Name

Fears Watch Company

Legal name

Fears Watch Company Limited

Website

https://fearswatches.com

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Watches

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Jewelry, Precious Metal (3911)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industries

Watch & Timepiece Retail (CRAKAGAD), Watch Repair & Movement Service (CRAKALAE)

Keywords

• Hand-built watches
• British luxury watches
• Heritage timepieces
• Watch servicing
• Leather watch straps

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Watch Sales: Primary revenue stream from hand-built British watches sold through boutique, e-commerce, and authorised stockists. Watches range from entry-level around £2,900 to precious metal pieces at £23,000+.
2. Servicing & Repair: Fears Service Division offers full servicing, refurbishment, battery changes, and open caseback modifications for current Fears watches.
3. Heritage Servicing: Specialised services for vintage Fears watches from 1846-1976 including dial restoration, hand re-lumination, case cleaning, and bespoke strap creation.
4. Personalised Engraving: 3D laser engraving service for watches with options at £175 for initials, dates, or verses, with custom elaborate engravings available by quote.
5. Watch Straps & Accessories: Sales of hand-made leather straps (Barenia, Buffalo, Goat leather), Alcantara straps, metal bracelets, watch cases, and art prints.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fears Watch Company hand-builds elegant, heritage-inspired luxury wristwatches in Britain, organised into the Brunswick, Redcliff, Arnos, and Haute collections, using Swiss-made automatic and manual winding movements with sapphire crystals, mother of pearl dials, and proprietary design features such as the Fears 'Pipette' hands and 'Edwin' typeface. The company also offers hand-made leather and Alcantara straps, metal bracelets, personalised 3D laser engraving, modern watch servicing through its Service Division, and specialised heritage servicing for vintage Fears watches (1846-1976) through its Heritage Division.

Product overview

Fears Watch Company Limited is a British luxury watch manufacturer offering a portfolio of hand-built timepieces across multiple collections. The core product families include: the Brunswick Collection (elegant cushion-shaped watches in 38mm, 40mm, and 40.5mm sizes with various complications including jump hour and mother-of-pearl dials); the Redcliff Collection (named after the founding street, featuring Swiss automatic watches with symmetrical dial designs in pastel colors); the Arnos Collection (modern rectangular watches inspired by 1920s Art Deco designs); and the Haute Collection (premium high-end pieces). Beyond watches, Fears offers leather and Alcantara strap accessories, metal bracelets, engraving services, battery changes, and comprehensive servicing/repair through both its Service Division (modern watches) and Heritage Division (vintage 1846-1976 pieces). The company operates a flagship Bristol Boutique and maintains an Owners' Club membership program. All watches are hand-built in Britain with Swiss movements.

Differentiator

Problem solved

Functional benefit

Brands

• Fears Service Division: Service and repair division for contemporary Fears watches
• Fears Heritage Division
• Fears Owners' Club
• Brunswick Collection
• Redcliff Collection
• Arnos Collection
• Haute Collection

