Facts marketing

What Facts marketing does

Facts marketing GmbH is a family-owned, full-service marketing agency headquartered in Dornbirn, Austria, with additional offices in Munich and Innsbruck. Founded in 1996 as (f)acts Events by Wolfgang and Andrea Schwarzmann, the firm currently operates with 11–50 employees (described as "over 35 experts") and serves mid-to-large enterprise clients across the DACH region. Visible client logos include Hilti, Siemens, Zurich Insurance, A1 Telekom Austria, SPAR, STRABAG, ALPLA, Hargassner, DAN Küchen, and Rhomberg Bau. In 2024, the company consolidated three operating divisions — event marketing, sports marketing (via the Innauer + (f)acts joint venture with Olympic champion Toni Innauer, formed 2010), and a digital marketing unit launched in 2020 — into a single unified facts marketing brand.

The agency's service portfolio spans MICE event marketing, CSR events, sports marketing and athlete management, digital marketing (websites, content production, branding), and Toni Innauer keynote speaking engagements. Technology infrastructure is built on standard, off-the-shelf tools — WordPress for web, Google Analytics/Ads/Tag Manager and Facebook Pixel for digital advertising and analytics, Vimeo for video, and Brevo for email automation — supplemented by two proprietary operational assets: a CSR project-booking platform and a participant management system (TMS) for event registration and logistics. There is no disclosed use of AI/ML or proprietary data models.

Facts marketing runs a project-based professional services business model, generating revenue across four streams — event marketing services, sports marketing and athlete management, digital marketing services, and Toni Innauer keynote engagements — sold primarily via direct B2B sales, website inquiries, and in-person consulting through its three physical offices. The firm is family-owned with no external investors and is undergoing a generational leadership transition, with Dominik Schwarzmann and Florian Staudacher serving as Managing Directors alongside the founders. Revenue, ARR, and financial details are not publicly disclosed.

Name

Facts marketing

Legal name

facts marketing GmbH

Website

https://facts.at

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Facts marketing is a family-owned, full-service DACH marketing agency (Dornbirn HQ; Munich, Innsbruck) delivering events, sports marketing (Ski Austria, Toni Innauer), and digital services to enterprise clients including Hilti, Siemens, Zurich Insurance, and SPAR.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Event marketing services
• Sports marketing agency
• Digital marketing agency
• Corporate event management
• Athlete management services

Headquarters

HQ city

Dornbirn

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Marketing Services: Full-service event marketing including MICE (Meetings, Incentives, Conferences, Exhibitions), corporate events, CSR events, and event solutions. Revenue generated through project-based fees for event conceptualization, planning, execution, and management.
2. Sportmarketing & Athletenmanagement: Sports marketing services including athlete management, sponsorship consulting, and sports marketing strategy. Revenue streams include athlete representation commissions, sponsorship deal facilitation, and sports marketing consulting fees.
3. Digital Marketing Services: Comprehensive digital services including online marketing, content production, website development, and branding/graphic design. Billed through project fees and ongoing retainer arrangements.
4. Keynote Speaking (Toni Innauer): Toni Innauer serves as keynote speaker for conferences and events, generating speaking fee revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Facts marketing is a full-service B2B creative and communications agency offering integrated event, sports, and digital marketing services. Following the 2024 merger of (f)acts Events, Innauer + (f)acts, and (f)acts Digital Marketing, the agency delivers MICE event marketing, CSR events, sportmarketing, athlete management, online marketing, content production, website development, and branding/graphic design services to corporate clients across Austria and Germany.

Product overview

Facts marketing is a full-service event, sports, and digital marketing agency that bundles its services under one roof following the 2024 merger of three agencies: (f)acts Events, (f)acts Digital Marketing, and Innauer + (f)acts. The company offers a comprehensive portfolio spanning MICE Eventmarketing, Eventberatung, CSR-Events, Event-Lösungen (participant management and event apps), Sportmarketing, Athletenmanagement, Toni Innauer Keynote-Speaker services, Online Marketing, Content Production, Websites, and Branding & Grafik. The agency serves corporate clients across Austria and Germany with offices in Dornbirn, Munich, and Innsbruck.

Differentiator

Problem solved

Functional benefit

Brands

• events: Event marketing services including MICE Eventmarketing, Eventberatung, CSR-Events, and Event-Lösungen
• sports
• digital

Products and services

• MICE Eventmarketing

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ski Austria (Österreichischer Skiverband)coreStrategic or Co-development PartnerFacts marketing serves as official 'Partner Agentur von Ski Austria', providing sports marketing services, athlete representation, and event management for Austria's national skiing federation. This partnership leverages Toni Innauer's former role as Sport Director of ÖSV and provides access to elite Austrian ski athletes for sponsorship and marketing activations.
• Tour of AustriacoreStrategic or Co-development PartnerFacts marketing serves as the official marketer of the Tour of Austria cycling event, managing sponsorship, marketing, and event operations. This positions the agency in summer sports beyond their winter sports core.
• Toni InnauercoreStrategic or Co-development PartnerOlympian, former ÖSV Sport Director, and entrepreneur Toni Innauer is a partner and Senior Consultant at facts marketing. His subsidiary 'Innauer + (f)acts' merged into facts marketing in 2024. He serves as keynote speaker, mentor to athletes, and provides elite sports network access.
• Green Meetings & EventsminorStrategic or Co-development PartnerFacts marketing holds a license for 'Green Meetings & Events' certification, positioning them as a sustainable event partner for clients seeking environmentally responsible event solutions.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Scholz & Friends: Hamburg-headquartered creative agency with strong DACH enterprise footprint covering brand communication, digital, and content — comparable integrated agency model.
• Jung von Matt: Leading German-Austrian creative agency group offering integrated advertising, digital, and brand experience services to enterprise clients across DACH — directly comparable in full-service B2B marketing model and target market.
• Infront Sports & Media: Leading sports marketing and media rights company operating across winter sports and federation partnerships — comparable to facts marketing's ski federation and athlete management pillar.
• Marbet: German event and live-communications agency focused on corporate events, incentives, and congresses — directly comparable in B2B event marketing services for enterprise clients in DACH.
• Vok Dams: German event and live-marketing agency specializing in corporate events, congresses, and brand experiences for enterprise clients — directly comparable in MICE event marketing offering.
• Sportfive: Global sports marketing agency specializing in sponsorship rights, athlete management, and sports event activation — directly comparable to facts marketing's sports and athlete management business.
• pilot Screengate: Munich-based event and brand-experience agency serving corporate clients across DACH with a focus on live events, digital, and content — comparable integrated event-marketing offering.
• m:con - mannheim:congress: German congress and event organizer running corporate conferences and exhibitions for enterprise and association clients — comparable in MICE services for enterprise clients in DACH.
• Serviceplan Group: Largest independent agency group in the DACH region, offering integrated communications including events, digital, and content production — closely comparable in offering breadth and enterprise client focus.

Broad incumbents

• Havas: Global advertising and communications network with DACH operations offering integrated digital, content, and event services — comparable as a broader incumbent operating across similar enterprise marketing categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/facts.marketing.events.sports.digital
• LinkedInlinkedin.com/company/factsmarketing
• Instagraminstagram.com/facts__marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facts marketing