Naples Auto Sales
Naples Auto Sales is a family-owned used car dealership in Vernal, Utah, serving the Uintah Basin since 1981 with pre-owned vehicle sales, multi-lender financing, a service center, car wash, and trade-in services.
- Company typePrivate
- Founded1981
- HeadquartersVernal, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Naples Auto Sales does
Naples Auto Sales is a family-owned used vehicle dealership headquartered in Vernal, Utah, operating from a single physical lot since 1981. The company sells pre-owned automobiles to consumers in the Uintah Basin and surrounding region — including Rangely, Colorado — with a stated inventory of 66 vehicles and a staff of more than 20 employees. Its core offerings include used vehicle sales, multi-lender in-house financing, a service center, a car wash, trade-in acceptance, and a vehicle locator service. The business has extended the dealership footprint into adjacent lines: Dinoland E-Bikes through a Bakcou partnership, and the Allsave Car Rental brand at the Vernal Regional Airport. NIADA Certified Pre-Owned Program participation adds third-party certification to inventory. The technology stack is limited to ProMax dealership management software, with no proprietary AI, data assets, or platform technology disclosed. The customer base is exclusively retail consumer, with no enterprise or fleet segment. Income is generated through vehicle gross profit, F&I product income, financing reserve/participation, service labor and parts, car wash fees, and the newer e-bike and rental lines. Pricing is set per-vehicle in line with regional used-car market comparables, and the go-to-market is local/regional with reliance on longstanding family reputation rather than digital marketing infrastructure.
Naples Auto Sales firmographics
Firmographics- Name
- Naples Auto Sales
- Legal name
- Naples Auto Sales
- Website
- https://naplesautosales.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Naples Auto Sales is a family-owned used car dealership in Vernal, Utah, serving the Uintah Basin since 1981 with pre-owned vehicle sales, multi-lender financing, a service center, car wash, and trade-in services.
- Ownership category
- akta.pro rank
Naples Auto Sales industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)
Keywords
Where Naples Auto Sales is headquartered
LocationHeadquarters
- HQ city
- Vernal
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Naples Auto Sales business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue from selling used vehicles (cars, trucks, SUVs, vans). Inventory includes 66+ vehicles ranging from economy cars to full-size trucks and SUVs. Revenue is one-time per transaction with no recurring component.
- Financing Services: Finance and insurance products through partnerships with multiple lenders. Revenue generated from financing arrangements and credit applications for vehicle purchases.
- Service and Parts: Full-service automotive repair facility with ASE certified mechanic. Services include oil changes, brake jobs, transmission flush, diagnostics, wheels/tires, battery replacement, timing belt, engine repair, A/C repair, and radiator service. Additional revenue from aftermarket accessories installation.
- Car Wash: Naples Car & Truck Wash operates 24/7 with attendant on duty 9am-6pm Monday-Friday. Additional revenue stream for vehicle appearance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vehicle-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Naples Auto Sales product offering
Product offeringCore offering
Naples Auto Sales is a used car dealership that sells pre-owned cars, trucks, SUVs, and vans from a physical lot in Vernal, Utah, with a current inventory of 66+ vehicles. The dealership supplements its core used-vehicle sales with flexible in-house financing through multiple lenders, a NIADA Certified Pre-Owned program (125-point inspection, 3-month/3,000-mile warranty), a full-service auto repair center with ASE certified mechanics, a 24/7 car and truck wash, trade-in evaluation, and a car finder concierge service.
Product overview
Naples Auto Sales is a single-location used car dealership operating since 1981, offering pre-owned vehicles as its core product along with an integrated service center and car wash. The dealership's portfolio includes the main used vehicle sales operation, a NIADA Certified Pre-Owned program with 125-point inspections, a full-service auto repair center with ASE-certified mechanics, a 24/7 car/truck wash, and financing services. Additional offerings include a car finder concierge service and referrals to partner car rental services.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Vehicle Sales Sale of pre-owned cars, trucks, SUVs, and vans (66+ vehicle inventory) including Ford, Chevrolet, Dodge, GMC, Honda, Jeep, Kia, Hyundai, Toyota, and other major makes, priced individually from approximately $6,000 to $58,000, for individual consumers in the Uintah Basin.
- NIADA Certified Pre-Owned Program Certified pre-owned vehicle program with 125-point inspection and a 3-month/3,000-mile warranty on qualifying inventory, for buyers seeking additional assurance on used vehicle purchases.
- Vehicle Financing Services Dealership-arranged auto financing through multiple lender partners, including instant online pre-approval and a free credit score check, with availability for bad credit, no credit, and first-time buyers.
- Trade-In and Sell Your Car Vehicle trade-in and outright purchase service allowing customers to apply the value of their current vehicle toward a new purchase from the dealership.
- Car Finder Service Concierge vehicle locating service that helps customers source specific vehicles not currently in inventory based on their stated preferences.
- Naples Auto Service Center Full-service automotive repair facility with ASE certified mechanics offering oil changes, brake jobs, transmission flush, diagnostics, wheel/tire services, battery replacement, timing belt, engine repair, A/C repair, radiator service, and installation of aftermarket accessories from WeatherTech, Husky Liners, Lund, AVS, Air Lift, Ready Lift, and ECS Tuning, for any make and model of vehicle.
- Naples Car & Truck Wash 24/7 self-service and attended car and truck wash facility with staff on duty Monday-Friday 9am-6pm, providing vehicle appearance services at the dealership location.
