Five Star Sports

What Five Star Sports does

Five Star Sports is a U.S. private company headquartered in Fayetteville, Arkansas, that operates as an affiliate of Mascot Media, LLC alongside sister companies Great Texas Sports and Sideline Access. Founded in 2009, the company provides full-color sports products and digital platforms to high school and collegiate athletic departments. Its core offering is a digital sports network platform that combines custom iOS/Android mobile applications, branded websites, customizable ticket and schedule products, spirit items, live broadcasting services, and a free Facilities Scheduler tool for venue booking and event management.

Name

Five Star Sports

Legal name

Five Star Sports

Website

https://fivestarsports.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Star Sports is an affiliate of Mascot Media, LLC that builds a digital sports network platform for U.S. high school athletic departments, offering custom mobile apps, websites, ticketing, schedule products, live broadcasting, sponsorship sales, and a free Facilities Scheduler.

Ownership category

akta.pro rank

Product category

High School Athletic Media Platform

NAICS

Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• High school sports media
• Athletic communications platform
• Digital sports network
• School athletic apps
• Sports broadcasting services

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorship Revenue: Revenue generated through local and national advertisers who place ads on high school sports platforms including digital products, tickets, schedule products, and broadcast content. The company solicits sponsors on behalf of school athletic departments.

Distribution channels1 record

Marketing channels1 record

Core offering

Five Star Sports operates as an affiliate of Mascot Media, LLC, delivering a digital sports network platform to U.S. high school athletic departments. The offering bundles custom mobile apps, custom websites, event ticketing products, schedule posters/cards/magnets, spirit items, and live broadcasting services into a unified platform, funded through local and national advertisers so schools receive the products at no direct cost and share in 20% of advertising revenue.

Product overview

Five Star Sports operates as an affiliate of Mascot Media, offering a comprehensive sports network platform for high school athletic programs. The product portfolio consists of four core product categories: Digital Products (custom mobile apps for iOS/Android and websites), Ticket Products (customizable event tickets and passes), Schedule Products (posters, cards, magnets), and Spirit Items. Additional features include a Facilities Scheduler for venue management and Broadcasting Services for live streaming. The platform enables schools to communicate with parents, students, and community members while generating advertising revenue through sponsor relationships. The National Sports App provides cross-school visibility. Schools can select from various product tiers including single school or district-level custom apps/websites, with revenue share models for advertising.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Mascot Media, LLCcoreOthersFive Star Sports is identified as an affiliate of Mascot Media, LLC. The relationship appears to be part of a network structure that includes Great Texas Sports and Sideline Access as sister companies under Mascot Media's umbrella.

Recent moves5 records

Expansion highlights4 records

Direct peers

• NFHS Network: National Federation of State High School Associations' broadcast network for live and on-demand high school sporting events. Directly competes with Five Star Sports' Broadcasting Services product and serves the same high school athletic department customer.
• Hudl: Industry-leading sports video and analysis platform widely adopted by U.S. high schools. Hudl overlaps directly with Five Star Sports on broadcasting, app, and website offerings and is already an integration partner, making it the closest direct competitor in the high school athletic media stack.
• MaxPreps: Operates a high school sports content, schedule, and ranking platform with deep penetration across U.S. high schools. MaxPreps competes with Five Star Sports' schedule, app, and digital products for the same athletic-department buyer.
• Hometown Ticketing: Leading digital ticketing platform purpose-built for K-12 schools. Overlaps with Five Star Sports' Ticket Products offering and is currently an integration partner, positioning it as both competitor and ecosystem participant.
• Great Texas Sports: Sister affiliate within the Mascot Media network serving Texas high schools. Operates the same platform stack with the same business model, making it the closest structural peer and direct internal benchmark.
• Vantage News Network (VNN): Custom-built athletic websites, mobile apps, and live broadcasting for high schools nationwide. VNN is a direct peer in the high school sports digital network category, competing head-to-head for athletic-department budgets.
• Sideline Access: Third named affiliate within Mascot Media's network offering the same high school sports digital network platform in another regional market. Sister-company peer with identical product and revenue model.

Emerging players

• FinalForms: Athletic paperwork, registration, and compliance platform used by high schools. Adjacent competitor in the high school athletic workflow stack, though not a direct overlap with Five Star Sports' media products.

Broad incumbents

• SportsEngine: NBC Sports-owned platform providing registration, scheduling, websites, and communication tools for youth and scholastic sports organizations. SportsEngine competes broadly across Five Star Sports' product stack as a larger incumbent with deeper resources.
• PlayOn Sports: Operates the NFHS Network and broader high school sports broadcasting infrastructure. Plays an incumbent role in the high school sports media ecosystem and competes with Five Star Sports' broadcasting and live-streaming products.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/fivestarsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Sports