Products and services

• Brunswick Collection Main collection of elegantly understated hand-built British wristwatches in cushion-shaped cases (38mm, 40mm, 40.5mm sizes), featuring Swiss automatic and manual movements, sapphire crystals, mother of pearl dials, and proprietary Fears design cues; aimed at discerning watch enthusiasts seeking a heritage-driven everyday luxury piece.
• Redcliff Collection Collection of round-case (39.5mm) British hand-built wristwatches with Swiss automatic movements, slim profiles, and 3-link bracelets, named after Redcliff Street where the company was founded; available in pastel colours and date variants for watch enthusiasts.
• Arnos Collection Rectangular-case (22.6x40mm stainless steel) hand-built British wristwatches with Sellita SW1000-1b automatic movements, hobnail patterned dials, and rhodium plating; comes with two straps (Taupe Barenia leather and Fears Blue FKM rubber); for collectors seeking an elegant Art Deco-inspired piece.
• Haute Collection - Garrick Premium high-end watch collection featuring luxury timepieces at the top of the Fears price ladder, exemplified by the Garrick at £23,000 ex VAT (£27,600 inc. VAT) using precious materials and hand craftsmanship; aimed at the highest tier of luxury watch collectors.
• Hand-Made Leather Watch Strap Collection Handcrafted leather straps sourced from Belgium in Barenia, Buffalo, and Goat leather options across multiple colours (Azzuro Blue, Chocolate Brown, Pewter Grey, Fears Blue, Raven Black, Black, etc.) designed to fit Fears watches; priced from $50 ex VAT; sold separately for customers who want to refresh or customise their watch.
• Alcantara Watch Strap Collection Limited edition Alcantara straps in colours such as Blush Pink and Maple Red, part of the AW23 Capsule Strap Collection, providing animal-free alternatives for Fears watch owners.
• Metal Bracelets (Brunswick Bracelet, MING Polymesh) Stainless steel 5-link Brunswick bracelet with screw links and butterfly clasp (£425 ex VAT) and the 20mm straight MING Polymesh titanium bracelet (£2,000 ex VAT), sold separately for owners wanting to convert their Fears watch to a metal bracelet.
• Personalised Engraving Service 3D laser engraving service on Fears watches with options for initials, dates, or special verses at £175 standard, with elaborate custom engravings available by quote; allows customers to personalise their purchased timepiece.
• Battery Change Service Battery replacement service for Redcliff Date, Redcliff Continental, and Redcliff 'Edwin Edition' watches, including new waterproof seals and movement testing; priced at £40 ex VAT.
• Servicing & Repair (Fears Service Division) Full range of professional servicing and repair services for modern Fears watches, with a US-based service centre also serving American customers; wholly-owned Service Division subsidiary.
• Heritage Servicing & Repair (Fears Heritage Division) Specialised servicing for vintage Fears wrist and pocket watches made between 1846 and 1976, including full service/refurbishment, dial restoration, hand re-lumination, case cleaning, and new glass fitting; servicing from £400, straps from £125.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Christopher WardcoreStrategic or Co-development Partner · 1 January 2023Created the Alliance 01 watch in partnership with fellow British brand Christopher Ward for the Alliance of British Watch & Clockmakers. Christopher Ward developed the JJ01 jump hour module specifically for this collaboration, now exclusively supplied to Fears for use in the Brunswick 40.5 Jump Hour collection.
• Alliance of British Watch & ClockmakerscoreStrategic or Co-development PartnerFounding member of the Alliance of British Watch & Clockmakers, a collective promoting British watchmaking. Roger Smith OBE serves as co-founding Chairman.
• Cased In TimeminorOthersFears x Cased In Time watch case collaboration. Branded watch cases featuring Fears branding.
• Fab GorjianminorOthersArt prints collaboration featuring Bristol cityscape artwork by Fab Gorjian including 'Up To Town', 'Day's End', and 'Stepping Out' prints.
• UK Government GREAT Britain CampaignminorGTM or Marketing PartnerFears became a partner of the UK Government's GREAT Britain campaign in 2020, part of the London 2012 Olympic legacy. Campaign highlights the best the UK has to offer the world.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Bremont: Bremont is the most prominent British luxury watchmaker, producing hand-finished mechanical watches in the UK with strong aviation/military heritage and a global authorised-stockist network – directly comparable to Fears' British-made, heritage-led, multi-channel luxury positioning.
• Nomos Glashütte: Nomos Glashütte is a German independent watchmaker producing in-house mechanical watches in small batches with strong design identity and a similar premium-but-attainable positioning. Comparable operating model: independent manufacture, DTC + stockists, design-led pricing around £2,000-£8,000.
• Christopher Ward: Christopher Ward is a fellow British watchmaker and an explicit Fears partner (Alliance 01 watch, exclusive JJ01 jump-hour module). Sells through DTC and stockists in similar price tiers and competes in the same 'accessible British-made mechanical' niche.
• H. Moser & Cie. H. Moser & Cie. is a Swiss independent haute-horlogerie maker producing very small batches of high-end mechanical watches with strong narrative-driven branding and family/specialist ownership – comparable premium-scarcity model to Fears' Haute Collection and limited Boutique Editions.
• Laurent Ferrier: Laurent Ferrier is an independent Geneva-based haute horlogerie maker producing very small numbers of hand-finished mechanical watches at five-figure prices – directly comparable to Fears' Garrick Haute-collection segment in scale, craftsmanship narrative and pricing.
• Roger Smith Watches: Roger Smith OBE is the UK's most celebrated independent handmade watchmaker; co-founder/chairman of the Alliance of British Watch & Clockmakers that Fears co-founded. Comparable on ultra-small-batch British craft production, premium pricing and haute-horlogerie positioning.

Broad incumbents

• Oris: Oris is the largest remaining Swiss-independent mechanical watchmaker with broad product lines, larger production volumes and global distribution across similar price tiers to Fears. It anchors the 'mid-luxury mechanical' segment Fears competes in.

Emerging players

• Farer: Farer is a British independent watch brand selling colourful mechanical watches DTC globally at similar price points to Fears' entry-level Brunswick and Redcliff lines, with overlapping customer demographics.
• AnOrdain: AnOrdain is a small British watchmaker known for enamel dials and limited mechanical editions, competing in the same heritage-craft, low-volume, owner-direct segment as Fears' Brunswick and Redcliff collections.
• Studio Underd0g: Studio Underd0g is a British microbrand producing playful, limited mechanical watches; comparable in being a tiny UK-based brand built on design differentiation and direct-to-consumer buzz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fearswatches
• Instagraminstagram.com/fearswatches
• LinkedInlinkedin.com/company/fears-watch-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fears Watch Company