What Conscious Coffees does

Conscious Coffees is a Boulder, Colorado-based organic coffee roaster founded in 1996 by Mel and Mark and currently owned by Craig Lamberty (and his wife Laura and sister Kim) since a 2017 ownership transfer. The company sources 100% organic coffee exclusively from farmer cooperatives via its membership in Cooperative Coffees (since 2004), maintaining direct-trade relationships with eight cooperatives across Ethiopia, Congo, Peru, Colombia, Honduras, Nicaragua, and Indonesia, and paying prices well above fair-trade benchmarks. Its core product portfolio comprises single-origin coffees from these cooperatives alongside proprietary blends (Basecamp House Blend, Mantécca Espresso, Tafari Ethiopian Blend, Dark Star, Downshift Decaf, and the 2025-launched False Summit Half-Caff), which are small-batch roasted to order on equipment supporting Synesso, La Marzocco, FETCO, Bunn, Mazzer, and Mahlkonig machines for wholesale customers.

The business operates a multi-channel go-to-market: a direct-to-consumer e-commerce storefront (Shopify) with bi-weekly and monthly subscription options and roast-to-order fulfillment (orders by 10 AM Monday shipped Tuesday), a wholesale program serving 40-plus retail and foodservice partners across Colorado (Whole Foods, Natural Grocers, Lucky's Market, and independent cafes including Creature Comforts, Human Kind, Heady Coffee, and PigTrain), and CSA partnerships with local farms. Pricing ranges from $15.50 to $18.50 per 12oz bag and $80 to $92.50 per 5lb bulk bag, with subscription entry at $15.50 per bag and green coffee wholesale from $11.00 per pound. Ancillary revenue comes from branded merchandise (Conscious Canister refill program with 10% refill discount, KeepCup reusable cups, MiiR beanies, t-shirts, Dar Chocolates, and e-gift cards). The company is a Certified B Corporation, holds 100% organic certification, and is recognized as one of Colorado's oldest organic coffee roasters with 30 years of operating history. The team is small (approximately 12 people including the owner, an Operations Manager since 2018, a Head Roaster hired in 2024, and a Production Assistant hired in 2025), with no external venture or private equity funding disclosed.

Name

Conscious Coffees

Legal name

Conscious Coffees

Website

https://consciouscoffees.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Conscious Coffees is a Boulder, Colorado-based organic coffee roaster selling 100% organic, beyond fair-trade single-origin and blended coffees directly to consumers via subscriptions and e-commerce and wholesale to 40-plus retail and foodservice partners across Colorado, sourced directly from eight farmer cooperatives.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Organic coffee subscription
• Wholesale coffee supply
• Fair trade coffee
• Single-origin coffee

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Coffee Sales: Single bags of whole bean coffee sold directly to consumers via e-commerce. Available in 12oz and 5lb sizes with canister refill option.
2. Coffee Subscriptions: Recurring monthly and bi-weekly subscriptions for whole bean coffee delivery. Options include Roaster's Choice variety, specific blends, and gift subscriptions.
3. Wholesale Coffee: B2B coffee supply to retail partners, cafes, restaurants, and grocers. Custom partnerships with equipment support, barista training, and business consultation included.
4. Merchandise: Branded merchandise including t-shirts, ball tees, beanies, KeepCups, Conscious Canisters, and Dar Chocolates. One-time purchases via e-commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Conscious Coffees is a family-owned organic coffee roastery in Boulder, Colorado that roasts and sells 100% organic, beyond fair trade whole bean coffee sourced directly from farmer cooperatives in nine countries. The company sells single-origin coffees and signature blends through its own e-commerce storefront, bi-weekly and monthly subscriptions, and a wholesale program supplying cafes, grocers, and restaurants across Colorado. Supporting offerings include green (unroasted) coffee, sample packs, and branded merchandise such as reusable canisters, KeepCups, apparel, and chocolates.

