Båstad Sportcenter

What Båstad Sportcenter does

Båstad Sportcenter is a multi-facility sports complex operated by Båstad Tennissällskap (BTS), a Swedish sports association (idrottsförening) founded in 1929 and headquartered at Korrödsvägen 9, Båstad, Sweden. The venue combines outdoor and indoor tennis courts, padel courts, a gym, an equipment and clothing shop, an on-site restaurant (Restaurang Drivan), and sports accommodation (vandrarhem/hostel). Its service portfolio includes tiered junior tennis development programs (Blå, Röd, Orange, Grön, Gul, Young Guns, Tennisprofilen, Sommartennisskola), adult training, private coaching, group camps, and tournament hosting, including the Corem Open and Veteran SM 2026. The center serves a regional B2C base in Båstad and surrounding Bjäre peninsula, including junior players, adult recreational members, competition players, and sport tourists.

The technology stack is minimal and largely third-party: court reservations for tennis and padel run through the MATCHi booking platform, with no proprietary software, AI/ML capabilities, mobile app, or API products disclosed. The facility is staffed Monday-Thursday 08:00-19:00 and Friday-Sunday 08:00-18:45. Revenue is generated through seven streams: court booking fees, gym memberships, sports equipment retail, sports accommodation, restaurant operations, training camps, and structured tennis training programs. Pricing models are mixed — recurring subscriptions for memberships and training, usage-based pay-per-session for court bookings, and quote-based pricing for custom camps and group bookings, though specific pricing is not publicly disclosed.

The business is association-structured rather than corporate, with ownership resting with the membership base and governance via a board (Styrelser). There is no parent company, no PE/VC backing, and no funding rounds disclosed. Commercial support comes from a broad sponsor ecosystem: flagship partners Wilson (equipment), BTHab (real estate development), and Corem (real estate, tournament naming rights), supplemented by roughly 40 minor sponsors spanning financial services (Nordea, Handelsbanken), local government (Båstads Kommun), hospitality (Hotel Riviera Strand, Hotel Skansen Båstad), and regional services. The primary digital channels are the bastadts.se website, an email newsletter, and an active Instagram account (@bastad_sportcenter).

Name

Båstad Sportcenter

Legal name

Båstad Tennissällskap

Website

https://bastadsportcenter.se

Company type

Private

Founded year

1929

Operating status

Operating

Short description

Båstad Sportcenter is a multi-facility Swedish sports complex in Båstad, operated by the 1929-founded Båstad Tennissällskap, offering tennis and padel courts, gym, equipment shop, restaurant, sports accommodation, training programs, and tournament hosting for regional members and sport tourists.

Ownership category

akta.pro rank

Product category

Sports Facility Operations

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKADAA

Professional Tour & Circuit Operators

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYCRAMAFAK

Racquet Sport Court Equipment & Maintenance Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

Keywords

• Sports facility management
• Tennis training programs
• Court booking services
• Sports accommodation lodging
• Tennis competition hosting

Headquarters

HQ city

Båstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Court Booking Fees: Revenue from booking tennis and padel courts through MATCHi platform
2. Gym Memberships: Monthly/annual gym memberships for facility access
3. Sports Equipment Shop: Retail sales of tennis equipment and clothing on-site
4. Sport Accommodation: Hostel/vandrarhem rooms for visiting athletes and tourists (Sportboende)
5. Restaurant (Restaurang Drivan): On-site restaurant operation, likely partnership or concession model
6. Training Camps: Arranging and hosting sports camps for various groups and skill levels
7. Tennis Training Programs: Structured training for juniors (Blue, Red, Orange, Green, Yellow, Young Guns), adults, and private coaching sessions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Båstad Sportcenter is a multi-sport destination facility operated by Båstad Tennissäällskap that delivers tennis and padel court bookings via the MATCHi platform, structured tennis training programs across age and skill levels, gym access, on-site equipment retail, sport accommodation (vandrarhem), an on-site restaurant (Restaurang Drivan), and hosts competitive tennis tournaments. The offering is positioned as a comprehensive community sports hub anchored in tennis with complementary padel, fitness, hospitality, retail, and tournament hosting services.

Product overview

Båstad Sportcenter is a multi-facility sports complex operated by Båstad Tennissällskap (BTS), a tennis association founded in 1929. The offering is a unified sports center platform combining recreational facilities (gym, shop, restaurant), court bookings (tennis and padel via MATCHi), sports accommodation, organized training programs, and competitive tournament hosting. The core portfolio centers on tennis activities, supported by complementary services including padel courts, a fitness gym, equipment retail, on-site restaurant (Restaurang Drivan), and overnight lodging. Training programs are tiered by skill level from beginner to elite, and the center hosts major competitions including Corem Open and Veteran SM 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurang Drivan: On-site restaurant operated at Båstad Sportcenter

