GoCodes
GoCodes is a private, bootstrapped cloud-based asset tracking software provider founded in 2011, serving mid-market construction, trades, manufacturing, facilities, and education customers via patented QR code labels combined with GPS, Bluetooth, and NFC tracking in a unified mobile-first platform.
- Company typePrivate
- Founded2011
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GoCodes firmographics
Firmographics- Name
- GoCodes
- Legal name
- GoCodes
- Website
- https://gocodes.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoCodes is a private, bootstrapped cloud-based asset tracking software provider founded in 2011, serving mid-market construction, trades, manufacturing, facilities, and education customers via patented QR code labels combined with GPS, Bluetooth, and NFC tracking in a unified mobile-first platform.
- Ownership category
- akta.pro rank
GoCodes industry classification
Industry- Product category
- Cloud-Based Asset Tracking Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)
Keywords
Where GoCodes is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Markets served
GoCodes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- Software Subscription: Cloud-based software access sold as annual subscription. Includes software access, unlimited users, custom QR code labels, and unlimited support. Per-asset based pricing system with tiers based on number of assets/inventory items tracked.
- GPS Tracker Hardware and Service: GPS trackers sold as hardware purchase ($100 each, box of 10 for $1,000). Annual service fees required for location tracking ($1,200/year for basic, $1,800/year for telematics).
- Bluetooth Beacon Hardware: Bluetooth beacons sold as hardware ($25 each, box of 25 for $250). No annual service fee required.
- Professional Services: Implementation, training, and integration services included at no additional cost with subscription. Supports enterprise onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mid-market asset tracking subscription with per-asset pricing |
| Subscription | Annual | Inventory tracking starting tier |
| Subscription | Annual | Calibration management starting tier |
| Unit Pricing | Annual | GPS tracker hardware (location service) |
| Unit Pricing | Annual | GPS tracker with telematics service |
| Unit Pricing | One time/ perpetual license | Bluetooth beacon tracker |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GoCodes product offering
Product offeringCore offering
GoCodes provides a cloud-based asset tracking and equipment management platform that combines patented QR code labels with optional GPS trackers, Bluetooth beacons, and NFC/RFID tags. The software enables construction, trades, manufacturing, facilities, and IT teams to track tools, equipment, and inventory across multiple locations via smartphone scanning, with offline support and automated depreciation, calibration, and compliance workflows. The platform is sold primarily as an annual subscription bundled with custom-printed QR labels.
Product overview
GoCodes is a cloud-based asset tracking and equipment management platform offered as a unified software system with included hardware (QR code labels, GPS trackers, and Bluetooth beacons). The product portfolio centers on the core GoCodes Asset Tracking Software platform, which is supplemented by enterprise-focused Enterprise Asset Tracking Management and specialized solutions including Tool Tracking, IT Asset Management, Inventory Tracking, Warehouse Inventory Tracking, Fixed Asset Management & Depreciation, Calibration & Compliance Management, Maintenance & Work Order Management, and Lifecycle Management. Add-on hardware modules include QR Code Asset Tag Trackers, GPS and Real Time Trackers, Bluetooth Beacon Trackers, and NFC Asset Trackers. The platform also includes Mobile and Offline Access capabilities. All solutions share a common cloud infrastructure, mobile-first scanning approach, and unified dashboard for hybrid tracking environments.
Differentiator
Problem solved
Functional benefit
Products and services
- GoCodes Asset Tracking Software Cloud-based asset tracking platform combining QR code labels, GPS trackers, and Bluetooth beacons with mobile scanning capabilities for tracking tools, equipment, and inventory across multiple locations in real-time.
- Enterprise Asset Tracking Management Mid-sized to large organization-focused asset tracking with multi-location visibility, unlimited user accounts, REST API access, and hybrid tracking infrastructure combining QR codes, GPS, Bluetooth beacons, and RFID/NFC support.
