Electric Kiwi
Electric Kiwi is a New Zealand independent multi-utility retailer serving residential customers nationwide with no-contract mobile (Kiwi Mobile), broadband (Kiwi Broadband) and electricity plans, including a free daily Hour of Power and a Time-of-Use MoveMaster plan for EV and solar customers.
- Company typePrivate
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Electric Kiwi does
Electric Kiwi Limited is a New Zealand-incorporated, privately held independent multi-utility retailer founded in 2014 and headquartered in Auckland, serving residential consumers across New Zealand with three core products under a unified brand: Kiwi Mobile, Electric Kiwi Power (electricity) and Kiwi Broadband. Its electricity proposition is built on a smart-meter half-hourly interval data platform that powers a customer-selectable free daily "Hour of Power" off-peak window, a Time-of-Use plan called MoveMaster (with half-price overnight rates 11pm-7am and best-in-NZ solar buy-back at 23c/kWh peak / 11.5c/kWh off-peak incl. GST), an award-winning Green Meter, and a hot-water automation trial that schedules controllable load into off-peak windows. Mobile is sold in three sub-plans (Choice, Choice Lite, Choice As) on a pay-for-what-you-use data model delivered over the 2degrees cellular network, while broadband is offered in fibre tiers (Sweet Lite / Sweet / Sweet As Fibre) with no minimum fixed term.
The company operates a direct-to-consumer go-to-market: a self-serve online store (electrickiwi.co.nz and a dedicated join.electrickiwi.co.nz flow), listings across major NZ price-comparison platforms (Powerswitch, MoneyHub, NZ Compare, SwitchMe, Canstar, MovingHub, Renti), a Refer-a-Friend program, and a Kiwi Central mobile app (iOS and Android) that unifies account, billing and usage management. Revenue is generated through recurring subscription-style billing — a daily fixed charge plus per-kWh usage on power, daily charge on broadband (e.g., Sweet As Fibre at NZ$3.24/day), usage-based mobile data charges — with no contracts and no notice periods on any product. Additional revenue streams include broadband modem hardware sales/rent-to-own, a NZ$4.99 non-refundable sign-up deposit, service fees, and pass-through ChargeNet EV charging charges consolidated onto the customer's Electric Kiwi bill. Distribution, customer-care operations and support are NZ-based, with live chat operating seven days a week.
The business is positioned as the "Independent Kiwi" challenger to legacy NZ utilities, has won the Canstar Most Satisfied Customers award for Bundled Utilities four years running, and is governed by a Consumer Care Policy that meets the Electricity Authority's Consumer Care Obligations. Customer concentration is structurally low given an explicit residential-only consumer-care remit and exclusion of business customers; ownership, headcount, fundraising and revenue figures are not publicly disclosed, leaving the capital structure and exact scale as data gaps.
Electric Kiwi firmographics
Firmographics- Name
- Electric Kiwi
- Legal name
- Electric Kiwi Limited
- Website
- https://electrickiwi.co.nz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electric Kiwi is a New Zealand independent multi-utility retailer serving residential customers nationwide with no-contract mobile (Kiwi Mobile), broadband (Kiwi Broadband) and electricity plans, including a free daily Hour of Power and a Time-of-Use MoveMaster plan for EV and solar customers.
- Ownership category
- akta.pro rank
Electric Kiwi industry classification
Industry- Product category
- Retail Utilities
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
Keywords
Where Electric Kiwi is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Electric Kiwi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electricity retail subscriptions (Kiwi / MoveMaster / other plans): Recurring fortnightly direct-debit billing (also weekly or monthly) with a daily fixed charge plus per-kWh usage charge. MoveMaster offers half-price overnight (11pm-7am) and time-of-use rates; MoveMaster customers can earn solar buy-back credits (23c/kWh peak, 11.5c/kWh off-peak, incl. GST). No contracts; customers may leave at any time.
- Mobile services (Choice / Choice Lite / Choice As): Recurring mobile plan revenue where customers pay for data they use; usage-based pricing on Kiwi Mobile plans with no overage surprises and family-share options.
