AZ Patio Heaters
AZ Patio Heaters is a privately held US e-commerce retailer that sells Hiland-branded patio heaters, fire pits, and replacement parts directly to residential homeowners and commercial hospitality buyers via its own website, shipping free across the Continental United States.
- Company typePrivate
- Founded2005
- HeadquartersPeoria, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AZ Patio Heaters does
AZ Patio Heaters is a privately held, US-based direct-to-consumer e-commerce retailer that has operated since approximately 2005 from its Arizona headquarters, specializing in outdoor heating and fire products under the Hiland house brand. The company's product catalog spans tall, tabletop, commercial, electric, and quartz glass tube patio heaters in both propane and natural gas variants, plus wood-burning and propane fire pits, decorative fire and landscape glass, patio furniture, umbrellas, protective covers, and an extensive replacement parts inventory for both AZ Patio Heaters and competitor models sold at Lowe's (Garden Treasures) and Home Depot. The core technology is conventional gas-combustion and electric-resistance heating hardware with embedded safety components such as anti-tilt switches, thermocouples, and flame-failure devices rather than any proprietary software platform.
The business runs on a pure direct-to-consumer e-commerce model through azpatioheaters.com, with no physical retail storefronts, no third-party marketplace presence, and no disclosed institutional investment or parent company. Pricing is unit-based across tiers ranging from roughly $9.99 for small replacement parts to $1,199 for premium fire pits, with free shipping offered across the Continental United States and a bulk-buy request option for larger orders. The company invests in conversion and retention tooling including a Fire Pit Glass Calculator, troubleshooting guides, product manuals, warranty claims, and Google and Facebook review channels, and has earned third-party validation through a New York Times Wirecutter recommendation for best outdoor patio heaters.
Customer segments split between individual residential homeowners seeking backyard and patio heating (primary) and commercial hospitality businesses such as restaurants, cafes, hotels, and bars seeking commercial-grade outdoor heating to extend their outdoor dining season. A distinct aftermarket replacement parts segment captures owners of older or discontinued heater models from major retailers, where cross-compatibility is the purchase driver. The company operates with a lean 1-10 employee footprint, ships exclusively within the Continental US, and shows no evidence of M&A, leadership turnover, or recent funding activity in the input data.
AZ Patio Heaters firmographics
Firmographics- Name
- AZ Patio Heaters
- Legal name
- AZ Patio Heaters, Fire Pits and Replacement Parts
- Website
- https://azpatioheaters.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AZ Patio Heaters is a privately held US e-commerce retailer that sells Hiland-branded patio heaters, fire pits, and replacement parts directly to residential homeowners and commercial hospitality buyers via its own website, shipping free across the Continental United States.
- Ownership category
- akta.pro rank
AZ Patio Heaters industry classification
Industry- Product category
- Outdoor Patio Heaters & Fire Pits
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where AZ Patio Heaters is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AZ Patio Heaters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct sale of patio heaters, fire pits, replacement parts, and outdoor patio products through e-commerce storefront. Products are sold at various price points ranging from under $20 for small parts to over $1,000 for premium fire pits. Both one-time purchase and bundled products with accessories.
- Parts and Accessories: Replacement parts sales including burners, glass tubes, thermocouples, igniters, reflectors, and covers for various heater models. Parts are model-specific and cross-compatible with major retail brands.
- Refurbished Products: Sale of refurbished electric heaters and closeout/clearance products at discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Replacement Parts - Individual components |
| Unit Pricing | Pay-as-you-go | Patio Heaters - Full units |
| Unit Pricing | Pay-as-you-go | Fire Pits - Full units |
| Unit Pricing | Pay-as-you-go | Electric Heaters |
| Unit Pricing | Pay-as-you-go | Fire Glass and Landscape Products |
| Unit Pricing | Pay-as-you-go | Patio Furniture |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AZ Patio Heaters product offering
Product offeringCore offering
AZ Patio Heaters is a direct-to-consumer e-commerce retailer specializing in outdoor heating and patio products under the Hiland brand. The company sells tall, tabletop, commercial, electric, and quartz glass tube patio heaters, fire pits (propane/gas and wood-burning), decorative fire glass and landscape glass accessories, protective covers, replacement parts for heaters and fire pits, umbrellas, and patio furniture. All products are sold through the company's own online storefront with free Continental US shipping.
Product overview
AZ Patio Heaters operates as a specialized e-commerce retailer offering a comprehensive portfolio of outdoor heating and patio products. The company sells its primary Hiland-branded line of patio heaters across four main categories: tall freestanding heaters (propane/natural gas), tabletop portable heaters, commercial-grade heaters, and electric heaters (freestanding, wall-mount, gazebo, and oscillating models). The product lineup also includes quartz glass tube heaters in various configurations, fire pits (propane/gas and wood-burning), fire glass and landscape glass accessories, and a full range of replacement parts for both heaters and fire pits. The company further extends its offering with protective covers, outdoor umbrellas and bases, and patio furniture. The Hiland brand serves as the primary house brand, with some closeout and refurbished products also available at discounted pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Tall Patio Heaters
Quantifiable outcome
- Featured as NY Times Wirecutter recommended best outdoor patio heaters
Companies that use AZ Patio Heaters
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
AZ Patio Heaters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AZ Patio Heaters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HilandcoreHiland is the primary brand of products sold by AZ Patio Heaters. The company serves as a primary distributor for Hiland patio heaters, fire pits, and replacement parts. Products carry Hiland branding and model numbers (e.g., Hiland Tall Heater, Hiland Quartz Glass Tube).
