KOFM Williams
KOFM Williams operates My Country 103.1 KOFM, a country music FM radio station in Enid, Oklahoma, under Williams Media Group, serving local businesses in NW Oklahoma with broadcast radio, digital streaming, digital billboards, and digital advertising products.
- Company typePrivate
- Founded-
- HeadquartersEnid, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KOFM Williams does
KOFM Williams is the operating brand for 103.1 FM, a country music radio station headquartered in Enid, Oklahoma, and operated under the Williams Media Group umbrella alongside its sister station KGWA Talk 100.9. The legal entity is Williams Broadcasting, LLC. The station broadcasts country music and syndicated programming to NW Oklahoma and positions itself as the only full-service media outlet in the Enid market, combining traditional FM radio broadcast with digital streaming via the My Country KOFM mobile app and the maindigitalstream.com web player, two digital billboards at prime Enid intersections, a podcast portfolio (including The Clepper Show and Warrior of the Week from Vance Air Force Base), and an integrated suite of digital advertising products (Geo-Fencing, OTT, CTV, SMS Text). Underlying technology is conventional local broadcasting and digital ad-tech infrastructure, including the LinkedUpRadio streaming platform, Envisionwise website operations, and standard digital ad-tech providers.
The company monetizes through advertising sales to local and regional businesses in NW Oklahoma, executed by a direct sales team led by a General Sales Manager, with quote-based pricing tailored to multi-platform campaign packages combining radio, digital, and outdoor products. Revenue is further supplemented by station contests and recurring community event franchises such as Paint Enid Pink (breast cancer awareness), Oklahoma Men Count (men's cancer research), Champagne & Diamonds Gala, and Make-A-Wish fundraising, which generate sponsorship and promotional revenue while reinforcing community ties. Customer segments are primarily SMB advertisers across healthcare, retail, QSR, financial services, and nonprofit verticals, with on-air personalities (e.g., Alan Clepper, on-air since 1999) serving as the central brand asset driving listener loyalty and advertiser demand.
The business is privately held, with no disclosed funding rounds, investors, or executive leadership beyond the program director, VP of operations, and general sales manager. Geographic reach is concentrated in NW Oklahoma (75,000+ reported reach), with global streaming availability extending audience footprint but not materially expanding the addressable advertiser base beyond the local market.
KOFM Williams firmographics
Firmographics- Name
- KOFM Williams
- Legal name
- Williams Broadcasting, LLC
- Website
- https://kofm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KOFM Williams operates My Country 103.1 KOFM, a country music FM radio station in Enid, Oklahoma, under Williams Media Group, serving local businesses in NW Oklahoma with broadcast radio, digital streaming, digital billboards, and digital advertising products.
- Ownership category
- akta.pro rank
KOFM Williams industry classification
Industry- Product category
- Local Radio Broadcasting & Advertising
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)
Keywords
Where KOFM Williams is headquartered
LocationHeadquarters
- HQ city
- Enid
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KOFM Williams business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Traditional broadcast radio advertising sales to local and regional businesses in NW Oklahoma. Reaches over 75,000 people in NW Oklahoma through broadcast and digital channels.
- Digital Advertising Solutions: Digital advertising products including Geo-Fencing, OTT (Over-The-Top), CTV (Connected TV), and SMS Text platform services.
- Outdoor/Billboard Advertising: Two digital billboards located at prime intersections in Enid for visual advertising to thousands of consumers daily.
- Contest and Promotions: Station contests generating listener engagement and promotional opportunities for sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom advertising packages based on business needs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
KOFM Williams product offering
Product offeringCore offering
KOFM Williams operates My Country 103.1 KOFM, a country music radio station in Enid, Oklahoma, paired with an integrated advertising platform for local businesses. Williams Media Group sells multi-platform advertising campaigns combining over-the-air radio, digital billboards, Geo-Fencing, OTT, CTV, and SMS Text marketing, supported by sister station KGWA Talk 100.9, podcasts, and community event programs.