- Tool Tracking Software Equipment management solution for construction companies and contractors featuring QR code scanning, real-time visibility across job sites, check-in/check-out accountability, and maintenance scheduling to eliminate tool loss.
- IT Asset Management Software Enterprise ITAM solution for tracking laptops, monitors, servers, and network equipment across offices and remote locations with complete hardware visibility, lifecycle management, and audit-ready compliance tracking.
- Inventory Tracking Software Cloud-based inventory management with QR codes enabling real-time stock level visibility, automated reordering alerts, multi-location tracking, and project-based inventory usage for accurate billing.
- Warehouse Inventory Tracking Software Warehouse-focused inventory tracking solution with weatherproof QR labels, mobile-first scanning, cycle counting automation, and multi-warehouse visibility for manufacturing and distribution operations.
- Fixed Asset Management & Depreciation Software Asset tracking combined with automated depreciation calculation using IRS-approved methods (straight-line, declining balance, MACRS, Section 179) for financial reporting and tax compliance from acquisition through disposal.
- Calibration & Compliance Management Software Mobile-first calibration scheduling and documentation system with automated reminders, digital certificate storage, and audit trails for ISO 9001, ISO 17025, FDA 21 CFR Part 11, and GMP compliance.
- Maintenance & Work Order Management Software CMMS-lite solution combining work order management, preventive maintenance scheduling, and asset tracking with mobile-first design for field technicians, enabling QR scanning and offline operation.
- Lifecycle Management Software Comprehensive equipment lifecycle tracking from acquisition through disposal, covering planning, deployment, operation, maintenance, monitoring, and optimization stages with total cost of ownership analytics.
- QR Code Asset Tag Trackers Physical QR code labels including water-resistant labels, metal plates for heavy equipment, vinyl for tools, and custom options with unique identifiers tied to user accounts.
- GPS and Real Time Trackers Real-time GPS tracking devices for 24/7 location monitoring of vehicles, trailers, and high-value equipment with telematics including speed monitoring, engine hours, hard braking alerts, and geofencing.
- Bluetooth Beacon Trackers Bluetooth beacon devices for automatic proximity detection enabling airtag-style tracking for warehouse inventory and indoor equipment without manual scanning.
- NFC Asset Trackers NFC tags enabling tap-to-scan functionality using smartphone's built-in NFC reader for instant asset information access and faster check-in/check-out operations.
Quantifiable outcome
- Tool loss reduction: One contractor reduced annual tool loss from $180K to $18K (90% reduction)
- +5 more outcomes
Companies that use GoCodes
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles5 records
GoCodes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature6 records
GoCodes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- QuickBookscoreQuickBooks integration enables automatic depreciation reporting and financial data synchronization. Export depreciation entries formatted for QuickBooks for seamless accounting integration.
- XerocoreXero integration enables automatic depreciation reporting. Compatible export formats for Xero accounting workflows.
- Microsoft Power BIcoreMicrosoft Power BI connector allows connecting GoCodes asset data to executive dashboards and business intelligence reporting.
- TableaucoreTableau integration enables building executive dashboards with GoCodes asset data for advanced visualization and analytics.
- SAPcoreSAP ERP integration allows syncing fixed asset data from SAP to GoCodes. Enterprise customers can push maintenance data from GoCodes to SAP.
- OraclecoreOracle ERP integration allows syncing fixed asset data. Enterprise customers can integrate asset tracking data with Oracle systems.
- IBM MaximocoreGoCodes to IBM Maximo integration pushes maintenance data to CMMS systems. Customers can use GoCodes for asset tracking while Maximo handles maintenance workflows.
- Microsoft AzurecoreCloud infrastructure hosted on Microsoft Azure with 99.99% uptime. Provides security certifications including Azure Hosting ISO 27001 and SOC 2 compliance.
- Excel/Google SheetscoreBulk import/export for procurement workflows. Excel and Google Sheets integration for data exchange with existing business processes.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
GoCodes competitors and assessment
Company assessmentBroad incumbents
- SAP Enterprise Asset Management: Enterprise EAM inside SAP's ERP suite. Direct incumbent competitor for GoCodes' enterprise and manufacturing accounts, while also a partner via API integration.