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
AZ Patio Heaters competitors and assessment
Company assessmentDirect peers
- Fire Sense: Fire Sense is a specialty retailer of patio heaters, fire pits, fireplaces, and outdoor heating products sold through its own e-commerce site. It directly overlaps AZ Patio Heaters' core product mix, customer base, and direct-to-consumer distribution model.
- Lava Heat Italia: Lava Heat Italia is a direct-to-consumer specialist in propane, natural gas, and electric outdoor patio heaters. It competes head-to-head with AZ Patio Heaters in the same product categories and customer segments (residential and commercial hospitality), and similarly focuses on the premium mid-to-upper price band.
- Patio Living Concepts: Patio Living Concepts manufactures and distributes outdoor patio heaters, fire pits, and patio products under its own brand. It is a comparable specialty competitor with overlap in product categories, customer base, and channel approach.
Broad incumbents
- Amazon: Amazon is a dominant mass-market e-commerce incumbent carrying thousands of patio heater and fire pit SKUs across brands including Hiland. It competes on price, Prime shipping, breadth, and reviews, and is a major channel that AZ Patio Heaters has notably chosen not to participate in.
- Home Depot: Home Depot is a broad home-improvement incumbent that carries patio heaters, fire pits, and replacement parts across multiple brands including the same Hiland product line AZ Patio Heaters sells. It competes on price, omnichannel convenience, and store pickup, and represents the largest direct competitive threat.
- Target: Target is a mass-market general merchandise retailer that carries outdoor patio heaters and fire pits seasonally. It competes in the same residential customer segment and exercises pricing power given its scale.
- Wayfair: Wayfair is a large online home goods retailer with significant assortment in outdoor furniture, fire pits, and patio heaters. It competes with AZ Patio Heaters for the same residential homeowner customer with a much broader catalog and stronger paid-search presence.
- Lowe's: Lowe's is a broad home-improvement retailer that sells patio heaters, fire pits, and outdoor products under its own Garden Treasures brand as well as third-party brands. It is a direct competitive channel for the same products and customer base.
Emerging players
- Christopher Knight Home: Christopher Knight Home is an online-first furniture brand with a strong patio furniture assortment (bistro sets, wicker sets, folding tables) that overlaps AZ Patio Heaters' Outdoor Patio Products category. It is a comparable digital-native specialist targeting a similar buyer, though it does not focus on heating products.
- Hiland (parent brand): Hiland is the principal house brand AZ Patio Heaters distributes; it also sells through big-box retailers like Home Depot and Lowe's. While Hiland is more of a brand/supplier than a direct DTC rival, it controls the product roadmap and channel relationships that materially shape AZ Patio Heaters' catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AZ Patio Heaters social profiles
Digital presenceAZ Patio Heaters financial estimates
Financial estimateRevenue estimate
Valuation estimate
AZ Patio Heaters leadership team
Management profileNumber of profiles
AZ Patio Heaters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AZ Patio Heaters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AZ Patio Heaters
What does AZ Patio Heaters do?
AZ Patio Heaters is a direct-to-consumer e-commerce retailer specializing in outdoor heating and patio products under the Hiland brand. The company sells tall, tabletop, commercial, electric, and quartz glass tube patio heaters, fire pits (propane/gas and wood-burning), decorative fire glass and landscape glass accessories, protective covers, replacement parts for heaters and fire pits, umbrellas, and patio furniture. All products are sold through the company's own online storefront with free Continental US shipping.
Is AZ Patio Heaters a public or private company?
AZ Patio Heaters is a private company. It is classified as unknown and is currently operating.
When was AZ Patio Heaters founded?
AZ Patio Heaters was founded in 2005. It employs 1 to 10 people.
Where is AZ Patio Heaters based?
AZ Patio Heaters is headquartered in Peoria, United States, in the North America region.
How does AZ Patio Heaters make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are parts and Accessories and refurbished Products.
Who are AZ Patio Heaters's main competitors?
Direct peers on record are Fire Sense, Lava Heat Italia and Patio Living Concepts. Broad incumbents are Amazon, Home Depot, Target, Wayfair and Lowe's. Emerging players are Christopher Knight Home and Hiland (parent brand).
Does AZ Patio Heaters have an API?
No public API is recorded for AZ Patio Heaters.
What industry is AZ Patio Heaters in?
AZ Patio Heaters's product category is Outdoor Patio Heaters & Fire Pits. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its SIC code is 3585.