Product overview
KOFM Williams operates through Williams Media Group, a full-service media company in Enid, OK offering a multi-platform portfolio. The core offering is My Country 103.1 KOFM, a country music radio station with companion website and streaming app. This is supplemented by sister station KGWA Talk 100.9, two digital billboards for outdoor advertising, a full digital advertising suite (Geo-Fencing, OTT, CTV, SMS Text), podcasts including The Clepper Show and Warrior of the Week, and community event programs like the Oklahoma Men Count Golf Classic and Paint Enid Pink. The ecosystem connects broadcast radio, digital streaming, outdoor advertising, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- My Country 103.1 KOFM Radio Broadcast Country music radio station broadcasting at 103.1 FM from Enid, Oklahoma, serving NW Oklahoma. Features live on-air programming with local DJs and syndicated shows including Taste of Country Nights, Country Countdown USA, and Rise Up Country. Sold as advertising reach for local businesses.
- Digital Advertising Products Full suite of digital advertising solutions including Geo-Fencing, OTT (Over-The-Top), CTV (Connected TV), and SMS Text platform for targeted mobile marketing campaigns sold to local businesses.
- Digital Billboards Two full-size digital billboards located at prime intersections in Enid, OK for out-of-home advertising with visual display capabilities, sold as part of integrated media packages.
- KOFM.com Website and Streaming Platform Digital platform offering live radio streaming via the My Country KOFM app and web player, podcast access, station schedules, event information, and music request functionality.
Quantifiable outcome
- Reach over 75,000 people in NW Oklahoma
- +3 more outcomes
Companies that use KOFM Williams
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
KOFM Williams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KOFM Williams partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered key event partner, title sponsor partner, core event partner, event beneficiary, presenting sponsor, content partner, sister station and key sponsor.
- Whataburgerkey event partnerWhataburger locations in Enid, Tulsa, and 17 additional Oklahoma locations donate 15% of all sales from 5 PM to 8 PM directly to Make-A-Wish Oklahoma during the Airwaves & Wishes fundraising event on April 17, 2026.
- Integris Health Foundationtitle sponsor partnerTitle sponsor partner for Oklahoma Men Count Golf Classic, supporting men's cancer research and care. Integris Health Foundation partners with KOFM and KGWA to raise money for Oklahoma men fighting cancer.
- Oklahoma Proton Pals Foundationcore event partnerCharitable partner for Oklahoma Men Count Golf Classic, co-hosting the annual event to raise money for men's cancer awareness and research in Oklahoma.
- Mead Jewelerskey event partnerProvides the one-carat diamond prize (valued at $7,500) for the Champagne & Diamonds Gala fundraiser benefiting 4RKids. Examines and wraps gemstones for event attendees.
- 4RKidsevent beneficiaryPrimary beneficiary of the annual Champagne & Diamonds Gala. KOFM organizes and promotes the gala to raise money for 4RKids projects throughout the year.
- Project 31core event partnerLocal Oklahoma agency founded by two-time breast cancer survivor Sarah McLean. KOFM's Paint Enid Pink 5K Color Run raises awareness and funds for Project 31's support services for women and families healing from breast cancer.
- St. Mary's Regional Medical Center Cancer Centerpresenting sponsorPresenting sponsor for Paint Enid Pink, supporting breast cancer survivors and raising awareness through the annual 5K Color Fun Run and Kids Mile Fun Run.
- Vance Air Force Basecontent partnerWeekly Warrior of the Week podcast featuring personnel who work and/or serve at Vance Air Force Base, highlighting military personnel in the local community.
- Talk 100.9 KGWAsister stationSister station under Williams Media Group. KGWA is a talk radio station (FM/960am) co-promoted with KOFM for events like Oklahoma Men Count Golf Classic.