Product overview

Conscious Coffees is a Boulder, Colorado-based organic coffee roaster offering a portfolio of single-origin coffees, signature blends, and subscription services. The core offering includes single-origin coffees from global cooperatives (Ethiopia, Congo, Peru, Colombia, Honduras, Nicaragua, Sumatra) and proprietary blends (Basecamp House Blend, Dark Star, Mantécca Espresso Blend, Tafari Ethiopian Blend, False Summit Half-Caff). Products are sold through direct-to-consumer subscriptions (bi-weekly/monthly delivery), wholesale partnerships, and an online store. Supporting merchandise includes the Conscious Canister (reusable storage with refill discount), Conscious Coffees + KeepCup reusable cups, apparel, and Dar Chocolates. All coffees are 100% organic, sourced beyond fair trade prices from farmer cooperatives, and roasted to order. The company operates a subscription service with options including Roaster's Choice (rotating variety), Gift Subscriptions (three-month terms), and individual bag purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Conscious Coffees Subscription Organic coffee subscription service offering bi-weekly or monthly delivery of whole beans. Subscribers can choose from Roaster's Choice (rotating variety selection), Downshift Decaf, Basecamp House Blend, Tafari Ethiopian Blend, Mantécca Espresso Blend, or single-origin coffees. A three-month gift subscription option ships 1 or 2 bags monthly. Designed for individual consumers seeking regular supply of organic, beyond fair trade coffee without reordering.
• Single-Origin Coffees Single-origin whole bean coffees sourced directly from farmer cooperatives including Congo (Muungano), Peru (Coop J.G. Condorcanqui), Ethiopia (Telamo/SCFCU/Howolso/Monkonissa/Bokasso/Fero/Homacho Waeno), Sumatra (Permata Gayo), Honduras (APROCOMSA), Nicaragua (Las Diosas), and Colombia (Fondo Paez). Available in 12oz and 5lb sizes with roasting and tasting notes specific to each origin. Sold to individual consumers via e-commerce and to wholesale partners.
• Coffee Blends Signature coffee blends including Basecamp (House Blend, chocolate/raisin/stone fruit), Dark Star (Latin American dark roast, brownie/praline/caramel), Mantécca (Espresso Blend with Indonesia, Ethiopia, and other origins, originally created in 1996), Tafari (100% Ethiopian blend combining Sidama and Yirgacheffe, blended since 2012), and False Summit (Half-Caff launched in 2025 combining Latin American origins with mountain water decaf). Available in 12oz and 5lb sizes.
• Downshift Decaf Seasonal decaf blend combining Peru (Norandino cooperative) and Honduras (COMSA cooperative) beans, decaffeinated using the mountain water process without chemicals. Tasting notes include caramel, milk chocolate, and roasted hazelnut with smooth body. Sold to consumers seeking a chemical-free decaf coffee.
• Organic Green Coffee Raw unroasted green coffee beans sourced from Cooperative Coffees partners, available per pound with minimum purchase quantities applied. Origins include Ethiopia Sidama Natural ($11.00/lb), Ethiopia Sidama Washed ($11.00/lb), Indonesia Sumatra Wet Hulled ($11.00/lb), Ethiopia Yirgacheffe Washed ($11.00/lb), Decaf Peru Piura Mountain Water ($11.50/lb), and Colombia Cauca Washed ($11.00/lb). Targeted at home roasters and small wholesale buyers.
• Conscious Coffees Sample Pack Four 8oz bags of whole-bean coffee in customizable roast level options. Light/Medium includes Ethiopian natural and Colombian washed plus two seasonal selections. Medium/Dark includes Mantécca Espresso Blend and Sumatra plus two seasonal selections. Light/Medium/Dark includes all four varieties. Priced at $45.00 and designed for new customers exploring different origins and roast profiles.
• Wholesale Program Custom coffee partnerships for retail and foodservice locations (cafes, restaurants, grocers, hotels). Services include equipment support and maintenance for Synesso, La Marzocco, FETCO, Bunn, Mazzer, and Mahlkonig equipment, free preventative maintenance, emergency repairs, free barista training, cuppings, palate development, and business consultation on menu development, bar flow, and inventory management.
• Conscious Canister (Refill Program) Reusable coffee storage canister produced in partnership with Miir, a fellow B Corp. Priced at $34.95. Customers who bring the canister to the Boulder roastery for refills receive a 10% discount using the discount code 'ConsciousCanister', supporting the company's sustainability mission.
• Conscious Coffees + KeepCup Reusable to-go coffee cup produced in partnership with KeepCup, a fellow B Corp. Features leak-proof lids, cork bands, and a glass vessel. Available in 12oz ($27.00) and 16oz ($28.50) sizes in Midnight Blue, Charcoal, and Blackberry colors.
• Conscious Coffees Apparel Branded apparel including the Conscious Coffees T-Shirt (Comfort Colors Heavyweight 100% ring-spun cotton, garment-dyed for lived-in feel, OEKO-TEX certified low-impact dyes, designed by Liz Marvin Creative and screen-printed locally at Apollo Ink Printing, sizes S-XL at $25.00) and the Conscious Coffees Ball Tee (on sale at 25% discount, originally $20.00, sale price $15.00).
• Conscious Coffees Beanie MiiR Recycled Poly Rib Beanie made from 100% recycled polyester in partnership with fellow B Corp Miir. Extra-thick knit with cuffed brim. Priced at $29.95.
• Dar Chocolates Handcrafted Denver chocolates produced by Gila and Joel Dar, featuring a Dark Coffee 90% Cacao bar made with Conscious Coffees' freshly roasted beans, plus 72% Ecuador with Coconut Sugar and 68% Coconut Milk varieties. Priced at $6.50 per bar. Sold as part of the Conscious Coffees merchandise collection.
• Conscious Coffees E-Gift Card Digital gift cards starting at $25.00 and never expiring. Available in $25, $50, $75, and $100 denominations. Special offers include $5 off $50 cards and $10 off $100 cards applied at checkout.

Quantifiable outcome

• Orders received by 10 AM Monday shipped Tuesday or available for pickup Wednesday

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Cooperative CoffeescoreStrategic or Co-development PartnerSince joining Cooperative Coffees in 2004, Conscious Coffees has eliminated middlemen by importing directly from producing cooperatives. Long-term relationships with farmer cooperatives enable consistent quality and reliable sales for farmers.
• Muungano Coffee Cooperative (Congo)coreStrategic or Co-development PartnerFounded in 2009 with 350 founding members in eastern Democratic Republic of Congo on Lake Kivu slopes. Members from diverse communities unite to rebuild regions fractured by civil conflict. Partners since 2014.
• Cooperativa Agraria Cafetalera Jose Gabriel Condorcanqui (Peru)coreStrategic or Co-development PartnerFounded in 1969, one of oldest cooperatives in Canchaque region of Northern Piura, Peru. Named after indigenous hero who led rebellion for indigenous rights. Partners since 2012.
• SCFCU (Ethiopia)coreStrategic or Co-development PartnerSidama Coffee Farmers Cooperative Union. Directly importing since first visit in 2009. Partners since 2016.
• Fondo Paez (Colombia)coreStrategic or Co-development PartnerThe Paez (also called the Nasa) are the largest remaining indigenous group in Colombia. Committed to self-sufficiency with holistic farming approach, producing highest quality coffees from the region. Partners since 2004.
• Koperasi Sumatra Permata Gayo (Indonesia)coreStrategic or Co-development PartnerCoffee cooperative of the Gayo people in northern Sumatra. Unique wet-hulled processing produces distinctively earthy coffee. Partners since 2009.
• Las Diosas (Nicaragua)coreStrategic or Co-development PartnerWomen-run cooperative network of 250 members founded in 1996. Supports women's education, housing, and health while producing sustainable commercial coffee. Partners since 2010.
• APROCOMSA (Honduras)coreStrategic or Co-development PartnerPioneering model for organic coffee cultivation in Latin America. Uses microorganisms combined with molasses, coffee pulp, and minerals for fertilizer. Partners since 2025.
• Norandino (Peru/Honduras)coreStrategic or Co-development PartnerPartners since 2013 for Peru and 2014 for Honduras. Norandino and Coop Condorcanqui revived traditional natural process coffees in Canchaque region in 2012.
• MiirminorGTM or Marketing PartnerFellow B Corp partner for beanies. MiiR Recycled Poly Rib Beanie made from 100% recycled polyester. Partnership exemplifies conscious business collaboration.
• KeepCupminorGTM or Marketing PartnerFellow B Corp partner for reusable coffee cups. Partnership to reduce disposable cup waste. Provides leak-proof, cork-band glass vessels.
• Dar ChocolateminorGTM or Marketing PartnerHandcrafted in Denver by husband and wife Gila and Joel Dar. Coffee and cacao share similar terroir. Dar's Dark Coffee 90% cacao bar features Conscious Coffees' freshly roasted beans.
• Apollo Ink PrintingminorGTM or Marketing PartnerLocal screen printer for Conscious Coffees t-shirts. Screen-printed locally, supporting local businesses.
• Liz Marvin CreativeminorGTM or Marketing PartnerDesigner of Conscious Coffees t-shirt graphics. Local artist partnership for brand merchandise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Blue Bottle Coffee: Blue Bottle Coffee is a large, well-funded third-wave specialty coffee company offering direct-trade, freshly roasted coffee through DTC subscriptions, wholesale, and retail cafes. Comparable on freshness-driven roasting, single-origin narrative, and DTC subscriptions, but operates at national scale and is owned by Nestlé.

