Elbgym

What Elbgym does

Fitness First Germany GmbH operates a multi-location premium fitness studio chain across 28+ locations in Germany and Austria, headquartered as a private limited company (GmbH) in Germany. The company serves individual fitness consumers, corporate clients through its FirmenFitness B2B wellness program, students under age 27 with discounted memberships, and personal training clients. Its core product is structured around two subscription membership tiers — Fitness First RED (basic gym access) and Fitness First BLACK (premium all-inclusive with full wellness amenities) — bundled with access to specialized training zones (EGYM smart-equipment area, Performance Area, Booty Zone, Recovery Area with pool/sauna/steam), licensed group fitness programs (Les Mills, HYROX, Yoga, Cycling, Aqua, Outdoor, Online), personal training, and on-site physiotherapy at select locations.

The underlying technology stack centers on a digital membership management system with the proprietary Fitness First App for workout tracking, online signup, and home workouts. The company licenses third-party content platforms (Les Mills course library) and integrates third-party smart gym hardware (EGYM) rather than building proprietary AI/ML systems. Distribution is direct-to-consumer across physical studios plus a self-serve online signup flow, with the website's club selector driving online conversion. Marketing is multi-channel: SEO-optimized local pages per city, a Fitness First Magazine content platform, email, social, referral (Bring a Friend), and event-driven acquisition through HYROX competitions.

The revenue model is overwhelmingly recurring subscription-based, with annual billing on 12- or 24-month commitments supplemented by professional services revenue from personal training, B2B recurring contracts via FirmenFitness, and sports travel packages (Sportreisen). Pricing is location-dependent, with a €39 one-time training package (waived on 24-month BLACK ALL-IN commitments), student discounts up to €8.50/month off, and a competitor switching offer of up to 12 months free training in Germany or 6 months in Austria. The ownership structure is undisclosed but asset URLs reference the LifeFit Group CDN, suggesting affiliation with a larger fitness platform operator.

Name

Elbgym

Legal name

Fitness First Germany GmbH

Website

https://elbgym.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness First Germany GmbH operates a 28+ location premium fitness studio chain across Germany and Austria, offering subscription memberships (RED and BLACK tiers), licensed group fitness, personal training, and corporate wellness programs to individual consumers and businesses.

Ownership category

akta.pro rank

Product category

Fitness Centers & Health Clubs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Corporate wellness programs
• Health and wellness amenities

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees charged on monthly or annual basis. Membership tiers include RED, BLACK, and ALL-IN options with varying feature levels and pricing.
2. Personal Training Services: Individual personal training sessions offered as add-on services to base memberships
3. Corporate Fitness Programs (FirmenFitness): B2B partnerships with companies offering employee fitness benefits
4. Sports Travel (Sportreisen): Travel packages including fitness events and training experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Elbgym (Fitness First Germany) operates premium fitness studios offering members access to strength and cardio equipment, a wide schedule of group exercise classes, personal training services, and on-site wellness amenities such as saunas. Offerings are extended digitally via a fitness app for workouts and training guidance, and corporate wellness partnerships supplement the consumer membership model.

Product overview

Fitness First Germany operates a multi-location fitness studio chain offering a unified platform of membership tiers (Fitness First BLACK and RED) that provide access to diverse training environments. The portfolio spans equipment-based training areas (Gerätetraining, Cardio, Performance Area, EGYM Area), targeted zones (Booty Zone, Recovery Area), and an extensive group fitness program (Les Mills, Yoga, HYROX, Cycling, Aqua, Dance, Outdoor, and Online courses). Supplementary services include Personal Training, Physiotherapy, a branded Fitness First App, and a B2B Corporate Fitness (FirmenFitness) program. The offering also extends into digital content via the Fitness First Magazin. The membership tiers serve as the core products, while training areas, group courses, wellness amenities, and digital tools function as integrated components within the same ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness First RED: Membership tier offering access to fitness facilities with various training options.
• Fitness First BLACK

Products and services

• Premium fitness studio memberships Subscription-based access to Elbgym's premium fitness studios, including strength and cardio equipment and wellness amenities such as saunas, for individual members.
• Group exercise classes Scheduled group fitness classes available within the studio schedule for members across Elbgym locations.
• Personal training Individual training sessions with certified personal trainers, sold to members seeking tailored coaching and training plans.
• Digital fitness app Companion digital fitness application providing workout content and training guidance to members beyond the physical studio.
• Corporate fitness / business customer offering Corporate wellness partnerships that give employees access to Elbgym studios under company-paid or subsidised arrangements.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Les MillscoreTechnology or IntegrationLicensed Les Mills group fitness courses offered at Fitness First studios, including BODYCOMBAT, BODYATTACK, RPM, and other Les Mills branded class formats.
• EGYMcoreTechnology or IntegrationEGYM Area fitness zones equipped with EGYM smart gym equipment and connected fitness technology for members.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX fitness race partner offering HYROX training courses, events, and sports travel packages. Comprehensive HYROX guides for beginners and advanced athletes.
• Corporate Employers (FirmenFitness)minorChannel Partner/ Reseller/ DistributorB2B corporate fitness partnerships where companies offer Fitness First memberships to employees as part of workplace wellness programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Kieser Training: German strength-training focused gym chain with comparable premium positioning and German-wide footprint. Directly comparable on price point and customer demographic (serious training enthusiasts).
• Elbgym: Hamburg-based premium fitness studio. Competes in the same Hamburg market as Fitness First for premium training-focused consumers.
• McFit: Germany's largest low-cost fitness chain, owned by RSG Group. Operates hundreds of clubs across Germany targeting budget-conscious consumers — the most direct price-positioned competitor to Fitness First in the same geography.
• JOHN REED Fitness Music Club: Boutique-style music-and-design fitness concept from RSG Group, competing for urban premium-segment consumers with differentiated experiential positioning.
• Holmes Place: Premium European fitness and wellness club chain. Most comparable on premium positioning, wellness amenities (spa, pool), and multi-tier membership model across European cities.
• PureGym: UK-headquartered European low-cost fitness chain. Comparable business model (membership subscriptions, multi-location) targeting similar consumer segments in European markets.
• Basic-Fit: Europe's largest low-cost fitness operator with rapid German expansion. Competes on price and accessibility in the same German urban markets where Fitness First operates premium clubs.
• clever fit: Fast-growing German budget gym franchise with broad national presence. Competes for entry-level and price-sensitive members in overlapping German cities.

Regional players

• Fitness First UK: Same Fitness First brand operating in the UK market — sister operation under different regional ownership, offering comparable membership tiers and club experience in a non-overlapping geography.

Others

• LifeFit Group: European fitness platform operating multiple club brands (image asset evidence in the data indicates Fitness First Germany sits within this group). Provides adjacent ecosystem context as a multi-brand fitness operator in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elbgym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elbgym