Jacob Jensen Design

What Jacob Jensen Design does

Jacob Jensen Design is a privately held Nordic design firm founded in 1958 by Danish industrial designer Jacob Jensen in Copenhagen and currently headquartered in Højslev, Denmark. The firm provides professional design services across three core practices: Product Design (industrial design, interior and exhibition design, product research), Branding (visual identities, brand value clarification, packaging, corporate communications), and Digital Experiences (UX, product interface, app, and web design). It serves global enterprise clients including Bang & Olufsen, Nordlux, Ecovacs, TP-Link, Volvo, LG, Jabra, Lufthansa, Vestas, Micron Ware, Divana, VRH, Gense, Kooduu, Danwood, and Thaiyarnyon, working from concept through engineering and implementation on award-winning products.

Name

Jacob Jensen Design

Legal name

Jacob Jensen Design A/S

Website

https://jacobjensendesign.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacob Jensen Design is a privately held Nordic design firm founded in 1958, delivering product design, branding, and digital experience services to global enterprise clients from its Denmark studio and partner studios in Shanghai and Bangkok.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (54142), Graphic Design Services (541430), Interior Design Services (541410)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Interior Design Services (BPAHAKAB)

Keywords

• Industrial design services
• Product design
• Branding services
• Digital experience design
• Nordic design firm

Headquarters

HQ city

Højslev

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: Professional design services including product design, branding, and digital experiences. Works with clients through collaborative engagements from concept to implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jacob Jensen Design is a Nordic design firm that delivers product design, branding, and digital experience services to enterprise clients worldwide. The studio engages clients through collaborative design processes spanning early ideation, industrial and interior design, product research, visual identities, packaging, UX/UI, app and web design, through engineering and implementation. Founded in 1958 by Danish design pioneer Jacob Jensen, the firm operates from Denmark with partner studios in Shanghai and Bangkok.

Product overview

Jacob Jensen Design is a Nordic design firm offering three core service areas: Product Design (industrial design, interior/exhibition design, product research), Branding (visual identities, packaging, corporate communications), and Digital Experiences (UX, interfaces, apps, web). The firm creates product experiences for clients worldwide, including lighting products (Nordlux Aludra, Nordlux Sidara), watches (Jacob Jensen Timeless Nordic), home products (Jacob Jensen Living kitchen and climate collection), smart home devices (Ecovacs Deebot X1, TP-Link Archer BE805), wellness brands (Divana), automotive infotainment (Thaiyarnyon), and lifestyle products (Kooduu). Founded in 1958 by design pioneer Jacob Jensen, the studio maintains its headquarters in Denmark with partner studios in Shanghai and Bangkok.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Services Industrial design, interior and exhibition design, and product research services from ideation through engineering and implementation, for global enterprise clients.
• Branding Services Visual identities, brand value clarification, packaging design, communication manuals, and corporate identities for physical and digital channels.
• Digital Experience Services UX and service design, product interface design, app design, and web design for digital product and brand experiences.
• Jacob Jensen Living - Kitchen Collection Contemporary Nordic kitchen products including Long Slot Toaster with proximity sensor-activated display, Electric Kettle with concealed controls, Climate Station with E-Ink display, and Alarm Clock.
• Jacob Jensen Living 2025 Expanded living range including Coffee Press with CoffeeCatcher, Double Wall Glasses, and Optical Smoke Alarm with Gabriel fabric covering, all featuring minimalist Nordic design.
• Jacob Jensen Timeless Nordic Watches Watch series with two lines (Classic and Contemporary) featuring all-titanium cases, quartz movements, sapphire crystal faces, water resistance up to 5ATM, available in multiple sizes and strap options.
• Nordlux Aludra Award-winning series of sleek outdoor lamps with ridges that open and close with movement, creating a living light experience; combines Scandinavian design with functional outdoor lighting.
• Nordlux Sidara Outdoor lamp series featuring soft rounded square form with horizontal orientation, satin finished edges, and diffused warm glow through perforations; includes seaside coating for durability.
• Ecovacs Deebot X1 Premium robotic vacuum and mopping cleaner with omni station, room scanning technology, harmonized design lines, and integrated storage for accessories.
• TP-Link Archer BE805 WiFi 7 router featuring vertical product architecture to reduce physical footprint, gloss black body with metallic side panels, eight internal antennas.
• Thaiyarnyon Infotainment System In-car infotainment system featuring 32-inch screen, seamless UI design, expandable modular cards, mobile app for smartphone connectivity, work/entertainment modes.
• Gense Norm Cutlery Award-winning cutlery series combining ergonomic design with subtle edges for improved grip and Nordic aesthetics, made from brushed steel.
• Kooduu Atmos and Sphere Lifestyle products combining lamps with built-in wireless speakers and wine cooler functionality, featuring Nordic design language and geometric light sources.
• VRH Küche Kitchen faucet integrating regular and filtered water in single device, featuring rotatable upper part, laser-engraved icons, matte and gloss finishing, multiple color options.
• Danwood Vision Series of turnkey prefabricated wooden houses inspired by Scandinavian design with spatial optimization, modularity, large glass facades, and VR technology for visualization.
• Divana Brand Revitalization Spa brand revitalized with nature-driven color palette, refined logotype, specialized photo and illustration package, and circular packaging design for international expansion.
• Micron Ware Thai houseware brand repositioned for international expansion with visual identity combining Scandinavian aesthetics with Thai cultural elements, modular packaging system.

