ReadyLift

What ReadyLift does

ReadyLIFT Suspension Inc. is a US-based designer, manufacturer, and distributor of aftermarket suspension products for light trucks and SUVs, founded in 2005 and operating as a subsidiary under the Wheel Pros corporate umbrella. The company is headquartered in Ogden, Utah and operates with 11-50 employees, selling exclusively into the United States market through direct-to-consumer e-commerce, a toll-free phone order line, and an authorized dealer network. Its product portfolio is organized around three core families: Leveling Kits (1.5"-3" front lift), SST Lift Kits using proprietary Smart Strut Technology (2"-4" mid-lift), and Big Lift Kits (4"-8"), supplemented by upper control arms, rear block kits, Falcon and SST3000 shocks, ReadyAIR load-leveling kits, LOGIQ AIRIQ air management systems, and vehicle-specific accessories such as differential drop kits and caster correction brackets.

The company's core technical differentiator is its SST (Smart Strut Technology) coil spring spacer system, which installs on top of the OEM strut assembly without requiring spring compression, preserving factory ride quality and geometry. Product pricing spans roughly $59.95 for individual shocks to $2,629.95 for premium big-lift kits with integrated Bilstein shocks, with ReadyGuard (a 5-year/60,000-mile supplemental powertrain warranty) offered as an add-on service. Vehicle coverage spans Ford, Chevrolet, GMC, Ram, Toyota, Nissan, Jeep, Subaru, Cadillac, Dodge, Hummer, and Lexus. Go-to-market combines product-led DTC content (the Life Lifted blog, video content, tire/wheel sizing guide) with a channel-partner dealer model; strategic component integrations with Falcon Shocks, Bilstein, Currie Enterprises (Johnny Joints), Teraflex, and Nitto Tires anchor the premium tier offerings. The 2020 acquisition of Zbroz Racing and a sustained cadence of product launches through 2026 indicate ongoing portfolio expansion under Wheel Pros ownership.

Name

ReadyLift

Legal name

ReadyLIFT Suspension Inc.

Website

https://readylift.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ReadyLIFT designs, manufactures, and distributes aftermarket suspension leveling kits, SST lift kits, and big lift kits for trucks and SUVs in the US, sold via DTC e-commerce, phone sales, and an authorized dealer network under Wheel Pros ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Suspension Product Sales: ReadyLIFT generates revenue through the sale of automotive suspension products including leveling kits, lift kits, shocks, block kits, and related components. Products are sold as one-time purchases with lifetime warranties.
2. ReadyGuard Extended Warranty: Powertrain supplemental warranty program (5 year/60,000 miles) available for purchase with qualifying ReadyLIFT suspension installations on Ford, Nissan, Toyota, Dodge/Ram, GM, Subaru and Jeep vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ReadyLIFT designs, manufactures, and distributes aftermarket suspension leveling kits, SST mid-lift kits, and big lift kits for trucks and SUVs, along with complementary components such as upper control arms, rear lift/block kits, Falcon and SST3000 shocks, air load-leveling systems, and installation accessories. All products are engineered for vehicle-specific fitment and sold with a Lifetime Limited Warranty, with an optional ReadyGuard 5-year/60,000-mile powertrain warranty available for qualifying installations.

Product overview

ReadyLIFT is an automotive suspension products company offering a comprehensive portfolio of leveling kits, lift kits, and suspension components for trucks and SUVs. The product lineup centers around three main product families: Leveling Kits (for evening out vehicle stance), SST Lift Kits (mid-lift solutions using Smart Strut Technology), and Big Lift Kits (maximum lift for large tire installations). The portfolio also includes complementary products such as Upper Control Arms, Rear Lift/Block Kits, Shocks (Falcon Shocks and SST3000), Load Leveling Kits/ReadyAIR systems, and various accessories including differential drop kits, skid plate spacers, track bars, and exhaust extensions. ReadyLIFT serves Ford, Chevrolet, GMC, Ram, Toyota, Nissan, Subaru, Jeep, Dodge, Cadillac, and Hummer vehicles. The company also offers ReadyGuard, a 5-year/60,000-mile powertrain warranty program. Products are available through the Core Series (mid-range) and Performance Series (Falcon-equipped premium) tiers.

Differentiator

Problem solved

Functional benefit

Brands

• ReadyGuard: Powertrain supplemental warranty program offering 5 year/60,000 mile coverage for vehicles with ReadyLIFT suspension products installed.
• ReadyAIR

