HYGH
HYGH is a digital out-of-home advertising company operating 3,700+ digital displays across 16 German cities. It combines a self-service programmatic booking platform (HYGH Bookyng) with six advertising networks, serving SMBs, enterprise brands, and media agencies through both self-service and full-service models.
- Company typePrivate
- Founded2018
- HeadquartersZug, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HYGH does
HYGH AG is a Switzerland-headquartered (Zug) digital out-of-home (DOOH) advertising company founded in 2018, operating a network of 3,700+ digital high-resolution displays across 16 German cities and reaching 280+ million advertising medium contacts per week. The company combines a self-service programmatic booking platform, HYGH Bookyng, with six distinct advertising networks — City, POS, Premium, Luxury, Center, and Elevator — and serves both SMB advertisers seeking affordable, flexible campaigns and enterprise brands requiring premium inventory and full-service execution.
The technology stack centers on the HYGH Bookyng platform, which enables advertisers to launch campaigns within 5 minutes through hyperlocal targeting, dayparting, programmatic buying, and real-time budget optimization. Notable infrastructure includes Germany's first Full Motion 3D LED screen at the Center am Potsdamer Platz in Berlin (243 sqm), a 40-meter LED Mega Wall near Berlin's wholesale market, 32-inch Schindler elevator displays, and the AI-powered HYGH Preview Tool for campaign visualization. The network is programmatically accessible through the Hivestack SSP, with audience targeting powered by an Adsquare data partnership, and ChatGPT Business is integrated across operations — earning HYGH recognition as an official OpenAI business case in Germany.
HYGH operates a hybrid go-to-market combining product-led growth via HYGH Bookyng (advertising starting from €5/day), enterprise field sales with a dedicated Sales Director and VP Sales & Clients, a full-service creative agency (HYGH Agency), and a Display Partner program compensating retail and property owners up to €2,400 gross per year per hosted display. Customers span enterprise brands (L'Oréal, Pepsi, LG, Spotify, Fanta, Wolt, N26, Budnikowsky), media agencies, and SMB long-tail advertisers. The company raised €21.5 million in a June 2023 hybrid financing round led by UK-based Sparta Capital Management and has publicly stated intent to pursue a stock exchange listing.
HYGH firmographics
Firmographics- Name
- HYGH
- Legal name
- HYGH AG
- Website
- https://hygh.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HYGH is a digital out-of-home advertising company operating 3,700+ digital displays across 16 German cities. It combines a self-service programmatic booking platform (HYGH Bookyng) with six advertising networks, serving SMBs, enterprise brands, and media agencies through both self-service and full-service models.
- Ownership category
- akta.pro rank
HYGH industry classification
Industry- Product category
- Digital Out-of-Home (DOOH) Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where HYGH is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
HYGH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Digital Out-of-Home Advertising: HYGH generates the majority of its revenue through the sale of advertising placements on its network of digital displays across Germany. Advertisers book campaigns via the self-service HYGH Bookyng platform (programmatic) or through direct sales engagement. Pricing is flexible based on display count, clip duration, network type, and campaign duration. Payment is required in advance via SEPA transfer, Stripe, or invoice.
- Display Partner Program: HYGH generates revenue through partnerships with retail and commercial property owners (Display Partners) who host HYGH digital displays. The program involves installing 55-inch City Displays and 13-inch POS Displays at partner locations, with HYGH managing content and operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-Service Programmatic (HYGH Bookyng) – Starting from €5/day |
| Other | Multi-year contract | Full-Service / Enterprise Campaigns – Quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
HYGH product offering
Product offeringCore offering
HYGH operates a digital out-of-home (DOOH) advertising platform-plus-network business. Its core offering is the HYGH Bookyng self-service programmatic booking platform combined with a network of 3,700+ digital high-resolution displays across 16 German cities organized into six networks (City, POS, Premium, Luxury, Center, and Elevator). The platform enables advertisers to book, launch, and manage DOOH campaigns in as little as 5 minutes, with hyperlocal targeting, programmatic dayparting, and flexible budget control, starting from €5/day for SMBs.
Product overview
HYGH is a digital out-of-home (DOOH) advertising company that operates as a platform-plus-networks model. The core offering consists of the HYGH Bookyng Platform (HAP) - the world's first online booking tool for outdoor advertising - combined with six distinct advertising networks: City Network, POS Network, Premium Network, Luxury Network, Center Network (featuring Germany's first 3D LED display), and Elevator Network. The platform enables programmatic booking, hyperlocal targeting, and flexible campaign durations with 3,700+ high-resolution digital displays across 16 German cities. Additional services include the HYGH Agency (full-service creative), Display Partner Program, and AI-powered preview tools.
Differentiator
Problem solved
Functional benefit
Products and services
- HYGH Bookyng Platform (HAP) World's first online self-service booking platform for digital out-of-home advertising, enabling advertisers to plan, book, launch, and manage DOOH campaigns in three steps and as little as 5 minutes. Supports programmatic buying, hyperlocal targeting, dayparting, real-time campaign adjustments, and budget management.
