What Bears does

Bears Co., Ltd. (株式会社ベアーズ) is a Tokyo-headquartered Japanese household and lifestyle services company founded in October 1999, operating across 13 prefectures in all major Japanese metropolitan areas. The company provides a broad portfolio of on-site domestic services including housekeeping, professional house cleaning, cooking (including weekly meal prep), childcare (babysitting, sick-child care via NPO partners), senior support, and lifestyle support services such as shopping agency, decluttering, and home maintenance. Service delivery is performed at customer homes and corporate facilities by 66,000 registered staff (登録スタッフ) supported by 501-1000 internal employees, with a dedicated training regime (6+ hours of childcare instruction, additional orientation, and a "Royal Plan" tier staffed by less than 1% of all staff who complete 5-star hotel hospitality training).

Name

Bears

Legal name

株式会社ベアーズ

Website

https://happy-bears.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Housekeeping / Home Cleaning Services (家事代行): Regular housekeeping and home cleaning services on a subscription basis (weekly, bi-weekly, monthly). Includes Royal, Deluxe, Muscle, Spot, Light-B, and Welcome Baby (postpartum) plans. Revenue generated through recurring service fees billed per hour or per session.
2. Professional House Cleaning (ハウスクリーニング): One-time deep cleaning services for air conditioners, vents, bathrooms, kitchens, and full-property cleaning. Includes both individual and corporate clients. Charged per session or hour.
3. Cooking Services (料理代行): Meal preparation and meal-prep batch cooking (作り置き) services, available as one-time or recurring plans. Includes dedicated cooking staff and shopping assistance.
4. Kids & Baby Sitter Services (ベビーシッター): Childcare services for children aged 0 (8 months+) to 12 years, available as regular or spot plans. Also includes sick-child care partnerships and event childcare. Revenue per hour with transport fees.
5. Senior Care Support (高齢者支援): Regular in-home support for seniors including housekeeping, meal prep, companionship, hospital visits, and monitoring reports. Available as regular or spot plans.
6. Lifestyle Support Services (暮らしサポート): Wide range of à la carte services including laundry/cleaning, shopping agency, wellness, pest control, gardening, decluttering, storage, and home maintenance. Charged per service or hour.
7. Gift / Experience Services (おそうじ美人): Gift packages (RED, BLUE, GREEN, BABYPINK) allowing recipients to体验 housekeeping or cleaning services. One-time purchase, sold as gifts.
8. Corporate Services (法人向けサービス): Office/building cleaning, hotel cleaning, residential concierge, and employee welfare benefit packages (Well-Being Plan) sold to corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Bears (株式会社ベアーズ) is a Japanese home and lifestyle services company that dispatches trained staff to provide housekeeping, professional house cleaning, cooking, babysitting, senior care, and lifestyle support services to residential households and corporate clients across 13 prefectures in Japan. The company offers tiered subscription plans (Royal, Deluxe, Spot, Light B) and also sells corporate employee welfare benefit packages and gift experiences.