Products and services

• Tennisträning (Tennis Training) Tennis training programs organized by skill level and age group, including junior programs (Blå, Röd, Orange, Grön, Gul), Young Guns, Tennisprofilen, Sommartennisskola (summer tennis school), adult player programs, and private coaching sessions. Designed for juniors, youth, adults, and competitive players seeking structured development pathways.
• Gym On-site fitness facilities available to members and visitors at Båstad Sportcenter. Available via monthly gym membership billing.
• Shop Retail store offering tennis and sports equipment and clothing located within the Båstad Sportcenter facility.
• Padel Court Booking Padel court reservation services at Båstad Sportcenter, accessible through the MATCHi booking platform. Pay-per-session usage-based booking for players.
• Tennis Court Booking Tennis court reservation services at Båstad Sportcenter, accessible through the MATCHi booking platform. Year-round court access for players.
• Sportboende (Vandrarhem) Sport accommodation and lodging facilities for visiting athletes and guests, featuring rooms for overnight stays at the Båstad Sportcenter facility.
• Camps Sports camps for organizing and hosting athletic training camps and group programs at the Båstad Sportcenter facility. Targeted at teams, school groups, and athletes for multi-day training camps.
• Restaurang Drivan On-site restaurant and dining services located within the Båstad Sportcenter facility. Available to members, visitors, and tournament attendees.
• Tävlingar (Tennis Competitions) Tennis tournament organization and competition programs including Corem Open, Veteran SM 2026, Bob Alpert Memorial, Damstegen, Båstadstegen, and ROG-Tour. Hosts regional and national-level competition events.
• Medlemskap (Membership) Club membership program for Båstad Tennissäällskap (BTS), the tennis association operating since 1929. Provides recurring subscription-based facility access and benefits across court booking, gym, and club participation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• WilsonflagshipGTM or Marketing PartnerMain partner displaying Wilson logo on website. Wilson provides tennis equipment and likely branding/partnership benefits.
• BTHAB (Bostadsutveckling AB)flagshipGTM or Marketing PartnerMain partner/logo sponsor displayed prominently on website as headline partner.
• CoremflagshipGTM or Marketing PartnerMain partner and tournament sponsor. Corem Open tennis tournament named after sponsor. Prominent logo placement.
• MATCHicoreTechnology or IntegrationCourt booking technology platform integration. MATCHi provides booking infrastructure for tennis and padel courts.
• Restaurang DrivancoreOthersOn-site restaurant partner. Restaurant displayed in main navigation and promotional content. Complementary hospitality service.
• 24H TryckminorGTM or Marketing PartnerSponsor listed in sponsor roster. Print/marketing services sponsorship.
• Alted ABminorGTM or Marketing PartnerSponsor listed in sponsor roster.
• ArjominorGTM or Marketing PartnerSponsor listed in sponsor roster.
• BactiguardminorGTM or Marketing PartnerSponsor listed in sponsor roster.
• Bjäre KraftminorGTM or Marketing PartnerSponsor listed in sponsor roster. Local/regional energy company.
• HandelsbankenminorGTM or Marketing PartnerSponsor listed in sponsor roster. Major Swedish bank.
• Hotel Riviera StrandminorGTM or Marketing PartnerSponsor listed in sponsor roster. Local hotel partner.
• Hotel Skansen BåstadminorGTM or Marketing PartnerSponsor listed in sponsor roster. Local hotel partner.
• NordeaminorGTM or Marketing PartnerSponsor listed in sponsor roster. Major Nordic bank.
• Båstads KommunminorGTM or Marketing PartnerSponsor listed in sponsor roster. Local municipal government partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• MATCHi: The booking platform Båstad Sportcenter uses for tennis and padel reservations. Listed as a peer because it is the technology ecosystem the operator depends on for digital court bookings, and is itself a leading Nordic sports facility marketplace.

Direct peers

• Kungliga Tennishallen: The Royal Tennis Hall in Stockholm operates a premier multi-court tennis and padel facility with a comparable mix of courts, gym, training programs, and member-based access — directly comparable to Båstad Sportcenter's club-and-facility model in a larger urban Swedish market.
• Täby Tennisklubb: Täby's tennis club offers courts, padel, gym, junior development, and member-based programming in the greater Stockholm region — directly comparable to Båstad Sportcenter's multi-sport member-club operating model.
• Malmö Tennis & Padel Club: Southern Sweden-based tennis and padel operator offering courts, coaching, and member programs — a regional peer competing for the same southern Swedish tennis and padel participants that Båstad Sportcenter serves.
• Padel Center Sverige: A Swedish padel-focused facility operator offering multi-court padel venues, coaching, and member access — directly comparable to Båstad Sportcenter's padel offering, though with a padel-pure rather than multi-sport positioning.
• SALK (Stockholms Allmänna Lawntennisklubb): One of Sweden's oldest tennis clubs, SALK operates multi-court tennis facilities, junior development pathways, and competitive tournament programming — a close analogue to Båstad Tennissällskap's century-old member-club structure and competition hosting.
• Lunds Tennis & Padel: A southern Sweden tennis and padel operator combining courts, coaching, and structured training — overlapping with Båstad Sportcenter's mix of tennis, padel, and tiered development programs in a comparable regional Swedish market.
• Göteborgs Lawntennisklubb: A long-established Swedish tennis club offering multi-court facilities, junior and adult training programs, and tournament hosting. Comparable to Båstad Sportcenter in club heritage, member-driven model, and tennis-centric service mix.

Broad incumbents

• SATS Group: The leading Nordic fitness chain, SATS operates hundreds of gym and training facilities across the Nordics. Comparable as a broad incumbent offering gym memberships, group training, and facility access — overlapping with Båstad Sportcenter's gym and personal training revenue stream at significantly larger scale.
• Nordic Wellness: A major Swedish fitness chain operating gyms and training centers nationwide. Comparable as a broad incumbent providing subscription-based fitness access — overlapping with Båstad Sportcenter's gym membership and adult fitness revenue lines at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bastad_sportcenter?igsh=Ym9oaXhrNjAxNjVw
• Xx.com/bastadts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Båstad Sportcenter