Fitness Park

What Fitness Park does

Fitness Park is a privately held German premium fitness studio chain operating five locations across the Bremen metropolitan area (Aumund, Burglesum, Horn, Brinkum, and Delmenhorst) under the Fitness Park Gruppe brand, serving approximately 15,000 members. The core offering combines multi-brand premium equipment (Technogym, Life Fitness, Milon, EGYM, Kinesis, SENSOPRO, XBody EMS, Power Plate, efle-xx) with a high-touch service model anchored by certified trainers, 12-month structured member care, and quarterly progress diagnostics. A 30%+ personnel cost ratio versus a 3.5% industry average for discount operators underwrites the staffing intensity that the company cites as its central differentiator.

Revenue is generated primarily through three-tier subscription memberships (Premium 1 at €12.50/week on a 24-month contract, Premium 2 at €14.90/week on a 12-month contract, and Free & Easy at €16.50/week with monthly cancellation), supplemented by a wide menu of add-on services: personal training (€89.90–€1,798.20 per package), XBody EMS training, FPZ back/hip/knee therapy and PelviPower pelvic floor training (partially subsidized by German health insurers), diagnostics (InBody 720, Cardioscan, Zell Check), wellness services (sauna, brainLight, Medyjet, Ergoline solarium and Beauty Bank), and the myshape online coaching program. Go-to-market is direct-to-consumer via website, free in-person consultations (Kennenlerntermin), member referrals (€20 credit plus 25 FitPoints), and a corporate channel through the Wellpass workplace wellness network offering 20% discounts.

Name

Fitness Park

Legal name

Fitness Park

Website

https://fitnessparks.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Fitness Park is a privately held German premium fitness chain operating five studios in Bremen, Stuhr-Brinkum, and Delmenhorst, serving approximately 15,000 members with multi-brand equipment, certified trainers, and health-insurer-subsidized therapeutic and coaching add-ons.

Ownership category

akta.pro rank

Product category

Premium Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Premium fitness studios
• Group fitness classes
• Personal training services
• Wellness and recovery
• Health diagnostics

Headquarters

HQ city

Aumund

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Fitness Membership Subscriptions: Three-tier membership structure: Premium 1 (24-month contract at €12.50/week), Premium 2 (12-month at €14.90/week), and Free & Easy (monthly cancelable at €16.50/week). All tiers include full facility access, group fitness courses, and sauna. Optional add-ons include Intensivbetreuung (€2/week), drink flatrate (€1.50/week), EMS training, and personal training sessions.
2. Personal Training Sessions: Hourly personal training sessions with certified trainers. Internal rate: €89.90/single, €899/10-pack, €1,618.20/20-pack. External rate: €99.90/single, €999/10-pack, €1,798.20/20-pack. Includes comprehensive diagnostic testing with InBody, Cardioscan, and stress analysis.
3. EMS Training Packages: XBody EMS training packages: €12.50/week for members, €22.50/week for non-members (1x/week); 10-pack €249 for members, €299 external; 6-pack €179 members, €199 external
4. Wellness and Relaxation Services: brainLight sessions (10-card €60, monthly flat €9.90), Medyjet massage (10-card €65, weekly flat €3), Beauty Bank collagen therapy, Solarium access. Sauna included in membership, 10-pass available for €99 for non-members.
5. Medical/Therapeutic Services: FPZ Therapy programs (back, hip/knee, osteoporosis - subsidized by health insurance), PelviPower pelvic floor training (20-card €549-599, 30-card €749-799, monthly membership €149-179), Zell Check diagnostic (free for members, €59 non-members)
6. myshape Online Coaching Program: 8-week certified online weight management program (§20 certified, up to 100% covered by German health insurers). Includes 8 coaching videos, AI recipe database, success tracking, downloadable materials. Average weight loss 6kg in 8 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fitness Park operates five premium fitness studios in the Bremen metropolitan area (Bremen, Stuhr-Brinkum, Delmenhorst), selling subscription memberships that grant access to multi-brand strength and cardio equipment, 73+ weekly group fitness classes, certified personal training, body composition diagnostics (InBody, Cardioscan, Zell Check), and integrated wellness facilities (sauna, massage, solarium, relaxation). It also offers add-on therapeutic programs (FPZ back/joint therapy, PelviPower pelvic floor training, XBody EMS), an online weight-loss coaching program (myshape) certified under German §20, and corporate fitness via the Wellpass network.

Product overview

Fitness Park is a premium multi-location fitness studio chain operating five locations in Bremen, Stuhr-Brinkum, and Delmenhorst, Germany. The core offering combines comprehensive fitness facilities with specialized training programs including Personal Training, FPZ back and joint therapy, XBody EMS training, and advanced body analysis services (InBody 720, Cardioscan, Zell Check). Group fitness is delivered through Spinning and BodyPump classes, while equipment circuits include EGYM (connected 10-station system), Sensopro, Kinesis, TotalGym, Milon, and efle-xx mobility training. Wellness services encompass sauna, brainLight relaxation, Medyjet massage, Ergoline tanning and beauty, and PelviPower pelvic floor training. The company offers an online weight loss coaching program (myshape) with health insurance subsidies. Membership tiers include Premium 1 (24-month), Premium 2 (12-month), and monthly-cancellable Free & Easy options. Corporate fitness partnerships through Wellpass and free child supervision services are also provided. All services are branded under the Fitness Park name with various equipment partner logos.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Membership Tarife Subscription-based membership granting access to all five Fitness Park studios in Bremen, Stuhr-Brinkum, and Delmenhorst, with tiered commitment lengths and pricing. Includes equipment access, group fitness classes, sauna, child supervision, and trainer support options.
• Personal Training One-on-one training sessions with certified personal trainers offering individualized workout programs, advanced diagnostics, and multiple training modalities including outdoor, EMS, and functional training. Available to both members (discounted) and external clients.
• FPZ Therapie Medically oriented therapeutic training program targeting chronic musculoskeletal conditions including back pain, hip/knee issues, and osteoporosis. Delivered via specialized equipment circuits and supervised by qualified trainers; frequently reimbursed by German health insurers.
• XBody EMS Training Full-body electro-muscle stimulation training using wireless XBody equipment, enabling a complete muscle workout in 20 minutes. Sold as weekly subscriptions or fixed card packages to both members and external clients.
• myshape Online Coaching AI-supported online coaching program for weight loss delivered over 8 weeks with coaching videos, personalized recipe database, and progress tracking. Certified under German §20, eligible for up to 100% reimbursement by statutory health insurers.
• PelviPower Beckenboden Training Magnetic field pelvic floor training system for incontinence, postpartum recovery, and age-related vitality improvement. Sold as card packages or monthly memberships, with member and non-member pricing tiers.
• Spinning Courses Licensed indoor cycling group fitness classes using original Mad Dogg Athletics Spinning bikes with silent belt drive. Offered 8+ times per week across studios with certified instructors.
• Bodypump Programm 137 Licensed Les Mills Bodypump group fitness program release (Programm 137) available at Fitness Park locations as part of the studio's rotating group fitness curriculum.
• Sauna & Wellness Three-type sauna facility (Finnish at 90°C, bio at 55°C, ladies-only Finnish) with rest zones, foot baths, and shower experiences. Included with membership; non-members can purchase a 10-pass for €99.
• Medyjet Massage Underwater pressure jet massage providing muscle relaxation and tissue toning in 15-minute sessions using warm water therapy. Sold as 10-card (€65) or weekly flatrate add-on.
• brainLight Relaxation Sessions Sound and light impulse relaxation system combined with Shiatsu massage for stress reduction and mental regeneration. Sold as 10-card (€60) or monthly flatrate (€9.90).
• Ergoline Solarium Premium Ergoline tanning beds with facial tanner, Ultra-Performance Plus UV technology, ergonomic Bodyform Plus lying surface, and comfort cooling. Sold as standalone solarium sessions.
• Ergoline Beauty Bank Ergoline collagen bank with three beauty programs (Pure Beauty, Beauty & Sun, Sun & Beauty) for skin firming and gentle tanning. Sold as standalone sessions.
• InBody 720 Body Composition Analysis High-precision segmental body composition analysis measuring visceral fat, muscle distribution, hydration, and bone mineral content. Free twice-yearly for members; available as paid diagnostic for non-members.
• Cardioscan Heart Health Assessment Multi-channel ECG heart health and stress assessment completed in 2 minutes for cardiovascular screening. Sold as a standalone diagnostic add-on.
• Zell Check Diagnostic Real-time spectral photometry diagnostic measuring minerals, toxic heavy metals, and oxidative stress at four palm locations. Free for members; €59 for non-members.
• Boulder-Area Delmenhorst Indoor bouldering wall at the Delmenhorst studio available to all members and Wellpass users as an alternative training modality.
• Kinderführerschein (Children's Fitness License) Children's fitness education program launched at the Horn location that teaches children about fitness in a structured course format.
• Firmenfitness (Corporate Fitness Program) B2B corporate fitness program offering employees access to Fitness Park studios with coordinated billing via the Wellpass network (20% employee discount) and on-site health days with body analysis and training consultations.
• efle-xx Mobility Circuit Automated software-controlled flexibility training circuit with 7 stations targeting 14 muscle groups, using RFID card settings and integrated with the eGym app.
• SENSOPRO Coordination Training Swiss-made coordination and stability training system on slacklines with touchscreen guidance and Challenger evaluation system for progress documentation.