Product overview

Bears (ベアーズ) is a Japanese home and lifestyle services company offering a comprehensive portfolio of service categories: core housekeeping/home cleaning services with multiple service tiers (Deluxe Plan as most popular, Royal Plan as premium, Spot for one-time needs, Light B as budget option), professional house cleaning with specialized services (air conditioning, photocatalyst coating), cooking meal preparation and weekly meal prep services, Kids & Baby Sitter services with regular and spot plans plus sick child care partnerships, elderly support services, comprehensive life support (laundry, organization, shopping, maintenance), corporate well-being benefits, and gift experiences. The company operates on a service-tiered model where customers select from various plan types and add specialized services as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Housekeeping / Home Cleaning Service (家事代行サービス) Professional housekeeper service providing home cleaning, laundry, cooking, shopping, and daily household assistance at customer homes using customer-provided tools and detergents. Offered under multiple plans including Royal (premium, 9,350 yen/hr), Deluxe (regular subscription, 4,180 yen/hr), Spot (one-time, from 5,060 yen/hr), Light B (budget biweekly, 6,490 yen/2hrs), 2x Clean (two-staff), Muscle Bears (heavy tasks, 11,000 yen/hr), Welcome Baby (postpartum, 71,500 yen/10 days), and Organization Bears (decluttering).
• Professional House Cleaning (ハウスクリーニング) Professional cleaning service using specialized detergents and equipment for difficult-to-clean areas and stubborn stains, including air conditioner high-pressure washing, ventilation fan cleaning, bathroom cleaning, kitchen cleaning, and full-property cleaning. Available as one-time spot services or regular subscription (House Cleaning Reset Pro at 8,800 yen/hr). Spot services start from 10,340 yen per service.
• Cooking Service (料理代行サービス) Nutritious home-cooked meal preparation service with shopping and meal prep (作り置き) options. Includes RakuRaku Uchi Gohan weekly dinner meal prep (5,060 yen/hr, 4-hour minimum) and regular cooking plan at 3,520 yen/hr. Covers ingredient shopping and week-of-dinner batch cooking at customer home.
• Kids & Baby Sitter Service (キッズ＆ベビーシッター) Childcare service for children aged 1 month to 12 years including pickup/drop-off, activities, and light household tasks. Staff are trained over 6 hours with first aid certification. Available as Deluxe Regular plan (3,630 yen/hr, with dedicated staff) or Spot plan (4,400 yen/hr, 3-hour minimum). Includes sick child care partnerships with NPO Florence (Kanto) and NPO Nobel (Kansai) at discounted rates for regular customers.
• Senior Support (高齢者支援) In-home elderly support services including housekeeping, meal preparation, shopping, hospital accompaniment, and companionship for seniors living independently. Active Senior Support Regular plan at 4,180 yen/hr (3-hour minimum, biweekly+) and Parent's Peace of Mind Life Support plan (4,180 yen/hr starting) for families with elderly parents living separately, including remote monitoring reports.
• Life Support (暮らしサポート) Comprehensive à la carte lifestyle support including laundry and cleaning (washing machines, futons, shoes, bedding, carpets, curtains, sofas, exterior walls), organization and decluttering (flea market listings, waste disposal, buyback/reuse, delivery storage), shopping agency (regional specialties, BALMUD A, 25-year shelf life survival food), home maintenance (garden pruning, equipment replacement, moving assistance, grave cleaning, pest/animal control), and partner services (RIZAP wellness, minikura/2nd STORAGE storage, Fast Doctor night/holiday house call).
• Well-Being Plan (Well-Beingプラン) Corporate employee welfare benefit service improving work-life balance and supporting employee retention. Sold to corporate HR departments as employee perks with 5-10% discounted rates for corporate members. Includes office/building cleaning, hotel cleaning, and residential concierge services.
• Osoji Bijin Gift (おそうじ美人) Gift experience certificates allowing recipients to experience housekeeping or cleaning services. RED plan from 19,250 yen, BLUE from 16,500 yen, GREEN from 25,300 yen (all tax included). One-time purchase, sold as gifts.