- Allsave Car Rental Referrals Vehicle rental referral service connecting customers to Allsave Car Rental at the Vernal Airport for family trip cars, all-terrain trucks, and 15-passenger vans.
Companies that use Naples Auto Sales
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Naples Auto Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Naples Auto Sales partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Allsave Car RentalcoreRelated entity operating car rental services from the same dealership location and Vernal Airport. Provides vehicle rentals including family trip cars, all-terrain trucks, and 15-passenger vans for customers needing temporary transportation.
- WeatherTechminorAftermarket accessory brand offered through Naples Auto Service Center for floor liners and vehicle protection products.
- Husky LinersminorAftermarket accessory brand for floor liners and cargo protection sold and installed at Naples Auto Service Center.
- LundminorAftermarket accessory brand for running boards, side steps, and exterior accessories offered through the service center.
- AVSminorAftermarket accessory brand for vent shades and exterior accessories available at Naples Auto Service Center.
- Air LiftminorAir suspension and leveling system accessories for trucks and SUVs available through the service department.
- Ready LiftminorLift kit and suspension accessories for trucks and Jeeps offered at Naples Auto Service Center.
- ECS TuningminorEuropean car tuning and performance parts available through the service center for vehicle customization.
- Bakcou E-BikesminorE-bike sales and rentals through Dinoland E-Bike division, a related offering at the dealership location.
- NIADA (National Independent Automobile Dealers Association)coreCertified Pre-Owned Program certification body providing standards and credibility for their certified vehicle program with 125-point inspection.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Naples Auto Sales competitors and assessment
Company assessmentBroad incumbents
- AutoNation: AutoNation is the largest U.S. auto retailer, operating new and used vehicle stores plus AutoNation USA used-car supercenters; overlaps with Naples on used vehicle sales and F&I but at vastly larger scale and broader geographic footprint.
- Hendrick Automotive Group: Hendrick Automotive Group is the largest privately held dealer group in the U.S., operating franchised and used-vehicle stores; relevant as a broad incumbent with overlapping used-car retail and service operations.
- Asbury Automotive Group: Asbury Automotive Group operates franchised dealerships and the Clicklane digital retail platform, competing with Naples in used-vehicle sales and F&I across multiple geographies and channels.
- Lithia Motors: Lithia Motors (Driveway) is one of the largest U.S. dealer groups with new, used, and online vehicle operations; relevant as a broader incumbent that competes for the same used-car demand via both stores and digital channels.
- Sonic Automotive: Sonic Automotive operates franchised dealerships and the EchoPark used-vehicle-only brand, making it a broad incumbent in the same used-car retail category as Naples Auto Sales.
- Group 1 Automotive: Group 1 Automotive is a major U.S./U.K. franchised dealer group with new and used vehicle operations and F&I; comparable as a larger incumbent with overlapping used-car retail and financing economics.
Direct peers
- Carvana: Carvana sells used cars online with home delivery and vending-machine pickup, directly competing for the same used-vehicle demand that Naples serves, and pressuring small dealers on price transparency and convenience.
- CarMax: CarMax is the largest used-vehicle retailer in the U.S., operating dedicated used-car superstores with no-haggle pricing, in-house financing, and trade-ins — the same core playbook Naples Auto Sales executes at a single rural location.
- DriveTime: DriveTime is a used-car retailer specializing in subprime and credit-challenged buyers with in-house financing — closely mirroring Naples Auto Sales' emphasis on financing "bad credit, no credit, first-time buyer" customers.
- Vroom: Vroom is an online used-car retailer offering vehicle browsing, financing, and home delivery; comparable to Naples in core product (used vehicles) but competing on a national digital scale rather than a single rural lot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Naples Auto Sales social profiles
Digital presenceNaples Auto Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naples Auto Sales leadership team
Management profileNumber of profiles
Profiles8 records
Naples Auto Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naples Auto Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naples Auto Sales
What does Naples Auto Sales do?
Naples Auto Sales is a used car dealership that sells pre-owned cars, trucks, SUVs, and vans from a physical lot in Vernal, Utah, with a current inventory of 66+ vehicles. The dealership supplements its core used-vehicle sales with flexible in-house financing through multiple lenders, a NIADA Certified Pre-Owned program (125-point inspection, 3-month/3,000-mile warranty), a full-service auto repair center with ASE certified mechanics, a 24/7 car and truck wash, trade-in evaluation, and a car finder concierge service.
Is Naples Auto Sales a public or private company?
Naples Auto Sales is a private company. It is classified as family owned and is currently operating.
When was Naples Auto Sales founded?
Naples Auto Sales was founded in 1981. It employs 11 to 50 people.
Where is Naples Auto Sales based?
Naples Auto Sales is headquartered in Vernal, United States, in the North America region.
How does Naples Auto Sales make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services, service and Parts and car Wash.
Who are Naples Auto Sales's main competitors?
Broad incumbents on record are AutoNation, Hendrick Automotive Group, Asbury Automotive Group, Lithia Motors, Sonic Automotive and Group 1 Automotive. Direct peers are Carvana, CarMax, DriveTime and Vroom.
Does Naples Auto Sales have an API?
No public API is recorded for Naples Auto Sales.
What industry is Naples Auto Sales in?
Naples Auto Sales's product category is Used Car Dealership. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44112 and its SIC code is 5500.