Richmond Borough Mind

What Richmond Borough Mind does

Richmond Borough Mind is a UK-registered mental health charity (Charity Number 1146297) headquartered in Twickenham, serving adults, young people aged 14-25, and unpaid carers across the London Borough of Richmond upon Thames. The organization was formed in 2000 through the merger of the Twickenham Association for Mental Health (founded 1959) and the Richmond & Barnes Association for Mental Health (founded 1971), giving it more than 60 years of operational heritage as part of the national Mind federation.

Its service portfolio spans crisis intervention (Journey Recovery Hub, open seven days a week), counselling and psychotherapy, the NHS-commissioned Richmond Wellbeing Service (IAPT scheme), peer-led groups, wellbeing activities, digital inclusion training (Connect to Tech), support for unpaid carers (Carers in Mind), workplace training, and outreach across community venues. Underlying technology is modest: a WordPress site with WooCommerce donations, Stripe payments, CloudFlare, and Google Analytics. There is no mobile app, no API, and no AI/ML components.

The organization operates a non-profit, community-led go-to-market. All services are free to end users. Income is derived from voluntary donations (with Gift Aid), a £10/month lottery, fundraising events (Twickenham Stadium Zipwire, London Marathon, Richmond Marathon Walk), corporate sponsorship (e.g., Kier Group via One Richmond), and the NHS IAPT contract. It does not publish revenue figures. Distribution is primarily through self-referral, NHS referrals, multi-agency partnerships (Richmond AID, Ruils, Richmond Mencap, Age UK Richmond), and outreach across the borough.

Name

Richmond Borough Mind

Legal name

Richmond Borough Mind

Website

https://rbmind.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Richmond Borough Mind is a UK-registered mental health charity providing free crisis support, counselling, peer groups, wellbeing services, and training to adults, young people, and unpaid carers across the London Borough of Richmond upon Thames.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Other Individual and Family Services (62419), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Mental health support
• Counselling services
• Community mental health
• Psychological therapies
• Crisis intervention

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Voluntary donations from individuals supporting mental health services in the borough. Gift Aid scheme allows claiming 25p back per £1 donated.
2. Lottery: Monthly lottery program at £10/month offering prizes including £5,000 first prize, £20,000 bonus jackpot, plus weekly draws.
3. Fundraising Events: Various fundraising events including Twickenham Stadium Zipwire, Ultra Challenges, Richmond Marathon Walk, London Marathon, and Mental Elf Fun Run.
4. NHS Partnership: Partnership with NHS for Richmond Wellbeing Service (part of national Improving Access to Psychological Therapies scheme) providing psychological therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Richmond Borough Mind is a registered mental health charity providing free crisis support, psychotherapy, counselling, peer-led group activities, wellbeing programmes, carer support, digital inclusion training, and mental health awareness training for adults, young people, and carers in the London Borough of Richmond upon Thames. Services are delivered in person at community venues and online, with the Journey Recovery Hub offering seven-day crisis support and the Richmond Wellbeing Service operating as an NHS IAPT partner. Revenue is raised through donations, a monthly lottery, community fundraising events, and an NHS service contract.

Product overview

Richmond Borough Mind is a mental health charity offering a comprehensive portfolio of free support services for adults, young people, and carers in the Richmond borough. The core services include crisis support through the Journey Recovery Hub, therapeutic services via Psychotherapy & Counselling and NHS Richmond Talking Therapies, community-based peer support through the Peer Group Network, wellbeing activities at The Wellbeing Centre, and technology support via Connect to Tech. The organization also provides specialized services for carers (Carers in Mind), asylum seekers (Women's Sanctuary Project), and young people, complemented by professional Mental Health First Aid and workplace wellbeing training programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Journey Recovery Hub: Out of hours support for those in imminent mental health crisis, creating a safety plan and preventing further escalation.
• Wellbeing Centre
• Connect to Tech
• Peer Group Network
• Carers in Mind
• Richmond Wellbeing Service

