Movie Tavern
Movie Tavern operates cinema restaurants combining movie screenings with in-theater food and beverage service, serving general moviegoing consumers across physical theater locations in the United States under Marcus Theatres ownership.
- Company typePrivate
- Founded2006
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Movie Tavern does
Movie Tavern is a cinema restaurant concept that combines first-run movie exhibition with full in-theater food and beverage service. Founded in 2006 and headquartered in Dallas, the company operates physical theater locations where patrons can order meals and drinks delivered to their seats during film screenings, differentiating it from conventional cinema operators that offer only concession-stand fare.
The company was acquired by Marcus Theatres Corporation in 2018 and now operates as a brand within Marcus Theatres' portfolio (NASDAQ: MCT). Revenue is generated through two primary streams: movie ticket sales and food and beverage sales, both structured as per-transaction consumer purchases. Pricing varies by location, showtime, format, and day of week, and is not publicly disclosed on the company website. Movie Tavern serves individual consumers seeking a combined entertainment and dining experience, with no enterprise or B2B customer relationships identified.
The go-to-market model is direct-to-consumer, with tickets and showtime information available online and revenue realized at physical retail storefronts. No mobile app, API, or digital platform products are documented. The firmographic profile shows 5001-10000 employees, though this likely reflects the broader Marcus Theatres organization rather than Movie Tavern-specific headcount. No patents, partnerships, or M&A activity beyond the 2018 acquisition are recorded.
Movie Tavern firmographics
Firmographics- Name
- Movie Tavern
- Legal name
- Movie Tavern
- Website
- https://movietavern.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Movie Tavern operates cinema restaurants combining movie screenings with in-theater food and beverage service, serving general moviegoing consumers across physical theater locations in the United States under Marcus Theatres ownership.
- Ownership category
- akta.pro rank
Movie Tavern industry classification
Industry- Product category
- Movie Theater Entertainment & Dining
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Theater Companies and Dinner Theaters (711110), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Motion Picture Theaters (7830), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cinema Concessions & On-site F&B Operations (MPADAKAN)
- akta.pro secondary industries
- Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Cinema & Movie Ticketing (HSACALAD)
Keywords
Where Movie Tavern is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Movie Tavern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Movie Ticket Sales: Revenue from selling movie theater tickets to consumers for individual showings.
- Food & Beverage Sales: Concession and food service revenue from theater snack bars and dining offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Movie Tavern product offering
Product offeringCore offering
Movie Tavern operates movie theater locations that combine film screenings with full-service in-theater dining and beverage service, allowing guests to order food and drinks delivered to their seats. The brand also offers movie tickets, showtime scheduling, concession offerings, and a customer rewards program as part of its cinema restaurant concept.
Product overview
Marcus Theatres, which operates Movie Tavern locations, offers movie theatre services including movie tickets, showtimes, food, and a rewards program. Based on the available source content, no specific named products, sub-products, or modules beyond these general service categories are identified in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Movie Tavern Cinema Restaurant Experience In-theater movie screenings paired with full-service food and beverage offerings delivered to guests' seats, targeting individual moviegoers, families, and groups seeking an integrated entertainment and dining outing.
- Movie Tavern Rewards Program Loyalty rewards program for Movie Tavern customers, encouraging repeat visits through points, perks, or related benefits tied to ticket and concession purchases.
Companies that use Movie Tavern
Customer profileSegments1 record
Ideal customer profiles1 record
Movie Tavern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Movie Tavern partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Movie Tavern competitors and assessment
Company assessmentEmerging players
- Flix Brewhouse: Smaller dine-in cinema concept with on-site brewery, operating in select U.S. markets. Competes in the same niche hybrid segment with a differentiated beverage offering.
- Look Cinemas: Boutique dine-in theater chain offering in-seat dining and premium amenities. Overlaps with Movie Tavern's experiential positioning in select regional markets.
Broad incumbents
- Marcus Theatres: Movie Tavern's own parent company and the fourth-largest U.S. theater circuit. Operates the broader Marcus brand portfolio and provides the operational and capital backbone for Movie Tavern locations.
- Cinemark Holdings: Major U.S. multiplex operator offering premium formats and food/beverage service options. Competes for the same general moviegoing audience and has invested in dine-in style amenities.
- AMC Theatres: Largest U.S. movie theater chain and Movie Tavern's parent Marcus Theatres' principal competitor. Has expanded dining concepts (e.g., AMC Dine-In) that directly overlap with the Movie Tavern format at national scale.
- Regal Cinemas: Large U.S. cinema chain with multiple premium and enhanced food/beverage concepts. Represents the broad incumbent competitive set Movie Tavern faces in regional markets.
Regional players
- B&B Theatres: Family-owned regional theater chain with select premium and dine-in concepts. Comparable regional operating footprint and same core exhibition-plus-F&B competitive set.
Direct peers
- Alamo Drafthouse Cinema: National dine-in theater chain combining first-run film exhibition with in-theater food and beverage service. Operates a similar cinema-restaurant hybrid model and competes directly for the same experiential moviegoing consumer.
- iPic Theaters: Luxury dine-in cinema concept with premium seating and full in-theater dining. Comparable upscale hybrid model targeting similar experiential consumers.
- Studio Movie Grill: Dine-in theater operator offering in-auditorium food and full bar service alongside first-run films. Closest direct competitor in format, scale, and target audience to Movie Tavern.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Movie Tavern social profiles
Digital presenceMovie Tavern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movie Tavern leadership team
Management profileNumber of profiles
Movie Tavern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movie Tavern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movie Tavern
What does Movie Tavern do?
Movie Tavern operates movie theater locations that combine film screenings with full-service in-theater dining and beverage service, allowing guests to order food and drinks delivered to their seats. The brand also offers movie tickets, showtime scheduling, concession offerings, and a customer rewards program as part of its cinema restaurant concept.
Is Movie Tavern a public or private company?
Movie Tavern is a private company. It is classified as corporate owned and is currently operating.
When was Movie Tavern founded?
Movie Tavern was founded in 2006. It employs 5,001 to 10,000 people.
Where is Movie Tavern based?
Movie Tavern is headquartered in Dallas, United States, in the North America region.
How does Movie Tavern make money?
Two revenue lines are on record. Movie Ticket Sales are the primary driver. The others are food & Beverage Sales.
Who are Movie Tavern's main competitors?
Emerging players on record are Flix Brewhouse and Look Cinemas. Broad incumbents are Marcus Theatres, Cinemark Holdings, AMC Theatres and Regal Cinemas. B&B Theatres is listed as a regional player. Direct peers are Alamo Drafthouse Cinema, iPic Theaters and Studio Movie Grill.
Does Movie Tavern have an API?
No public API is recorded for Movie Tavern.
What industry is Movie Tavern in?
Movie Tavern's product category is Movie Theater Entertainment & Dining. Its primary akta.pro industry code is MPADAKAN, Cinema Concessions & On-site F&B Operations, with a secondary code of THAFACAL, Supper Clubs & Dinner-Theater Restaurants. Its NAICS code is 512131 and its SIC code is 7830.