Living Alternatives

What Living Alternatives does

Living Alternatives Pregnancy Resource Center (LAPRC) is a nonprofit organization founded in 1985 and headquartered in Bloomington, Illinois, that delivers free pregnancy-related medical and support services to women facing unexpected pregnancies across Illinois. The organization operates 12 fixed clinic locations — including Bloomington, Champaign (with a satellite campus), Frankfort, Grundy County, Jacksonville, Kankakee, Kokomo, Lincoln, Logansport, Tazewell County, and Will County — plus a mobile clinic unit, providing in-person pregnancy testing, ultrasound exams, options education (abortion, parenting, adoption), after-abortion support through the Deeper Still program and one-on-one mentoring, perinatal grief care, STI/STD information, and dedicated programming for male partners.

The service stack extends beyond clinical care into residential and educational verticals through sub-brands Birchwood Apartments and Merci's Refuge, which provide housing and wraparound support for pregnant women and new mothers in crisis, alongside pregnancy and parenting education and mentoring. Services are delivered free of charge by staff specializing in pregnancy and sexual health, with appointments scheduled through the organization’s website or by contacting individual locations. Underlying technology is intentionally minimal — the entity is characterized as a healthcare service provider rather than a technology product — and there are no disclosed APIs, mobile applications, patents, AI/ML capabilities, or proprietary software systems.

Commercially, Living Alternatives is a 501(c)-style nonprofit that generates no revenue from client fees; its operating model is entirely donation-driven, funded by individuals, churches, and community supporters, and it benefits from an Illinois Retailer's Occupation Tax Act exemption (number E99745410, expiring 4/1/28). The organization reaches clients primarily through direct-to-consumer community outreach and its website (pregnancyresourcecenter.org), with no disclosed institutional investors, parent company, or venture funding. It maintains an active hiring posture via an open positions page and publishes annual reporting, indicating ongoing organizational maintenance rather than rapid scale-up.

Name

Living Alternatives

Legal name

Living Alternatives Pregnancy Resource Center

Website

https://pregnancyresourcecenter.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Alternatives Pregnancy Resource Center is an Illinois-based nonprofit founded in 1985 that provides free pregnancy testing, ultrasound exams, options counseling, after-abortion support, and residential housing to women facing unexpected pregnancies across 12 clinic locations and a mobile unit.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Family Planning Centers (621410), Other Residential Care Facilities (62399)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industry

Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Pregnancy support services
• Ultrasound examinations
• Pregnancy testing
• Adoption support services
• Residential maternity housing

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Living Alternatives is a nonprofit organization that operates primarily through donations from individuals, churches, and community supporters. The organization is authorized under Illinois Retailer Occupation Tax Act for tax-exempt purchases. Services are provided free of charge to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Living Alternatives Pregnancy Resource Center is a non-profit organization that provides free pregnancy testing, ultrasound exams, options education, after-abortion support, and residential housing services for women facing unexpected pregnancies. The center operates across 12 locations in Illinois and Indiana, offering medical, educational, emotional, and residential support through programs such as Birchwood Apartments, Merci's Refuge, and a mobile clinic.

Product overview

Living Alternatives Pregnancy Resource Center (LAPRC) is a healthcare and social services organization offering a comprehensive suite of pregnancy-related medical services and support programs. The organization operates as a collection of service offerings including pregnancy testing, ultrasound exams, mobile clinic services, and extensive support programs including after-abortion support (Deeper Still, Mentoring Services), adoption support, perinatal grief care, and pregnancy/parenting education. LAPRC also provides residential services through Birchwood Apartments and Merci's Refuge. The organization operates multiple locations across Illinois (Bloomington, Champaign, Frankfort, Grundy County, Jacksonville, Kankakee, Kokomo, Lincoln, Logansport, Tazewell County, Will County) and is authorized under Illinois Retailer's Occupation Tax Act for tax-exempt purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Deeper Still: After abortion support program
• Birchwood Apartments
• Merci's Refuge

Products and services

• Pregnancy Testing
• Ultrasound Exams
• Mobile Clinic
• After-Abortion Support
• Adoption Support
• Community Resources
• Perinatal Grief Support
• Pregnancy & Parenting Education and Mentoring
• For Men Services Support and educational services tailored for male partners navigating pregnancy decisions and early parenting.
• Birchwood Apartments
• Merci's Refuge

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CompassCare: Pregnancy resource center operating multiple clinic locations offering pregnancy testing, ultrasound, and options counseling on a donation-funded model; directly overlaps LAPRC's clinical service mix.
• Care Net: National nonprofit network of more than 1,100 pregnancy resource centers offering pregnancy testing, ultrasounds, options counseling, and parenting support; directly comparable model to LAPRC's free, donation-supported pregnancy services.
• Heartbeat International: Umbrella affiliation organization for pregnancy resource centers and maternity housing programs worldwide; supports centers offering the same pregnancy testing, ultrasound, and after-abortion support service mix as LAPRC.
• Real Options Pregnancy Resource Center: Multi-location pregnancy resource center providing free pregnancy testing, ultrasounds, parenting classes, and after-abortion support; highly comparable operational footprint and service set.
• Birthright International: Nonprofit network providing free pregnancy testing, counseling, and material support to women facing unplanned pregnancies; comparable service model and free-of-charge direct-to-consumer delivery.

Emerging players

• Alpha Pregnancy Care Center: Regional pregnancy resource center offering free testing, ultrasound, and parenting support; a smaller-scale emerging player with a directly comparable service model to LAPRC.

Others

• National Institute of Family and Life Advocates (NIFLA): Industry association representing pregnancy resource centers and providing legal, training, and lobbying support; an enabling/ecosystem organization rather than a direct clinical competitor.

Broad incumbents

• Planned Parenthood: Largest U.S. provider of reproductive health services including pregnancy testing, ultrasounds, and options counseling; broader service portfolio and explicit clinical capacity make it a broad incumbent in the same patient funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/laprctazewellco
• Facebookfacebook.com/ChampaignRantoulPRC
• LinkedInlinkedin.com/company/living-alternatives-pregnancy-resource-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Alternatives