- HYGH Agency
Quantifiable outcome
- 280+ million advertising medium contacts per week across the HYGH network
- +2 more outcomes
Companies that use HYGH
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles4 records
HYGH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
HYGH partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and core.
- WildstonemajorWildstone partnership announced June 2025 for nationwide expansion of digital large-format advertising. Wildstone provides capital and infrastructure for deploying additional digital billboard screens across Germany.
- AdsquaremajorStrategic data partnership with Adsquare, a leading provider of data-driven audience profiles. The partnership enables supply-side targeting and data-based expansion by allowing advertisers to leverage Adsquare's audience data for more precise targeting on the HYGH network.
- Hertha BSC (Women's Team)minorOfficial partner of Hertha BSC's women's first team from the 2023/24 season. HYGH logo appears on the team's match shirts for all competitive matches in the Regionalliga. Marks HYGH's engagement in women's football and sports marketing.
- HivestackcoreHivestack SSP integration makes the HYGH network programmatically bookable through the Hivestack Supply-Side Platform. Enables programmatic DOOH campaign execution for HYGH via DSP integrations, extending reach to global programmatic advertisers.
- Siccma MediaminorHYGH appointed Siccma Media as its PR agency, handling public relations for the DOOH business in Germany.
- SchindlercoreGlobal elevator and escalator company Schindler partnered with HYGH to launch digital advertising surfaces in residential building elevators across Germany. High-quality 32-inch displays installed in modern Schindler elevators, creating the Elevator Network. HYGH manages content and booking; Schindler provides the physical infrastructure.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
HYGH competitors and assessment
Company assessmentEmerging players
- VIOOH: Programmatic OOH exchange backed by JCDecaux and other major OOH operators. Comparable as a programmatic DOOH infrastructure competitor targeting agency trading desks.
Direct peers
- Place Exchange: Independent programmatic DOOH exchange connecting media owners with DSPs. Comparable as a competing SSP-style platform for buying DOOH programmatically at scale.
- Broadsign: DOOH CMS and platform provider powering digital signage networks globally. Comparable as a competing technology layer for managing DOOH screen inventory and campaign delivery at scale.
- Hivestack: Programmatic DOOH supply-side platform that powers HYGH's programmatic access. While also a partner of HYGH, Hivestack is a direct competitor in operating SSP infrastructure for DOOH inventory.
- Vistar Media: Global programmatic DOOH supply-side platform enabling automated buying of digital out-of-home inventory. Directly comparable to HYGH's Hivestack-driven programmatic offering and self-service booking model.
- Ströer: Germany's largest out-of-home advertising operator with a national DOOH and static OOH network. Directly comparable to HYGH as the primary incumbent competing for the same German advertiser budgets and urban display inventory.
- Framen: Berlin-based DOOH content and booking platform connecting advertisers with screens across Germany and Europe. Direct competitor targeting the same self-service programmatic SMB and mid-market advertiser segments.
Broad incumbents
- Clear Channel Outdoor: One of the world's largest OOH advertising companies operating billboards, transit, and airport displays. Broad incumbent in the same advertising space with overlapping digital inventory at premium urban locations.
- Lamar Advertising: Large US-based outdoor advertising operator with growing DOOH footprint. Comparable as a broad incumbent in the OOH space investing in digital transition of inventory.
- JCDecaux: Global leader in outdoor advertising including street furniture, transit, and large-format digital displays. Broad incumbent competing with HYGH in premium urban DOOH, particularly in street furniture and large-format spectaculars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HYGH social profiles
Digital presenceHYGH compliance and trust
Trust signalCompliance1 record
HYGH financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYGH leadership team
Management profileNumber of profiles
Profiles7 records
HYGH funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYGH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYGH
What does HYGH do?
HYGH operates a digital out-of-home (DOOH) advertising platform-plus-network business. Its core offering is the HYGH Bookyng self-service programmatic booking platform combined with a network of 3,700+ digital high-resolution displays across 16 German cities organized into six networks (City, POS, Premium, Luxury, Center, and Elevator). The platform enables advertisers to book, launch, and manage DOOH campaigns in as little as 5 minutes, with hyperlocal targeting, programmatic dayparting, and flexible budget control, starting from €5/day for SMBs.
Is HYGH a public or private company?
HYGH is a private company. It is classified as venture growth investor backed and is currently operating.
When was HYGH founded?
HYGH was founded in 2018. It employs 51 to 100 people.
Where is HYGH based?
HYGH is headquartered in Zug, Switzerland, in the Europe region.
How does HYGH make money?
Two revenue lines are on record. Digital Out-of-Home Advertising is the primary driver. The others are display Partner Program.
Who are HYGH's main competitors?
VIOOH is listed as an emerging player. Direct peers are Place Exchange, Broadsign, Hivestack, Vistar Media, Ströer and Framen. Broad incumbents are Clear Channel Outdoor, Lamar Advertising and JCDecaux.
Does HYGH have an API?
No public API is recorded for HYGH.
What industry is HYGH in?
HYGH's product category is Digital Out-of-Home (DOOH) Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54185 and its SIC code is 7310.