Quantifiable outcome

• 6,000,000+ cumulative service deliveries since founding in 1999
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 認定特定非営利活動法人フローレンス (Florence NPO)coreStrategic or Co-development PartnerBears partners with NPO Florence for sick-child childcare services. Bears' regular service customers receive preferential pricing (¥25,500 vs ¥30,000 regular) on Florence's sick-child care services. Florence provides at-home 1:1 care by trained childcare specialists.
• 認定特定非活動法人ノーベル (Nobel NPO)coreStrategic or Co-development PartnerBears partners with NPO Nobel for sick-child childcare services in the Kansai region. Bears customers receive a 5% discount (¥26,600 vs ¥28,000 regular) on Nobel's sick-child care. Nobel achieves 98.5% service fulfillment rate (Oct 2024–Sep 2025).
• RIZAPminorOthersRIZAP body make program offered as a partner service within the Life Support (暮らしサポート) category, accessible through Bears' platform.
• minikura (宅配型トランクルーム)minorOthersHome delivery storage service (minikura) offered as a partner service within the Life Support category. Customers can use storage from 1 box at ¥320/tax included.
• 2nd STORAGE (セカンドストレージ)minorOthersHome delivery storage service (2nd STORAGE) offered as a partner service within the Life Support category. Shipping is free and staff visit for estimates.
• Fast Doctor (ファストクターター)minorOthersNight and holiday house call doctor service available through the Life Support wellness category. Free transportation for doctors.
• Osaka City Government (大阪市)coreOthersBears participates in Osaka City's 'Childcare Support Helper Program' (大阪市 子育て応援ヘルパー事業), providing subsidized childcare assistance to Osaka City residents.
• 子ども家庭庁 (Children and Families Agency)coreOthersBears is an authorized provider for the 内閣府ベビーシッター割引券 (Cabinet Office Childcare Sitter Discount Voucher) program, enabling employees of partner companies to receive up to ¥4,400 per session in government-subsidized childcare.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CaSy (カジシー): CaSy is a Tokyo-based online housekeeping platform offering on-demand home cleaning, babysitting, and cooking services with a gig-style contractor model. It directly competes with Bears across its core housekeeping, cooking, and babysitter categories and targets the same urban household customer.
• CrowdCare (クラウドケア): CrowdCare operates a domestic services marketplace connecting households with registered housekeepers in Japan, covering cleaning, childcare, and senior support. It competes head-to-head with Bears in DTC household services using a digitally-native GTM.
• Caster Biz (キャスタービズ): Caster Biz is a Japanese housekeeping and lifestyle services provider offering cleaning, cooking, and childcare services to households and corporate clients. It directly competes with Bears in the same metropolitan Japanese markets with similar hourly service offerings.
• Merci (メルシー): Merci is a Japanese home cleaning and lifestyle services operator with corporate and residential cleaning offerings. It directly competes with Bears in professional house cleaning and corporate facility services.
• Poppins (ポピンズ): Poppins is one of Japan's largest babysitting and nursery service operators with national coverage. It directly overlaps with Bears' Kids & Baby Sitter line and competes in the same government voucher-supported childcare category.

Broad incumbents

• Duskin (ダスキン): Duskin is a long-established Japanese service conglomerate best known for its franchise-based cleaning, hygiene, and home services. It overlaps with Bears in house cleaning, pest control, and corporate facility services but operates as a much broader franchise-led incumbent.
• Angi (Angie's List / Handy): Angi is a US-listed home services marketplace connecting households with cleaning, maintenance, and handyman professionals. As a global benchmark for scaled household services platforms, it provides a comparable publicly-traded reference for Bears' business model.

Regional players

• Asahi Clean (アサヒクリーン): Asahi Clean provides cleaning, housekeeping, and facility maintenance services across Japan with a franchise model. It overlaps with Bears in residential cleaning categories but is more concentrated in regional non-metro markets.

Emerging players

• TaskRabbit: TaskRabbit is an IKEA-owned online marketplace for household tasks including cleaning, moving help, and handyman services. It is comparable to Bears in the on-demand household services category, though it operates a lighter-touch contractor model.

Others

• Florence (認定NPO法人フローレンス): Florence is a Japanese NPO providing sick-child care and childcare services that is a current partner of Bears. It is comparable as an adjacent player in the broader Japanese childcare services ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/happybears_com
• YouTubeyoutube.com/channel/UCQ7Oq89iJYYaF3Ttfdftwng
• Facebookfacebook.com/bears.recruit
• Instagraminstagram.com/bears_official_ig
• TikToktiktok.com/@bears_momoe
• LinkedInlinkedin.com/company/bearscoltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bears