Products and services

• Leveling Kits Premium grade leveling kits that even out the stance of trucks and SUVs, available for most year, make, and models including Ford, Chevrolet, GMC, Ram, Toyota, and more. Includes differential drops and skid plate spacers; prices range from $209.95 to $269.95.
• SST Lift Kits The original mid-lift solution for trucks, Jeeps and SUVs, developed for those who want more than a level but less than a big lift. Uses SST (Smart Strut Technology) coil spring spacer technology; prices range from $319.95 to $1,599.95.
• Big Lift Kits Complete lift kits providing maximum lift while maintaining factory handling. Designed to run large tires and give vehicles an aggressive look. Available for Tundra trucks including TRD PRO with 6" to 8" lifts for 35" or 37" tires; prices range from $1,049.95 to $2,629.95.
• Upper Control Arms Built to restore proper suspension geometry and improve performance on lifted or leveled trucks, helping maintain proper alignment and handling characteristics.
• Rear Lift / Block Kits Rear suspension enhancement products including OEM-style cast iron block kits and add-a-leaf springs. Provides rear lift for towing and hauling applications with various lift heights; prices range from $69.95 to $179.95.
• Falcon Shocks Performance shocks engineered to deliver improved ride quality, control, and stability for both daily driving and off-road performance. Available in 2.1 monotube configuration and integrated into ReadyLIFT Performance Series kits.
• SST3000 Shocks 2.0" Twin Tube Hydraulic Shocks with progressive velocity sensitive valving, 5/8" hardened chrome rod, and 1-3/8" diameter piston. Made in USA and tested in Moab for lifted Jeep vehicles; priced at $59.95 each.
• Load Leveling Kits / ReadyAIR Air spring load leveling kits for Ford, GM, Ram, and Toyota vehicles providing additional load carrying capacity for towing and hauling. Available in single and dual air bag configurations.
• LOGIQ AIRIQ Systems Air suspension management systems for monitoring and controlling air spring load leveling systems.
• ReadyGuard Powertrain Warranty 5 Year/60,000 Mile PowerTrain Supplemental Warranty coverage available for Ford, Nissan, Toyota, Dodge/Ram, GM, Subaru and Jeep vehicles. Registration required with proof of purchase.
• Tools Specialized tools for installation of ReadyLIFT suspension products.
• Differential Drop Kits Front differential drop spacers that lower the front differential to improve CV angles at full suspension droop. Includes polyurethane bushings to prevent differential movement under load.
• Skid Plate Spacer Kits CNC machined billet aluminum spacer kits designed to lower TRD Pro skid plates when differential is dropped in conjunction with a lift kit. Compatible with Tundra TRD Pro Plus kits.
• Track Bars Heavy duty adjustable track bars for Jeep JK/JL Wranglers and other vehicles, featuring Currie Johnny Joints for ultimate rugged performance and adjustability. Available in standard and heavy-duty configurations.
• Exhaust Down Pipe Extensions Stainless steel exhaust extensions for 2012-2018 Jeep JK Wranglers required with 2.5" or greater lift systems.
• Caster Correction Brackets Geometry correction brackets for 2007-2018 Jeep JK vehicles with 2.5" to 4" lift. Reduces control arm angles while correcting caster changes to improve handling and driving performance.
• Performance Series Suspension Kits High-performance suspension kits featuring Falcon Shocks for maximum control and capability. Premium builds targeting enthusiasts and high-end builds.
• Core Series Suspension Kits Quality mid-range suspension solutions for trucks and SUVs providing reliable leveling and lift capabilities.
• Terrain Flex Kits Advanced suspension systems for Jeep JT Gladiator featuring multi-arm kits with Falcon 2.1 monotube shocks for off-road performance.

Quantifiable outcome

• Tire clearance from 32" to 37" depending on kit and vehicle application
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Falcon ShockscoreTechnology or IntegrationFalcon Shocks provides performance shocks integrated into ReadyLIFT's Performance Series suspension kits. Falcon 2.1 monotube shocks are featured in premium lift kit systems for improved ride quality, control, and stability.
• BilsteincoreTechnology or IntegrationBilstein supplies 5100 Series shocks included in ReadyLIFT's complete Jeep JK 4" coil spring lift kits. These shocks complement the lift system for optimal performance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skyjacker Suspensions: Manufacturer of lift kits, shocks, and suspension components for trucks, Jeeps, and SUVs. Direct overlap with ReadyLIFT across product categories and vehicle fitments.
• Teraflex: Specialist in Jeep-specific lift kits, suspension systems, and shocks. Both a partner (Teraflex 9550 shocks featured in some ReadyLIFT Jeep kits) and a competitor in the Jeep suspension category.
• Rancho Suspension: Shock absorbers and suspension systems for trucks, SUVs, and off-road vehicles. Competes with ReadyLIFT's shock and suspension product lines.
• Superlift Suspension: Long-standing lift kit and suspension manufacturer for trucks and SUVs. Overlaps with ReadyLIFT in leveling, lift kits, and shock products at similar price points.
• Fabtech Motorsports: Manufacturer of suspension lift kits, shock absorbers, and off-road performance parts for trucks and SUVs. Direct competitor in the complete lift kit category.
• Rough Country: Direct competitor offering lift kits, leveling kits, shocks, and suspension accessories for trucks, Jeeps, and SUVs at overlapping price points. Closest like-for-like competitor to ReadyLIFT in the mass-market lift/leveling category.
• Zone Offroad: Specializes in lift kits, leveling kits, and suspension components for trucks, Jeeps, and SUVs. Direct overlap with ReadyLIFT in vehicle fitments and product categories.
• King Shocks: Premium performance shock absorbers and bypass shocks for off-road trucks and SUVs. Competes with ReadyLIFT's Performance/Falcon tier in the high-end suspension segment.
• ICON Vehicle Dynamics: Performance suspension systems for trucks and SUVs, including coilovers, shocks, and complete lift kits. Competes with ReadyLIFT's Performance Series and Big Lift Kit offerings in the premium enthusiast segment.

Broad incumbents

• Bilstein: Tier-1 shock absorber manufacturer with broad OEM and aftermarket presence. Both a key ReadyLIFT integration partner (Bilstein 5100 in JK kits) and a broader-market competitor in the performance shock category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamreadylift
• LinkedInlinkedin.com/company/readylift-suspension-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadyLift