RHEINKULTUR MEDIEN AND VERLAGS

What RHEINKULTUR MEDIEN AND VERLAGS does

Rheinkultur Medien und Verlags GmbH is a Solingen, Germany-based full-service outdoor advertising media agency founded in 2009 by Klaus Peter Weber. The company operates the "CityCubes" network, an outdoor advertising medium that wraps Deutsche Telekom's approximately 460,000 switch and distribution cabinets — located across roughly 10,000 German cities and municipalities — with high-performance film or Alu Dibond plates bearing advertiser creative. The network is sold via three package tiers (Paket S/M/L) at €55–€165 per month with a 12-month minimum and an average 36-month contract length, supplemented by one-time production and installation fees of €300–€800 and a minimum 3-year durability guarantee on the wraps.

The business is sales-led and structured around a six-step consultation-to-reporting process, with dedicated account managers for SMB and enterprise customers, and separate coverage for cities, municipalities, and network operators. Beyond CityCubes, the company retains its original cultural-media practice (concert, album, and film-tour placements) and offers classical outdoor advertising (large-format posters, giant posters, general-placement sites) as a full-service media agency. Customers span retail (REWE, Lidl, Kaufland, Aldi Nord/Süd, dm, Rossmann, Penny, OBI, HIT), quick-service restaurants (McDonald's, Burger King), fashion (Tommy Hilfiger, Triumph), financial services (Sparkasse, DEVK), telco (Deutsche Telekom), energy (Aral), education (Schülerhilfe), and nonprofits (Malteser, Johanniter).

The company is family-controlled, with founder Klaus Peter 'Piwi' Weber serving alongside his children Gina Pütz (Managing Director and Head of Backoffice) and Robin Weber (Managing Director), plus Maximilian Fischer as Managing Director. With a ~15-person team, no external funding, and no disclosed revenue, Rheinkultur is a small, privately held GmbH whose central strategic asset is its exclusive marketing relationship with Deutsche Telekom and its growing national footprint of advertising-eligible switch cabinets.

Name

RHEINKULTUR MEDIEN AND VERLAGS

Legal name

Rheinkultur Medien und Verlags GmbH

Website

https://rheinkultur-medien.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rheinkultur Medien und Verlags GmbH is a German outdoor advertising media agency that operates the CityCubes network — approximately 460,000 wrapped Deutsche Telekom switch cabinets across 10,000 municipalities — selling monthly subscription rentals to SMBs and enterprise advertisers nationwide.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor advertising media
• Switch cabinet advertising
• Out-of-home advertising
• CityCubes advertising network
• Cross-media campaign planning

Headquarters

HQ city

Solingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. CityCubes Rental Revenue: Monthly rental fees for advertising space on decorated switch cabinets (CityCubes). Contracts run minimum 12 months, with recommended 36-month terms. Revenue is recurring subscription-based, supplemented by one-time production and installation fees. Pricing varies by package size (S/M/L), location selection, and contract duration.
2. Production and Installation Services: One-time fees for design, printing, and mounting of advertising materials on CityCubes. Includes production of high-performance films or Alu Dibond plates, professional installation, and demounting at contract end.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rheinkultur operates a national outdoor advertising network branded as CityCubes, renting advertising space on approximately 460,000 decorated switch and distribution cabinets (Schaltkästen) — primarily Deutsche Telekom infrastructure — across 10,000 cities and municipalities in Germany. Contracts run a minimum of 12 months, with packages offering partial, front, or full coverage of each cabinet using high-performance film or Alu Dibond plates. The company also offers classical outdoor advertising (large-format posters, giant posters) and cultural media placements for the entertainment industry as a full-service media agency.

Product overview

Rheinkultur Medien und Verlags GmbH is a national media agency offering outdoor advertising solutions through its core product CityCubes — approximately 460,000 advertising surfaces on switch boxes (Schaltkästen) distributed across 10,000 cities and municipalities in Germany. The company operates an exclusive marketing partnership for Deutsche Telekom's switch boxes, supplemented by boxes from cities, municipalities, and other network operators. The CityCubes product line offers three pricing tiers: Paket S (partial coverage with Alu Dibond plates), Paket M (front coverage with high-performance film), and Paket L (full wrap coverage). Supporting services include an interactive location map, cultural media placements, traditional outdoor advertising, and specialized applications for brand building, wayfinding/directional advertising, and recruitment campaigns. Contract terms start at a minimum of 12 months with pricing ranging from approximately €55 to €165 per month, plus one-time production and mounting costs of €300–800. The company was founded in 2009 and pioneered the CityCube concept starting in 2015.

Differentiator

Problem solved

Functional benefit

Brands

• CityCubes: A nationwide network of advertising-covered switching cabinets (Schaltkästen) operated by Rheinkultur Medien und Verlags GmbH as an outdoor advertising medium. The network covers approximately 460,000 CityCubes in around 10,000 German cities and municipalities.

Products and services

• CityCubes (Outdoor Advertising on Switch Cabinets) A national outdoor advertising network of approximately 460,000 advertising surfaces on switch and distribution cabinets (Schaltkästen) — primarily Deutsche Telekom infrastructure — across 10,000 cities and municipalities in Germany. Advertisers rent advertising space for a minimum of 12 months, with options for partial, front, or full coverage of each cabinet using high-performance film or Alu Dibond plates.
• CityCubes Interaktive Karte (Interactive Location Map) Interactive mapping tool that allows advertisers to search and select optimal CityCube locations based on their target audience and regional preferences throughout Germany.
• Kulturmedien (Cultural Media Services)
• Klassische Außenwerbung (Classical Outdoor Advertising)

Quantifiable outcome

• 460,000 CityCubes available across Germany
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Deutsche TelekomcoreStrategic or Co-development PartnerDeutsche Telekom is the primary infrastructure partner providing switch and distribution cabinets for the CityCubes network. Rheinkultur holds exclusive marketing rights for these cabinets as an outdoor advertising medium. The partnership enables nationwide coverage in approximately 10,000 cities and municipalities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wall GmbH: Major German OOH provider with a national network of classic and digital billboards. Comparable as an established OOH incumbent serving the same enterprise advertiser base (retail, QSR, telecom) and with the operational scale to enter niche OOH formats.
• Lamar Advertising: Large US-based outdoor advertising company with a growing international footprint. Comparable as a broad OOH incumbent using both static and digital formats, with the scale and advertiser relationships to enter or replicate niche street-furniture advertising.
• JCDecaux: Global leader in street furniture advertising (bus shelters, kiosks, etc.) and broader OOH. Directly comparable category—the company dominates the global 'street furniture' segment that CityCubes occupies as a niche variation.
• Ströer: Germany's largest out-of-home advertising company, operating traditional billboard and digital OOH networks. A broad incumbent competitor that could expand into switch-cabinet-style advertising at scale given its established advertiser relationships and infrastructure footprint.
• Clear Channel Outdoor: Global OOH operator with significant European and German presence offering both classic and digital outdoor advertising. Comparable as a broad OOH incumbent serving enterprise advertisers across retail, QSR, and telco.
• JCDeaux Deutschland: German arm of JCDecaux, the dominant street furniture advertising player in Germany with municipal contracts for bus shelters and city information systems. Most directly comparable incumbent given its street-furniture focus and German footprint.

Emerging players

• Hygh: A digital/analog outdoor advertising startup that operates a community-based street poster and digital display network, primarily in Germany. Comparable as an emerging player attempting to disrupt the traditional OOH model with a lower-cost, distributed inventory approach—conceptually similar to CityCubes' SMB-friendly, distributed network.
• Adscreen: A German company that converts non-traditional surfaces (including urban infrastructure) into advertising media. Comparable as an emerging player in the niche of repurposing everyday urban objects for OOH, conceptually adjacent to CityCubes' switch-cabinet model.
• Dooh.it: A German digital OOH platform aggregating fragmented screens and surfaces into programmatic buying. Comparable as an emerging player creating new low-cost OOH inventory from non-traditional surfaces, similar in spirit to CityCubes' repurposing of switch cabinets.

Regional players

• AWK Außenwerbung Klumpp: Regional German OOH company focused on southern Germany. Comparable as a mid-sized OOH operator serving the same SMB and regional chain customer base for outdoor advertising in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rheinkulturmedien

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHEINKULTUR MEDIEN AND VERLAGS