Naples Auto Sales

What Naples Auto Sales does

Naples Auto Sales is a family-owned used vehicle dealership headquartered in Vernal, Utah, operating from a single physical lot since 1981. The company sells pre-owned automobiles to consumers in the Uintah Basin and surrounding region — including Rangely, Colorado — with a stated inventory of 66 vehicles and a staff of more than 20 employees. Its core offerings include used vehicle sales, multi-lender in-house financing, a service center, a car wash, trade-in acceptance, and a vehicle locator service. The business has extended the dealership footprint into adjacent lines: Dinoland E-Bikes through a Bakcou partnership, and the Allsave Car Rental brand at the Vernal Regional Airport. NIADA Certified Pre-Owned Program participation adds third-party certification to inventory. The technology stack is limited to ProMax dealership management software, with no proprietary AI, data assets, or platform technology disclosed. The customer base is exclusively retail consumer, with no enterprise or fleet segment. Income is generated through vehicle gross profit, F&I product income, financing reserve/participation, service labor and parts, car wash fees, and the newer e-bike and rental lines. Pricing is set per-vehicle in line with regional used-car market comparables, and the go-to-market is local/regional with reliance on longstanding family reputation rather than digital marketing infrastructure.

Name

Naples Auto Sales

Legal name

Naples Auto Sales

Website

https://naplesautosales.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Naples Auto Sales is a family-owned used car dealership in Vernal, Utah, serving the Uintah Basin since 1981 with pre-owned vehicle sales, multi-lender financing, a service center, car wash, and trade-in services.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

Keywords

• Used vehicle sales
• Automotive service center
• Vehicle financing
• Certified pre-owned
• Car wash services

Headquarters

HQ city

Vernal

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from selling used vehicles (cars, trucks, SUVs, vans). Inventory includes 66+ vehicles ranging from economy cars to full-size trucks and SUVs. Revenue is one-time per transaction with no recurring component.
2. Financing Services: Finance and insurance products through partnerships with multiple lenders. Revenue generated from financing arrangements and credit applications for vehicle purchases.
3. Service and Parts: Full-service automotive repair facility with ASE certified mechanic. Services include oil changes, brake jobs, transmission flush, diagnostics, wheels/tires, battery replacement, timing belt, engine repair, A/C repair, and radiator service. Additional revenue from aftermarket accessories installation.
4. Car Wash: Naples Car & Truck Wash operates 24/7 with attendant on duty 9am-6pm Monday-Friday. Additional revenue stream for vehicle appearance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Naples Auto Sales is a used car dealership that sells pre-owned cars, trucks, SUVs, and vans from a physical lot in Vernal, Utah, with a current inventory of 66+ vehicles. The dealership supplements its core used-vehicle sales with flexible in-house financing through multiple lenders, a NIADA Certified Pre-Owned program (125-point inspection, 3-month/3,000-mile warranty), a full-service auto repair center with ASE certified mechanics, a 24/7 car and truck wash, trade-in evaluation, and a car finder concierge service.

