Burlington County Times
Burlington County Times is a local newspaper serving Burlington County, NJ, owned by Gannett and operated as part of the USA TODAY Network. It delivers hyperlocal news, sports, classifieds, legal notices, and eNewspaper subscriptions to county residents and local advertisers.
- Company typePrivate
- Founded2011
- HeadquartersWillingboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Burlington County Times does
Burlington County Times is a local newspaper publication serving Willingboro, NJ and the surrounding Burlington County area in South Jersey. It is wholly owned by Gannett (NYSE: GCI) and operates as part of the USA TODAY Network, providing hyperlocal coverage of news, politics, sports, entertainment, opinion, real estate, and obituaries. The publication is headquartered at 116 Burrs Rd., Suite B, Willingboro, NJ, and has maintained continuous online archival coverage since at least 2011.
The core product is a digital news platform at burlingtoncountytimes.com, built on USA TODAY Network infrastructure, supplemented by an eNewspaper digital replica subscription and a traditional print edition distributed across the county. Supporting revenue lines include classifieds, a job postings marketplace integrated with Jobcase, Indeed, and ZipRecruiter, public notice and legal advertising services with NJ state compliance verification, real estate listings, USA TODAY 10Best curated recommendation content, email newsletters, and a historical newspaper archive service. Content licensing and reprints are monetized through the iMAGN licensing platform.
The business model is multi-stream: recurring digital and print subscriptions, display advertising through the centralized USA TODAY Network advertising platform, transactional fees from classifieds, recurring legal notice placements, and licensing royalties. The target customer is the Burlington County, NJ resident and local SMB advertiser, with no named enterprise customers or B2B segment disclosed. The publication operates as a community-led go-to-market, prioritizing hyperlocal news coverage and community engagement over scale or technology differentiation.
Burlington County Times firmographics
Firmographics- Name
- Burlington County Times
- Legal name
- Burlington County Times
- Website
- https://burlingtoncountytimes.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Burlington County Times is a local newspaper serving Burlington County, NJ, owned by Gannett and operated as part of the USA TODAY Network. It delivers hyperlocal news, sports, classifieds, legal notices, and eNewspaper subscriptions to county residents and local advertisers.
- Ownership category
- akta.pro rank
Burlington County Times industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where Burlington County Times is headquartered
LocationHeadquarters
- HQ city
- Willingboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burlington County Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscriptions: Digital and print subscriptions including eNewspaper access for digital readers
- Advertising: Display advertising, digital ads, and marketing solutions through USA TODAY Network advertising platform
- Job Postings: Job listing marketplace with online and print placement options, powered by Jobcase integration for reach to 100+ million job seekers
- Classifieds: Print and digital classified advertising including marketplace for buying and selling
- Legal Notices: Public notices and legal advertising services with NJ state compliance verification
- Licensing & Reprints: Content licensing and reprints through iMAGN licensing platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Online Only Job Posting |
| Subscription | Pay-as-you-go | Online + Print Job Posting |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Burlington County Times product offering
Product offeringCore offering
Burlington County Times is a local newspaper and digital news publication serving Willingboro, NJ and surrounding Burlington County with hyperlocal coverage of news, politics, sports, entertainment, opinion, real estate, and obituaries. It sells digital and print subscriptions, display and classified advertising, job postings, public/legal notices, and content licensing through the USA TODAY Network platform. The publication also operates a jobs and classifieds marketplace and distributes email newsletters to subscribers.
Product overview
Burlington County Times is a local digital news publication operating as part of the USA TODAY Network, serving Willingboro, NJ and Burlington County. The company's product offering consists of a unified digital news platform (the main website) that delivers core content across multiple sections including news, sports, entertainment, opinion, real estate, and obituaries. Supporting products include eNewspaper (digital replica of the print edition), Jobs/Classifieds marketplace, Public Notices/Legals publishing service, Real Estate listings, USA TODAY 10Best recommendations, email newsletters, and newspaper archives. These products share the same digital infrastructure and subscription system, with classifieds and jobs integrated with third-party partners like Jobcase, Indeed, and ZipRecruiter.
Differentiator
Problem solved
Functional benefit
Products and services
- Burlington County Times Website The main digital news platform providing local news, politics, sports, entertainment, opinion, real estate, obituaries, and classifieds coverage for Willingboro, NJ and surrounding Burlington County areas; serves local community readers seeking hyperlocal journalism.
- eNewspaper Digital version of the printed newspaper accessible through subscription, allowing readers to view the full newspaper edition online; serves digital subscribers who want a replica of the print edition.
- Jobs and Classifieds Marketplace Online job board and classified listings marketplace integrated with partner platforms including Jobcase, Indeed, and ZipRecruiter; serves employers posting jobs and individuals buying/selling through classifieds.
- Public Notices and Legal Advertisements Platform for publishing legal notices and public announcements for state, county, and municipal circulation with NJ state compliance verification; serves government agencies, law firms, and businesses requiring legal publication.
- Real Estate Listings Real estate section featuring property listings and real estate-related news for the Burlington County area; serves home buyers, sellers, and real estate professionals in the local market.