- Broadband (Sweet Lite Fibre / Sweet Fibre / Sweet As Fibre): Recurring daily charge for fibre broadband (e.g., Sweet As Fibre at $3.24/day / $99 per 30.42 days, unlimited data, average peak speeds 869Mbps down / 499Mbps up). Modem sold outright for $185 or rent-to-own at $0.20/day.
- Hardware sales (broadband modems): One-off modem purchase ($185) or rent-to-own scheme ($0.20/day over 925 days), with BYOD option.
- ChargeNet EV charging passthrough: Electric Kiwi passes through public ChargeNet EV charging charges on the customer's Electric Kiwi bill at ChargeNet-set station rates, retaining any positive ChargeNet credit first. Fair-use policy applies.
- Service fees and reconnection/deposit charges: Fee revenue from disconnections/reconnections, missed-payment costs, meter-test charges when meters are found accurate, credit-card/bank-account instant-payment surcharges, and a $4.99 non-refundable initial deposit for verifying payment method.
- Hour of Power (embedded free off-peak hour):
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | MoveMaster power plan — half-price overnight (11pm-7am) and ToU rates with solar buy-back at 23c/kWh peak / 11.5c/kWh off-peak (incl. GST) |
| Usage-based | Pay-as-you-go | Standard power plans (Kiwi / others) — daily fixed charge + per-kWh usage, with one free Hour of Power each day |
| Subscription | Pay-as-you-go | Sweet As Fibre broadband — $3.24/day ($99 per 30.42 days), unlimited data, avg peak speeds 869Mbps down / 499Mbps up |
| Usage-based | Monthly | Kiwi Mobile plans (Choice / Choice Lite / Choice As) — pay for what you use, data-based |
| Subscription | Annual | Sunday Saver — $250 upfront, free power every Sunday for 12 months when bundling power with broadband or mobile |
| One time/ perpetual license | Pay-as-you-go | Initial payment-method deposit — $4.99 non-refundable (credited against first invoice) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Electric Kiwi product offering
Product offeringCore offering
Electric Kiwi is an independent New Zealand multi-utility retailer that sells residential electricity, mobile, and broadband services directly to consumers under a no-contract model. The company differentiates by bundling these three essential home services and applying smart-meter-driven time-of-use electricity pricing that rewards customers for shifting usage to off-peak windows.
Product overview
Electric Kiwi is a New Zealand independent multi-utility retailer offering three core consumer products — Kiwi Mobile, Electric Kiwi Power (electricity) and Kiwi Broadband — plus the Kiwi Central mobile app that unifies account, billing and usage management across all three services. The portfolio is delivered as a single utility bundle: electricity plans (including the MoveMaster time-of-use plan) all include the Hour of Power free-off-peak feature, and bundled offers (such as Sunday Saver) reward customers who combine power with broadband or mobile. Mobile is offered in three sub-plans (Choice, Choice Lite, Choice As) under a pay-for-what-you-use data model, while broadband is offered in fibre tiers (including Sweet As Fibre). Layered on top are value-add features including EK AI Assist (a generative AI virtual assistant), the Green Meter, hot water automation, and a ChargeNet billing partnership that brings EV public charging onto the customer's single Electric Kiwi bill.
Differentiator
Problem solved
Functional benefit
Brands
- Kiwi Mobile: Electric Kiwi's mobile telecommunications service brand.
- Kiwi Central
- MoveMaster
- Green Meter
Products and services
- Kiwi Mobile
Quantifiable outcome
- Up to 15% savings on electricity when washing, dishwashing and showering in the free Hour of Power daily; 4% with no behaviour change
- +4 more outcomes
Companies that use Electric Kiwi
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Electric Kiwi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability11 records
Feature8 records
Electric Kiwi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship partnership (ev charging pillar of movemaster), critical infrastructure (mobile network backbone), operational vendor (metering), operational vendor (after-hours field response), operational vendor (identity verification), operational vendor (credit checking), operational vendor (debt collection), major marketing and analytics partner and regulatory/compliance relationships (electricity + telco complaints).