- ServiceNow IT Asset Management: Enterprise ITSM/ITAM platform that competes with GoCodes for IT hardware lifecycle and software asset management use cases in larger organizations.
- IBM Maximo Application Suite: Enterprise EAM/APM platform that GoCodes integrates with but also competes against for large manufacturing and facilities accounts. Represents the traditional heavyweight alternative GoCodes positions against.
- ManageEngine AssetExplorer: IT-focused asset tracking and CMDB from ManageEngine's broader sysadmin/ITSM portfolio. Competes for GoCodes' IT asset management segment with a wider IT-tooling suite.
- Samsara: Connected operations platform with strong fleet and equipment telemetry. Overlaps with GoCodes' GPS tracking hardware line and industrial/fleet use cases, though positioned up-market as a much broader IoT play.
Direct peers
- Asset Panda: Cloud-based asset tracking platform for mid-market and enterprise. Closest direct competitor to GoCodes, with overlapping target customers in construction, facilities, and IT; explicitly named in GoCodes' comparison pages.
- ShareMyToolBox: Construction-focused tool tracking and equipment management platform. Directly competes for the same contractor audience that GoCodes targets as its primary segment.
- Asset Tiger: Asset tracking and inventory management software with QR code labels, check-in/out, and alerts. Overlaps with GoCodes on SMB and mid-market asset tracking workflows.
- EZOfficeInventory: Cloud asset tracking and inventory management software with QR/barcode scanning and check-in/out. Competes head-to-head with GoCodes for mid-market and education customers.
- ToolWatch by Stanley Black & Decker: Tool, equipment, and consumables tracking built for construction trades. Very comparable use case (QR/barcode scanning, multi-site visibility, accountability) and customer base to GoCodes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoCodes social profiles
Digital presenceGoCodes compliance and trust
Trust signalCompliance3 records
GoCodes financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCodes leadership team
Management profileNumber of profiles
Profiles2 records
GoCodes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCodes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCodes
What does GoCodes do?
GoCodes provides a cloud-based asset tracking and equipment management platform that combines patented QR code labels with optional GPS trackers, Bluetooth beacons, and NFC/RFID tags. The software enables construction, trades, manufacturing, facilities, and IT teams to track tools, equipment, and inventory across multiple locations via smartphone scanning, with offline support and automated depreciation, calibration, and compliance workflows. The platform is sold primarily as an annual subscription bundled with custom-printed QR labels.
Is GoCodes a public or private company?
GoCodes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoCodes founded?
GoCodes was founded in 2011. It employs 11 to 50 people.
Where is GoCodes based?
GoCodes is headquartered in Bloomington, United States, in the North America region.
How does GoCodes make money?
Four revenue lines are on record. Software Subscription is the primary driver. The others are GPS Tracker Hardware and Service, bluetooth Beacon Hardware and professional Services.
Who are GoCodes's main competitors?
Broad incumbents on record are SAP Enterprise Asset Management, ServiceNow IT Asset Management, IBM Maximo Application Suite, ManageEngine AssetExplorer and Samsara. Direct peers are Asset Panda, ShareMyToolBox, Asset Tiger, EZOfficeInventory and ToolWatch by Stanley Black & Decker.
Does GoCodes have an API?
Yes. REST API with full API documentation for custom integrations. Includes sandbox environment for testing, webhook support for real-time updates, JSON/XML response formats, and rate limits appropriate for enterprise scale. Developer accounts provide complete API documentation, testing environment, and webhook notifications for real-time updates. Developer documentation is at gocodes.com/developer.
What industry is GoCodes in?
GoCodes's product category is Cloud-Based Asset Tracking Software. Its primary akta.pro industry code is HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture. Its NAICS code is 518 and its SIC code is 7370.