience and environment design, collaborative methodologies, and venue design services that turn bold ideas into tailored, artful, and immersive event realities.
• Production Services Full-scale event production and logistics, event management, complete registration process, and venue sourcing delivered globally on time and on budget.
• Planning Services Collaborative ideation, creation, and problem-solving services to develop and execute experiential marketing initiatives for enterprise clients.
• C2 Montréal Signature annual immersive business conference produced by C2, designed to reshape the business conference industry with experiences that ignite global innovation and fuel economic impact.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• kyu CollectivecoreStrategic or Co-development PartnerC2 is a proud member of the kyu Collective, a network of strategic creative companies. This membership positions C2 within a collective of creative firms that collaborate on creative strategy and innovation initiatives.

Scale indicators1 record

Expansion highlights4 records

Emerging players

• Bizzabo: Event experience operating system providing event management, registration, and analytics software. Adjacent to C2's event management and registration services, representing a tech-driven emerging player in event production tooling.

Direct peers

• Freeman: Global event production and experiential services company delivering tradeshows, conferences, and brand experiences. Comparable to C2 on large-scale event production and logistics for enterprise customers.
• Sparks: Global brand experience agency delivering live, hybrid, and digital events for enterprise customers. Comparable to C2 as a strategic-to-execution experiential services firm serving large corporate clients.
• MKG: Creative marketing agency with experiential, events, content, and brand storytelling practices for enterprise clients. Overlaps with C2 on strategy-led event and brand experience work.
• Opus Agency: Experiential marketing agency focused on brand events, launches, and customer experiences for tech and consumer brands. Direct competitor for the same marquee B2B client profile.
• Jack Morton Worldwide: Global brand experience agency producing events, activations, and experiential marketing for enterprise brands. Directly comparable to C2 across event strategy, creation, and global production for Fortune 500 clients.
• George P. Johnson Experience Marketing: Experience marketing agency specializing in events, conferences, and brand activations for global brands. Direct competitor to C2 across B2B conference and corporate event production.

Broad incumbents

• Informa: International B2B events, conferences, and exhibitions group owning and operating large-scale trade shows and business conferences. Comparable to C2's C2 Montréal and conference production capabilities, though at vastly larger scale.
• RX (Reed Exhibitions): One of the world's largest trade show and B2B event organizers. Comparable as a broad incumbent in industry-specific B2B event organization, the same primary industry category as C2 Montréal.
• Emerald Holding: B2B trade show organizer and event producer running industry-specific exhibitions and conferences. Adjacent to C2 on B2B event design and ownership, though its portfolio is trade show rather than bespoke corporate experience focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/C2International

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C2 International