Quantifiable outcome

• Members lose 10-16kg+ of fat mass within 3-6 months with personalized training and nutrition plans
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and major.

• PolarcoreTechnology or IntegrationLong-standing partnership with Finnish heart rate training computer market leader. Fitness Park is an official Polar training support point (Ausbildungsstützpunkt). Individual heart rate zones are determined for members, improving training plan quality. Polar interfaces integrate with Milon circuits and Technogym/Life Fitness cardio equipment for wireless pulse tracking. Trainingbegleitung provides training efficiency assurance. Battery and maintenance service offered for all standard FT series models.
• TechnogymcoreTechnology or IntegrationPremium equipment manufacturer providing cardio equipment and cable training systems. Technogym equipment integrated with Polar interfaces and used throughout all clubs for guided strength and cardio training.
• InBodycoreTechnology or IntegrationPrecision body composition analysis devices (InBody 720) used for segmental muscle/fat distribution, visceral fat, water balance, and bone mineral content measurements. Members receive free bi-annual analysis as part of care system.
• MiloncoreTechnology or IntegrationGerman training equipment manufacturer providing Milon Q circuit for guided strength training. Milon circuits integrated with Polar pulse tracking for optimal training zone monitoring.
• EGYMcoreTechnology or Integration10-station automated strength circuit with chip card settings and 13 standalone units. Complete integration with Matrix cardio area, efle-xx mobility zone, and InBody body analysis results. Data flows into EGYM app for biological age determination and training management.
• Life FitnesscoreTechnology or IntegrationPremium cardio equipment manufacturer providing treadmills, cross-trainers, and exercise bikes with Polar interface integration for wireless pulse monitoring.
• Dr. WolffcoreTechnology or IntegrationBack-Check Center partnership providing Back-Check diagnostic equipment for measuring trunk muscle strength, upper extremities, and hip musculature. Used for back pain treatment and training progress documentation.
• WellpassmajorChannel Partner/ Reseller/ DistributorCorporate workplace wellness network partner. Employees of Wellpass partner companies receive 20% discount on all membership tiers. Bouldering wall (Boulder-Area) at Delmenhorst available to Wellpass users. Represents significant B2B customer acquisition channel.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Bodystreet: EMS-based (electro-muscle stimulation) fitness franchise with growing studio network across Germany and Europe. Directly comparable to Fitness Park's XBody EMS offering and shapes direct competition for time-efficient training positioning.

Broad incumbents

• Aspria: Premium European health and wellness club operator often co-located with hotels, offering upscale fitness, spa, and family amenities. Broader premium positioning and asset-heavier model than Fitness Park but overlaps on premium wellness services.
• clever fit: Large German discount fitness chain with broad national footprint. Competes indirectly for budget-conscious members and defines the low end of the market against which Fitness Park positions its premium offering.

Direct peers

• McFIT: Germany's largest fitness chain with hundreds of low-cost studios. Directly competes for fitness membership in Germany, but operates at the opposite end of the price spectrum—validating Fitness Park's premium positioning as a counterpoint.
• Holmes Place Germany: Premium fitness and wellness club operator in Germany offering full-service studios with spa, group classes, and personal training. Matches Fitness Park's premium positioning and integrated wellness approach.
• Fitness First Germany: Premium German fitness chain with multiple urban locations and combined fitness/wellness offering. Closest direct competitor at similar price/quality tier, with comparable service breadth including group fitness, personal training, and wellness areas.
• Kieser Training: German strength-focused premium fitness chain known for equipment-based training in a disciplined, science-driven format. Comparable on premium positioning, smaller per-city footprint, and emphasis on individual guidance rather than low-cost volume.
• Mrs. Sporty: German women-focused fitness franchise with multiple locations. Comparable as a multi-location fitness operator with relatively small studio footprint, though serving a narrower demographic niche.

Regional players

• Elbgym: Hamburg-based premium independent fitness studio with strong regional brand presence. Similar size band, comparable equipment depth (Technogym, InBody) and premium positioning; serves as a useful size/format comparable though geographically distinct.
• John Harris Premium Fitness: Premium fitness chain with primary footprint in Austria and selected German cities. Comparable scale and premium service model, but operates in DACH markets outside Fitness Park's Bremen core region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fitnessparkgruppe
• LinkedInlinkedin.com/company/fitnessparksbremen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Park