- The Jet 103.1 KOFM HD2sister stationSister station (HD2 subchannel) under Williams Media Group, promoting cross-station content and offerings.
- Great Plains Bankkey sponsorGolden Ticket Sponsor for Champagne & Diamonds Gala and Make-A-Wish event sponsor, supporting community fundraising initiatives.
Scale indicators6 records
Recent moves1 record
Expansion highlights4 records
KOFM Williams competitors and assessment
Company assessmentDirect peers
- Salem Communications: Radio broadcaster with significant news/talk format exposure (comparable to KGWA sister station), serving local and regional advertisers with bundled digital and event offerings similar to KOFM.
- Bonneville International: Privately held radio group with country and talk formats in regional U.S. markets, offering comparable local ad sales, community events, and digital integrations relevant to KOFM's business model.
- Townsquare Media: Multi-format terrestrial radio operator with strong country and local-market focus; operates digital ad platforms and event properties directly comparable to KOFM's radio + digital + events model, and is referenced via Taste of Country content surfaced on the KOFM website.
- Alpha Media: Privately held, multi-format radio group operating in mid-size U.S. markets with integrated digital ad products (Alpha Digital, GeoFencing, OTT/CTV), closely matching Williams Media Group's product mix and market size.
- Beasley Broadcast Group: Mid-size U.S. radio operator with country and talk formats in regional markets; comparable in station count, multi-platform advertising approach, and digital product mix to Williams Media Group.
- Hubbard Radio: Mid-size U.S. radio operator with country and news/talk stations and integrated digital advertising, closely comparable in market positioning and product breadth to Williams Media Group.
- Audacy: Multi-format radio group (formerly Entercom/CBS Radio) operating country and talk stations across mid-size U.S. markets, with comparable digital streaming and podcast offerings and similar SMB advertiser base.
Broad incumbents
- iHeartMedia: Largest U.S. terrestrial radio operator with extensive country and talk formats, bundled with iHeartRadio streaming, digital ad solutions, and live event sponsorship at national scale; competes with KOFM for local and regional advertiser budgets.
- Cox Media Group: Operates radio and TV stations plus outdoor advertising (billboards), overlapping directly with KOFM's combination of broadcast + digital billboards + digital ad products across multiple markets.
- Cumulus Media: Major U.S. radio broadcaster with deep country format presence and an integrated digital ad platform (Cumulus Cares, digital audio), serving similar advertiser needs as KOFM at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KOFM Williams social profiles
Digital presenceKOFM Williams financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOFM Williams leadership team
Management profileNumber of profiles
Profiles3 records
KOFM Williams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOFM Williams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOFM Williams
What does KOFM Williams do?
KOFM Williams operates My Country 103.1 KOFM, a country music radio station in Enid, Oklahoma, paired with an integrated advertising platform for local businesses. Williams Media Group sells multi-platform advertising campaigns combining over-the-air radio, digital billboards, Geo-Fencing, OTT, CTV, and SMS Text marketing, supported by sister station KGWA Talk 100.9, podcasts, and community event programs.
Is KOFM Williams a public or private company?
KOFM Williams is a private company. It is classified as family owned and is currently operating.
When was KOFM Williams founded?
KOFM Williams was founded in -1. It employs 11 to 50 people.
Where is KOFM Williams based?
KOFM Williams is headquartered in Enid, United States, in the North America region.
How does KOFM Williams make money?
Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising Solutions, outdoor/Billboard Advertising and contest and Promotions.
Who are KOFM Williams's main competitors?
Direct peers on record are Salem Communications, Bonneville International, Townsquare Media, Alpha Media, Beasley Broadcast Group, Hubbard Radio and Audacy. Broad incumbents are iHeartMedia, Cox Media Group and Cumulus Media.
Does KOFM Williams have an API?
No public API is recorded for KOFM Williams.
What industry is KOFM Williams in?
KOFM Williams's product category is Local Radio Broadcasting & Advertising. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.