Direct peers

• Tony's Coffee: Tony's Coffee is a Bellingham, Washington-based B Corp organic specialty coffee roaster offering wholesale, DTC, and subscription services. Comparable on B Corp status, organic sourcing, B2B partnership model, and West Coast regional focus.
• Kicking Horse Coffee: Kicking Horse Coffee is a Canadian organic, fair trade specialty coffee roaster sold widely through grocery and DTC channels. Comparable on organic fair-trade positioning and roast-to-order fresh delivery, though at much greater scale and broader retail penetration.
• Counter Culture Coffee: Counter Culture Coffee is a Durham, North Carolina-based specialty coffee roaster with a comparable direct-trade, sustainability-led model and broad wholesale plus subscription footprint. Most directly comparable on B Corp-equivalent values, single-origin emphasis, and training-heavy wholesale program.
• Equal Exchange: Equal Exchange is a worker-owned cooperative specializing in fair trade, organic coffee imported directly from farmer cooperatives. Closely matches Conscious Coffees on cooperative-based direct trade, organic certification, and ethical-sourcing positioning.
• Stumptown Coffee Roasters: Stumptown is a Portland-origin third-wave specialty roaster known for direct-trade sourcing and a strong wholesale-cafe plus DTC presence. Highly comparable on single-origin storytelling, cafe partnerships, and subscription offerings, though significantly larger in scale.
• Allegro Coffee Company: Allegro Coffee is a Boulder-area specialty roaster with deep Whole Foods Market heritage, offering organic, fair trade coffees and wholesale partnerships. Highly comparable on Colorado roots, organic/fair trade sourcing, and grocery-channel wholesale.
• Higher Grounds Trading Co. Higher Grounds Trading is a small specialty coffee company focused on direct trade with farmer cooperatives and 100% organic certification. Comparable on cooperative direct-trade model, organic-only positioning, and small-scale specialty roasting.
• Dean's Beans Organic Coffee Co. Dean's Beans is an organic, fair trade specialty roaster focused on direct trade with farmer cooperatives and community impact. Comparable on organic and beyond-fair-trade positioning, cooperative sourcing model, and small-batch roasting.
• Colectivo Coffee Roasters: Colectivo Coffee is a Milwaukee-based specialty roaster operating its own cafes plus wholesale and DTC channels with strong direct-trade sourcing. Comparable on direct-trade single-origin focus, cafe/wholesale dual model, and subscription offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/consciouscoffee
• Facebookfacebook.com/consciouscoffees
• LinkedInlinkedin.com/company/conscious-coffees-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious Coffees