Quantifiable outcome

• Products have been recognized with multiple international design awards including Red Dot, iF, German Design Award, Good Design Award, and European Product Design Award

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Jacob Jensen Design China (Daisy Hu)coreStrategic or Co-development Partner · 1 January 2024Partnership initiated in 2024 under the leadership of Daisy Hu. Jacob Jensen Design China offers a full range of design services specifically accommodating the business needs of Chinese customers.
• Essential StudiominorStrategic or Co-development Partner · 1 January 2024Partnership established in 2024 with Essential Studio in Bangkok, Thailand for educational and consulting services related to sustainable design. Essential is a studio pioneering eco-conscious design for business success.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• IDEO: Global design consultancy offering integrated product, brand, and digital experience design to enterprise clients. Most directly comparable peer in terms of multi-disciplinary studio model serving enterprise customers with end-to-end design mandates.
• Method (GlobalLogic): Global design and engineering consultancy (part of GlobalLogic) offering product, brand, and digital experience services to enterprise clients. Comparable multi-disciplinary motion with broader scale.
• Koto Studio: London-based brand and digital experience design studio working with global brands on positioning, identity, and digital products. Comparable as a multi-disciplinary boutique serving enterprise customers on brand-led mandates.
• Ammunition Group: Boutique industrial design firm founded by Robert Brunner, a former Bang & Olufsen design lead — making it a direct heritage peer with shared B&O DNA. Comparable in offering industrial design and brand work for premium consumer brands.
• Lunar Design: Boutique design firm with industrial design, brand, and UX practices serving enterprise clients in consumer electronics, home, and lifestyle. Comparable boutique scale and enterprise B2B motion.
• Smart Design: Independent design consultancy offering industrial design, brand, and digital experience services to enterprise clients across consumer products. Comparable size and multi-disciplinary service model.
• Frog Design (Capgemini Engineering): Storied industrial and digital design firm (now part of Capgemini) delivering product, brand, and experience design to global enterprises. Closely mirrors JJD's multi-disciplinary services and B2B enterprise motion.

Broad incumbents

• Designworks (BMW Group): In-house design studio of BMW Group serving automotive, mobility, and broader enterprise clients across industrial design, brand, and digital. Larger-scale incumbent with overlapping service portfolio.

Regional players

• Map Design: Norwegian design firm offering industrial design, brand, and digital services to enterprise clients across consumer and industrial sectors. Comparable Nordic regional peer with similar multi-disciplinary model.
• People People: Stockholm-based Scandinavian design firm working on industrial design, branding, and digital experience for international clients. Most comparable Nordic regional peer with shared design philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jacobjensendesign
• LinkedInlinkedin.com/company/jacob-jensen-design
• Instagraminstagram.com/jacobjensendesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacob Jensen Design