Product overview

Naples Auto Sales is a single-location used car dealership operating since 1981, offering pre-owned vehicles as its core product along with an integrated service center and car wash. The dealership's portfolio includes the main used vehicle sales operation, a NIADA Certified Pre-Owned program with 125-point inspections, a full-service auto repair center with ASE-certified mechanics, a 24/7 car/truck wash, and financing services. Additional offerings include a car finder concierge service and referrals to partner car rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Sale of pre-owned cars, trucks, SUVs, and vans (66+ vehicle inventory) including Ford, Chevrolet, Dodge, GMC, Honda, Jeep, Kia, Hyundai, Toyota, and other major makes, priced individually from approximately $6,000 to $58,000, for individual consumers in the Uintah Basin.
• NIADA Certified Pre-Owned Program Certified pre-owned vehicle program with 125-point inspection and a 3-month/3,000-mile warranty on qualifying inventory, for buyers seeking additional assurance on used vehicle purchases.
• Vehicle Financing Services Dealership-arranged auto financing through multiple lender partners, including instant online pre-approval and a free credit score check, with availability for bad credit, no credit, and first-time buyers.
• Trade-In and Sell Your Car Vehicle trade-in and outright purchase service allowing customers to apply the value of their current vehicle toward a new purchase from the dealership.
• Car Finder Service Concierge vehicle locating service that helps customers source specific vehicles not currently in inventory based on their stated preferences.
• Naples Auto Service Center Full-service automotive repair facility with ASE certified mechanics offering oil changes, brake jobs, transmission flush, diagnostics, wheel/tire services, battery replacement, timing belt, engine repair, A/C repair, radiator service, and installation of aftermarket accessories from WeatherTech, Husky Liners, Lund, AVS, Air Lift, Ready Lift, and ECS Tuning, for any make and model of vehicle.
• Naples Car & Truck Wash 24/7 self-service and attended car and truck wash facility with staff on duty Monday-Friday 9am-6pm, providing vehicle appearance services at the dealership location.
• Allsave Car Rental Referrals Vehicle rental referral service connecting customers to Allsave Car Rental at the Vernal Airport for family trip cars, all-terrain trucks, and 15-passenger vans.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Allsave Car RentalcoreChannel Partner/ Reseller/ DistributorRelated entity operating car rental services from the same dealership location and Vernal Airport. Provides vehicle rentals including family trip cars, all-terrain trucks, and 15-passenger vans for customers needing temporary transportation.
• WeatherTechminorChannel Partner/ Reseller/ DistributorAftermarket accessory brand offered through Naples Auto Service Center for floor liners and vehicle protection products.
• Husky LinersminorChannel Partner/ Reseller/ DistributorAftermarket accessory brand for floor liners and cargo protection sold and installed at Naples Auto Service Center.
• LundminorChannel Partner/ Reseller/ DistributorAftermarket accessory brand for running boards, side steps, and exterior accessories offered through the service center.
• AVSminorChannel Partner/ Reseller/ DistributorAftermarket accessory brand for vent shades and exterior accessories available at Naples Auto Service Center.
• Air LiftminorChannel Partner/ Reseller/ DistributorAir suspension and leveling system accessories for trucks and SUVs available through the service department.
• Ready LiftminorChannel Partner/ Reseller/ DistributorLift kit and suspension accessories for trucks and Jeeps offered at Naples Auto Service Center.
• ECS TuningminorChannel Partner/ Reseller/ DistributorEuropean car tuning and performance parts available through the service center for vehicle customization.
• Bakcou E-BikesminorChannel Partner/ Reseller/ DistributorE-bike sales and rentals through Dinoland E-Bike division, a related offering at the dealership location.
• NIADA (National Independent Automobile Dealers Association)coreStrategic or Co-development PartnerCertified Pre-Owned Program certification body providing standards and credibility for their certified vehicle program with 125-point inspection.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• AutoNation: AutoNation is the largest U.S. auto retailer, operating new and used vehicle stores plus AutoNation USA used-car supercenters; overlaps with Naples on used vehicle sales and F&I but at vastly larger scale and broader geographic footprint.
• Hendrick Automotive Group: Hendrick Automotive Group is the largest privately held dealer group in the U.S., operating franchised and used-vehicle stores; relevant as a broad incumbent with overlapping used-car retail and service operations.
• Asbury Automotive Group: Asbury Automotive Group operates franchised dealerships and the Clicklane digital retail platform, competing with Naples in used-vehicle sales and F&I across multiple geographies and channels.
• Lithia Motors: Lithia Motors (Driveway) is one of the largest U.S. dealer groups with new, used, and online vehicle operations; relevant as a broader incumbent that competes for the same used-car demand via both stores and digital channels.
• Sonic Automotive: Sonic Automotive operates franchised dealerships and the EchoPark used-vehicle-only brand, making it a broad incumbent in the same used-car retail category as Naples Auto Sales.
• Group 1 Automotive: Group 1 Automotive is a major U.S./U.K. franchised dealer group with new and used vehicle operations and F&I; comparable as a larger incumbent with overlapping used-car retail and financing economics.

Direct peers

• Carvana: Carvana sells used cars online with home delivery and vending-machine pickup, directly competing for the same used-vehicle demand that Naples serves, and pressuring small dealers on price transparency and convenience.
• CarMax: CarMax is the largest used-vehicle retailer in the U.S., operating dedicated used-car superstores with no-haggle pricing, in-house financing, and trade-ins — the same core playbook Naples Auto Sales executes at a single rural location.
• DriveTime: DriveTime is a used-car retailer specializing in subprime and credit-challenged buyers with in-house financing — closely mirroring Naples Auto Sales' emphasis on financing "bad credit, no credit, first-time buyer" customers.
• Vroom: Vroom is an online used-car retailer offering vehicle browsing, financing, and home delivery; comparable to Naples in core product (used vehicles) but competing on a national digital scale rather than a single rural lot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/naplesautosales
• YouTubeyoutube.com/channel/UCxf-Gk4jYmNzLbUoM35FOfw
• Facebookfacebook.com/naplesautosales
• Instagraminstagram.com/naples_auto_sales
• LinkedInlinkedin.com/company/naples-auto-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naples Auto Sales