Products and services

• Journey Recovery Hub Out-of-hours support service for adults in imminent mental health crisis, providing safety planning and preventing further escalation. Open seven days a week for residents of the Richmond borough.
• The Wellbeing Centre

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Richmond Adult and Young Unpaid Carers' CharterminorOthers · 1 January 2025RB Mind pledged support for the Charter which sets out priorities for local organisations to build a supportive environment for unpaid carers.
• Richmond AIDcoreStrategic or Co-development Partner · 1 January 2022Partnership for Connect to Tech project delivering technology training and support to people who may not have privacy or online access at home. Includes 'Digital Pod' for confidential online appointments.
• RuilscoreStrategic or Co-development Partner · 1 January 2022Partnership for Connect to Tech project supporting people with disabilities to access technology for mental wellbeing.
• Richmond MencapcoreStrategic or Co-development Partner · 1 January 2022Partnership for Connect to Tech project supporting people with learning disabilities to access technology.
• Age UK RichmondcoreStrategic or Co-development Partner · 1 January 2022Partnership for Connect to Tech project supporting older people to use technology positively for wellbeing.
• NHScoreStrategic or Co-development Partner · 1 January 2012Partnership with NHS for Richmond Wellbeing Service, part of the national Improving Access to Psychological Therapies (IAPT) scheme providing therapies for common mental health problems.
• One RichmondminorStrategic or Co-development PartnerPlatform connecting local charities, businesses and philanthropists through events like Dragons' Den-style funding competitions.
• Mind in South West LondoncoreStrategic or Co-development PartnerAffiliated local Mind organisation forming part of the national Mind mental health charity network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• YoungMinds: UK charity focused on children and young people's mental health. Directly comparable as it overlaps with RBMind's Peer Support for Young Adults and Mindkit schools programmes, and competes for the same youth-focused grant funding.
• Kooth: Digital mental health platform commissioned by the NHS and local authorities to provide anonymous online counselling and wellbeing support to young people. Comparable at the intersection of NHS commissioning and youth mental health, but delivered digitally without geographic constraint.

Broad incumbents

• Mind (national federation): National UK mental health charity of which Richmond Borough Mind is a local affiliate. Operates as a wider brand and campaigning body, but overlapping service categories (information, advice, local service directory) make it a relevant industry incumbent.
• Rethink Mental Illness: National UK charity providing mental health services, advice, and group-based support. Comparable service categories (peer support groups, carer support, community-based programmes) but operates at significantly larger national scale.
• Mental Health Foundation: UK charity focused on mental health prevention, research, and public education. Comparable prevention and awareness remit (training, public campaigns) but does not deliver direct clinical services at the borough level.
• Together for Mental Wellbeing: UK national mental health charity delivering community-based support, housing-linked services, and crisis pathways. Comparable mission and local delivery model but with a broader geographic footprint.

Direct peers

• Kingston Mind: Local Mind affiliate serving the Royal Borough of Kingston upon Thames. Directly comparable as a borough-level mental health charity delivering free counselling, peer support, and wellbeing services to a similar London demographic.
• Mind in South West London: Sister local Mind charity operating across neighbouring South West London boroughs. Directly comparable as a federated Mind affiliate delivering community-based mental health services, NHS-linked talking therapies, and similar crisis and peer support programmes.
• Wandsworth Mind: Local Mind affiliate covering the London Borough of Wandsworth. Closely comparable service mix (crisis support, peer groups, counselling, workplace training) and borough-level catchment footprint adjacent to Richmond.
• Hounslow Mind: Local Mind affiliate serving the London Borough of Hounslow. Directly comparable community-based mental health charity with similar funding mix (donations, NHS contracts, training) and South West London catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RB_Mind
• YouTubeyoutube.com/user/RichmondBoroughMind
• Facebookfacebook.com/richmondboroughmind
• LinkedInlinkedin.com/company/richmond-borough-mind
• Instagraminstagram.com/rb_mind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Borough Mind