- ChargeNetflagship partnership (ev charging pillar of movemaster)Billing partnership that lets Electric Kiwi residential power customers link a ChargeNet account and have public EV charging charges added to their regular Electric Kiwi bill. MoveMaster plan offers half-price overnight (11pm-7am) charging at home and pairs with ChargeNet for public charging; customers can be private-use EV drivers only. ChargeNet operates 500+ rapid chargers across New Zealand. Joint T&Cs and privacy handling documented.
- 2degreescritical infrastructure (mobile network backbone)Defined as the 'Network Provider' in Electric Kiwi's Mobile Fair Use Policy — 2degrees owns and operates the New Zealand mobile cellular network through which Electric Kiwi's Mobile Services are delivered, with Electric Kiwi reselling services to end customers.
- Bluecurrentoperational vendor (metering)Metering Equipment Provider (MEP) listed as a trusted third party in the Privacy Policy; provides smart-meter infrastructure that feeds half-hourly usage data into Electric Kiwi systems.
- Intellihuboperational vendor (metering)Metering Equipment Provider (MEP) listed as a trusted third party in the Privacy Policy; provides smart-meter infrastructure and data services.
- Deltaoperational vendor (after-hours field response)Listed in the Privacy Policy as providing 'after hours metering response' — i.e., out-of-hours field service for metering incidents.
- APLYiDoperational vendor (identity verification)ID verification platform used for higher-risk transactions such as mobile SIM swaps and account detail changes; biometric verification (live-chat image upload) handled by this third party.
- Centrixoperational vendor (credit checking)Credit-checking agency used to verify customer details and manage risk during sign-up and customer lifecycle.
- Baycorp / Indebtedoperational vendor (debt collection)Debt-collection agencies to which Electric Kiwi may disclose personal information to recover outstanding balances.
- Google, Meta (Facebook), Bingmajor marketing and analytics partnerUsed as third-party trackers and ad-tech vendors (Google Floodlight, Facebook Pixel, Bing) to measure website/app usage, run remarketing and interest-based advertising, and aggregate audience analytics.
- Utilities Disputes Ltd (UDL) and Telecommunications Dispute Resolution (TDR)regulatory/compliance relationships (electricity + telco complaints)Electric Kiwi is a member of UDL for electricity complaints and TDR for broadband/mobile complaints; both are free, independent schemes referenced in the complaints process and on customer-care pages.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Electric Kiwi competitors and assessment
Company assessmentMarket position
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Electric Kiwi compliance and trust
Trust signalCompliance8 records
Electric Kiwi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Kiwi leadership team
Management profileNumber of profiles
Profiles1 record
Electric Kiwi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Kiwi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Kiwi
What does Electric Kiwi do?
Electric Kiwi is an independent New Zealand multi-utility retailer that sells residential electricity, mobile, and broadband services directly to consumers under a no-contract model. The company differentiates by bundling these three essential home services and applying smart-meter-driven time-of-use electricity pricing that rewards customers for shifting usage to off-peak windows.
Is Electric Kiwi a public or private company?
Electric Kiwi is a private company. It is classified as unknown and is currently operating.
When was Electric Kiwi founded?
Electric Kiwi was founded in 2014. It employs 11 to 50 people.
Where is Electric Kiwi based?
Electric Kiwi is headquartered in Auckland, New Zealand, in the Oceania region.
How does Electric Kiwi make money?
Seven revenue lines are on record. Electricity retail subscriptions (Kiwi / MoveMaster / other plans) is the primary driver. The others are mobile services (Choice / Choice Lite / Choice As), broadband (Sweet Lite Fibre / Sweet Fibre / Sweet As Fibre), hardware sales (broadband modems), chargeNet EV charging passthrough, service fees and reconnection/deposit charges and hour of Power (embedded free off-peak hour).
Does Electric Kiwi have an API?
No public API is recorded for Electric Kiwi.
What industry is Electric Kiwi in?
Electric Kiwi's product category is Retail Utilities. Its primary akta.pro industry code is EUAGADAJ, Green Tariffs & Utility Renewable Supply Programs. Its NAICS code is 2211 and its SIC code is 4911.