- USA TODAY 10Best Curated recommendations and best-of lists for local restaurants, attractions, and activities in the South Jersey region; serves readers seeking lifestyle and travel recommendations.
- Email Newsletters Email newsletter subscriptions delivering daily news updates and curated content to subscribers; serves local readers who want news delivered directly to their inbox.
- Newspaper Archives Historical newspaper archive access allowing subscribers to search and view past editions of the Burlington County Times; serves researchers, genealogists, and subscribers seeking historical local content.
- Content Licensing and Reprints Content licensing and reprint services through the iMAGN licensing platform; serves publishers, businesses, and individuals seeking to license or reprint Burlington County Times content.
- Advertising and Marketing Solutions Display advertising, digital ads, and marketing solutions through the USA TODAY Network advertising platform and LocaliQ digital marketing partnership; serves local and regional businesses seeking to reach Burlington County consumers through print and digital channels.
Companies that use Burlington County Times
Customer profileSegments1 record
Ideal customer profiles4 records
Burlington County Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burlington County Times partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gannett (USA TODAY Network)coreParent company ownership through Gannett; operates under USA TODAY Network umbrella providing shared technology infrastructure, advertising platforms, ethical journalism standards (Principles of Ethical Conduct for Newsrooms), and centralized digital services including subscription management, help center, and content delivery systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Burlington County Times competitors and assessment
Company assessmentDirect peers
- Bucks County Courier Times: Gannett-owned local newspaper covering Bucks County, PA, immediately adjacent to Burlington County across the Delaware River. Same parent, similar suburban Philadelphia-area market dynamics, and nearly identical product mix (news, sports, classifieds, legal notices).
- The News Journal: Gannett-owned regional newspaper covering Wilmington and Delaware. Closely comparable in scale, ownership structure, and community-newspaper positioning, serving an adjacent Delaware Valley market.
- Asbury Park Press: Gannett-owned daily newspaper serving the Jersey Shore region. Same parent company, same USA TODAY Network infrastructure, similar suburban-coastal community newspaper operating model.
- The Trentonian: Local daily newspaper serving Trenton, NJ, in the same broader Central/South New Jersey region. Comparable as a community-focused local newspaper serving a similar demographic and economic market.
- Press of Atlantic City: Gannett-owned regional newspaper covering the Atlantic City and South Jersey region. Direct peer within the same parent company and same broad South Jersey market geography.
- New Jersey Herald: Gannett-owned local newspaper serving Sussex County in northwestern New Jersey. Same parent company and USA TODAY Network, offering a directly comparable community-newspaper operating model in a different New Jersey geography.
- The Daily Journal: Gannett-owned local newspaper serving Vineland and Cumberland County in South Jersey. Operates under the same USA TODAY Network with comparable product offerings and a similar community-newspaper positioning.
- Courier-Post: Gannett-owned local daily newspaper serving Cherry Hill and the broader South Jersey region. Operates under the same USA TODAY Network infrastructure and covers an adjacent geography, making it the most directly comparable peer in the Gannett portfolio.
Emerging players
- Patch: Digital-first hyperlocal news network covering thousands of U.S. communities, including towns within Burlington County. Represents the emerging digital-native model competing for the same local news and advertising audience as BCT.
Broad incumbents
- The Philadelphia Inquirer: Major regional daily covering the Greater Philadelphia area, including Burlington County. Operates at a much larger scale than BCT and represents the dominant regional incumbent whose coverage area overlaps with BCT's market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Burlington County Times social profiles
Digital presenceBurlington County Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burlington County Times leadership team
Management profileNumber of profiles
Burlington County Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burlington County Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burlington County Times
What does Burlington County Times do?
Burlington County Times is a local newspaper and digital news publication serving Willingboro, NJ and surrounding Burlington County with hyperlocal coverage of news, politics, sports, entertainment, opinion, real estate, and obituaries. It sells digital and print subscriptions, display and classified advertising, job postings, public/legal notices, and content licensing through the USA TODAY Network platform. The publication also operates a jobs and classifieds marketplace and distributes email newsletters to subscribers.
Is Burlington County Times a public or private company?
Burlington County Times is a private company. It is classified as corporate owned and is currently operating.
When was Burlington County Times founded?
Burlington County Times was founded in 2011. It employs 1 to 10 people.
Where is Burlington County Times based?
Burlington County Times is headquartered in Willingboro, United States, in the North America region.
How does Burlington County Times make money?
Six revenue lines are on record. Subscriptions are the primary driver. The others are advertising, job Postings, classifieds, legal Notices and licensing & Reprints.
Who are Burlington County Times's main competitors?
Direct peers on record are Bucks County Courier Times, The News Journal, Asbury Park Press, The Trentonian, Press of Atlantic City, New Jersey Herald, The Daily Journal and Courier-Post. Patch is listed as an emerging player. The Philadelphia Inquirer is listed as a broad incumbent.
Does Burlington County Times have an API?
No public API is recorded for Burlington County Times.
What industry is Burlington County Times in?
Burlington County Times's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 51311 and its SIC code is 2711.