MOPS

What MOPS does

MOPS is a Japanese technology operator of Kajimama (カジママ), a two-sided web-based marketplace that connects households requiring housekeeping, cleaning, and domestic chore services with providers - predominantly housewives offering flexible part-time work. The company, 株式会社MOPS, was incorporated on January 4, 2013, in Shibuya, Tokyo, with a stated corporate philosophy of "Support Power Of Mother," explicitly framing the business around supporting housewives' sense of purpose alongside commercial service delivery. Its consumer-facing product (kajimama.jp) enables booking of housekeepers for tasks such as cooking and cleaning, while the firm also offers development and consulting services to outside clients seeking to scale their own businesses. Headcount is 11-50 employees and the legal form is Kabushiki Kaisha, a private Japanese corporation.

The underlying platform is a conventional web application built on Vue.js/Nuxt.js with AWS infrastructure, GitHub-based workflows, and customer engagement through LINE@ messaging. Revenue is generated primarily through marketplace commissions on bookings, supplemented by professional services revenue. Distribution is multi-channel: direct website access, a marketplace store on the Kurashi no Market lifestyle-services platform, and a 2024 cross-promotion partnership with Empowerment Inc.'s resale brand Kaitori Daikichi that gives Kajimama customers access to on-site purchasing services. Marketing activity spans LINE@ for mid-funnel engagement, Kurashi no Market listings for bottom-funnel conversion, and earned media (e.g., 2020 TBS television feature on "グッどラック！") for top-of-funnel awareness.

In terms of scale and footprint, MOPS operates across seven Japanese prefectures - Tokyo, Saitama, Kanagawa, Chiba, Osaka, Kyoto, and Fukuoka - covering Japan's principal metropolitan regions. The company has no disclosed external funding rounds, no parent company, no subsidiaries, no app distribution, no patents, and no public revenue figures in the available source data. Open engineering and operations positions are advertised on flexible part-time terms (¥1,300+/hour, weekly minimum of one day, fully remote), consistent with an early-stage, founder-led operating posture rather than venture-scale burn. The founder and Representative Director is Junichiro Miyazaki (宮崎淳一郎).

Name

MOPS

Legal name

株式会社MOPS

Website

https://mops.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MOPS operates Kajimama, a Japanese two-sided marketplace connecting households needing housekeeping services with housewives offering flexible part-time work. Founded in 2013 in Shibuya, Tokyo, the company operates across seven Japanese prefectures and generates revenue primarily through marketplace commissions plus consulting.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Other Personal Care Services (81219)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Housekeeping matching services
• Home cleaning platform
• Household chore services
• Maid matching marketplace
• Cleaning service platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Kajimama Matching Service: Matching service connecting housekeeping service providers with customers requiring housekeeping services.
2. Development and Consulting Services: Development and consulting services to help clients scale their businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MOPS operates Kajimama (カジママ), a web-based two-sided marketplace that connects households seeking housekeeping and domestic chore services with service providers (primarily housewives seeking flexible work). The company also provides development and consulting services to help clients scale their businesses. The corporate name derives from "Support Power Of Mother," reflecting a mission to support housewives' sense of purpose and fulfillment through flexible work opportunities.

Product overview

株式会社MOPS operates a single main product called カジママ (Kajimama), a household chore matching service that connects homemakers and housekeepers with customers seeking household assistance. The company functions primarily as a platform operator, matching service providers with consumers. MOPS has expanded カジママ's presence through marketplace partnerships (くらしのマーケット) and business alliances (such as the 2024 partnership with 買取大吉 for resale services). The company also offers consulting and development services to help clients scale their businesses.

Differentiator

Problem solved

Functional benefit

Brands

• カジママ (Kajimama): 家事代行マッチングサービス (Home cleaning/maid matching service) operated by MOPS, connecting households with cleaning service providers. Available in Tokyo, Saitama, Kanagawa, Chiba, Osaka, Kyoto, and Fukuoka.

Products and services

• Kajimama (カジママ) Housekeeping Matching Service A web-based household chore and housekeeping matching service that connects customers seeking housework assistance with service providers. The platform allows households to book housekeepers for tasks such as cooking, cleaning, and other domestic chores. Available in Tokyo, Saitama, Kanagawa, Chiba, Osaka, Kyoto, and Fukuoka.
• Development and Consulting Services Professional services offered to clients to help them scale their businesses, leveraging MOPS's expertise in web service development and platform operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• 株式会社エンパワー (Kaitori Daikichi)coreStrategic or Co-development Partner · 23 January 2024Business partnership between MOPS (Kajimama) and Empowerment Inc. (Kaitori Daikichi). Through this partnership, Kajimama customers can access Kaitori Daikichi's home visit purchasing service when considering selling unused items, and can also take advantage of purchase amount increase campaigns.
• くらしのマーケット (Kurashi no Market)minorChannel Partner/ Reseller/ Distributor · 26 August 2019Kajimama listing on Kurashi no Market lifestyle platform. Platform focuses on house cleaning services with registered providers. Service areas include Tokyo, Saitama, Kanagawa, Chiba, Osaka, Kyoto, and Fukuoka.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Care.com: Global household-services marketplace spanning childcare, senior care, housekeeping, and pet care. Comparable to Kajimama in marketplace-coordination model for in-home services and in its use of independent providers matched to household demand.
• Kurashi no Market (くらしのマーケット): Lifestyle-services marketplace owned by visee Inc. on which Kajimama has been listed as a store since 2019. It is itself a home-services marketplace that competitively overlaps Kajimama — every Kajimama store on the platform competes with other registered cleaning providers.

Direct peers

• TaskRabbit: US-originated two-sided marketplace for household tasks including cleaning, mounting, and moving. It is the most prominent international analogue of Kajimama's matching-mechanics, despite operating at a different geographic scale.
• Thumbtack: US home-services marketplace that connects consumers with local professionals for cleaning, home improvement, and similar tasks. Comparable as a marketplace-coordinator of household and home services with similar business-model mechanics to Kajimama.
• CaSy (株式会社CaSy): Tokyo-based housekeeping matching platform in Japan using a similar two-sided marketplace model that pairs households with cleaners. It is the most direct domestic competitor to Kajimama, competing for both customer and housewife-supplier demand across the same metros.
• Bears (株式会社ベアーズ): Established Japanese housekeeping services provider offering standardized cleaning and housework packages across multiple metros. Comparable to Kajimama on the household-use case and the hiring-and-deployment-of-housekeepers operating model, though more agency-style than pure marketplace.
• CrowdCare (クラウドケア): Japanese online housekeeping matching service connecting households with housekeepers using a platform-based model. Overlaps Kajimama on the same customer persona, same supply persona (housewives), and same cleaning-in-the-home use case.

Broad incumbents

• Angi: Public US platform (formerly Angie's List / Angi Leads) aggregating demand across the full spectrum of home services. Comparable in that household cleaning is one of its core categories and it employs a marketplace/pro-coordinated model analogous to Kajimama.
• Duskin (株式会社ダスキン): Large Japanese home-services franchise with deep household cleaning, mat-rental, and pest-control services. Duskin is the entrenched incumbent in the same household-services category Kajimama targets, but at far greater scale and with a franchised rather than marketplace model.

Others

• Pasona Group (株式会社パソナグループ): Large Japanese HR services and staffing group with a Life Care / home-care division that operates home-help and lifestyle services. Comparable as a Japanese-scale operator adjacent to the household-services category where Kajimama competes, though Pasona's primary business is broader HR staffing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOPS